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43 Birthday Email Examples
November 2017
Our services.
W W W . T R E N D L I N E I . C O M
3T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The Simple Yet
Understated”
SL: Happy Birthday From Fabric.com
4T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The One Time
Unique Savings
Code”
SL: Hurry only TWO days left to redeem your birthday Gift
5T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The “Its OUR
Birthday” birthday
email”
SL: Happy 25th Birthday Anthro
6T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The “Its Our Birthday
Month” birthday email”
SL: It’s Our Birthday and We’ll Gift If We Want To
7T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The Clever 4th of July
celebratory/humanized
with embedded video
birthday email”
SL: Happy Birthday America
8T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The coy all
text no image”
SL: Happy Birthday!
9T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The send you to
the website with a
1:00 video eCard”
SL: Happy Birthday FNAME
10T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The Happy Birthday
to our founder”
SL: Happy Birthday Eddie, Take 40% Off
11T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The somewhatdeceptive
subject line
(since its not your birthday)”
SL: Happy Birthday!
12T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The Happy
Birthday to a
product”
SL: Happy Birthday POANG!
13T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The sign an
eCard for
someone else’s
Birthday”
SL: Show Bill you're thinking about him on his birthday
14T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The lets celebrate a
fictional characters
birthday”
SL: Celebrate Harry Potter's birthday with HPB
15T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The It’s almost
your birthday”
SL: A Birthday Gift For You FNAME
16T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The here let me
tease you with
sweet treats
because no one
else baked for
you”
SL: Happy Birthday from Pillsbury
17T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The lets
celebrate
something else
and be Patriotic”
SL: Happy Birthday To The Air Force:
Up To 75% Off RC Helicopters
18T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The surprise
but you need to
click to find it
out”
SL: Here’s a special surprise for you big day
19T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The Happy Birthday
To US with the same
offer I get in your
other emails”
SL: Our Birthday: Free App for YOU
20T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The we know
our audience is
mobile so make
that a big CTA”
SL: World Market Explorer – Happy Birthday
21T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The why you
need a
copywriter”
SL: Your birthday voucher
22T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The multiple
messages and
last chance it’s
our birthday”
SL: It’s OUR Birthday – 20% Off Ends Soon
23T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The please give
us your birthday
so we can send
you a birthday
email”
SL: Let us say happy birthday +40% your order
24T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The 3 years in a
row same
creative with SL
tweak”
SL: Various…
25T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The It’s Almost
Your Birthday”
SL: Happy (early) Birthday
26T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The dual
purpose email”
SL: Happy Birthday
27T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The hopefully
you are old
enough to
remember this
show ”
SL: Happy Almost Birthday From Your Friends At Hulu
28T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The in your
face about your
age”
SL: Be FNAME Birthday Hero. Use Your Super
Never Forget Power and Schedule a Card.
29T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The just plain
awkward”
SL: Happy Birthday from POF
30T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The large CTA
of please move
us to your
primary folder
message”
SL: Dear Mr. FNAME wishing you a very Happy Birthday
31T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The we are not
sure its your
birthday but
what the heck
email”
SL: Did we miss your birthday FNAME. Tell us for 5 FREECASH in Points
32T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The choose
your fate”
SL: FNAME, Your Birthday Will Surprise You
33T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The ripped from
Someecards but
appropriate”
SL: FNAME, Happy Birthday from ESPN
34T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The cute and
helpful”
SL: Happy 1st Birthday FNAME
35T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The large CTA
plea”
SL: Get a Surprise for Your Birthday
36T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The we have already
take care of your
birthday gift by
loading it for you”
SL: Happy Birthday. The next one is on us.
37T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The nudge”
SL: FNAME, Birthday is coming up
38T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The smarta$$”
SL: Happy Birthday FNAME. Go gift yourself with 5 FREECASH in points.
39T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The subtle we
know your age
but would rather
tell you the era
personalization”
SL: Happy Birthday
40T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The Happy
Birthday to our
Country”
41T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The cleaver and fun
play on words”
SL: Hay Happy Birthday FNAME
42T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The perfect way to
say it to your
demographic”
SL: Happy Birthday FNAME, Take 15% off
43T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The birthday club
birthday email”
SL: Happy Birthday from Baskin Robbins. Have a scoop on us.
44T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The multi
language”
SL: A Birthday Treat Just for You
45T r e n d l i n e
P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7
“The Patriotic”
SL: Happy Half Birthday from WRKO
Thank you.
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