Axia Creative Design Compendium

C R E A T I V E

Burlington

QualificationsCompendium

C R E A T I V E

Michelle Libby

Global Marketing Administrative Assistant

Biomet 3i

4555 Riverside Drive

Palm Beach Gardens, Florida 33410

March 10, 2014

Dear Michelle,

We are pleased to submit our qualifications compendium for your consideration. We hope that the capabilities it contains will

be to your satisfaction.

We are a small but robust company with broad and diverse experience. After a satisfying career as a creative director for

several agencies, I opened the company in 2003 to have more creative control and to develop a business model that would

be efficient and centered in creative problem solving.

Our experiment has paid off with a solid reputation of great work, loyal clients and a very large playground across the US,

Canada and the Caribbean.

The sample work we have included in this document was chosen for relevance to your interests. I look forward to meeting

with you and your executive committee to discuss how we may serve as your creative partner.

Sincerely,

Todd Mayfield, Principal

Axia Creative

561.282.6205 | axiacreative.com

2Axia Creative | Qualifications Compendium for Biomet 3i

Contents

Introduction 3

Our Strength 3

Team 4

Our Product 7

NAGICO Insurance 8

Best Sign Systems 15

Hansgrohe 19

Hanson Brick 22

Misc. Brands & Identities 24

Reverences 25

Partial Client Experience 25


Introduction

Axia Creative is an award-winning visual communications company specializing in branding, advertising and wayfinding for city, corporate and retail markets. Formerly known as Mayfield Creative, the company was incorporated in 2003. Axia’s office is located in West Palm Beach (Wellington), Florida with a client base that covers the entire US, parts of Canada and over 19 Caribbean territories.

Branding represents 50% of Axia’s annual project activity supported by a full suite of visual communications such as identity packages, promotional collateral, annual reports, print and digital advertising, web media, product packaging, projected presentations, storefronts, trade show display, fleet marking and motion graphics. 40% is dedicated to signage and wayfinding and another 10% is spent on interpretive graphics and illustration.

We maintain a core staff of 6 people with several freelance professionals who we use for specialized assignments or if our project load requires additional hands.

Axia demonstrates a unique set of skills that are combined to provide highly successful branded and identity solutions for a wide range of industries including manufacturing, retail, civic, institutional, insurance, hospitality and event marketing.

Axia is like an orchestra. We combine many instruments to make beautiful music. The many components of a company’s visual communications must be in harmony with one another to maintain brand consistency, credibility in the marketplace and an elevated image of success.

Our Strength

Our strength comes, in part, from the trusted relationships we establish with our clients and strategic partners. Our success record of integrating successful branded experiences into highly functional communications has given us an outstanding reputation and the satisfaction of knowing we actually make a difference!

Axia’s focus is on combining high level design execution with intelligent strategy. This sets us part from many competitors. We’re not interested in remarkable growth of our company, but we are interested in providing remarkable results for our clients.

Axia is a very solvent and secure company. We are of modest size but do big work. Our reputation and passion for our craft has resulted in a consistent project workload since our conception in 2003. Even when the US economy was at its lowest, Axia remained busy and never without work. Every year we have increased our revenue on an average of 23%. We accomplish this by listening to our clients, involving them in the process, knowing their business intimately and understanding their goals.


Team Todd Mayfield – President and Creative Director for Axia Creative Having over 30 years of brand development, advertising, wayfinding and print graphics experience, Todd has earned numerous awards for design excellence and profound respect among his constituents. He is also an accomplished fine artist and illustrator.

Todd was born into an advertising. His father was the founder of Mayfield Smith Park Advertising in Honolulu which later merged with DDB Worldwide. Todd’s first job was in his dad’s art department preparing print-ready art for Toshiba, McDonalds, Kerin Beer and the Ala Moana Hotel.

Todd’s work has been featured in national publications and books such as Print Magazine, Signs of the Times and American Corporate Identity.

Prior to opening Axia Creative, Todd was the Creative Director for Nth Degree in Georgia where he provided design direction for large events and trade shows. While there, he designed audience acquisition campaigns and event graphics for high-profile companies such as Qualcomm, Intel, Kyocera, Hot Jobs, Mohawk and Pfizer.

Previously, he served as the Design Director for the Douglas Group in Washington, DC where he headed branding, wayfinding and interpretive projects for clients such as the US Capitol, the US National Arboretum, the City of Rockville (MD), the Ronald Reagan Building, Marriott Hotels and Ritz-Carlton.

