P O R T F O L I OP O R T F O L I OP O R T F O L I O

C A M B I ATA W i n e -maker Er ic Laumann brought in a beaut i ful brand name , Camb iata , and two unusual Span i sh var ietals— albar ino and tannat. Used by western composers a s var i ed as J . S . Bach and J im i Hendr ix , the NOTA

CAMBIATA i s a subtlety s tructured mus ical phrase mean ingful to Er ic .

To m i rror the mathemat ical nature o f sound h idden in the mus ical no -tat ion, we u s ed the GOLDEN RATIO a s i t s gra ph ic equ i val ent. Wi th an under s tat ed geometr ic conf igura -t ion and formal t y p e cons truct ion, the l ab e l i s a r e f ined analog to both Er ic ’ s w inemak ing ph i lo sophy and h i s mus ical in t ere s t s .

C A M B I ATA

“ Th e l a b e l h a s an u p s c a l e e l eg anc e th at conv e y s t h e qua l i t y o f t h e w in e wh i ch wa s v e ry i m portan t con s i d e r i ng th e avan t - g a rd e n atur e o f t h e va r i e ta l s .

Th e mark e t p l ac e f e edb ack on th e CAMBIATA l a b e l h a s b e en e xc e l l en t and th er e s e em s to b e no t i r i ng or d im in i sh -i ng im pac t o f th e l a b e l on con sumer s . Th e l a b e l’ s s ymbol s and i con s hav e b e en e f f ec t i v e i n g enerat ing i n t e r e s t and d i s cu s s i on i n th e i r r e l at i on to th e w in e and b r and conce p t i on .

On a pract ical l evel , r ick was ea s y to work w i th and h i s output was t imely. He worked well w i th the pr int ing compa -n i e s and was comfortable and e f f ect i ve dur ing pre s s checks . ”

ERIC LAUMANNCAMBIATA

C O R OC O R O Mendoc ino i s t h e f i r s t i n s tance o f a CONTROLLED DENOMINATION i n Amer i c a . S e e k ing to d i s t i ngu i sh Mendo -c ino Count y a s a home o f f i n e v i n e yard s and w in emak ing , t en d i f f e r en t w in er i e s c r e at ed a common p ro tocol for a w in e b l end that would r e p r e s en t th e un ique charac t e r o f Mendoc ino Count y.

Wi th the endors ement o f t en d i f f er ent propr i e tor s , we creat ed a name and a l ab e l that would conf i rm the cohe s ion of the group and the ind i v idual i t y o f e ach w inery. CORO means CHORUS i n both I ta l i an and S pan i sh ; a name that s i gn i f i e s the b l end ing of the var i e ta l s in to harmo -n ious w ine s and of the group member s in to a un i f i ed whole . The l ab e l i s common acros s the l ine w i th room for ind i v idual brand ing , wh i l e the Coro chop cert i f i e s e ach w ine a s an o f f i c i a l CORO MENDOCINO .

DXGDXG An X marks the s pot for Daryl Groom ’ s d i scovery brand. With h i s long w inemak ing h i s tory in Cal i forn ia and Austra -l i a , Daryl i s able to check for w ines h id ing in the cellars of h i s fr i ends and a s soc iate s , f ind great small - lots , and br ing a f ew of the be s t to market.

Th e l a b e l i s b a s ed on th e w in e t r ad e ’ s common c e l l a r s am p l e s t i c k e r—wi th added room for h i s p e r sona l no t e s and an au th en t i c at i ng s i gnatur e . I t i s s i m p l e , f r i end ly, and mad e f or w in e lo v e r s s e e k i ng sma l l , l i m i t ed r e l e a s e s and o p en to un -common d i s cov e r i e s .

K E N E F I C KK E N E F I C K Dr . Tom K ene f i c k i s a n euro surgeon / farmer who lov e s to work . H e t end s h i s own 1 2 5 acr e s o f p r im e v in e yard s on Ca l i s toga’ s P i c k e t t Road and s e l l s gra p e s to some o f th e b e s t w in er i e s i n th e Na pa Va l l e y.

Backed up under the crags of the Pall i s ade Mounta ins , Tom wanted h i s own e s tate label to : r e f lect the h igh qual i t y of h i s v ineyards , show the dramat ic landscape where the w ine comes from , and h ighl ight h i s fam i ly ’ s I r i sh root s .

L A N C A S T E R

E N H A N C E D L A B E L

Th i s e s ta b l i s h ed b r and had a n i c e pa c k ag e th at wa s j u s t m i s s i ng—a h i gh - end p roduc t th at wa s s l i gh t ly under so ld b y i t s l a b e l . Only a f ew sma l l a lt e r at i on s w er e n e ed ed to b r i ng a mor e f i n i s h ed p r e s enc e .

