Embed Size (px)
DESCRIPTION
Agile is changing the way we create software. Design, and Design Thinking, is becoming pivotal to business success. The UX game is changing, and you need to step up!Daniel Oertli (CIO, REA Group) and Jason Furnell (Experience Design consultant, ThoughtWorks) will discuss the changing role of UX in fast moving, Agile development environments, presenting case studies demonstrating the impact that a design-led approach has had at Australia’s No.1 real estate site (www.realestate.com.au).This talk will present concepts that will challenge your thinking and introduce you to new methods that will increase your impact as a designer working on software and business strategy projects.The Agile development methodology dramatically changes the role of designers: the build is the design. Agile concepts like ‘working software over comprehensive documentation’ and the disciplines of ‘just enough’ and ‘just in time’, mean that traditional, heavy weight specification documentation is no longer effective – or even possible.Practitioners need to find ways to ‘power up’ their design impact. Jason and Daniel will discuss how to use collaborative design as a ‘force multiplier’, share the experience of designing in real-time, and show you how to let go, be fearless and take your team with you on a journey that builds trust, buy-in and design momentum.They will challenge you to shift your focus; to make the transition to design thinking, and focus on design facilitation in order to increase the scale and complexity of the things you design.
Citation preview
YOU...
AGILE, DESIGN THINKING AND
JASON FURNELLThe architecture of everything - www.jasonfurnell.wordpress.com
DANIEL OERTLICIO : REA Group | realestate.com.au
0
POWER SHIFT
Agile represents a
AWAY from waterfall BUFD Architects, PMs and UXTOWARDS software development team, a self-managing unit
THE BUILD IS THE DESIGNDrop the idea that the spec is your deliverable. The spec is NOT the design
POWER UP YOUR DESIGN IMPACT!
MULTIPLY YOURSELF
CREATE 20+ DESIGNERS
DESIGN LIVEREAL TIME. NO SAFETY NET.STOP HIDING YOU WHIMP
BUILD TRUST EARLY, TAKE THE INITIATIVE.
LET GOBE FEARLESS, BE INCLUSIVE,TAKE YOUR TEAM WITH YOU
DESIGN EXPERIENCES FOR YOUR TEAM
XDShift your focusDROP THE “U”
DESIGNTHINKING
DESIGNFACILITATIONTEACH PEOPLE HOW TO THINK LIKE DESIGNERS, HARNESS THE POWER OF GROUPS
“IS”
BREAKTHRU THE DESIGN GLASS CEILING
DESIGN THE EXPERIENCE OF DESIGN
AGILE & UX REA CASE STUDY
PROJECT CONTEXT
5DAYS
1STTO MARKET
20STAKEHOLDERS
PREPARATION
BUSINESS DRIVERS
HISTORY
CUSTOMER
EXPERIENCE
STORY WRITING
& ESTIMATION
PROJECT PLANNING
SHOWCASE
5 Days - Full Team 5 Days - Delivery Team
Experience Design Consulting
1. BUSINESS DRIVERS 3. CUSTOMER JOURNEY2. PERSONAS
4. DESIGN CHALLENGES 6. EXPLORATORY SKETCHING5. LEARNING TO DRAW
7. REFINEMENT SKETCHING 8. DESIGN SKETCHBOARD 9. SELECT, BUILD, REFINE
1. BUSINESS DRIVERS 3. CUSTOMER JOURNEY2. PERSONAS
4. DESIGN CHALLENGES 6. EXPLORATORY SKETCHING5. LEARNING TO DRAW
7. REFINEMENT SKETCHING 8. DESIGN SKETCHBOARD 9. SELECT, BUILD, REFINE
Experience Design Consulting
h"p://vimeo.com/17067825
h"p://vimeo.com/album/1479086
Experience Design Consulting
I KNOW WHAT YOU’RE THINKING
IT’S GOING TO BE CRAP
I KNOW WHAT YOU’RE THINKING
NOT EXECUTION
PROPOSITION
THE BEST DESIGN BRIEF YOU WILL EVER GET
DESIGN THE THING
NOW YOU CAN DO YOUR REAL JOB
Sketchboard
Prototype & Test
Design BluePrint
AGILE BUILDINCREMENTAL & ITERATIVE DESIGN
4 USERS PER WEEK
NO EXCUSES, MAKE TESTING CONTINUOUS
1 DAY
His Real-‐estate StoryDavid owns an investment townhouse with his brother. Purchasing this was a process that took almost a year. They went to 10-‐15 aucHons before they finally got a barging (a for sale property that had not been listed yet on REA). Since then its gone up in value a lot. He currently checks REA 3-‐4 Hmes a week to keep his finger on the pulse, and because he is hoping to sell this property and buy another one in a year or two
To find there current property they looked on REA and in local papers. They search in a suburb, and limited results by price. Once they had found a place they thought was interesHng they would then print out the details, and set off on a Saturday to view 2-‐3 open for inspecHons. Back then he didn’t have an iPhone, but hasn't used a Melways for direcHons since he got one. At inspecHons they would walk into each room, try to imagine where things would go, and If they liked a place they would take photos and video using a phone, a more realisHc view of the property that they could show family and friends.