In Chicago, Todd was a senior designer for Ambrosi & Associates. His projects included in-store and point-of-sale graphics for Sears, Jacobsons, Walgreens and Herbingers. He also provided brand development and wayfinding for retail malls owned by General Growth Properties.

In Hawaii, Mr. Mayfield worked for a large international architectural and interior design firm called Media Five, Ltd. He was the lead designer for their graphic design team which specialized in creative services for the hospitality industry. His projects included branding and wayfinding for large hotels, resorts and communities such as the historic Royal Hawaiian Hotel in Waikiki, the Kapalua Beach Hotel in Maui and the Kapolei residential development.


Marilyn Mayfield – Vice President and CFO for Axia Creative Marilyn manages and provides financial direction for all Axia business activity. As collaborating partner, she participates in Axia’s business development strategies and advises on overall marketing outreach efforts.

She has a strong background in accounting and personnel management for companies such as Sony Music in New York where she served eight years as Accounting Manager. There, she interfaced with vendors, talent and upper management. In Atlanta, she was an accountant for Coca-Cola’s Legal Division in the Atlanta Office Complex. She graduated from Columbia University of New York with honors.

Pablo Fassari - Web Media Developer, Website Architect and Project ManagerPablo provides website, web media and application development in support of our branding and advertising projects.

He is well-versed in current development methodology and possesses an advanced understanding of most digital environments. He advises on brand application within web media and assembles specific development teams to provide the best solutions for our clients’ online requirements.

Pablo began his career as a graphic designer working with companies such as IBM and Coca-Cola. He earned a BFA in Communication Design and a minor in advertising from Parsons School of Design in New York.

He worked for the Disney Publications’ marketing department. He later joined the creative team at Telemundo Network Group where he provided graphic design services for web, print and broadcast media. Pablo is fluent in English and Spanish

Meghan Schofield – Graphic Designer and Project ManagerMeghan provides graphic design support and program development for print collateral, signage, wayfinding and interpretive environments. She contributes concepts for brand applications and web media. She executes project specifications, assists with account traffic and manages production.

She is responsible for updating ongoing communications and campus signage for Swarthmore College in Pennsylvania, an Axia client for 9 years.

Meghan is a graduate of Ohio State University with a degree in Visual Communication Design.


Lara Sawczak – Graphic Designer, Project Manager and Production ArtistLara provides graphic design support and coordinates print production for Axia. She produces document templates and specialized artwork. She also produces and expedites brand standards manuals and assists Meghan with production.

She is responsible for updating ongoing print communications for NAGICO Insurance in the Caribbean under Todd’s direction.

She has extensive schooling and two degrees in graphic design. She earned a Bachelor of Arts Degree in Graphic Design, while at Middlesex University, London, England. She attended Central Saint Martins School of Art, in London, England where she earned a Certificate of Graphic Design.

Lara is fluent in English, French and understands Greek.

Taylor Sato – Graphic Designer and illustratorTaylor is an exceptionally talented and versatile designer. He provides Axia with a special combination of contemporary graphics and illustration for print, web and video projects. He is an aspiring animator and expert in computer-assisted painting.

Taylor is assisting Todd with a design project for the City of Canmore in Alberta and web advertising for NAGICO Insurances.


Our Product

Since 2003, Axia has been providing a great product – Creativity. It is at the center of everything we do. Whether you call it “thinking out of the box”, “taking one step beyond” or simply “dancing on the edge of reality” it all adds up to one thing. Success.

When we engage with a client, we aim for a long term relationship. That’s why we choose our clients as much as they choose us. We’re not about cranking out fluffy designs to make our clients feel happy, we’re about connecting with each client, their industry, their customers and the services they provide so we can develop successful solutions. Success makes everyone happy.

The following are examples of a few relationships that have yielded successful solutions.


NAGICO Insurance

NAGICO Insurance is the premier insurance provider in the Caribbean. Their headquarters are in Dutch St. Maarten with offices in more than 19 Caribbean Territories.

In 2009, we were asked by NAGICO to help launch their new, free roadside assistance program. We developed a product identity, print advertising, animated TV spots, policy collateral and fleet graphics. We developed an animated spokesman named “Nagi” who appeared on all of their promotional media.

