Alison Victoria Digital Tools and the Design Profession

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DIGITAL TOOLS AND THE DESIGN PROFESSION

OVERVIEW

• Trends defining our industry

• What homeowners are telling us

• Tools for digitally savvy designers


DEMOCRATIZATION OF DESIGN How technology is changing how you work with clients


What is “DESIGN DEMOCRATIZATION”a quick history of major design technology changes

pre 60’s 60’s 70’s 80’s 90’s 00’s today

$

TECH$

$3.5M

free

Itek

DESIGN DEMOCRATIZATIONEASY: it has never been easier to create and explore

then now

FAST: images can be captured and shared instantaneously

nownowthen

DESIGN DEMOCRATIZATION

POWER: incredible processing power now in everyone’s hand

then now


VISUALIZATION: imagining has never been faster or easier

then now


INEXPENSIVE: anyone can use a 3D printer to see their designs come to life

nowthen


UBIQUITY: access to any and all design is vast and instantaneous

THEN NOW


TRENDS DEFINING OUR INDUSTRY

• Homeowners have access to the most powerful design tools in history and they are easy to use

• The majority of tools are free or nearly free

• Homeowners feel empowered to drive the process


HOMEOWNER SURVEYwhat you need to know about your next client

How are homeowners finding design inspiration?

Percent that answered “helpful” or “very helpful”. N=308 homeowners

Would the following be helpful sources of inspiration or ideas for how you would want your new kitchen or bathroom to look?

How likely would you be to use any of the following tools on your next home improvement project (assuming the tools were free)?

What tools are homeowners likely to use on their next home improvement project?

Percent that answered “likely” or “very likely”. N=308 homeowners

How are homeowners finding professionals?

How often do homeowners want to communicate with their professional during the project?

How do homeowners prefer to collaborate with their professional?

Whose ideas do you trust more – yours or the designers?


Tools to help you succeed

color selections

material selections

collaboration toolsbasic

renderings

inspirational images

EMPOWERMENT: homeowners want fast, simple and easy to use solutions

HOME OWNERS

1. Embrace it, don’t fight it – it’s here to stay

2. Use it to your advantage – align with clients (quickly)

IMPLICATIONS FOR DESIGNERS

3. Try mental judo – turn bad design ideas into good ones

new

BEYOND INSPIRATION AND ASPIRATION:a design tool for project ready home owners

new

new

WRAP UP

• Download the App

• Tweet me @alisonvictoria3 your Design Boards using #designmine

• I will retweet my favorites
