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Before&After ®
Continued
XiBAmagazine.com U
Make a theme 0635
Makea theme
Butterfly graphic brightens a gray brochureContinued
2 of 13
Before&After ® XiBAmagazine.com U
Make a theme 0635
Make a themeButterfly graphic creates a focal point, color and continuity and turns a gray before into a vibrant after
Mental illness is not the topic that springs brightly to mind when we
think of children. Giggles, love and happy play are more like
what we imagine. The goal of mental health care is to
make those images come true even for the ill child.
With that in mind, San Antonio’s Southwest Mental Heath Center gave us a low-budget request—lift the depressing grayness from its brochure, and give its difficult subject a sense of lightness and hope along with real clarity.
Key to the makeover was a little butter-fly that gave us the focal point, color and continuity we needed. Have a look.
About kids and mental health
M ental health is how we feel about ourselves and the world around us. While nearly everybody feels down
occasionally, a persistant “blue” mood might be the warning sign of diagnosable mental health problem. It’s not just adults who are affected by mental health problems. Children suffer too. That is especially tragic, because every young person deserves the right to feel good about themselves. To be happy. To feel a sense of self-worth. To be productive. Mental illness is a disease that can prevent this. Mental, emotional or behavioral problems that affect kids and their families include depression, anxiety, and disorders such as bipolar, conduct, eating, attention defi cit-hyperactivity, obsessive compulsive, and substance use disorders. No one is immune. Mental illness affects children of all backgrounds. How ev er, high risk factors include: physical problems, in tel lec tu al dis abil i ties, low birth weight, family history of mental and ad dic tive dis or ders, pov er ty, sep a ra tion, and caregiver abuse and neglect.
The need for services is growing
One in fi ve children is affected by a diagnosable mental health problem every year. Nearly ten percent
of young people have a serious emotional disturbance that severely disrupts their daily life. Two-thirds of the children who need help won’t get it. Without appropriate treatment, mental health problems can lead to school failure, family discord, alcohol and drug abuse, violence, jail and even suicide. Help is available. Effective interventions and drug treatments exist. And with help, a child can learn to cope with his or her illness – and live a happy, productive life. Treatment is cost effective, too. One study showed that $1 invested in prevention and intervention saves $7 in juvenile justice and welfare costs. We know it is more diffi cult and more costly to resolve problems later. The early years represent our best chance to avert serious mental health and social problems down the road. We can help. If you’re concerned about a child’s behavior or mood, please call us at (210) 616-0300. Don’t let anything stand in the way of your child’s healthy future. You can help, too. Your support of Southwest Mental Health Center can help a child recover and succeed in life.
There is hope for chil dren and youth
S outhwest Mental Health Center offers a wide range of specialized mental health care services to improve the health of
chil dren and adolescents, support the family through the patient’s recovery and work with the community to refer patients and their fam i lies to additional resources. Our confi dential and comprehensive treatment is tailored to meet each patient and family’s needs. Interdisci plinary treatment teams are directed by psychiatric physicians. Family involvement in treatment plan ning is an important part of overall care.Acute Care: 24-Hour, intensive inpatient hos pi tal iza tion for children and adolescents with se vere psychiatric disorders designed to stabilize a crisis situation.Residential Inpatient Care: A highly struc tured environment for patients with chronic or treatment-resistant disorders.Partial Hospital: A less restrictive day treat ment alternative to inpatient care for patients with severe behavioral disorders requiring more structure and intervention than outpatient care.Outpatient Services: Individual and family psy cho ther a py, medication management and com pre hen sive psychological assessment ser vic es to help diagnose and evaluate a child’s need for treatment.
Not quite designed Three-panel brochure is the office workhorse, but the problem with panels is that we tend to “design” simply by filling them up (right)!
One . . . two . . . done!
Before
Before&After ®
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Problem: It all looks alikeThe before is a letterfold brochure that was designed by filling panels with text. Although every panel tells a different piece of the SMHC story, to the reader it all looks alike.
Inside
Colored subheads punctuate the gray. Although they’re bigger, bolder and even a different style from the text, the differences are not great enough; the page still looks gray. To punctuate effectively, differences must be very different.
Headlines and drop caps stand atop the panels like tombstones, clinically identifying each section but offering neither cheer nor welcome. Be careful when using more than one drop cap; readers are extremely good pattern seekers and will “con-nect” the caps instantly—which means they’ll want to know what they spell!