After the successful launch we were given a new challenge. NAGICO’s CEO asked us to give their existing brand a face-lift. The company had grown into a Caribbean wide corporation and was starting to compete with both European and American insurance providers with multi-million marketing budgets and well-known brands.


Before NAGICO engaged Axia, they used the above two logos independently. The company maintained a three color palette in their printed collateral with an emphasis on green. Because the company had strong brand recognition in the Caribbean, we suggested they enhance rather than change their brand visuals.

We simplified and united the two logos into a single brandmark, refined the typography and streamlined the umbrella. We introduced a warmer version of the green. The gold remained unchanged but we recommended that it be used sparingly. The use of black was restricted to headlines and body text. A light, vivid apple green was added to freshen up the palette and to appeal to a broader market. Sky blue was introduced through photography but not as an official corporate color.

For nearly 10 years, NAGICO has used “We’ve Got You Covered” as their tagline. Since our involvement with the company, we have maintained that it should change. We demonstrated that at least 20 other companies are using or have used the same tagline and that it was not performing as a true differentiator. In May of 2012, the CEO finally agreed that the process to develop a new tagline should begin as soon as possible.

Before we could arrive at a tagline that would perform well for NAGICO, the existing brand had to be examined and updated. Per our recommendation, we began the process. After studying NAGICO’s success history, their target markets and potential competition, we developed three brand concepts:

Forward Thinking – NAGICO is a progressive, adaptable and innovative company, anticipating the future in the development of new products, creation of systems to facilitate the business, use of technology or moving into new markets.

Responsive – NAGICO is responsive to its markets, whether it is in quick claim settlement, quality customer service, flexible policy development, new product creation, providing care and compassion in difficult times. NAGICO is always there for their customers

Financially Strong – NAGICO’s financial stability is a result of responsible management, operational discipline, and strong, consistent company standards.

NATIONAL GENERAL INSURANCE CORPORATION N.V.


The approved brand direction was a combination of the second and third concepts- Responsive and Financially Strong. Historically, NAGICO’s dedication to their customers has always set them apart from their competitors. In 1995 Hurricane Luis devastated several Caribbean territories. The destruction was so extreme, most insurers could not settle the massive claims. NAGICO, like many other insurance companies were faced with financial ruin. Despite possible bankruptcy, they found a way to satisfy their customers’ claims when others could not.

The Resulting Brand Promise“NAGICO Insurance is a financially strong and innovative insurance provider leading the insurance industry in the Caribbean. At NAGICO we provide our customer with exceptional value through our competitive and flexible products, expertise and responsive service offered throughout our regional network of branch offices, agents and brokers in the Caribbean and future markets. The NAGICO experience is shaped by the many cultures of the Caribbean, which enhances the quality of life for our customers and the communities in which they live.This is the NAGICO Way.”

After dozens of taglines were explored, a final concept was adopted and introduced in late 2013.

A 64 page Style Guide was produced to control brand interpretation by internal staff, media houses and third party vendors.

6.10

Corporate Brochures

The corporate brochure is intended for

business to business communications. It

should be clean, to-the-point and highly

professional. The reader should be able to

grasp who NAGICO is, where they came

from and where they are going.

Just as importantly, the brand must be

promoted.Since a corporate brochure will be

deliberately presented to a recipient and

not necessarily displayed in an open

environment, it is not important for the

full NAGICO Brandmark to be shown on

the front cover. At minimum, the isolated

umbrella should be visible though.

The full NAGICO Brandmark must be

included on the fi rst inside page, the back

panel and at least once again on one of

the inside pages.The fi nished size may vary depending on

how it will be used or packaged.

The paper stock should be at least a white

100 lb. gloss cover stock.

PRIVATE AUTOVivamus auctor leo vel dui. Aliquam erat

volutpat. Phasellus nibh. Vestibulum

ante ipsum primis in faucibus orci luctus

et ultrices posuere cubilia Curae; Cras

tempor. Morbi egestas, urna non

consequat tempus, nunc arcu mollis

enim, eu aliquam erat nulla non nibh.

Duis consectetuer malesuada velit. Nam

ante nulla, interdum vel, tristique ac,

condimentum non, tellus. Proin ornare

feugiat nisl. Suspendisse dolor nisl,

ultrices at, eleifend vel, consequat at,

dolor. Vivamus auctor leo vel dui.

Aliquam erat volutpat. Phasellus nibh.

