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The PDF contains a representative sample of collaterals Purple Mango has delivered for the Automobile Sector.
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audi india
audi india
advertisement
This Audi A4 tactical advertisement was created for Audi India that was rolled out across all dealerships in country.
audi india
advertisement
This Service Campaign was created for Audi India to highlight the different services offered under Audi CarLife – a comprehensive package to ensure a worry free ownership experience. The Service Campaign was rolled out across all the dealerships in the country.
audi india
invite
This invite was sent out by Audi India across dealerships to select patrons, to experience the new Audi A4 at the Buddh International Circuit.
The poster was to motivate employees to increase Audi A6 sales. An employee who could sell three Audi A6 models per month would win a trip to Audi, Germany.
poster
Gear up. The race is on.
At Audi, we are committed to precision and excellence in all areas of our business. Here’s a chance for us to prove
why we’re the best in the country. So let’s gear up to go for the gold.
Audi India Audit, November 2010.
These posters were to motivate employees for the November 2010 Audi India audit. One option relates to the cohesive working of the four rings, the other shows the importance of team work.
poster
invite & backdrop
This invite was custom-made for the launch of the Audi R8 in Chennai & Mangalore.
standees
These standees were designed to promote the Audi A6 in Chennai and Bengaluru.
demo sales card
This card was designed to be placed in the demo cars as a part of the Demo Car Sales Program.
invite
The above are print and e-mail invites for Vir Das’ stand-up comedy night in Bengaluru to allow Audi owners to interact with each other and build a post-sales relationship.
collaterals
Audi Chennai in association with the British Council featured ‘Trio AAB’, who performed at the showroom for an event in which Audi was the primary sponsor. The entire communication kit right from the invite, e-mailer, advertisement, backdrop was designed for the event.
marketing specials
The above exclusive two-pager was designed, executed and produced (content & design) as a part of the Audi A7 launch held at Chennai.
contact cards
These contact cards were designed for customers who visit the showroom after office hours.
exclusive demonstator card
This was a quiz that was sent out to various Audi owners, offering them a chance to win tickets to the IPL final held in Chennai.
gift voucher
This gift vocuher was given out at an event where the winners were given a discount.
map
This map was created exclusively for Audi Bengaluru to be used in their various communication collaterals.
map
This map was created exclusively for Audi Chennai to be used in their various communication collaterals.
invite
This invite was created for the Audi Exclusive Sunday Brunch as a part of the Customers Rewards Program where existing Audi owners were called over for a brunch by the Audi team. The premise behind the event being that the relationship with your customer does not end with just buying the car.
The Audi BrunchExclusive Sunday Luxury is more than just the car
Dear Audi Patron,
Audi Chennai cordially invites you & your family to the Audi Exclusive Sunday Brunch.
thJoin us and an elite group of Audi enthusiasts at 12 noon on 16 October, 2011
at 601, The Park.
We look forward to personally welcoming you.
Warm Regards,
K. Subramanian
Chief Executive Officer
Audi Chennai
S. Venkatesh
Senior General Manager
Audi Chennai
digital
thank you e-mailer
The above thank you e-mailer was sent for customers who attended the Audi Exclusive Sunday Brunch.
appreciation certificate
Encouraging your employees is a vital part of any business. The above appreciation certificate was given out to Mr. Pravin of Audi Chennai for selling 100 Audi cars.
appreciation certificates
The above appreciation certificate was given out to Mr. Ravi of Audi Chennai, for doubling up as an after-sales manager & Mr. Suresh of Audi Chennai, who brought down electricity consumption substantially.
appreciation certificates
The above appreciation certificate was given to employees for performance in the first quarter (2012)
The Star-of-the-moment award was given to select employees who performed beyond the call of duty.
appreciation certificates
This certificate was given to employees applauding their consistent performance.
appreciation certificates
The above appreciation certificate was to given employees for being part of Audi for 5 years.
appreciation certificates
Audi Aces was given to the sales and after sales team to appreciate their exemplary performance.
appreciation certificates
invite
The above invite was created as a part of the Customer Rewards Program where select customers were given the opportunity to stay at an exclusive resort at Kabini, Karnataka. The premise being; rewarding customers who encouraged their friends to buy Audi cars.
special insert
This map was kept as an insert in the Kabini invite to help customer to locate the resort. This is a value-add making the whole experience a complete one for the customers.
special insert
This is yet another value-add that was given out as a part of the Kabini invite to help customers from Bengaluru & Chennai to help them choose the best way to get to Kabini resort.
