8 product design principles to abide by(explained with gifs that aren’t very funny and quotes you’ve probably already heard)

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1. Pursue simplicity

2. Employ visual hierarchies

3. Consider affordances

4. Use appropriate typography

5. Talk like a human

6. Don’t make people think

7. Design differently for different cultures*

8. Always user test

1. Pursue simplicity

Visually complex interfaces are rated less

beautiful than simpler ones, adding

additional work for the eyes and brain to

decode, store and make sense of the

information.

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"Perfection is achieved not when there is

nothing more to add, but when there is

nothing left to take away."

Antoine de Saint-Exupery

“Everything should be made as simple as

possible, but not simpler.”

Albert Einstein

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2. Employ visual hierarchies

Visual Hierarchy is a deliberate prioritization of

Visual Weight, enabled by the manipulation of

Visual Relationships, to create

Meaning for users.

"Clutter and confusion are failures of design,

not attributes of information." — Edward Tuft

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3. Consider affordances

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1597416059

16124

16227

16359Typeface characteristics

affect aesthetic appeal,

comprehension,

and credibility.

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5. Talk like a human

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6. Don’t make people think

Design for recognition

Be contextually smart

Demonstrate value

Remember decisions

Be intuitive Be quickly learnable

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7. Design differently for different cultures*

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8. Always user test

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