Vestibulum ante ipsum primis in

faucibus orci luctus et ultrices posuere

cubilia Curae; Cras tempor. Morbi

FREE ROADSDE ASSISTENCE

Vivamus auctor leo vel dui. Aliquam erat







PRIVATE YACHTVivamus auctor leo vel dui. Aliquam erat












dolor.

Vivamus auctor leo vel dui. Aliquam erat












dolor. Vivamus auctor leo vel dui.

Aliquam erat volutpat. Phasellus nibh.

Vestibulum ante ipsum primis in

faucibus orci luctus et ultrices posuere

cubilia Curae; Cras tempor. Morbi

Tegestas, urna non consequat tempus,

nunc arcu mollis enim, eu aliquam erat

nulla non nibh. Duis consectetuer

malesuada velit. Nam ante nulla,

interdum vel, tristique ac, condimentum

non, tellus. Proin ornare feugiat nisl.

Suspendisse dolor nisl, ultrices at,

eleifend vel, consequat at, dolor.

VISION

CE

uam erat ulumrci luctuse; Cras

n mollis nibh.

A New Perspective On Insurance

6.20

Caps

NAGICO Caps may be green or white. The

NAGICO logo must be prominently displayed

on the front panel as either an embroidered

(white) or screen-printed graphic.

2011 Brand Style Guide


Corporate BrochuresCorporate brochures were designed to support NAGICO’s entrance into new territories. Each brochure was designed with market specific information and imagery.

In February of 2013, we designed NAGICO’s first formal Annual Report. We are currently designing this year’s report due for release in March 2014.

30YEARS

A LOOK AT OUR PAST The history of NAGICO is an amazing story of vision and perseverance. Founded in St. Maarten on February 1, 1982 by a small group of local businessmen and guided by the philosophy that impeccable customer service, careful selection of risk, strategic use of reinsurance and fast and fair claims settlement, NAGICO has been catapulted from a start-up into the mainstream.

By the time Hurricane Luis landed thirteen years later, NAGICO had already expanded into Anguilla, Antigua, the British Virgin Islands, Dominica and Montserrat. Five other storms would hit St. Maarten and the surrounding islands in the 1990s, wreaking unimaginable destruction. Combined, our claim payouts surpassed USD200,000,000.

OUR PRESENT OUTLOOKBolstered by our experiences and successes, NAGICO launched into a program of strategic expansion throughout the region, a well-thought-out plan to ‘spread the risk’. We now operate in 14 islands and have premium income of over USD85,000,000 and the best catastrophe reinsurance protection plan in the region.

Highly rated by international rating agency – AM Best, NAGICO continues to invest heavily in our people and we boast an exceptional Team of highly-qualified, knowledgeable Executives, Management and Staff.

A huge part of our success is based on our proactive, innovative corporate culture. NAGICO’s custom-built insurance management software (IMS), Insurance Pro 2.0, is a prime example. Developed with latest in cutting-edge Microsoft

technology, Insurance Pro allows us to deliver the fastest turn-around time to our customers and manage and monitor the many moving parts of our operation while seamlessly extending the same support and capabilities to our many agents and brokers.

This year, in an effort to guarantee better service and efficiency, we’ve created ‘Centers of Excellence’ – strategic groupings of NAGICO islands based on geographical proximity. We’ve assigned direct responsibility for these six COEs to various Executives tasking them to guarantee all-round ‘Excellence’.

A LOOK TO OUR FUTURE2012 marks NAGICO’s 30th year in business. We’re proud that NAGICO has, in such a relatively short space of time, become a leader in Caribbean insurance. The expansion continues. In keeping

with our driving focus to become the leading general insurance company in the Caribbean, NAGICO is seeking to expand into the southern and western Caribbean in the short- to medium-term through a combination of strategic acquisitions and organic growth.

Another growth area for NAGICO is the Group Life and Health business. We’re steadily expanding this line, offering our outstanding NAGICARE policy to more and more markets.

At NAGICO, we believe that our future is bright.

ST. LUCIA

Six years ago, a team from NAGICO’s headquarters came to St. Lucia. The task: to establish NAGICO on the island.

Two-and-a-half years ago, we began the licensing process and in February 2011 we were registered as an Insurer. NAGICO’s fixation on St. Lucia is strategic.

The largest, most populous island in the OECS subgroup, St. Lucia’s sizeable, insurance-savvy market and its pivotal position in the region make it very attractive to us. Apart from that, St. Lucia can and will serve as a crucial base of operations for expansion into the other neighboring island-territories.

