321 water 321 waters name is like a countdown to having water, they do this because they have produces a bottle that has a unique carbon filter acting as a plunger so that it removes all the bad chemicals and nasty bacteria so the water is clean. Their slogan ‘pure by design’ suggests that loads of thought has gone into each bottle of water and that it will be a ‘pure’ product. History: 321 Water is a re-usable drink bottle that filters tap water and is both visually appealing and practical for the mainstream, style- savvy consumer. The bottle derived its name, 321 Water, from the ratio of water that is required to manufacture one litre of bottled water: three to one. Hoping the name itself would raise awareness of the environmental damage that using bottled water does and instead encourage people to use their filtered re-usable bottle instead. Gretha Oost is an innovator with a marketing background who moved to Australia from The Netherlands in 2004 and now resides in Melbourne. She runs a sustainable design and product development company that is dedicated to making a positive contribution to the current global environmental crisis by bringing products to market that inspire consumers to conserve valuable resources.

321 water

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321 water

321 waters name is like a countdown to having water, they do this because they have produces a bottle that has a unique carbon filter acting as a plunger so that it removes all the bad chemicals and nasty bacteria so the water is clean.

Their slogan ‘pure by design’ suggests that loads of thought has gone into each bottle of water and that it will be a ‘pure’ product.

History:

321 Water is a re-usable drink bottle that filters tap water and is both visually appealing and practical for the mainstream, style-savvy consumer.

The bottle derived its name, 321 Water, from the ratio of water that is required to manufacture one litre of bottled water: three to one. Hoping the name itself would raise awareness of the environmental damage that using bottled water does and instead encourage people to use their filtered re-usable bottle instead.

Gretha Oost is an innovator with a marketing background who moved to Australia from The Netherlands in 2004 and now resides in Melbourne. She runs a sustainable design and product development company that is dedicated to making a positive contribution to the current global environmental crisis by bringing products to market that inspire consumers to conserve valuable resources.