Last year, I gave a talk at MeshU here in Toronto on bridging the gap between art & science through an approach called Evidence Based Design. Here's a slightly revised version of the presentation. I posted a writeup on our company's blog: http://www.teehanlax.com/blog/2010/01/20/the-art-science-of-evidence-based-design/
Text of Art Vs Science & Evidence Based Design
The Art & Science of Evidence-Based Design Prepared for Client July 9th, 2009 Friday, January 22, 2010
You asked: How do you bridge art & science to recommend a web site design? 2 Friday, January 22, 2010
You asked: How do you bridge art & science to recommend a web site design? 2 Friday, January 22, 2010
Art Science 3 Friday, January 22, 2010
Art Science Focus look and feel architecture 3 Friday, January 22, 2010
Art Science Focus look and feel architecture Method intuition investigation 3 Friday, January 22, 2010
Art Science Focus look and feel architecture Method intuition investigation Validation subjective testing, metrics 3 Friday, January 22, 2010
Science Art Focus look and feel architecture Method intuition investigation Validation subjective testing, metrics 3 Friday, January 22, 2010
Science Art Deterministic Open-Ended 4 Friday, January 22, 2010
A good experience is rich, something worth exploring, telling others about, and experiencing again. It's overdetermined - or holistic - or integrated. And being integrated makes it (often) hard to explain, since one can't truly reduce an integrated whole to a simple cause. Mark Hurst 5 Friday, January 22, 2010
Science Art Deterministic Open-Ended 6 Friday, January 22, 2010
Science Art Deterministic Open-Ended 6 Friday, January 22, 2010
Science Art Deterministic Evidence-based Open-Ended 6 Friday, January 22, 2010
Friday, January 22, 2010
Evidence-based medicine The conscientious, explicit and judicious use of current best evidence in making decisions about the care of individual patients Sackett et al. 1996 Friday, January 22, 2010
dene design build 9 Friday, January 22, 2010
dene design build 9 Friday, January 22, 2010
Evidence-based design dene design build 9 Friday, January 22, 2010
Evidence-based design dene design build 9 Friday, January 22, 2010
Evidence-based design dene design build 9 Friday, January 22, 2010
Our approach 10 Friday, January 22, 2010
Our approach 10 Friday, January 22, 2010
Our approach investigate, explore 10 Friday, January 22, 2010
research analysis sketching IA concepts templates prototypes code analytics A/B testing Define Design Build Optimize 11 Friday, January 22, 2010
research analysis sketching IA concepts templates prototypes code analytics A/B testing Define Design Build Optimize investigate 11 Friday, January 22, 2010
research analysis sketching IA concepts templates prototypes code analytics A/B testing Define Design Build Optimize investigate experiment, explore 11 Friday, January 22, 2010
research analysis sketching IA concepts templates prototypes code analytics A/B testing Define Design Build Optimize investigate experiment, explore validate 11 Friday, January 22, 2010
thestar.com 12 Friday, January 22, 2010
Design inputs 3rd party research: Business requirements relevant scholarship, Forrester based on stakeholder reports, professional community, interviews client-sponsored studies, analysis Brief Ongoing collaboration: Current architecture, working sessions, reviews design, technology Site Analytics Demographic, psychographic data Heuristic Review Competitive analysis: best practices, emerging trends Anecdotal Evidence Design Patterns inside, outside and beyond competitive set 13 Friday, January 22, 2010
At a minimum, we need: Demographics, psychographics, behavioural proles for target users Concrete analysis of current experience: what is and isnt working today Business goals, needs, requirements (functional, non-functional) + domain knowled