A New PerspectiveOn Insurance


Print Advertising

In the 5 years we have been NAGICO’s creative agency, we have produced dozens of comprehensive ad campaigns which amount to hundreds of individual ads for newspapers, magazines and event publications.

A current ongoing campaign is published in an in-flight magazine for LIAT Airlines which links Trinidad with the rest of the Caribbean.

Don’t let one of life’s unexpected little surprises ruin your day. Call or visit a NAGICO agent and get the protection you need before the

unexpected happens. Find a local agent near you at nagico.com.

V E H I C L E B U S I N E S SM E D I C A L M A R I N EP R O P E R T Y L I F E

Now Serving: Anguilla • Antigua • Aruba • The Bahamas • Bonaire • B.V. I. • Curaçao • Dominica • French Antilles • GrenadaMontserrat • Saba • St. Eus tatius • St. Kitts & Nevis • St. Lucia • St. Maarten • St. Martin • St. Vincent • Trinidad & Tobago

Surprise!

NA1208.1 Zing ad-FINAL.indd 1 11/15/12 9:50 AM

Your child will undoubtedly want to drive his own car from the moment he plays with his first toy car. NAGICO’s vehicle insurance provides you with excellent coverage now and will do the same for your future chauffeur, when his moment finally arrives.

So sit back and enjoy the ride!

Go to nagico.com to find an agent near you.

V E H I C L E M E D I C A LB U S I N E S SP R O P E R T Y L I F EM A R I N E

Serving the Caribbean for over 30 Years: Anguilla • Antigua • Aruba • The Bahamas • Bonaire • B.V.I. • CuraçaoDominica • French Antilles • Grenada • Montserrat • Saba • St. Eustatius • St. Kitts & Nevis • St. LuciaSt. Maarten • St. Martin • St. Vincent (represented by St Vincent Insurances Ltd) • Trinidad & Tobago

Vroom Vroom

NA1208.15 Zing Vehicle ad-v2.indd 1 8/12/13 11:45 AM


Billboard Advertising

Several islands have prime billboard exposure. We design NAGICO’s billboard advertising to deliver a concise message within the few seconds a driver has to comprehend it.

NA1233.3 SLU Billboard-Vehicle-FINAL.pdf 1 2/20/13 4:46 PM

NA1233.4 SLU Billboard-Marine-FINAL.pdf 1 2/20/13 4:23 PM

NA1233.4 SLU Billboard-Medical-FINAL.pdf 1 2/21/13 1:58 PM


Corporate Website

We built a massive website for NAGICO. Since all of their 19 territories have unique markets, product offerings and regulatory agencies, we needed to create 19 mirrored websites that appear as one. Nagico.com opens up a landing page with links to each territory. When a specific link is selected, a home page for that territory opens.The site includes product information, local agent contact information, online claim forms, newsletter sign up and many valuable tools that encourage the use of the website.


Best Sign Systems

Best Sign Systems is a US manufacturer of proven architectural signage products that have been consistently specified by architects for more than 40 years and is represented by more than 200 sign companies worldwide. The company was founded in 1924 and has plants in Montrose, Colorado and Amarillo, Texas.

Steve Savoy, the sole proprietor of the company, contracted with Axia to completely rebrand the company, redesign their product catalogues, create new print advertising, build a new website and help design new product lines.

The new logo is effectively a wordmark with the “t” in “Best” redrawn as an upturned arrow to symbolize upward movement. It also supports the “best-in-the-industry” theme. The use of an iconic arrow is a display of a common graphic found on directional signage. Dimensional versions of the logo were rendered to represent acrylic material also a prominent material used in sign fabrication.

The corporate colors were changed from maroon and grey to black, blue and grey.


Catalogues and Brochures

Several catalogues we redesigned to support the new brand. Best purchased the rights to two product lines from a competitor. We were asked to design new samples to be photographed and featured in new catalogs, brochures and a website.

ImPressions™

www.bestsigns.com

Lucent™

www.bestsigns.com

Request a complimentary Lucent sample directly from our website at www.bestsigns.com

12 34 56/ABCVBuyLine 1234

www.bestsigns.com


Print Advertising

Print advertising was targeted to the B to B market and placed in trade publications such as Signs of the Times, Architectural Digest and Sweets Catalog.