About kids and mental health
M ental health is how we feel about ourselves and the world around us. While nearly everybody feels down
occasionally, a persistant “blue” mood might be the warning sign of diagnosable mental health problem. It’s not just adults who are affected by mental health problems. Children suffer too. That is especially tragic, because every young person deserves the right to feel good about themselves. To be happy. To feel a sense of self-worth. To be productive. Mental illness is a disease that can prevent this. Mental, emotional or behavioral problems that affect kids and their families include depression, anxiety, and disorders such as bipolar, conduct, eating, attention defi cit-hyperactivity, obsessive compulsive, and substance use disorders. No one is immune. Mental illness affects children of all backgrounds. How ev er, high risk factors include: physical problems, in tel lec tu al dis abil i ties, low birth weight, family history of mental and ad dic tive dis or ders, pov er ty, sep a ra tion, and caregiver abuse and neglect.
The need for services is growing
One in fi ve children is affected by a diagnosable mental health problem every year. Nearly ten percent
of young people have a serious emotional disturbance that severely disrupts their daily life. Two-thirds of the children who need help won’t get it. Without appropriate treatment, mental health problems can lead to school failure, family discord, alcohol and drug abuse, violence, jail and even suicide. Help is available. Effective interventions and drug treatments exist. And with help, a child can learn to cope with his or her illness – and live a happy, productive life. Treatment is cost effective, too. One study showed that $1 invested in prevention and intervention saves $7 in juvenile justice and welfare costs. We know it is more diffi cult and more costly to resolve problems later. The early years represent our best chance to avert serious mental health and social problems down the road. We can help. If you’re concerned about a child’s behavior or mood, please call us at (210) 616-0300. Don’t let anything stand in the way of your child’s healthy future. You can help, too. Your support of Southwest Mental Health Center can help a child recover and succeed in life.
There is hope for chil dren and youth
S outhwest Mental Health Center offers a wide range of specialized mental health care services to improve the health of
chil dren and adolescents, support the family through the patient’s recovery and work with the community to refer patients and their fam i lies to additional resources. Our confi dential and comprehensive treatment is tailored to meet each patient and family’s needs. Interdisci plinary treatment teams are directed by psychiatric physicians. Family involvement in treatment plan ning is an important part of overall care.Acute Care: 24-Hour, intensive inpatient hos pi tal iza tion for children and adolescents with se vere psychiatric disorders designed to stabilize a crisis situation.Residential Inpatient Care: A highly struc tured environment for patients with chronic or treatment-resistant disorders.Partial Hospital: A less restrictive day treat ment alternative to inpatient care for patients with severe behavioral disorders requiring more structure and intervention than outpatient care.Outpatient Services: Individual and family psy cho ther a py, medication management and com pre hen sive psychological assessment ser vic es to help diagnose and evaluate a child’s need for treatment.
Partial Hospital: A less restrictive day treatment alternative to inpatient care for patients with severe behavioral disorders requiring more structure and intervention than outpatient care.Outpatient Services: Individual and family psychotherapy, medication management and comprehensive psychological assessment services to help diagnose and evaluate a child’s need for treatment.
Horizontal bar creates panel-to-panel continuity but adds noth-ing to the design or the stories. And while blue is everyone’s favor-ite color, it’s chilly and therefore inappropriate for this project, which requires warmth, humanity and touchability.
Before&After ®
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Problem: It’s all rectanglesThe color cover is a point of interest, but the boy is the only child in the brochure, and the hard-edged, rectangular layout tends to isolate him further.
It’s a rectangular world Generally speaking, when a subject needs softening you want to avoid rectangular elements. (A) Although he’s in a meadow, the rectan-gular frame acts as a corral, isolating and confining the boy inappropriately. (B) Note the photo, text blocks, blue bar, headlines and logo are all rectangles.
A legacy of service
O ver our 115 years of community service, Southwest Mental Health Center has grown from a downtown
orphanage into a regional provider of specialized mental health services for children and adolescents. Our name and work have changed over the years, but our emphasis has always remained the well-being of children.
Today, Southwest Mental Health Center is the only nonprofit specialty hospital of its kind in South Texas—and the last hope for many children and families struggling with mental illness.
Southwest Mental Health Center is dedicated to providing effective mental health services to children, adolescents and their families to help them overcome the disabling effects of mental illness, and improve their ability to function successfully at home, at school, and in the community.
