Art of the interview design research 2017

UX AUSTRALIA DESIGN RESEARCH 2017

ART OF THE INTERVIEW Paul MerrellMarch 2017

UX AUSTRALIA DESIGN RESEARCH 2017 The Art of the Interview 2

About this session –––

10 heuristics for more artful interviews


open blind

hidden unknown

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unknown by participantknown by participant

feedback

shared discovery

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Interview as personal interaction The Johari Window –––

self discovery


Establish empathy –––

"Empathy is about acquiring feelings. The goal is to feel what it’s like to be another person."Jon Kolko

• Listening• Curiousity• Worldviews, priorities, stories


Embrace dialogic exchange –––

"You pick up on the intention, the context, make it explicit and talk about it."Richard Sennett

• Active understanding. Improvisation.• Shared understanding. Becoming aware of the

views of others and your own views.• Displacement. Elaboration.


Nurture subjunctive mood –––

• Interpreting. Analysis on the run• Hypotheticals• Hypotheses explored with participants


Person's world

Collaborative

The theme

Our world

Start broad then converge –––


• What's life like for you, as a psychiatrist? Joys? Frustrations?

• What are your aspirations for your clients experiencing depression?

• How do psychiatrists use treatment for depression?

• How could treatment for depression do more to improve the lives of the clients of pschiatrists?

• When does treatment for depression really deliver?

• What are the moments of truth when success is most important?

• What does it feel like when treatment for depression fails?

• What do psychiatrists really value in treatment for depression?

• What conflicting needs do psychiatrists have in treatment for depression? What are the compromises?

• What assumptions do psychiatrists make about treatment for depression which could be challenged?

• How will treatment for depression look in 5 years? 10 years?

Start broad then converge Example insight drill –––


Ask W questions –––

• Open questions about feelings, thoughts, behaviours, actions, process, workflows

• W questions, but not always why. What do you...? When might...? Where could...?

• Go off script


Ladder to motivations –––

• Understanding the understanding• Then understanding some more. Higher purpose• Behaviour underpinned by needs, aspirations,

hopes, dreams, desires, fears, anxieties


Behaviour fUnderstanding The Behaviour

Understanding The

Understanding

Insight

Depression treatment

Idiosyncratic responseEfficacy vs side-effectsBalancing treatment and function

Treatment helps with depression but can make patients feel 'spaced out'

Patients want to feel like themselves again

Ladder to motivations Example –––


Observe and capture –––

• Context• Gestures. Silence to create tension• Shared discovery. Distributed cognition


Being comfortably uncomfortable –––

"The emotional dog wags the rational tail."Jonathan Haidt

• Nourish emotional dialogue• Projective techniques• Ideal experience


Getting real –––

• Tightly define group you are researching, or not. Edges can be interesting

• Confessions. Secret diary • After the show


Have funPaul Merrell Senior Designer [email protected]