ADA Sign InnovationHospitals, Schools & Hotels

Providing architectural signage for more than 50 years.

www.bestsigns.com

FA-arcat ad2.indd 1 9/16/08 10:15:34 AM

ImPressions™

Architects and designers specify Best Sign

Systems because they know they’re getting

superior technology, fast turn-around and

unparalleled customer service. One of

Best’s new precision architectural solutions,

ImPressions, makes that choice better than

ever. Request your free sample today.

Depth,Detail andDetermination

800.235.2378 | www.bestsigns.com

Architectural Signage Technology for High-Traffic Environments Choose from five

standard profiles or customize any shape.

Adhere layers to create dimensional styling.

14 standard integral colors can be applied to matt, stipple or slate surface textures.

Add an updatable paperinsert window holder toany multi-use room sign to expand the sign’s messaging capabilities.

Integral tactile lettering and preferred dome-style Braille.

©2008 Best Sign Systems, Inc.

Best Impressions Are Always the First.

ImPressions™

800-235-BEST (2378)www.bestsigns.com

Architects and designers specify Best Sign Systems because of our proven reputation as an industry leader.

Our ImPressions line provides superior options for ADA signage including life-of-the-building warranties and unparalleled customer service.

Our GraphicBlast™ and Lucent™ products are equally impressive offering the Best options for a broad range of design solutions.

Best Impressions Are Always the First.

ImPressions™

800-235-BEST (2378)www.bestsigns.com

Architects and designers specify Best Sign Systems because of our proven reputation as an industry leader.

Our ImPressions line provides superior options for ADA signage including life-of-the-building warranties and unparalleled customer service.

Our GraphicBlast™ and Lucent™ products are equally impressive offering the Best options for a broad range of design solutions.


Website

The Best Sign Systems’ new website featured the full product lines and customizable material lists, finishes and written specifications for architects and designers to use in their drawing sets. The website was designed as a resource for dealers, specifiers and customers.


Hansgrohe

Hansgrohe is a German manufacturer of fine faucets, shower heads and fixtures. They have subsidiaries around the world. In 1996, Hansgrohe opened a plant in Alpharetta Georgia. In 2003, they launched a new product line called Retroaktiv. Axia was approached by a small start-up marketing team, Steele Plus, who was pitching the account. They had no creative staff at the time. The task was to create sub-branded materials to market the new product line in the US. Axia proposed that a retro theme be used to support the “Retroaktiv” line. Several concepts lead to the development of the sub brand “Past Forward”.

I d e n t i t yH a n s g r o h e P r o d u c t L a u n c h

P r i n t P r o d u c t L a u n c h A d

Back to Contents Back to Main Portfolio


Brochures, Mailers and Cut-sheets

A full suite of printed collateral was developed including product cut sheets, a post card mailer series and a die-cut brochure – all designed to make an impressive entrée into the American market.

P r i n t P r o d u c t L a u n c h C o l l a t e r a l

Back to Contents


Distributor Support

Distributor support tools included a sales kit, product sample kit and a price guide.

Lorem

s ips

um d

olor

sit a

met, c

onse

ctetue

r adip

iscing

elit,

sed

diam no

nummy

nibh

euism

od

tincid

unt u

t lao

reet d

olore

magna

aliq

uam e

rat

volut

pat.

Ut wisi

enim

ad mini

m venia

m, qu

is

nostr

ud e

xerci

tatio

n ull

a mco

rper s

uscip

it lob

ortis

nisl

ut ali

quip

ex e

a co

mmodo

cons

equa

t. D

uis a

utem ve

l

eum ir

iure

dolor

in h

endre

rit in

vulpu

tate

velit

esse

molesti

e co

nseq

uat,

vel i

llum d

olore

eu fe

ugiat

null

a

facilis

is at

vero

eros

et ac

cumsa

n et

iusto

odio

dignis

sim q

ui bla

ndit

praes

ent l

uptat

um z

zril d

elenit

augu

e duis

dolor

e te f

euga

it null

a fac

ilisi. L

orem ip

sum

dolor

sit

amet,

con

secte

tuer a

dipisc

ing e

lit, s

ed d

iam

nonu

mmy nib

h eu

ismod

tinc

idunt

ut lao

reet

dolor

e

magna

aliqu

am

erat

volut

pat.

Ut wisi

enim

ad

minim v

eniam

, quis

nos

trud

exerc

i

tation

ulla

mcorpe

r sus

cipit l

obort

is nis

l ut a

liquip

ex e

a

commod

o co

nseq

uat.