Orange County, Kabini is located near Bheeramballi Village, at a distance of 245 km
from Bengaluru by road, via Mysore.
Best way to reach Orange County, Kabini from Chennai:
Route 1:
Flight from Chennai to Mysore.
Kingfisher flight number IT – 2404, leaving Chennai at 10.35 am &
reaching Mysore at 12.45 pm.
Cab from Mysore to Orange County, Kabini; approximately 90 km.
For cab bookings, kindly contact,
Crimson Holiday – Ms. Sushmita: + 91 97402 20340.
Approximate charges Rs. 10,000 for 3 days.
Route 2:
By road from Chennai to Bengaluru; overnight stay at Bengaluru.
For hotel reservations at Bengaluru, kindly contact,
ITC Gardenia – Kunal: + 91 98860 02504, 080-22119898.
To have your Audi checked before your road trip to Kabini, feel free to contact:
Ms. Svetha: + 91 96000 95980, 044-4390 7450
Depart early morning to Mysore;
lunch at Mysore and reach Kabini same day before sun down.
Audi Chennai:
How to get there?
Resort Address:
Orange County, Kabini, Bheeramballi Village and Post, H.D. Kote Taluk,
Mysore District – 571 116, Karnataka, India. Ph: +91 (0) 8228 269 100
Orange County, Kabini is located near Bheeramballi Village, at a distance of 245 km
from Bengaluru by road, via Mysore.
Route 1:
Route 2:
To have your Audi checked before your road trip to Kabini, feel free to contact:
Best way to reach Orange County, Kabini from Bengaluru:
Flight from Bengaluru to Mysore.
Kingfisher flight number IT – 2404, leaving Bengaluru at 12.00 pm &
reaching Mysore at 12.45 pm.
Cab from Mysore to Orange County, Kabini; approximately 90 km.
For cab bookings, kindly contact,
Crimson Holiday – Ms. Sushmita: + 91 97402 20340.
Approximate charges Rs. 9250 for 3 days.
By road. Depart early morning from Bengaluru to Mysore; lunch at
Mysore and reach Kabini same day before sun down.
If you do not wish to drive, you could take a cab directly from
Bengaluru to Kabini.
For cab bookings, kindly contact,
Crimson Holiday – Ms. Sushmita: + 91 97402 20340.
Approximate charges Rs. 10,000 for 3 days.
Audi Bengaluru:
Ms. Sheetal: + 91 96323 11115, 080-6560 2168
Resort Address:
Orange County, Kabini, Bheeramballi Village and Post, H.D. Kote Taluk,
Mysore District – 571 116, Karnataka, India. Ph: +91 (0) 8228 269 100
How to get there?
drop box
Audi Coimbatore in order to attract prospects placed the Audi branded drop boxes at five star hotels encouraging people to drop their visiting cards and get a chance to test drive Audi cars.
tent card
This tent card was designed to encourage people to drop in their business cards to win Audi branded merchandise.
Drop in your business cards and gain the opportunity to win Audi branded merchandise
Discover Audi in more ways than one
Drop in your business cards and gain the opportunityto win Audi branded merchandise
Discover Audi in more ways than one
events
events
logo
Audi in assocation with Ritz magazine organised the Audi Ritz Icon Awards 2011 to honour achievers across various fields. The above logo was created capturing both the brand personalities. The next few pages contain the entire event collaterals created exclusively for the event.
events
advertisement
As the sun goes down on September 25, 2011, the swish set of Chennai will gather in their
fashionable best to applaud some of our greatest achievers. Individuals and brands that have
transformed lives through their foresight, vision and efforts. The third edition of the coveted
Audi RITZ Icon Awards will honour these individuals and businesses in a scintillating display of
celebration, accomplishment and revelry.