Through our dedicated staff and individualized treatment programs, we are giving troubled children a better chance in life to develop to their full potential. Ultimately, we are making our communities safer and more liveable, as fewer children will experience the downward spiral of serious mental disturbance in their adolescent and adult years. Together with a caring community, we can ensure that every child who needs help gets it.
SOUTHWEST MENTAL HEALTH CENTER Serving children, adolescents & families since 1886.
SMHC at a glanceEstablished: 1886Location: South Texas Medical CenterChild & Adolescent Programs:• Inpatient Acute Care• Sub-acute Care• Outpatient Services• Partial Hospital Program• Assessment and Evaluation ServicesFacilities: Campus includes a 40-bed Hospital, Partial program, Outpatient Clinic, Activity and Education Building, Dining Hall, Swimming Pool & Recreational AreasLicenses: Texas Department of Health,Texas Department of Mental Health and Mental RetardationAccreditation: Joint Commission on Accreditation of Healthcare OrganizationsAffiliations: University of Texas Health Science Center at San Antonio, Trinity University, St. Mary’s University, Our Lady of the Lake University, Northside I.S.D.Funding: Medicaid, Commercial Insurance, Mental Health Authorities, United Way and Private ContributionsIRS Status: Not-for-profit 501(c)(3)
Take your child’s mental health
seriously. We do.
SOUTHWEST MENTAL HEALTH CENTER8535 Tom Slick Dr., San Antonio, TX 78229
210-616-0300 www.smhc.org
B
Outside
A legacy of service
O ver our 115 years of community service, Southwest Mental Health Center has grown from a downtown
orphanage into a regional provider of specialized mental health services for children and adolescents. Our name and work have changed over the years, but our emphasis has always remained the well-being of children.
Today, Southwest Mental Health Center is the only nonprofit specialty hospital of its kind in South Texas—and the last hope for many children and families struggling with mental illness.
Southwest Mental Health Center is dedicated to providing effective mental health services to children, adolescents and their families to help them overcome the disabling effects of mental illness, and improve their ability to function successfully at home, at school, and in the community.
Through our dedicated staff and individualized treatment programs, we are giving troubled children a better chance in life to develop to their full potential. Ultimately, we are making our communities safer and more liveable, as fewer children will experience the downward spiral of serious mental disturbance in their adolescent and adult years. Together with a caring community, we can ensure that every child who needs help gets it.
SOUTHWEST MENTAL HEALTH CENTER Serving children, adolescents & families since 1886.
SMHC at a glanceEstablished: 1886Location: South Texas Medical CenterChild & Adolescent Programs:• Inpatient Acute Care• Sub-acute Care• Outpatient Services• Partial Hospital Program• Assessment and Evaluation ServicesFacilities: Campus includes a 40-bed Hospital, Partial program, Outpatient Clinic, Activity and Education Building, Dining Hall, Swimming Pool & Recreational AreasLicenses: Texas Department of Health,Texas Department of Mental Health and Mental RetardationAccreditation: Joint Commission on Accreditation of Healthcare OrganizationsAffiliations: University of Texas Health Science Center at San Antonio, Trinity University, St. Mary’s University, Our Lady of the Lake University, Northside I.S.D.Funding: Medicaid, Commercial Insurance, Mental Health Authorities, United Way and Private ContributionsIRS Status: Not-for-profit 501(c)(3)
Take your child’s mental health
seriously. We do.
SOUTHWEST MENTAL HEALTH CENTER8535 Tom Slick Dr., San Antonio, TX 78229
210-616-0300 www.smhc.org
A
Before&After ®
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There’s the story!Same information, same space, but the makeover brings the brochure new life. It now has a community of children, and stories that were invisible are clear and inviting.
What a change! A hierarchy of elements from big to small share space comfortably in this multi-faceted layout. Differ-ent column widths tell the South-west story with pace and inflec-tion, tying the elements together while keeping them apart. Butter-fly provides a point of focus as well as color and shape, which softens the natural rectangles of the page. Oranges and yellows are warm, happy colors, and green is the color of hope and new life. On the cover (far left), our young patient is not alone but getting the care she needs.
Mental health is how we feel about ourselves and the world around us. While nearly every-body feels it’s easy for parents to recognize when a child has a high fever, a child’s mental health may be more difficult to identify. Mental health problems can’t always be seen. But many symptoms can be recognized.
Mental health problems affect one in every five young people at any given time. Some mental health problems are severe enough to disrupt daily life and a child’s ability to function. Such serious disturbances affect one in every 20 young people.