S u b t l e d ro p s h adows w er e added b eh ind th e e l em en t s , a long w i th an an t i qu ed edg e , mor e d e ta i l t o th e l i on logo and enhanced embo s s i ng . B e t t e r s t i l l , w i th our knowl edge o f p r e s s e f f i c i enc i e s and con so l i d at ed log i s t i c coord inat i on , t h e s e l a b e l enhancemen t s c ame at a lower p r i c e w i th h i gh er p roduc t i on qua l i t y.

L A N C A S T E R

O R I G I N A L L A B E L

“at LANCASTER our brand and lab e l were wel l e s ta b l i sh ed , y e t the package s e emed to j u s t fa l l a l i t t l e b i t short o f our po s i -t i on ing . r i ck ’ s c lo s e e y e b rought some th ing s to our at t ent ion that we had over -looked ; smal l tweak s that could ENHANCE

THE PACKAGE w i thout rad ica l a lt erat ion . the mod i f i cat ion s have b e en made and the sub t l e t y o f r i ck ’ s r ecommendat ions and work ra i s e s our brand ’ s im pact w i thout draw ing undue at t ent ion to the change s thems e lv e s : th e y s e rv e the brand and e v ery th ing j u s t f e e l s more f in i shed .

i n today ’ s mark e t p l ac e th e s e sma l l th ing s c an r e a l ly mak e a d i f f e r ence w i th our t r ade partner s and consumer s .

i n add i t i on , no t on ly d i d th e l a b e l i m p rov e , h i s i n - d e p th knowl edge o f p r i n t p roduc t i on a l so h e l p ed u s REDUCE COSTS : t h e r e s u lt i s a h i gh e r i m ag e pac k ag e th at co s t s u s l e s s t o p roduce . no th ing wrong w i th th at ! ”

CHRIS VYENIELOGENERAL MANAGERLANCASTER ESTATE

M A R I A HM A R I A H T h i s Brown-Forman brand wa s cre -at ed around Dan Dool ing ’ s Mar i ah Vineyard and the h igh MENDOCINO RIDGE APPELLATION— the only a p p e l lat ion del in -eat ed b y a lt i tude , e ach v ine -yard s i t s atop th i s coa s ta l r idge l i k e a small ISLAND IN

THE SKY® where old I ta l i an z in fandel v ine s are fue l ed b y the sun and cooled b y the low pac i f i c fog and bre ez e s .

Named for “ the w ind they cal l ed Mar i ah ” , Dan ’ s v ine -yards are shown on the l ab e l a s cooled b y the my th ical breath o f VENT MARIAH and warmed b y a golden fo i l “ sun ” .

T H E M c N A BT H E M c N A B i s another su s ta inable w inemak ing l ead taken b y BONTERRA VINEYARDS . Hav ing e s tabl i shed i t s e l f a s Cal i forn ia’ s olde s t and favor i t e organ ic w ine brand, Bonterra ha s r ecently r e l ea s ed THE McNAB to b e i t s f lag sh i p b iodynam ic w ine .

The round ident i f y ing emblem i s s ymbol ic of the more my s ter ious a s p ect s of b iodynam ic v i t iculture , wh i le the small face label kee p s the brand more trad i t ionally grounded. Three m in imal e lements are s imply composed on a f inely t extured woodcut f i e ld.

O S T E RO S T E R Ken and Ter e s a F e t z e r-O s t e r a r e long - t im e grower s o f CERTIF IED

ORGANIC GRAPES a long th e pur e Ru s s i an R i v e r h e adwat er s . Th i s i s th e e s tat e l a b e l for th e i r R edwood Va l l e y fam i ly w in e s .

Ken Oster i s a luth i er , gu i tar p layer and w inemaker w i th a German la s t name that translate s to EASTER—these p er sonal part iculars l ed to an unconvent ional gu i tar p ick shape that re s emble s both an eccentr ic O and an Ea s t er egg . The ir in i t i a l s , T&K s e parated by a G -cle f, mark the label and cap sule a s the ir own.

P R O M I S EP R O M I S E hav ing endured s i x long months o f de s ign and product ion fru s tra -t ion PROMISE came to u s for hel p. The b are bone s o f the i r brand had b e en e s tab l i shed around the t i tan ium and gold wedd ing band of owner S t ev e McPher son, and the p er sonal vow that h i s r ing r e pre s ent s . The y knew what they needed, bu t could not f ind a way to comple t e i t.

Th i s clean, contemporary label i s composed of uncompl icated forms and austere t y pography. Here , engrav ing create s the e s s ence of luxury—noth ing but the lus ter and cr i s p d imens ion of burn i shed ink s on sol id black paper . To supplement th i s package we de s igned a match ing engraved le t terhead s y s t em and completed the modern i s t brand ident i t y.

