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Everything you need to know to craft great logos, from the different types of logos to the secrets of the logo design process. Visit our blog for more tips and tutorials: http//www.zilliondesigns.com/blog
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Logos are part of a brand’s identity.
They are used for identification – like an ID
card!
What are the types of logos you can make?
The logo represents the company in a simple but bold manner. The image is abstract and stylized to
give visual interest.
Symbol or Icon Logos
Uniquely styled text logos that spell out the company or brand name. Most of the time, custom
fonts are created specifically for brands.
Word Mark Logos
Exclusively typographic. They use a symbol representing the company through the use of its
initials or the brands first letter.
Letter Mark Logos
Logos combine a word mark and a symbol or icon to be flexible. This logo can use of either or both
elements across a variety of applications.
Combination Mark Logos
An emblem logo encases the company name within the design.
Emblem Logos
The most important thing to remember about a logo
design is:
People should know which company it is and what it offers by
the logo alone.
Now that you know the types of logos, let’s get to the secrets of logo design.
Professional logo designers keep the following in mind:
#1 Simple designPowerful and eye-catching is key.
#2 Effective at any sizeThink – does it work on billboards and business cards?
#3 Colors matterYou need to clearly follow the brand’s colors, or the logo is unrecognizable.
#4 Describe what they are aboutAn effective design must reference what the brand does.
Space Exploring
Cooking Product
#5 Typography choice mattersFonts tell what people the brand wants to attract.
#6 Create a feelingWhat does a customer feel about the brand?
You imagine your favorite Disney movie.
You imagine eating these at a party.
#7 Know historical significanceMetaphors and storytelling are great ways to build up a brand. But watch out for the wrong message.
In Greek mythology, Nike was a goddess who personified victory.
The Starbucks Siren is a Greek mythological
creature that represents obsession, addiction, and
death.
#8 SymbolismClever logos have hidden meanings or subliminal messages about the brand.
You are now ready to design like a professional!
Good Luck!
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