Tragically, an estimated two-thirds of all children with mental health problems are not getting the help they need.
Without help, serious mental health problems can lead to school failure, alcohol or other drug abuse, family discord, violence, or even suicide.
Help is available. Effective interventions and drug treatments exist. And with help, a child can learn to cope with his or her illness —and feel productive, worthwhile and happy.
If you’re concerned about the life and health of a child, seek help immediately. Talk to your doctor, school counselor, or other mental health professional who is trained to assess whether or not your child has a mental health problem.
Don’t let anything stand in the way of your child’s healthy future.
Important words about kids and mental health . . .
Acute Care: 24-hour, intensive inpatient hospital-ization for children and adolescents with severe psychiatric disorders designed to stabilize a crisis situation.
Residential Inpatient Care:A highly structured environment for patients with chronic or treatment-resistant disorders.
Outpatient Services:Individual and family psychotherapy, medi-cation management and comprehensive psychological assessment services to help diagnose and evaluate a child’s need for treatment.
Partial Hospital: A less restrictive day treatment alternative to inpatient care for patients with severe behavioral disorders requiring more struc-ture and intervention than outpatient care.
Southwest Mental Health Center offers a wide range of specialized mental health care services to improve the health of children and adolescents, support the family through their child’s recovery and work with the community to refer patients and their families to additional resources. Our confidential,
comprehensive treatment is tailored to meet each patient and family’s needs. Psychiatric physicians direct interdisciplinary treatment teams. Family involvement in treatment planning is an important part of overall care.
THERE IS HOPE FORCHILDREN ANDYOUTH
Take your child’s
mental health seriously.
We do.southwest mental health center
After
Before&After ®
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Cover image is key The cover image is the key message-maker; it sets the tone and establishes the reader’s frame of reference. Image and headline are seen together and must work as one.
Take your child’s
mental health seriously.
We do.
SOUTHWEST MENTAL HEALTH CENTER
A LEGACY OF SERVICEOver our many years of community service, Southwest Mental Health Center has grown from a downtown orphanage into a regional provider of specialized mental health services for children and adolescents. Our name and work have changed over the years, but our emphasis has always remained the well-being of children.
Today, Southwest Mental Health Center is the only nonprofit specialty hospital of its kind in South Texas—and the last hope for many children and families struggling with mental illness.
Southwest Mental Health Center is dedicated to providing effective mental health services to children, adolescents and their families to help them over-come the disabling effects of mental ill-ness, and improve their ability to func-tion successfully at home, at school, and in the community.
Through our dedicated staff and individualized treatment programs, we are giving troubled children a better chance in life to develop to their full potential. Ultimately, we are making our communities safer and more live-able, as fewer children will experience the downward spiral of serious mental disturbance in their adolescent and adult years. Together with a caring com-munity, we can ensure that every child who needs help gets it.
southwest mental health center8535 Tom Slick Drive, San Antonio, TX 78229
210-616-0300 • www.smhc.org
SMHC at a glanceEstablished: 1886Location: South Texas Medical CenterChild & Adolescent Programs:• Acute Care• Residential Inpatient Care• Partial (Day) Hospital• Outpatient Treatment Services• Psychological Evaluation Services
Facilities: Secure, family-friendly campus includes a 40-bed Hospital, Outpatient Clinic, Activity and Education Building, Dining Hall, Swimming Pool & Recreational Areas
Licenses: Texas Department of Health, Texas Department of Mental Health and Mental Retardation
Accreditation: Joint Commission on Accreditation of Healthcare Organizations
Affiliations: University of Texas Health Science Center at San Antonio, Trinity University, St. Mary’s University, Our Lady of the Lake University, Northside I.S.D.
Funding: Medicaid, Commercial Insurance, Mental Health Authorities, United Way and Private Contributions
southwest mental health center
Simple images are more powerful (Above) The self-absorbed boy in the meadow is not only alone—a problem of mental illness—but the photo is complex, with many competing lines and surfaces, and the point of the message is lost. In contrast is the clarity of the after. The girl is at peace in the nearness of a care-giver, a key concept in the brochure. Note the simplic-ity of the image; despite radical cropping, a few strong lines tell us everything we need to know—and provide a smooth backdrop for the headline.
OutsideBefore After
Before&After ®
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Panels handle separate jobsThe three outside panels are seen independently, and each has a different job. The cover panel draws the reader in; the back panel provides key data at a glance.
