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Stupid Studio
HELLO AMSTERDAM!
32 years old, Partner & Creative Director at Stupid Studio
#STAYSTUPID
LET’S JUST FUCKING CLOSE DOWN4 YEARS AGO
THE DIGITAL DEPARTMENT
2013
64 %
36 %
Digital projects on budget
Digital projects where we didn’t earned shit!
30 January 2016
Creatives + Ambitions + Budget + Website project + Client = IMPOSSIBLE!
Client brief Price Photoshop Presentation Slicing and coding Delivery
Process.
Budget0% 100% 150%
Client brief Price Photoshop Presentation Slicing and coding Delivery
Process.
Budget0% 100% 150%
Stupid Studio
AFTERLIFEafterlife, afterlife, afterlife, afterlife, afterlife, afterlife, afterlife, afterlife
USE PLAY TO MAKE CLIENTS THINKTWO-PART BILLING STRUCTURE
NO MORE TEMPLATES
3 MAJOR CHANGES
Design
Development
How the client sees a web project
50%
50%
StrategyUX
HTML & CSS
Content
TestingPHP
Thinking
UI
BrandingFoosball
SENSE OF PLAYHOW HARD CAN IT BE
COME ABOARD MUCH EARLIERAND DEFINE THE REAL PROBLEM TOGETHER
Defining
Users
02Defining
Business Goals
01Defining
User Goals
03Defining
User Journeys
04
What? Who? What? Again? How?
User Pre (visit) Under (visit) Post (visit) Goal
Professional musicianNew needs. New “tools”.
Confirmation. Consultancy with professionals. Security.
Product-service. Add-on products. Repairs. New needs.
Buy a guitar.
The (rich and old) amateurShow off. Wants to buy the lifestyle.
Storytelling. Selling the dream. Guitars as investment.
Community. Renewed ticket to the wild life.
Buy a guitar + Feel cool and young again
BeginnerIdentity and coolness. Wants ladies!
Product guidance. Not feeling stupid.
Security – we’re here to help. 30 days service-check.
Buy a guitar + Good start and a relation to our brand.
“A guide to sell guitars online”
Decency
Credibility
Service
Atmosphere
Energy
Poetry
Integrity
Prestige
Exclusivity
" Crisp "
Aesthetics
Confidence
Respect
Professional
Comradely
YOUR KEYWORDS
Young and fresh Mature & Classic
Simple Advanced
Focus on experience Focus on products
Edgy and cool Round and warm
Mainstream Elitist
Abstract Specific
Restrained Variegated
Focus on images Focus on graphics
Dynamic Static
Today
Tomorrow
CLIENT // Debrief
BIPOLAR CHART
Quality
Quantity
ExpensiveCheap
CLIENT
CLIENT
“TODAY”YOUR SOUND
Mainstream, Not relevant, Old fashioned, No passion, Identity crisis, Shallow and forgettable
“TOMORROW”YOUR SOUND
Crazyness, Rebellious, Multi Layered, Credible, Real, Energy, Passion, Dynamics
VISUAL REFERENCESCONVERTING THEORY INTO REALITY
The Process.Tadaaaah!
Coffee Interview Workshop no. 1 Strategic debrief Actual projectWorkshop no. 2
Free Fixed Agile
Maybe!
Black Coffee.The date!
InterviewSecond base!
Workshop numero unoSt!ategy and Func"ionali#y
4. Visual and Creative WorkshopWorkshop numero dosCrea"ive, Wild and Visual
What?
Strategic Design DebriefThe E%ence
Who you are Business Goals Defined Users Core Values Your Challenges Visual references
Templates overview Content types overview Technical overview Wireframes Project timeframe Project Budget
THE BUDGETOH YES!
Fixed vs. Agile
Feelings vs. Functionality
Description Price
Visual Concept & Art Direction 4500,00 €
Layout, wireframing & UX 3500,00 €
Project management, meetings & advice 2500,00 €
Fixed budget
Agile budget
Agile budget
Agile budget
Agile budget
Agile budget
Agile budget
Agile budget
Aha!
I know what you’re "hinking
“No client on this planet would accept that kind of pricing”
– YOU –
Coffee Interview Workshop no. 1 Strategic debrief Actual projectWorkshop no. 2
Free Fixed Budget Agile Budget
Client feeling wow! Client feeling safe!
Maybe!
Coffee Interview Workshop no. 1 Strategic debrief Actual projectWorkshop no. 2
Free Fixed Budget Agile Budget
Client feeling wow! Client feeling safe!
Yeah!
NO MORE TEMPLATES. EVERPHOTOSHOP IS YOUR FRIEND. BUT HE’S LYING
Look & FeelOkay "hen!
WTF!no more
7. Touchpoint Meetings planned for the entire processTouchpoints and meetings
He'o again!
The Delivery 30 days of free support
There you go!
USE PLAY TO MAKE CLIENTS THINK TWO-PART BILLING STRUCTURE
NO MORE TEMPLATES
3 MAJOR CHANGES
PARTNER WITH OUR CLIENTS BETTER BACKENDS
VERY HIGH COMMITMENT EASIER TO DISCUSS QUALITY OF CONTENT
WITH GREAT EFFECT
2013
36% on budget
36 %
2013
36% on budget
2014
51 %
51% on budget
36 %
2013
36% on budget
2014
51 %
51% on budget
2015
55 %
55% on budget
36 %
Maybe!
2016
60 %
Stupid Studio
LAST RANDOM SHIT!
DO NOT EVER AGAIN DESIGN THE ENTIRE PROJECT IN PHOTOSHOP
IT’S ALL A LIE AND YOU’RE THE ONE PAYING
I’M ABSOLUTELY SURE THAT SOME OF THIS YOU’LL THINK OF AS BASIC STUFF.
INVOLVE THE CLIENT
I’M A DESIGNER. REALLY! I LOVE THE VISUAL PROCES…
FIRST THING FIRST
BUT…
TODAY WE SPEND JUST AROUND 50% OF A PROJECT-BUDGET
ON THINKING, PLANNING, TALKING, UNDERSTANDING AND ASKING
GREAT DESIGN IS WHEN FUNCTIONALITY AND AESTHETICS
GOES HAND IN HAND.WHO WANTS A BEAUTIFUL CHAIR, IF YOUR ASS HURTS AFTER 30 MINUTES SITTING IN IT.
“IT'S NOT ONLY THE RESULT OF THE EXERCISES.
IT'S THE PROCESS TOWARDS IT”
THE EXERCISES
– ME –
Way to do it?So "his is "he
Downsides?Are "here any
Maybe to much control…
… and to little rock’n roll?
Thanks for having me! See you at the bar…See you at the bar.You’re Welcome!
Bjarne Christensen – @arnii_dk @stupidstudio - stupid-studio.com