E N T R Y B Y I N V I T A T I O N O N L Y ww
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lem
ango.c
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ICONAWARDS 2011
Special performance by Ashwin Matthew Natasha Pinto Alok Mervin| |
events
tent cards & standees
events
backdrop
events
post-event advertisement
Best Southern Cuisine, Raintree,Vivanta by Taj Connemara
Best Rooftop Resto-bar,Above Sea Level, Raintree Hotel
Shri K Balachander
Best Affordable Multi DesignerPrêt Store, Evolv
Best Affordable LeatherAccessories, Hidesign
Aruna R Krishnan, Editor and Publisher, RITZ Magazine,with Suhasini Mani Ratnam
Omar SaitSaikrishna S TNavin Iyer
A L Vijay South India's Most Preferred UberFashion Designer, Anamika Khanna
Anjali Srinivasan Benny Dayal Kutti Revathi N Ramachandran & V Anamika Vikram
Best Oriental Cuisine, Stix,The Hyatt Regency, Chennai
Most Relaxing Dining Experience,Asiana Hotel
Best Mediterranean Cuisine,Azulia, GRT Grand
The Great Kebab Factory - Most Innovative Cuisine & The Wharf - BestSunday Brunch, The Radisson BLU, GRT
Most Coveted InternationalLuxury Retailer, Burberry
Enduring Cross-cultural Landmark,DakshinaChitra
Vasco’s for the Best Multi CuisineRestaurant & The Most PromisingDebutant in Hospitality, Hilton Chennai
Rhapsody for the Best ItalianCuisine & Best Sunday Brunch,Courtyard by Marriott
ICONAWARDS 2011
It rained stars at The Audi RITZ Icon Awards 2011 on 25th September at The Hilton, Chennai. A truly talent-studded event, it marked a confluence of north and south, glamour and grit, as well as hard work and confidence. The swish set of Chennai gathered in their fashionable best to applaud every winner. In its third edition, the Audi RITZ Icon Awards has emerged as the grandest recognition platform for successful individuals and brands.
The Awards are instituted by RITZ, South India's Premier Uber Lifestyle Magazine.
events
invite e-mailer
events
This poster and backdrop was designed for an apartment display to attract prospects to experience the brand at their doorstep.
backdrop & posters
events
These standees were a part of the same event to draw attention to the cars displayed.
standee
events
This poster and backdrop was designed for an apartment display especially showcasing the Q range.
Test drive your favourite Audi
thVenue: Prestige Ozone | Date: 12 August, 2012 | Time: 10am-7pm
Audi Bengaluru: 0-99808 77788, 080-2852 1548 | Beratana Agrahara, Hosur Main Road, Electronic City P.O, Bengaluru - 560 100 | Email: [email protected]
backdrop & posters
events
This poster was designed exclusively for members of the Madras Boat Club inviting them to participate in the Audi car display.
Begin your ultimate journeyof luxury here
Presenting an exclusive opportunity for Madras Boat Club members to discover the Audi legacy. Experience a truly advanced state of mind with the Audi A8, or indulge your inner celebrity with the Audi Q7. Come witness a turning point in luxury and get a chance to test drive.
With Audi, it's more than just the car.
Date: Sunday, 15 July, 2012
Time: 10 am – 6 pm
Audi Chennai: 0-96000 95024, 044-3242 8698 | No.531, Anna Salai, Nandanam, Chennai – 600035.Email: [email protected] | For corporate sales enquiries call: 0-98409 12004
poster
events
invite
This invite was designed to invite members of an elite club in Coimbatore for an exclusive display and test drive of Audi cars.
events
standee
These standees were designed for the club display to attract customers.
digital
digital
e-mailer
This e-mail greeting was designed for the New Year, 2011.
digital
e-mailer
This e-mail greeting was designed for the New Year, 2012.
digital
e-mailer
This e-mail greeting was designed for Diwali, 2010.
digital
e-mailer
This e-mail greeting was designed for Diwali 2011.
digital
e-mailer
Audi showcased some of its models at a board meeting at RCC Platinum (Rajasthan Royal Club Platinum), Bengaluru. This e-mailer was sent to members who were a part of the event encouraging them to test drive Audi cars. This is to promote the Audi Exclusive Demonstrator Program.
digital
landing page
This landing page was designed for the Audi Exclusive Demonstrator Program. It allows online registration for test drives to increase convenience.
digital
e-mailer
The RS 5 is one of Audi’s flagship model. This e-mailer was designed as a part of the offcial launch in encouraging customers to test drive the RS 5.
digital
training e-mailer
This e-mailer was designed as a part of the Audi Chauffeur Training Program. The objective was to train drivers on how to handle their respective Audi cars.
digital
monsoon e-mailer
This is an e-mailer sent to Audi owners to inform them of the relevant safety measures and driving tips to be used during the monsoon period. There is a hotline number provided to ensure spot-on help.
digital
monsoon e-mailer
This is an e-mailer sent to Audi owners to inform them of the relevant safety measures and driving tips to be used during the monsoon period. There is a hotline number provided to ensure spot-on help.
digital
e-mailer
This monsoon emalier is sent out every year to customers encouraging them take free service and prepare their vehicle for the monsoon.
digital
digital cards
The above digital cards were sent out on Audi owners’ birthdays and anniversaries that will help in nurturing a post-sales realtioship with the customer.
