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Antoine Reid - Resume and Portfolio

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This is my portfolio and resume piece that I can easily show and send to prospective employers and freelance clients. I am currently searching for a full-time graphic design/art position in the Triangle area of North Carolina (Raleigh, Durham, Chapel Hill), Washington D.C. and surrounding metro area or Florida. Feel free to contact me via E-mail at [email protected].

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Page 1: Antoine Reid - Resume and Portfolio
Page 2: Antoine Reid - Resume and Portfolio

ANTOINE DUSHUNREID

Antoine Dushun Reid

1212 Green Street

Durham, N.C. 27701

(P) 919.215.0764

(E) [email protected]

www.antoinereid.com/contact.html

GRAPHIC ARTIST, DESIGNER AND ILLUSTRATOR

Resume and Design Samples

The images enclosed are the property of

Antoine Reid. Please do not use or redistribute

without written or expressed consent.

Page 3: Antoine Reid - Resume and Portfolio

ANTOINE REIDABOUT

Antoine Reid is an innovative graphic designer with over five years

experience in print design special-izing in promotion and publication

design, illustration, and creating dynamic content for the Web.

June 2006-August 2010

Art Director, Webmaster

Carolina Gardener Magazine

Durham and Greensboro, N.C.

Steered the magazine into a new era by

launching it into a new era with a bold new

redesign that introduced a brighter, colorful palette.

Dramatically increased the utility of the Website by

introducing and overseeing the use of Twitter to keep

in constant contact with current and future readers.

May 2008-Present

Freelance Graphic Artist

Antoine Reid Designs

Durham, N.C.

Blazed an exciting new trail in the freelance market by

offering illustration and artistic design services that re-

energized and reinvigorated many clients’ promotion

and advertising efforts at an affordable price.

September 2004-May 2006

Graphic Designer and Writer

Lambda Magazine

Chapel Hill, N.C.

Designed and illustrated a cover that garnered more

compliments and sparked more conversation than

any other cover in the publication’s history.

January 2006-May 2006

Graphic Design Intern

Carolina Performing Arts

Chapel Hill, N.C.

Entrusted with the complex task of

designing the promotional pieces for a

high-profile concert artist and overseeing

the pricing and ordering and arrival of the

final pieces.

January 2005-August 2005

Graphic Design Intern

Ruckus Network, Inc.

Herndon, Va.

Created cutting-edge web graphics by

using an unique style of vector illustration

style with a grunge influence that

appealed to the target audience.

WORK EXPERIENCE

INTERNSHIPS

WORK &EXPERIENCE

“What I really appreciated about Antoine and his

design process was that he listened very carefully to

what we were looking for, he stuck to his guns when

it was important and he gave us plenty of options.

His creative process mirrored our own and that payed off

in the final result.”— Michael Fagans,

Secret Identity Media

Page 4: Antoine Reid - Resume and Portfolio

Adobe Photoshop

Adobe InDesign

Adobe Illustrator

Microsoft Office Suite

HTML/PHPFlash

Experienced with Mac and PC

Typography

Color Theory

Layout / Composition

SOFTWARE

DESIGN

EDUCATION

University of North Carolina

at Chapel Hill

School of Journalism and Mass Communication

B.A., Journalism/Visual Communication

Emphasis in Graphic Design, 2003-2006

University of Miami

at Coral Gables, Fl.

Attended, 2002-2003

www.antoinereid.com/portfolio.html

Online Illustration and design portfolio.

http://antoinereid.wordpress.com

Design blog with additional samples of my work and

design pieces.

PORTFOLIO AND DESIGN SAMPLES

SKILLS &EDUCATION

1212 Green StreetDurham, NC 27701(P) (919) 215-0764(E) [email protected]

www.antoinereid.com/portfolio.htmlwww.linkedin.com/in/antoinedreidhttp://antoinereid.wordpress.com

Follow me on Twitterhttp://twitter.com/antoinereid

“Antoine has a gifted eye for graphics, and the ability to

bring them to life. He always brought a very fresh, vibrant

style to whatever he was working on at the magazine,

and he had a personable, easy-going attitude.

I enjoyed working alongside him, as he helped produce the ads internally for clients

when necessary, so the collaboration was fun. He’s

quick to learn new things, and a breeze to work with.”

— Daniel Monday, Carolina Gardener, Inc.

Page 5: Antoine Reid - Resume and Portfolio

The Daily Tarheel, UNC-Chapel HillRedHat DJ

This illustration started out as an illustration for a class project but

turned into a signature piece in my design portfolio. I was entrusted with

the task of coming up with an image for the cover of a magazine with the feature story of mixing different forms

of media in today’s digital age.

The illustration went on to be featured in a December 2005 edition

of the University of North Carolina at Chapel Hill’s campus paper, The

Daily Tarheel. It garnered many compliments and attention across

Chapel Hill and has continued to be one of my most popular illustration

works to date.

