Art Vs Science & Evidence Based Design

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Last year, I gave a talk at MeshU here in Toronto on bridging the gap between art & science through an approach called Evidence Based Design. Here's a slightly revised version of the presentation. I posted a writeup on our company's blog: http://www.teehanlax.com/blog/2010/01/20/the-art-science-of-evidence-based-design/

Text of Art Vs Science & Evidence Based Design

  • The Art & Science of Evidence-Based Design Prepared for Client July 9th, 2009 Friday, January 22, 2010
  • You asked: How do you bridge art & science to recommend a web site design? 2 Friday, January 22, 2010
  • You asked: How do you bridge art & science to recommend a web site design? 2 Friday, January 22, 2010
  • Art Science 3 Friday, January 22, 2010
  • Art Science Focus look and feel architecture 3 Friday, January 22, 2010
  • Art Science Focus look and feel architecture Method intuition investigation 3 Friday, January 22, 2010
  • Art Science Focus look and feel architecture Method intuition investigation Validation subjective testing, metrics 3 Friday, January 22, 2010
  • Science Art Focus look and feel architecture Method intuition investigation Validation subjective testing, metrics 3 Friday, January 22, 2010
  • Science Art Deterministic Open-Ended 4 Friday, January 22, 2010
  • A good experience is rich, something worth exploring, telling others about, and experiencing again. It's overdetermined - or holistic - or integrated. And being integrated makes it (often) hard to explain, since one can't truly reduce an integrated whole to a simple cause. Mark Hurst 5 Friday, January 22, 2010
  • Science Art Deterministic Open-Ended 6 Friday, January 22, 2010
  • Science Art Deterministic Open-Ended 6 Friday, January 22, 2010
  • Science Art Deterministic Evidence-based Open-Ended 6 Friday, January 22, 2010
  • Friday, January 22, 2010
  • Evidence-based medicine The conscientious, explicit and judicious use of current best evidence in making decisions about the care of individual patients Sackett et al. 1996 Friday, January 22, 2010
  • dene design build 9 Friday, January 22, 2010
  • dene design build 9 Friday, January 22, 2010
  • Evidence-based design dene design build 9 Friday, January 22, 2010
  • Evidence-based design dene design build 9 Friday, January 22, 2010
  • Evidence-based design dene design build 9 Friday, January 22, 2010
  • Our approach 10 Friday, January 22, 2010
  • Our approach 10 Friday, January 22, 2010
  • Our approach investigate, explore 10 Friday, January 22, 2010
  • Our approach investigate, explore prioritize, refine 10 Friday, January 22, 2010
  • research analysis sketching IA concepts templates prototypes code analytics A/B testing Define Design Build Optimize 11 Friday, January 22, 2010
  • research analysis sketching IA concepts templates prototypes code analytics A/B testing Define Design Build Optimize investigate 11 Friday, January 22, 2010
  • research analysis sketching IA concepts templates prototypes code analytics A/B testing Define Design Build Optimize investigate experiment, explore 11 Friday, January 22, 2010
  • research analysis sketching IA concepts templates prototypes code analytics A/B testing Define Design Build Optimize investigate experiment, explore validate 11 Friday, January 22, 2010
  • thestar.com 12 Friday, January 22, 2010
  • Design inputs 3rd party research: Business requirements relevant scholarship, Forrester based on stakeholder reports, professional community, interviews client-sponsored studies, analysis Brief Ongoing collaboration: Current architecture, working sessions, reviews design, technology Site Analytics Demographic, psychographic data Heuristic Review Competitive analysis: best practices, emerging trends Anecdotal Evidence Design Patterns inside, outside and beyond competitive set 13 Friday, January 22, 2010
  • At a minimum, we need: Demographics, psychographics, behavioural proles for target users Concrete analysis of current experience: what is and isnt working today Business goals, needs, requirements (functional, non-functional) + domain knowled