Follow the panels, but differentiateTo visually differentiate the outside panels, each has been given a unique value: medium, white, dark. Because bullet points and choppy para-graphs (center panel) can be messy, they should be cushioned by wide, empty margins. Common typography (note the headline style) is a point of unity among the differences.
Take your child’s
mental health seriously.
We do.
SOUTHWEST MENTAL HEALTH CENTER
A LEGACY OF SERVICEOver our many years of community service, Southwest Mental Health Center has grown from a downtown orphanage into a regional provider of specialized mental health services for children and adolescents. Our name and work have changed over the years, but our emphasis has always remained the well-being of children.
Today, Southwest Mental Health Center is the only nonprofit specialty hospital of its kind in South Texas—and the last hope for many children and families struggling with mental illness.
Southwest Mental Health Center is dedicated to providing effective mental health services to children, adolescents and their families to help them over-come the disabling effects of mental ill-ness, and improve their ability to func-tion successfully at home, at school, and in the community.
Through our dedicated staff and individualized treatment programs, we are giving troubled children a better chance in life to develop to their full potential. Ultimately, we are making our communities safer and more live-able, as fewer children will experience the downward spiral of serious mental disturbance in their adolescent and adult years. Together with a caring com-munity, we can ensure that every child who needs help gets it.
southwest mental health center8535 Tom Slick Drive, San Antonio, TX 78229
210-616-0300 • www.smhc.org
SMHC at a glanceEstablished: 1886Location: South Texas Medical CenterChild & Adolescent Programs:• Acute Care• Residential Inpatient Care• Partial (Day) Hospital• Outpatient Treatment Services• Psychological Evaluation Services
Facilities: Secure, family-friendly campus includes a 40-bed Hospital, Outpatient Clinic, Activity and Education Building, Dining Hall, Swimming Pool & Recreational Areas
Licenses: Texas Department of Health, Texas Department of Mental Health and Mental Retardation
Accreditation: Joint Commission on Accreditation of Healthcare Organizations
Affiliations: University of Texas Health Science Center at San Antonio, Trinity University, St. Mary’s University, Our Lady of the Lake University, Northside I.S.D.
Funding: Medicaid, Commercial Insurance, Mental Health Authorities, United Way and Private Contributions
southwest mental health center
Outside Back panel Cover panel
Before&After ®
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THERE IS HOPE FORCHILDREN ANDYOUTH
A multi-faceted presentation Varying column widths, type sizes, values and colors express levels of conversation and give the reader many points of entry. Note the folds are disregarded.
A page anchored by hopeThe most important statement in the brochure anchors the design. Set in all caps on extremely tight leading (54/39) and carefully wrapped around three photos, the headline is an umbrella to which everything else will relate and leaves no doubt what the hospital stands for.
THERE IS HOPE FORCHILDREN ANDYOUTH
Inside Note the flat edges
The layout starts at the headline . . .
. . . and everything relates back to it.
Mental health is how we feel about ourselves and the world around us. While nearly every-body feels it’s easy for parents to recognize when a child has a high fever, a child’s mental health may be more difficult to identify. Mental health problems can’t always be seen. But many symptoms can be recognized.
Mental health problems affect one in every five young people at any given time. Some mental health problems are severe enough to disrupt daily life and a child’s ability to function. Such serious disturbances affect one in every 20 young people.
Tragically, an estimated two-thirds of all children with mental health problems are not getting the help they need.
Without help, serious mental health problems can lead to school failure, alcohol or other drug abuse, family discord, violence, or even suicide.
Help is available. Effective interventions and drug treatments exist. And with help, a child can learn to cope with his or her illness —and feel productive, worthwhile and happy.
If you’re concerned about the life and health of a child, seek help immediately. Talk to your doctor, school counselor, or other mental health professional who is trained to assess whether or not your child has a mental health problem.
Don’t let anything stand in the way of your child’s healthy future.
Important words about kids and mental health . . .
Acute Care: 24-hour, intensive inpatient hospital-ization for children and adolescents with severe psychiatric disorders designed to stabilize a crisis situation.
Residential Inpatient Care:A highly structured environment for patients with chronic or treatment-resistant disorders.
Outpatient Services:Individual and family psychotherapy, medi-cation management and comprehensive psychological assessment services to help diagnose and evaluate a child’s need for treatment.
Partial Hospital: A less restrictive day treatment alternative to inpatient care for patients with severe behavioral disorders requiring more struc-ture and intervention than outpatient care.