Page 6: Antoine Reid - Resume and Portfolio

Lambda Magazine, UNC-Chapel Hill‘Attraction’Lambda Magazine had a long

history of covering issues related to the gay, lesbian and bisexual

community but suffered from a lack of readers on the UNC-Chapel Hill

campus. As the primary graphic designer, I wanted to change

people’s perceptions of the magazine and make the first issue of

the 2005 fall semester a brand new start for the magazine.

The use of illustration, the retro treatment of color and playing with the themes of sex and gender were

combined to create this stunning front and back cover. The issue was

the most popular of the semester with many new readers picking up

the issue and reading through it just because of the visual appeal. The illustrations and change in design

helped to open the publication up to the entire campus community, not

just to those who identified as gay, lesbian or bisexual.

Page 7: Antoine Reid - Resume and Portfolio

GLBTSA, UNC-Chapel HillUnity 2008

Every year the GLBTSA of UNC-Chapel Hill hosts a regional

conference called Unity. Usually an undergrad is given the task of creating the artwork for the

conference but in 2008, I offered to design all of the marketing collateral

pro bono. I set out to visually make the conference stand out by using bright, vibrant colors to convey the diverse community the conference

attempts to serve.

The poster (right) was used as well as a postcard and website I

created. The conference turned out to be one of the one most popular

and many commented on how the artwork was attractive and a

great departure from the past year’s efforts. This gave the conference and its organizers more credibility

and took it from amateur status to a professional and well

marketed event.

Page 8: Antoine Reid - Resume and Portfolio

Carolina Gardener, Inc., 2007-2008Brochure

In previous years, Carolina Gardener’s annual direct mail

campaign consisted of a 2 color card and long letter. One of the

first things I recommended when taking on the art director position was to change the design of the

direct mail pieces to be more visually appealing.

Instead of a long drawn out letter, I condensed the text into smaller, quicker points and turned the 2-color card into a tri-fold full color 4/4 brochure. The change made

the direct mail effort of 2007 more effective, gaining a better return than previous years’ campaigns. It was also so successful that we

chose to stick with this new, brighter, reader-friendly version for

another year.

Page 9: Antoine Reid - Resume and Portfolio

Garden Discovery Tours, 2007‘Travel’

Garden Discovery Tours, in conjuction with Carolina Gardener,

Inc., offered garden-related tours and marketed to the readers of

Carolina Gardener magazine. The past methods of marketing wasn’t as effective so I recommended a postcard. The postcard was more

cost effective than the previous bi-fold method.

I based the design on the opening titles of the 1980s television show

“Dynasty” to give the postcard a formal, regal feel that would

resonate with Garden Discovery Tours’ typical clients who were in the 50-60 female age group. The postcard was highly effective in

reaching new potential clients in a cost-efficent manner and was

easier to manage and keep track of than the large forrmat brochure

the company had been using in the previous years.

Page 10: Antoine Reid - Resume and Portfolio

Carolina Gardener MagazineRose HallAs art director of Carolina

Gardener I was responsible for the design of advertisements featured

in the magazine. Rose Hall was a new client and they had a lot of

information they wanted to display in their quarter-page ad. I wanted

the ad to convey Rose Hall’s classic, historic background and keep

the design modern, easy to read and uncomplicated. The client

responded positively to the final design of their advertisement and

felt that it was money well spent.

Page 11: Antoine Reid - Resume and Portfolio

Carolina Gardener MagazineButterfly

When I came into Carolina Gardener in 2006, the magazine

lacked color and looked more like a newspaper than a glossy magazine.

I introduced more illustrations throughout the publication, as

with the butterfly to liven up the classified section of the magazine’s

marketplace. The illustrations brought new personality, attitude and life

into the well-established publication and helped set it apart from other competing gardening magazines.

Page 12: Antoine Reid - Resume and Portfolio

Teriyakin’, Morrisville, NCMenu Design

In July of 2010 I was presented the opportunity to design the menu for a

new restaurant called Teriyakin’. To set them apart from other Japanese

restaurants, the client wanted a distinctive, fun, family-friendly look.

With a combination of illustrated characters and the use of bright

colors that popped, the restaurant’s identity was shaped into being

personable and light, just as the owner wanted.

The 4 panel menu board was 24” x 24” (each). The design of the

boards was such a success that I was later asked to design the printed

menu as well. Using some of the elements from the bigger boards,

the print version of the menu stands on its own as a fun, retro feel that

makes people smile and feel at home at this young establishment.

Page 13: Antoine Reid - Resume and Portfolio

PARTIAL LIST OF CLIENTS SERVED: A&A Plants, Carolina Gardener, Inc., Carolina Performing Arts (UNC-Chapel Hill), Farm House Gardeners,

Garden Discovery Tours, GLBTSA (UNC-Chapel Hill), Lambda Magazine, Ruckus Network, Inc., Secret Identity Media, KISU, State-By-State Gardening,

Teriyakin’ (Morrisville, NC), Wyatt-Quarles Seed Company.

visit me onlinewww.antoinereid.com