David thinks that he would visit REA twice as much as he does now if he had a good app. Looking on the train and during other down Hme.
REAPA Features : What I need that’s not there…1. Photos – Domains are much be"er, you can zoom and see bigger pictures. (also I only want to search for properHes
with photos2. Price increments – scroll is be"er, but I want 50k increments (had problems with se^ng price in domain)3. Email a friend – i use this all the Hme4. Get direcEons – important from the PDP (like domain)5. Short list / View of my properEes with sat inspecHon Hmes. Got domain star “just like iTunes”6. Sort by – if I’m using it 8 Hme per week I want to see the new ones first, and someHmes sort by lowest prices7. Map – expects bounding box search on map interacHons8. Calculator – Likes it 9. On map view was looking for the “current locaHon” thing like Google maps in bo"om right corner
Iphone UsageWork Phone. Uses Facebook, and sports apps like bombers, Foot ,EPL, TAB, F1, Cricket buzz all the Hme. Twi"er. No Realestate apps.
David – Advanced Heavy User
REA Domain
8 7
“easier” but needs the extra features
“slower” and not as iphone like. Looks old
YOU HAVE TIME!JUST ENOUGH, JUST IN TIME.
YOU DON’T NEED IT ALL DONE UPFRONT
3-5 days
2-3 weeks
Iteration 0 & 1
+ 2-4 weeks
R1
12-16 weeks
R2
AGILEwill change the way you design
EXPERTDESIGNER
PAIR OF HANDS
EXPERTFACILITATOR
JUNIOR DESIGNER
EXPERTDESIGNER
PAIR OF HANDS
EXPERTFACILITATOR
THE HATED DESIGN PRINCESS
EXPERTDESIGNER
PAIR OF HANDS
EXPERTFACILITATOR
DESIGN GLASS CEILING
EXPERTDESIGNER
PAIR OF HANDS
EXPERTFACILITATOR
THE GENERIC WORKSHOP
FACILITATOR
HIGH IMPACT DESIGN
THINKER
EXPERTDESIGNER
PAIR OF HANDS
EXPERTFACILITATOR
1700 people world wide22 offices8 Countries
To be... the blueprint for the humane corporation
DANSome thoughts about the impact that integrating UX into the Agile build has had at realestate.com.au
1
UX+Agile Why should I care?
People
Culture Technology
Operating Model
3
high trust creatively abrasive
genuinely committed internally accountable achievement oriented
4
5
T-24 months Getting back in the game
T-12 months Getting results & improving capability
Make an impact
CXO
TAKEAWAYS
AWAY from waterfall BUFD Architects, PMs and UXTOWARDS software development team, a self-managing unit
POWER SHIFT
Agile represents a
THE BUILD IS THE DESIGNDrop the idea that the spec is your deliverable. The spec is NOT the design
POWER UP YOUR DESIGN IMPACT!
DESIGNTHINKING
DESIGNFACILITATIONTEACH PEOPLE HOW TO THINK LIKE DESIGNERS, HARNESS THE POWER OF GROUPS
“IS”
DESIGN THE EXPERIENCE OF DESIGN
THANKS
JASON FURNELLExperience Design Consultant
ThoughtWorks
www.thoughtworks.com
www.jasonfurnell.wordpress.com
DANIEL OERTLICIO
REA Group
www.realestate.com.au