digital
digital cards
The above digital cards were designed recently to be sent out on Audi owners’ birthdays and anniversaries that will help in nurturing a post-sale realtioship with the customer.
digital
e-mailer
The above Audi A4 e-mailer was sent out to promote the low-interest limited period offer.
digital
e-mailer
The above Audi A4 e-mailer was sent out to promote the 0% interest limited period offer.
digital
e-mailer
The above e-mailers were created for promoting the Audi A6 & the Audi R8.
digital
e-mailer
The above e-mailer was created for the Audi A7 launch.
digital
digital cards
The above e-mailer was sent out by the CEO of Audi Chennai to all the women in his team for an exclusive team lunch.
digital
e-mailer
The above e-mailer was created for promoting the Audi A8 that is one of the brands flagship models.
digital
e-mailer
The above e-mailer was created as part of the Q-Campaign to promote the low EMI offer on the Audi Q5 & Audi Q7.
digital
e-mailer
The above e-mailer was created for the launch of the Audi RS 5 that is one of the brands flagship models.
digital
e-mailer
This e-mailer was created when the Audi R8 Spyder & the Audi RS 5 won the TopGear automobile awards in 2011.
digital
e-mailer
This e-mailer was created to inform upcountry markets about the launch and presence of Audi Coimbatore.
digital
e-mailer
This e-mailer was created targetting Audi owners in and around Coimbatore encouraging them to use the Audi Coimbatore service facilities.
digital
e-mailer
This emailer was designed to give Audi owners a chance to participate in the Audi Sportscar experience.
digital
e-mailer
This e-mailer was designed to inform prospective customers about the new Audi A4, giving them a chance to experience the Audi life by exchanging their old car.
outdoor
outdoor
hoardings
These hoardings were designed and displayed on major highways across Tamil Nadu & Karnataka.
outdoor
showroom window banner
This Audi A6 banner was pasted on the Audi Chennai showroom window as a part of promotional activities during the Audi A6 launch.
2460 mm 2460 mm 2460 mm 2460 mm 2460 mm
34
68
mm
34
68
mm
25
32
mm
25
32
mm
2460 mm 2460 mm 2460 mm 2460 mm 2460 mm
Top
Bottom
Audi A6 Showroom Banner
outdoor
showroomwindow banner
This was designed for the window panel in the showroom during the launch of the Audi Q3
adaptations
Advertisements are a major marketing activity at Audi. This section will take you through the several adaptations done for various publications over the last one year.
adaptations
adaptations
adaptations
adaptations
adaptations
adaptations
adaptations
adaptations
adaptations
adaptations
adaptations
Invite
This Audi A6 advertisemnt layout was created by Purple Mango and successfully published in various media publications to promote the new Audi A6 that was launched last year.
A6
facebook.com/audiindiawww.audi-a6.in
The all-new Audi A6 creates a class of its own; the class of business luxury. It’s equipped with quattro® – our
revolutionary permanent all-wheel drive – and the dynamic TDI and FSI engines. Along with features like the
intuitive MMI touch, lightweight aluminium hybrid construction and all-LED headlights, the new Audi A6
merges practicality with indulgence as you travel, be it to the boardroom, golf course or the private tarmac.
Audi Bengaluru: 0-99808 77788, 080-2852 1547 | Beratana Agrahara, Hosur Main Road,
Electronic City P.O, Bengaluru - 560 100 | Email: [email protected]
| Trade-in Services Available
The all-new lightweight A6.The best of business luxury.
Audi
adaptations
classifieds
profile
profile
about:
Purple Mango is an India based creative company offering Branding, Advertising and Marketing communication Services for Business & Entertainment houses across the world.Our sole objective is to be exceptional creative partners. We do this by working effectively to deliver solutions that bring tangible business benefits and build long term business value. In other words, solutions that are about maximizing business performance.
our approach:
The cornerstone of our approach is a commitment to listen. Rather than approaching you with preconceived, pre-packaged solutions, we invest time in understanding your particular challenges and goals. Leaning on our vast experience, we then adapt our methodology just for you. Because you always come first, everyone in the organisation is accessible to you whenever you need us.
our offerings:
Purple Mango provides a seamless integration of analytical, creative and operational skills. We create a tailor-made program for each brand and marketing communications project drawing on the following areas of expertise:
a. branding, advertising and marketing communication
At Purple Mango we are passionate about building great brands. The power and substance of Purple Mango’s communication solutions come from our years of experience, intuition and insight combined with the research and development process that we undertake before a pen ever touches paper.
