(Hutan Save Indonesia)

• Indonesia has a rich of natural resources.

• Something to be proud because not all countries have the natural richness and diversity of species such as Indonesia.

Every day Indonesian forests was destroyed for the benefit of industry, settlements and various other interests.

It also give an impact on the number of animals / species that are endangered because they lost their homes.

Nowdays people in Indonesia are less concerned because they were busy with their own activities.

The Indonesian government less action about this problem.

It is unfortunate that this problem cause many extinction animal in Indonesia and the diversity of Indonesia reduce because of this

incident.

• People in Indonesia are too busy focusing on their own problem so they less concerned about this destruction of the forest.

• Indonesian people will do anything for their own benefit.

• People in this era can not live without using gadget.

• The Indonesian government understands the problems of forest issue but less act because of the lack of encouragement from Indonesian people

• How to make the Indonesian people understand about this issue and realize the importance of saving the forest for the

future of this nation.

• Involve them by supporting this campaign.

• Hutanesia is a Campaign to invite people in Indonesia to support this campaign so that the natural and diversity Indonesia increasingly awake.

• Hutanesia will be collaborate with Google Map apps to work. The reason for choosing Google Map application because it is one of the most frequently used Application nowdays.

#Hutanesia

Hutanesia

Mobile Application + Digital

Ambient Media

Interactive Poster

When they open theirGoogle Maps, HutanesiaIcon will apear.

Inside the Google Maps,There will be many HutanesiaIcon appear near by their Location.

Reactivate it by Scanning barcode containedIn all places that has hutanesia icon.

The search option in Google Maps can’t work. User must choose one of the icon hutanesia to reactivate the Google Map search.

There will be Hutanesia Poster and Ambient Media in every icon hutanesiathat located in google maps. Barcode will be placed in the InteractivePoster and each of the interactive poster contain information about the problem of forests issues and extinct animals in diferent places such as Hutanesia Kalimantan / Sumatra / Java / Sulawesi etc. Indonesia People will search the barcodes to reactivate Google Map Search on their gadgets.

After they scanned the barcode, Hutanesia will ask them to support in one of their social media in Facebook or Twitter. After done supporting the

google map search will be back activated

• Talkability about hutanesia will increase in Social Media #Hutanesia.

• Hutanesia will become Trending Topic Worldwide.• Indonesian people will understand more about the forest issue and

the extinction animal in Indonesia. • Indonesian People are increasingly support the Hutanesia Campaign

with the increasing number of Followers in social media.

Talkability about forest issues is increasing, many people demanded the government to further support the Campaign Hutanesia in maintaining the forest.

Indonesian Governments feel the urgency to respond to the issue and immediately flattened themselves to solve the problem of this forest.

Indonesian president decided to create a new moratium / banning permits for forest land in Indonesia will be launch.

• After Moratorium (Banning permits for using forest land in Indonesia) launch, the Indonesian forest are more saver than before and no longer illegal logging, etc.

• Indonesia wildlife species can live freely and no longer endangered.

• Indonesian People Society more love and care for nature.

• Indonesia's natural wealth and diversity is maintained.