Southwest Mental Health Center offers a wide range of specialized mental health care services to improve the health of children and adolescents, support the family through their child’s recovery and work with the community to refer patients and their families to additional resources. Our confidential,
comprehensive treatment is tailored to meet each patient and family’s needs. Psychiatric physicians direct interdisciplinary treatment teams. Family involvement in treatment planning is an important part of overall care.
THERE IS HOPE FORCHILDREN ANDYOUTH
Before&After ®
9 of 13
XiBAmagazine.com UMake a theme 9 of 13
Make a theme 0635
Mental health is how we feel about ourselves and the world around us. While nearly every-body feels it’s easy for parents to recognize when a child has a high fever, a child’s mental health may be more difficult to identify. Mental health problems can’t always be seen. But many symptoms can be recognized.
Mental health problems affect one in every five young people at any given time. Some mental health problems are severe enough to disrupt daily life and a child’s ability to function. Such serious disturbances affect one in every 20 young people.
Tragically, an estimated two-thirds of all children with mental health problems are not getting the help they need.
Without help, serious mental health problems can lead to school failure, alcohol or other drug abuse, family discord, violence, or even suicide.
Help is available. Effective interventions and drug treatments exist. And with help, a child can learn to cope with his or her illness —and feel productive, worthwhile and happy.
If you’re concerned about the life and health of a child, seek help immediately. Talk to your doctor, school counselor, or other mental health professional who is trained to assess whether or not your child has a mental health problem.
Don’t let anything stand in the way of your child’s healthy future.
Important words about kids and mental health . . .
Acute Care: 24-hour, intensive inpatient hospital-ization for children and adolescents with severe psychiatric disorders designed to stabilize a crisis situation.
Residential Inpatient Care:A highly structured environment for patients with chronic or treatment-resistant disorders.
Outpatient Services:Individual and family psychotherapy, medi-cation management and comprehensive psychological assessment services to help diagnose and evaluate a child’s need for treatment.
Partial Hospital: A less restrictive day treatment alternative to inpatient care for patients with severe behavioral disorders requiring more struc-ture and intervention than outpatient care.
Southwest Mental Health Center offers a wide range of specialized mental health care services to improve the health of children and adolescents, support the family through their child’s recovery and work with the community to refer patients and their families to additional resources. Our confidential,
comprehensive treatment is tailored to meet each patient and family’s needs. Psychiatric physicians direct interdisciplinary treatment teams. Family involvement in treatment planning is an important part of overall care.
THERE IS HOPE FORCHILDREN ANDYOUTH
Bi-level typography Careful typography creates stories within stories. Pull out key thoughts in a contrasting typeface and darker value; the reader can then browse lightly or read deeper.
Mental health is how we feel about ourselves and the world around us. While nearly every-body feels it’s easy for parents to recognize when a child has a high fever, a child’s mental health may be more difficult to identify. Mental health problems can’t always be seen. But many symptoms can be recognized.
Mental health problems affect one in every five young people at any given time. Some mental health problems are severe enough to disrupt daily life and a child’s ability to function. Such serious disturbances affect one in every 20 young people.
Tragically, an estimated two-thirds of all children with mental health problems are not getting the help they need.
Without help, serious mental health problems can lead to school failure, alcohol or other drug abuse, family discord, violence, or even suicide.
Help is available. Effective interventions and drug treatments exist. And with help, a child can learn to cope with his or her illness —and feel productive, worthwhile and happy.
If you’re concerned about the life and health of a child, seek help immediately. Talk to your doctor, school counselor, or other mental health professional who is trained to assess whether or not your child has a mental health problem.
Don’t let anything stand in the way of your child’s healthy future.
Important words about kids and mental health . . .A complex story has many facets The designer can make reading easier and more interesting by breaking a story into visual parts. Left, with no editorial input at all, a “browser level” was created for the reader simply by high-lighting key words in an ordinary galley of type. Note below the number of key thoughts that have been highlighted on the page; each labels and clarifies a different facet of its story.
Mental health is how we feel about ourselves and the world around us. While nearly every-body feels it’s easy for parents to recognize when a child has a high fever, a child’s mental health may be more difficult to identify. Mental health problems can’t always be seen. But many symptoms can be recognized.
Mental health problems affect one in every five young people at any given time. Some mental health problems are severe enough to disrupt daily life and a child’s ability to function. Such serious disturbances affect one in every 20 young people.
Tragically, an estimated two-thirds of all children with mental health problems are not getting the help they need.