Wi th e v ery e l ement e x po s ed in a “ s im p l e ” d e s ign l i k e th i s one— ty pography p l acement, and ex ecu -t ion b ecome cr i t i ca l . There i s s im p ly no p lace to h ide , i t mu s t b e done r ight.

“ I h ad th e good fortune o f b e i ng i n t roduced to r i c k a f t e r work ing for o v e r s i x month s w i thou t f i nd -i ng a worka b l e p roduc t i on m e thod for our l a b e l s . We ’ d t r i e d many d i f -f e r en t, e x p en s i v e o p t i on s and wer e runn ing ou t o f t i m e and pat i enc e . R i c k ’ s e x p e r i enc e , knowl edge and r e sourc e fu ln e s s w e r e i n va lua b l e t o u s .

Thus far , the w ine has been really well rece ived and the f in i shed pack -age has really impre s sed our consum-ers . I ’m not sure how we would have made i t here w i thout r ick ’ s help. ”

JO DISANTEPROMISE WINES

R U S I N AR U S I N A i s named for a roman godde s s o f the harve s t. On th i s l a b e l she i s r e pr e s ent ed b y a p r e -h i s tor ic s tone carv ing o f f em in ine f ert i l i t y and then m i rrored in the sha p e formed b y a column o f s im p ly c ent ered l in e s o f cop y.

Th e c a rv i ng i s a s i m p l e b l i nd embo s s f i gur e s tand ing on a wh i t e f i e ld and enhanced b y a s u p port i ng s h adow. Th e bo ld wh i t e and burn t or ange co lumn s h av e a s t rong sh e l f p r e s enc e th at e a rn ed a go ld m eda l f or th e pa c k ag e at THE LOS ANGELES INTERNA-

TIONAL WINE & SPIR ITS COMPETIT ION.

S A N C T U A R YS A N C T U A R Y i s a r e - creat ion o f F e t z er V ine yard s ’ r e s erv e t i e r in to a new s ingle -v ine yard brand. The contemporary i con r e pr e s ent s : th e smal l s p ec i a l -i z ed w inery where Denn i s Mart in can focus on e l evat ed w inemak ing , the s ingular v ine yard source s o f the gra p e s , and the s e r ene e x p ec ta -t ion o f a f in e w ine e x p er i ence—it ‘ s a s ecular chat eau r ev ea l ed to b e an op en phy s i ca l and s p i r i tua l r e fuge f rom the ord inary.

I t ’ s a l l qu i e t ly d e l i v e r ed w i th c l e an s an - s e r i f t y p e , mu t ed fo i l s tam p i ng and s urrounded b y qu i e t, n atur a l ly t e x tur ed wh i t e s pac e .

Ther e i s much more to R i c k ’ s ta l en t than h i s k e en s en s e o f d e s i gn . H i s i n d e p th knowl -edge o f th e w in e i ndu s t ry and under s tand ing o f th e p r in t ing and p roduct i on p roce s s mak e s h im a k e y m emb er o f th e mark e t -i ng t e am . Th i s un ique comb ina -t i on o f s k i l l s a l lows R i c k to con s i s t en t ly d e l i v e r on com -pany goa l s and ob j e c t i v e s . Th e end r e su lt ? S u p e r i or qua l i t y, on t im e p ro j e c t d e l i v e ry and a lway s w i th in budge t.

TOM DEMPSEY

NATIONAL BRAND MANAGER

BROWN-FORMAN WINES

SONOMA-CUTRERSONOMA-CUTRER i s an i con i c Ca l i f orn i a b r and w i th i t s w e l l -r e cogn i z ed RUSSIAN RIVER RANCHES l a b e l—the s h a p e , t h e cu s tom fon t, t h e co lor , and th e qu i r k y t y p e b ac kground a r e a l l d i s t i nc t i v e a f t e r a long , tw en t y - f i v e - y e a r run .

Oddly, th e i r FOUNDERS RESERVE l a b e l had no r ec -ogn i z a b l e l ink to th e or ig ina l t r ademark . And a s a sma l l r e l e a s e i n a c eram ic - f i r ed bo t t l e , i t h ad b ecome too e x p en s i v e and d i f f i cu lt to p ro -duce any longer . U s ing e x i s t i ng l a b e l change part s , w e e l e vat ed th e i con ic l a b e l to th i s r e s e rv e t i e r u s ing a r e s t r a in ed pa l l e t w i th s t rong r ecogn i z a b l e b r and ing .

By comb in ing the product ion of the chardon-nay w i th a new p inot no ir label , we were able to del i ver both var i e tal s in a large three - l i t er and the small format bottle for le s s money than the or ig inal chardonnay bottl ing alone .

P O R T F O L I OP O R T F O L I OP O R T F O L I O

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