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5 rules forUX Disruption
Joe Natoli
UX É UM LOOPING DE VALOR
Disruption = Ruptura/rompimento
Quebrar barreiras e inovar!
A disrupção é pintada como uma revolução radical que move estruturas e faz cabeças rolarem.
O potencial para a disrupção é mais alto quando a dor é maior.
1
Fale a linguagem do negócio, não de design ou de UX.
2
Sem adoção, a disrupção é impossível.3
Silêncio é igual a aceitação.4
A disrupção não é destemida.5
VAI COM MEDO MESMO!
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