Without help, serious mental health problems can lead to school failure, alcohol or other drug abuse, family discord, violence, or even suicide.
Help is available. Effective interventions and drug treatments exist. And with help, a child can learn to cope with his or her illness —and feel productive, worthwhile and happy.
If you’re concerned about the life and health of a child, seek help immediately. Talk to your doctor, school counselor, or other mental health professional who is trained to assess whether or not your child has a mental health problem.
Don’t let anything stand in the way of your child’s healthy future.
Important words about kids and mental health . . .
Acute Care: 24-hour, intensive inpatient hospital-ization for children and adolescents with severe psychiatric disorders designed to stabilize a crisis situation.
Residential Inpatient Care:A highly structured environment for patients with chronic or treatment-resistant disorders.
Outpatient Services:Individual and family psychotherapy, medi-cation management and comprehensive psychological assessment services to help diagnose and evaluate a child’s need for treatment.
Partial Hospital: A less restrictive day treatment alternative to inpatient care for patients with severe behavioral disorders requiring more struc-ture and intervention than outpatient care.
Southwest Mental Health Center offers a wide range of specialized mental health care services to improve the health of children and adolescents, support the family through their child’s recovery and work with the community to refer patients and their families to additional resources. Our confidential,
comprehensive treatment is tailored to meet each patient and family’s needs. Psychiatric physicians direct interdisciplinary treatment teams. Family involvement in treatment planning is an important part of overall care.
THERE IS HOPE FORCHILDREN ANDYOUTH
Before&After ®
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Make a theme 10 of 13
Butterfly makes a theme Fluttering across the heavy topic is a hopeful little butterfly. This was key to the makeover. The butterfly provided the color palette and visual continuity from section to section.
Color, continuity—and touchability A theme is a color or shape or image that ties the ele-ments of the brochure together by giving them a consis-tent—or repetitive—look and feel. In this case, the butter-fly was duplicated and placed intermittently throughout the brochure, and its simple color palette was picked up in the headlines. Just as important as its visual properties are its message-making qualities; the butterfly is light, non-threatening and touchable, and its presence repre-sents hope to those in the dungeons of mental illness.
Inside
Butterfly connects front to back.
Mental health is how we feel about ourselves and the world around us. While nearly every-body feels it’s easy for parents to recognize when a child has a high fever, a child’s mental health may be more difficult to identify. Mental health problems can’t always be seen. But many symptoms can be recognized.
Mental health problems affect one in every five young people at any given time. Some mental health problems are severe enough to disrupt daily life and a child’s ability to function. Such serious disturbances affect one in every 20 young people.
Tragically, an estimated two-thirds of all children with mental health problems are not getting the help they need.
Without help, serious mental health problems can lead to school failure, alcohol or other drug abuse, family discord, violence, or even suicide.
Help is available. Effective interventions and drug treatments exist. And with help, a child can learn to cope with his or her illness —and feel productive, worthwhile and happy.
If you’re concerned about the life and health of a child, seek help immediately. Talk to your doctor, school counselor, or other mental health professional who is trained to assess whether or not your child has a mental health problem.
Don’t let anything stand in the way of your child’s healthy future.
Important words about kids and mental health . . .
Acute Care: 24-hour, intensive inpatient hospital-ization for children and adolescents with severe psychiatric disorders designed to stabilize a crisis situation.
Residential Inpatient Care:A highly structured environment for patients with chronic or treatment-resistant disorders.
Outpatient Services:Individual and family psychotherapy, medi-cation management and comprehensive psychological assessment services to help diagnose and evaluate a child’s need for treatment.
Partial Hospital: A less restrictive day treatment alternative to inpatient care for patients with severe behavioral disorders requiring more struc-ture and intervention than outpatient care.
Southwest Mental Health Center offers a wide range of specialized mental health care services to improve the health of children and adolescents, support the family through their child’s recovery and work with the community to refer patients and their families to additional resources. Our confidential,
comprehensive treatment is tailored to meet each patient and family’s needs. Psychiatric physicians direct interdisciplinary treatment teams. Family involvement in treatment planning is an important part of overall care.
THERE IS HOPE FORCHILDREN ANDYOUTH
Take your child’s
mental health seriously.
We do.
SOUTHWEST MENTAL HEALTH CENTER
A LEGACY OF SERVICEOver our many years of community service, South-west Mental Health Center has grown from a downtown orphanage into a regional provider of specialized mental health services for children and adolescents. Our name and work have changed over the years, but our emphasis has always re-mained the well-being of children.
