D E S I G NA R T D I R E C T I O N

T E M P O R A R Y E V E N T S

Industry and global product.Brand originality is the main competition tool be-ing in the global market.Originality of a product is not enough.You need to compose an original range of prod-ucts, a new brand and communication style.

The “company standard” concept.Proposing itself like a “company standard” the brand brings the whole company body as emerg-ing tool.Not a product or a col-lection.Our experience, over the years, produced the tools able to configure original “company standard”.

From “product type” to “company type”.We analyse your business values, bringing them into your competitors market.In that market we make our proposal, born from your peculiar character.

Articulated process, adapted to your company culture.Every project is original.Actors, times and steps change, adapting them-selves to your identity.Wright choises make the success of the project.

Our culture: connect-ing unrelated worlds.We live the passion for project.We connect unrelated reality.Our goal is to use these new connections to increase the company budget.

From idea to reality.Often clients ask “only” an original and elegant product.Sometime they ask only a new head quarter.It doesn’t matter.A good product, like an elegant architecture is a right starting point.

D E S I G NA R T D I R E C T I O N

T E M P O R A R Y E V E N T S

Design

Furniture Design

Lazy e KingSofas and accessories collection

for_Somaschini

left: King sofa detailright: Lazy, armchair and Sofa

Product Design

PremiereSlicer Collection

for_Berkel

below: Gravity feed slicer, frontright: Gravity feed slicer, detail

Gravity feed slicer: details

left: Gravity feed slicer, side viewright: Detail

Product Design Excelsior Professional coffee machine

for_Brasilia S.p.A.

above: detailleft: front

left: front and detail viewright: back and detail view

Product Design

OpusProfessional coffee machine for_Brasilia S.p.A.

left: front viewabove: black view (raised version)

left: detail viewabove: side view

Product Design Plaza/Gran PlazaAutomatica professional coffee machine

for_Brasilia S.p.A.

before and left page: Gran Plaza with frigor moduleright: Detail

Furniture Design

Confident and CherieSofa and armchair collection

for_Antidiva

left: Cherie Collectionabove: Confident sofa, front view

Product Design

SalinaDoor handle

for_Manital

previous page:front viewbelow: detailsright:view

Product Design

TenderDoor handle

for_Colombo Design

previous page:front viewabove: detailsleft:view

Product Design

MoodContinuous floor collection

for_Venerom

Mood Collection: above, some of the collection patternsright and left side, two material details.

Product Design

PlugGolf trolley

for_Teknonomad

left: front and back viewright:front view

left: details view right: wood finishing

Furniture Design

Blade and BarrySofa and bed collection

for_Tacchini Italia Furniture

below:Blade viewright: Barry, view and detail

Product Design Automatic coffee machine

_in progress

previous page: concept drawing below: maths modeling surfaces, viewsright: color studies

the prototype:detail views

Art Direction

Art Direction

Somaschini brand Imagefor_Somaschini

Somaschini is a historical company located in Brianza. Its work is related to sofa and bed collection from 1960.In 2001 Architettura Laboratorio is called to renovate the company image with a new col-lection of 8 new sofa and a new communi-cation language.A year later the new collection and the catalogue comes out.

above:Textile collection detail

right: images from the collection catalogue

Art Direction

J cafè_in progress

Jcafè is a new brand concept born from the partnership of a football team, a coffee producer and Brasilia.The studio worked from the beginning on the whole concept of the brand, creating the whole coordinate image and merchan-dising.

left: Merchandising details,the withe room conceptright: Tobacco room concept.

Art Direction

Brasiliaper_Brasilia S.p.A.

Brasilia sells the 80% of its product out of Italy.The studio started the collaboration with a new professional machine, Excelsior, and grew up in seven years.Now Architettura Laboratorio is involved in the growing process of the company, giving shape of several ideas in different field of the brand’s body.The Head quarter, a restyling of the Logo, collection of machines, web site, commercial stands in Milano and, in general, the coor-dinate image of the whole company.

previous page: web site and logo below: the home-page concept of the web sitea destra: Brasilia head quarter interiors

above: product conceptsleft: pages of Excelsior catalogue

Art Direction

Veneromfor_Venerom

Venerom makes con-tinuous floor in several material and technics. From the classic “ter-razzo veneziano” to the last polymeric fashion contemporary floor.In 2006 Architettura Laboratorio began her image change and created a new “design oriented” collection of continuous floors.We started with a new catalogue whose task was to communicate in a new, elegant, fashion, language the new Ven-erom Philosophy.A Year later we started with the new floor collec-tion named Mood.We are now starting with the last shift: the new website of the company. It will be online on genu-ary 2009.

left: the general catalogue coverright: some general catalo-gue pages

left: Mood collection stilistic above: Mood collection environments and detail

arte nei pavimenti continui

right: Mood collection catalogue pages above: Mood collection environments and detail

Art Direction

Espressobar for_Espressobar

Espressobar is a start-up company. Its business is focused on coffee capsules. Its commercial channels are internet, commercial corners and call center.Architettura Labora-torio worked from the beginning on the whole concept of the company.We created a Logo, the Head Quarter, the commercial corner for the malls activities, the packaging and com-munication activities.Our project started on December 2006 and is still on.

previous page: logo e packagingleft: Espressobar corner detailbelow: coffee grain packaging

left: break area detailbelow: offices areas

Temporary Events

Temporary Events

Stand Tacchini Italia, Salone del Mobile, Milano.

for_Tacchini Italia Furniture

above: external views fo the standa destra: interior detail of the stand

Temporary Events

Stand Brasilia, Host, Milano.

for_Brasilia S.p.A.

above: general viewsright: bar area view

Temporary Events

Stand Valtur, BIT, Milanofor_Valtur S.p.A.

left: general view right: detail view