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TRENDREPORTFOR EXPERIENCE DESIGN
Q4 2011
Q4 2011 // stuartfingerhut.comLos Angeles, CA T 323.963.3393 www.A-T-W-C.com
DESIGN WILL HAVE THE MOST SIGNIFICANT IMPACT ON THE FUTURE OF SHOPPING.
Creating immersive user experiences - combining the best of in-store and online shopping - is the future of consumer marketing. The time has come to put consumers at the center of a brand's message.
New mediums are defining this new experiential marketing ecosystem - digital signage, interactive touch screens, and mobile integration - to create rich and memorable user experiences.
Creating experiences which are intuitive and playful is one of the great-est challenges.
No instructions should be required - the discovery and direct feedback of each experience will engage and captivate users.
"I think the most successful medium is actually one that is a 360 de-gree strategy... So it’s a li ttle bit social, it’s a little bit of display, it’s a little bit of search."
KRISTINA DIMATTEO, Associate Director of Client and Media Strategy - Morpheus Media
DRIVERS
EASY
ENGAGING
INNOVATIVE
MEMORABLE
SHAREWORTHY
HARDWARE
MODULAR MEDIA WALL
Planar provides digital display solutions for large public spaces.
Opportunities range from large-format LCD media walls to personal touchscreen displays, all which transform traditional spaces into extraordinary experiences.
HELIODISPLAY
Heliodisplay is the only interactive, free-space display. Heliodisplay's content exists in free-space - there is no glass or surface projected onto - the holographic projection is truly floating in mid-air.
Offering solutions from 5" to 300" Heliodisplay has created exciting new marketing medium to present video or images to an audience.
FOGSCREEN
The FogScreen produces a thin curtain of “dry” fog that acts as a translucent projection screen, displaying images that literally float in the air.
FogScreens can become large, floating touch screen with high resolution images that respond to gesture. The result: stunning, attention-demanding displays with unlimited applications!
MAGNETIC 3D'S GLASSES-FREE 3D DISPLAY
Magnetics provides industrial grade LCD flat panels that display high-definition 3D content without the need of any special glasses. This experience is made possible throughthe combination of hardware, software, and content creation.
Magnetic 3D's displays can also play 2D video with virtually no loss in resolution.
TRANSPARENT LCD DISPLAYS
The latest display technology allows viewers to look through screens and see physical products mixed with digital content. New opportunities for transparent displays include store windows, indoor or outdoor billboards, and integration with live events.
http://youtu.be/4HvqB_ITWdw || http://youtu.be/ZpGFlvR6AM8
POLYTOUCH DISPLAY
Polytouch is a multi-touch system available stand-alone or wallmounted. Polytouch has a completely flat, frameless surface for integration into shop counters and existing displays. One advantage of Polytouch is that the hardware and software are integrated.
PROJECTION MAPPING - SMALL SCALE
3D projection mapping makes people stop and take notice! Combining stationary objects with 3D video and sound, previously unimagined immersive experiences are now possible. Creating multi-media experiences built on or around a product is the new norm.
http://www.getyourenergyback.co.uk
STRATEGY FOR CHOSING A DISPLAY1. Purpose of display and content
2. Indoor or outdoor use
3. Durability and conditional needs of placement
4. Anticipated daily usage hours
5. Life expectancy
6. Size
Other factors to consider : 1. New build or retrofit installation2. Supporting software infrastructure needs
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MATERIALS
SILICONE-EDGE GRAPHICS
The SEG Fabric Graphic system consists of dye-sublimated fabric graphics and corre-sponding frame. The graphic has a silicone strip sewn on its edge which fits into the gut-ter of the frame.
The result: a wide format graphic with the look and finish of photographic panels - without the inconvenience!
MAGNETIC-RECEPTIVE SYSTEMS
Visual Magnetics' Graphic Systemcreate in-store environments that can be easily updated with new graphic media. The graphic system combines magnetic-receptive tech-nologies with high quality print media.
The system is based on 3-key components: a display surface, the InvisiLock® Magnet, and the printable and changeable component.
TYVEK VIVIA
Tyvek Vivia meets the requirements of strength, exposure life, and pop of today's marketing media. Wide-format media printed on Tyvek is lightweight, resistant to tears, weather, and fading, and can be sewn or grommetted.
In addition, banners printed on Tyvek offer a reduction in environmental impact.
STRATEGY FOR CHOOSING MATERIAL1. Media's location and size - eye level, overhead, etc
2. Life expectancy
3. Ideal material - appearance + cost
Other factors to consider : 1. Supporting infrastructure 2. Environmental impact
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SOFTWARE
People should discover a display's uniques qualities on their own, by playing with it to become familiar with its response patterns.
Not having instructions enables the user to explore the interface and discover the commands on their own terms.
DIGITAL WAYFINDING
CREATIVEREALITIES' DIGITAL WAYFINDINGAn innovative system based on two human behaviors - gesture and search. The software and interface are designed around the way people naturally interact with technology.
http://youtu.be/sArj-BmBp7w
CROSS PLATFORM CAMPAIGNS
AERVA DIGITAL MEDIA PLATFORM
Aerva enables real-time interactivity between mobile, social media applications and digital display networks (outdoor, place-based or enterprise).
The platform enables the creation, management, and delivery of content across multiple digital media channels.
DIRECT MARKETING
AMERICHIP WEBKEY MAILER
Used as a direct promotional opportunity, webkey mailers are easy to distribute to a target audience, for example luxury clients based on their geo-income.
By plugging a webkey into a USB port, customers are sent straight to a targeted site. No detours to competitors - it's a marketing tool which drives traffic to the promotionwe want to present.
Location-based mobile service use GPS technology to push promotions and content to users based on their location. Combining mobile and digital out-of-home technologies create brand connections with consumers before, during and at the point-of-sale with special offers, coupons, and loyalty-based programs.
Examples of location-based mobile services include Foursquare, PlaceCast and Shopkick.
LOCATION BASED SERVICES
STORYTISING
When a collection of marketers, directors, and designers come together, a brand's message can be expressed in unexpected ways in an undeniably original fashion. Combining a wide array of cultural and intellectual influences, stunningly original imagery is now being used to present a brand's story.
Works by Superfad http://youtu.be/w7AK8K4LnNkhttp://youtu.be/BW_rVnWyH8c
FUTURE OPPORTUNITIES
SOCIAL BUSINESS HAS ARRIVED
Social business is a new tactic to develop an ongoing dialogue with customers with the goal of presenting them with new sales opportunities. Social business initiatives include targeted promotions, special event invites, or crowd sourced suggestions - demonstrating that Westfield listens and cares for its customers.
While there are no exact ‘social business’ elements, in the long term we can expect an increase in revenue and brand awareness upon implementing a social business strategy.
source : http://www.futurelab.net/blogs/marketing-strategy-innovation/2011/08/social_business_current_situat.html
AUGMENTED REALITY
The virtual and actual meet on screen to deliver fascinating new user experiences of mixed realities. This creates new opportinities to get real time sales promotions andreviews on retailers and their products. Three-dimensional sims of the products in-use - hard goods or soft goods - bring abstract ideas of fit and function to real life.
http://youtu.be/yQxlQNHfCIM
GLADVERTISING
Gladverts are digital adverts tailored to a viewers demographic or mood. Cameras can recognize the sex, estimate the age and recognize the mood - via facial recognition - of an individual that approaches, and then displays recommendations based on these factors.
http://goo.gl/ci83M
