Embed Size (px)
Citation preview
FIVE GOLDEN RULES OF UX
Melissa Perri @lissijean
@lissijean#fastfeedback
Melissa Perri ProdUX Labs
melissaperri.com @lissijean
UX@lissijean
@lissijean#fastfeedback @lissijean
Rule 1: Design for the user, not yourself.
@lissijean
@lissijean
@lissijean
@lissijean
“Tinder for
Networking”
@lissijean
@lissijean@lissijean
@lissijean
YOU ARE NOT YOUR CUSTOMER.
Rule 2: Design needs a goal.
@lissijean
WE’RE DOING A UX REFRESH!
@lissijean
WE’RE DOING A UX REFRESH!
YEEEEESSSS!
@lissijean
WHY?
@lissijean
Delight Engage Convert Inform Incentivize
@lissijean
@lissijeanhttps://uxmag.com/articles/usability-issues-in-pulse-iphone-app
@lissijean
Goals should lead your design decisions.
Rule 3: Keep it simple.
@lissijean
What is all this sh*t?
@lissijean
@lissijean
@lissijean
@lissijean
Rule 4: Usable trumps pretty.
@lissijean
It doesn’t matter how pretty it is
if no one can use it.
@lissijean
@lissijean
@lissijean
First make it useful.
Then make it usable.
Finally make it pretty.
@lissijean
Rule 5: No design is permanent.
@lissijean
@lissijean
@lissijean
Treat every design like a hypothesis.
@lissijean
@lissijean
UX is the entire experience.
@lissijean