Duis a

utem ve

l eum

iriur

e do

lor

in he

ndrer

it in v

ulputa

te ve

lit es

se m

olesti

e con

sequ

at,

vel il

lum do

lore e

u feu

giat n

ulla f

acilis

is at

vero

eros e

t

Yeste

rday

's

Stan

dard

s for

Toda

y's N

eeds

past forwardpast forwardSales Kit

Price Guide


P r i n t P r o d u c t B r o c h u r e

Back to Contents

Hanson Brick

The Hansgrohe campaign helped to launch Steele Plus. We continued to work with them on several projects including a series of assignments for Hanson Brick. For two years we developed print ads, brochures, showroom displays and event graphics.

P r i n t P r o d u c t A d


Hanson Brick Event Support

Hanson Brick has a strong presence in trade shows every year. They sponsor their own events as well. Axia designed exhibit displays, audience acquisition collateral and event theme logosfor several Hanson events.

P r i n t H a n s o n E v e n t A d v e r t i s e m e n t

Concept 2-v3

Hanson BrickAbove & Beyond

Award Winner

Hanson BrickAbove & Beyond

Award Winner


Misc. Brands & Identities

Axia has provided top-notch branding and identity services for a wide range of client types from small mom & pops to large corporations. We’ve helped towns, cities and counties achieve great brands and created wayfinding programs to connect the dots to their destinations. The following are just a few more brand identities we developed:

Tucker Ramsey

Direct: 404.307.9413Cell: [email protected]

D e s i g n • B u i l d • R e n n o v a t e

705 Starlight DriveAtlanta GA 30343www.daidalosgroup.com

A Balanced Approach to Skin Wellness

9859 Lake Worth Rd.Suite 27Lake Worth, FL 33467T: 561.123.4567F: [email protected]

Board Certified by the American Board of Dermatology


9859 Lake Worth Rd.

Suite 27

Lake Worth, FL 33467



9859 Lake Worth Rd.

Suite 27

Lake Worth, FL 33467

T: 561.123.4567

F: 561.123.4568

[email protected]

curtisderm.com

Board Certified by

the American Board

of DermatologyLynora Curtis, M.D.

I d e n t i t yA r c h i t e c t u r a l C o o p e r a t i v e


References

NAGICO InsurancesPaul DijkhoffzExecutive Marketing Manager

721.542.2739 ext. 191

[email protected]

City of Gulf Shores, AlabamaGrant BrownRecreation & Public Affairs Director

251.968.1848

[email protected]

Best Sign SystemsSteven SavoyPresident

970.249.2378

[email protected]

Roger Brooks InternationalRoger BrooksPresident

206.241.4770

[email protected]

Partial Client Experience

NAGICO InsurancesHansgroheHanson BrickGeorgia PacificQualcommKyoceraSearsWalgreensRonald Reagan BuildingDole Pineapple (Castle & Cooke)Kaanapali Beach HotelRitz Carlton

City of Rock Springs, WYFarrington Design GroupHistoric Hawaii FoundationCity of Moses Lake, WA

US Botanic Garden

City of Carlsbad, NM

Caribbean Auto

City of Pittsburg, CA

Pearle Vision

City of Green River, WY

US Capitol Campus, DC

Best Sign Systems

Vulcan County, Alberta

Four Seasons

Town of Barrie, Ontario

Coos County, New Hampshire

Ambrosi & Associates

City of Bracebridge, Ontario

Town of St. Albert, Alberta

Roger Brooks International

Terrebonne Parish, LA

Norfolk Southern

Denver Zoo

Andrews Amphitheater

City of Gatlinburg, TN

Tihati Productions

City of Mankato, MN

Rapid City, South Dakota

Alaska’s Inside Passage

Petra Builders

Town of Canmore, Alberta

Pfizer

Daidalos Group

Telluride Regional Airport

Hotel Istana

Maui Prince Hotel

Marriott

Batton Construction

Gelato Grotto

City of Fullerton, CA

Intel

Avant Garde IT Group

Curtis Dermatology

Nakulu Ukulele

City of Oxnard, CA

Swarthmore College

Waterfront Plaza

Horizon Software

Hawaiian Humane Society

Bishop Museum

Boulder Chautauqua

City of Stockton, CA

Studio TectonicSeth FrankelPrincipal

720.398.3030

[email protected]

Total Destination MarketingBill BakerPrincipal

503.692.4603

[email protected]