Rectangle Tool

Fill Color and Stroke Color

Selection Tool

Direct Selection Tool

Eraser Tool

Line Tool

Scissors Tool

Knife Tool

Text Tool

Text on Path Tool

Blob Brush Tool

Gradient Tool

Pen Tool (Add Anchor Point)

Covert Anchor Point Tool

Delete Anchor Point Tool

Sheer Tool

Effects

Pathfinder

Words to Create Organizational Name

AncareMedicadePentax

MedicalPerscriptionDrug

Created Organizational Name

Ancare + Perscription = Perscripiticare

Name clearly articulates the medical nature of the company, and does so in a lighthearted way.

Reference Images

Logo Sketches

Logo, Version 1

Logo, Version 1

Final Logo

Logo with Color

Yellow is calming and pleasant, like Perscripticare.

Logo with Typography

Garamond is elegant, and highlights our kindness.

Logo with Typography

Garamond is elegant, and highlights our kindness.

Front of T-Shirt with Logo

Back of T-Shirt with Manipulated Image

Back of T-Shirt with Manipulated Image

I’m including this stock photo of a t-shirt with my manipulated image because I found all of the pictures I took of my own back to be less then ideal, and wanted to do the project as it was (more likely) intended.