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jenni-hayward
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Skills designers need today
“Design skills you need are cumulative don’t throw any out, add to what you’ve got”
Skills APAC designers think they will need in 2017
“Designing for 3D is not niche, it is entrenched & an essential part of design moving forward”
Most in demand design skills for 2016 & 2017
“You have an online brand whether you control it or not - your LinkedIn profile is one of the top hits when you google your name”
Draft a compelling summary
Detail your past work experience
Add examples of your work in photos presentations & videos
Add skills and get endorsed for them
Get recommendations
“Set yourself up for success in 2017 by creating an online brand and showcase your talents”
Designing for personalisation
“Websites need to be responsive, be tested and have a strategy based on user research”
Personalisation
People want to choose the way they consume content & what they consume
There are multiple ways to design for personalisation. The way the user personalises the content they are presented can be conscious or subconscious
System vs application (brand) patterns
“Personalisation is the norm. People are expecting a personalised experience”
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