We strongly believe strategy is the birthplace of big ideas. And big ideas help you connect with the diverse audiences who can make or break your business.
branding: brand name, brand image & positioning, corporate identity, brand manual, rebranding
marketing collaterals: advertisement, print collateral, television commercial, merchandising, point of sale, package design, event collateral, corporate AV, radio spot
digital marketing: website, web banners, e-mailers, search engine optimization, social media marketing, games, mobile content
profile
b. brand asset management
Our Brand Asset Management solution allows marketing departments to capture, store, retrieve, and manage digital content. Thereby allowing them to maximize investments and leverage technology to improve brand effectiveness, brand consistency, and return on marketing investments.
To enable our clients to effectively manage their digital brand assets, Purple Mango has partnered with leading organizations to offer world class brand asset management solutions. Easy to use and fast to implement, our brand asset management solutions will be of huge help to brand-driven global companies who understand the full value of their digital assets - enabling faster production and distribution of marketing materials and ensuring global brand consistency.
c. creative outsourcing
The abundance of creative talent, highly educated specialists, understanding of western culture and low cost make India ideal for creative outsourcing. Our creative outsourcing solutions are geared for organizations looking to leverage on international competencies.
In addition, Purple Mango can act as a creative sharing partner for advertising & digital agencies, media & production houses to bring in significant cost savings to their operational expenditure and client’s marketing expenditure, thereby increasing their work volumes, competitiveness and profit margins.
print•corporateidentitydesign•brandmanagementprogram - campaign management - brand compliance & execution•marketingcollaterals•exhibitdesign•packagingdesign•retailenvironmentdesign•magazine/periodicalsdesign
multimedia & interactive services•websitedesign&development•staticwebads•animatedGIFads•flashads•HTMLemailers•flashpresentations
ad production services•newspaperadproduction•magazineads•yellowpageadproduction•static/flash/gifads
graphic production & support•standardisationofartworks•artworkadaptation•artworkamends•templatedrivenartworks•logorecreation
•imageediting - tracing, clipping paths and masking - image clean-up - image re-touching, enhancement
and manipulation
premedia services•colormanagement•printreadyfiles•preflight
presentation services•worddocument•powerpointdocument•exceldocument
writing services•copywriting•businesswriting-casestudies,
communication, management, cultural issues
•journalisticwriting–news,social,travel•magazinearticles•mewsletters•bookreviewsandsummaries•whitepaperresearchandwriting•technicalwriting–softwareandtraining
manuals, guides, quick start tutorials •productdescriptions/reviews•editing•proofreading
profile
management teamagastalin koil bose - managing director
Sixteen years of experience in advertising and three plus years in creative offshoring. Extensive knowledge of branding and communication. Deep understanding of conventionalandnewmediavehicles.Handledawidearrayofclients likeStandardChartered Bank (Bahrain), Saint Gobain, Bajaj Auto, Caterpillar, Star Vijay TV (Regional tamilchannelofStargroup)andUtopiaInc(USA)duringhisstintinadvertising.Heldmanagement positions in Williams Lea and Express KCS before starting Purple Mango CreativeSolutions.WorkedonaccountssuchasPfizer,AXA,BAC,HBoS,R&SA inWilliams Lea. Was instrumental in strengthening the Williams Lea creative offshore team and growing the delivery team from 6 to 50 in two years. A strong believer in building mutually beneficial partnership with clients and establishing the right processes to deliver quality work on time.
karthik jeganathan - director, account planning
Over five years of experience in marketing communications and online marketing having handled multiple clients in industries such as hospitality, healthcare, education, FMCG, KPO and publishing. Solely responsible for the delivery of marcom projects for clientssuchasSaintGobain,Caterpillar,MIOTHospitalsandMavericSystems.Priortostarting Purple Mango Creative Solutions (P) Ltd, Karthik oversaw the online marketing of two eBay stores and served as a consultant to a UK based creative agency. Skilled in managing teams, planning and project delivery.
lalitha bhagavathy - director, opportunity management & client engagement
Seven plus years of experience in advertising and creative offshoring. Hands onexperience in Advertising, Direct Marketing, Brand Promotion, Brand Activation. Managed various project delivery teams for clients such as Aviva, AXA and BAC in Williams Lea Creative offshore. Prior to establishing Purple Mango Creative Solutions, Lalitha was responsible for handling integrated marketing communication programs for clients such as Citibank, K7 computers, Bharat Matrimony. In summary, an individual with well-rounded ATL & BTL experience, skilled in managing teams directing and motivating them towards achieving individual & business goals.