Today, Southwest Mental Health Center is the only nonprofit specialty hospital of its kind in South Texas—and the last hope for many children and families struggling with mental illness.
Southwest Mental Health Center is dedicated to providing effective mental health services to children, adolescents and their families to help them overcome the disabling effects of mental illness, and improve their ability to function successfully at home, at school, and in the com-munity.
Through our dedicated staff and individu-alized treatment programs, we are giving troubled children a better chance in life to develop to their full potential. Ultimately, we are making our communities safer and more liveable, as fewer children will experience the downward spiral of serious mental disturbance in their adolescent and adult years. Together with a caring community, we can ensure that every child who needs help gets it.
southwest mental health center8535 Tom Slick Drive, San Antonio, TX 78229
210-616-0300 • www.smhc.org
SMHC at a glanceEstablished: 1886Location: South Texas Medical CenterChild & Adolescent Programs:• Acute Care• Residential Inpatient Care• Partial (Day) Hospital• Outpatient Treatment Services• Psychological Evaluation Services
Facilities: Secure, family-friendly campus includes a 40-bed Hospital, Outpatient Clinic, Activity and Education Building, Dining Hall, Swimming Pool & Recreational Areas
Licenses: Texas Department of Health, Texas Department of Mental Health and Mental Retardation
Accreditation: Joint Commission on Accreditation of Healthcare Organizations
Affiliations: University of Texas Health Science Center at San Antonio, Trinity University, St. Mary’s University, Our Lady of the Lake University, Northside I.S.D.
Funding: Medicaid, Commercial Insurance, Mental Health Authorities, United Way and Private Contributions
southwest mental health center
Before&After ®
11 of 13
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Mental health is how we feel about ourselves and the world around us. While nearly every-body feels it’s easy for parents to recognize when a child has a high fever, a child’s mental health may be more difficult to identify. Mental health problems can’t always be seen. But many symptoms can be recognized.
Mental health problems affect one in every five young people at any given time. Some mental health problems are severe enough to disrupt daily life and a child’s ability to function. Such serious disturbances affect one in every 20 young people.
Tragically, an estimated two-thirds of all children with mental health problems are not getting the help they need.
Without help, serious mental health problems can lead to school failure, alcohol or other drug abuse, family discord, violence, or even suicide.
Help is available. Effective interventions and drug treatments exist. And with help, a child can learn to cope with his or her illness —and feel productive, worthwhile and happy.
If you’re concerned about the life and health of a child, seek help immediately. Talk to your doctor, school counselor, or other mental health professional who is trained to assess whether or not your child has a mental health problem.
Don’t let anything stand in the way of your child’s healthy future.
Important words about kids and mental health . . .
Acute Care: 24-hour, intensive inpatient hospital-ization for children and adolescents with severe psychiatric disorders designed to stabilize a crisis situation.
Residential Inpatient Care:A highly structured environment for patients with chronic or treatment-resistant disorders.
Outpatient Services:Individual and family psychotherapy, medi-cation management and comprehensive psychological assessment services to help diagnose and evaluate a child’s need for treatment.
Partial Hospital: A less restrictive day treatment alternative to inpatient care for patients with severe behavioral disorders requiring more struc-ture and intervention than outpatient care.
Southwest Mental Health Center offers a wide range of specialized mental health care services to improve the health of children and adolescents, support the family through their child’s recovery and work with the community to refer patients and their families to additional resources. Our confidential,
comprehensive treatment is tailored to meet each patient and family’s needs. Psychiatric physicians direct interdisciplinary treatment teams. Family involvement in treatment planning is an important part of overall care.
THERE IS HOPE FORCHILDREN ANDYOUTH
On a page of rectangles, a curvy counterpoint Finally, graphics carve esses atop the rectangular page, gracefully connecting top to bottom. Similar sizes make all seven objects work in unison.
Mental health is how we feel about ourselves and the world around us. While nearly every-body feels it’s easy for parents to recognize when a child has a high fever, a child’s mental health may be more difficult to identify. Mental health problems can’t always be seen. But many symptoms can be recognized.
Mental health problems affect one in every five young people at any given time. Some mental health problems are severe enough to disrupt daily life and a child’s ability to function. Such serious disturbances affect one in every 20 young people.
Tragically, an estimated two-thirds of all children with mental health problems are not getting the help they need.
Without help, serious mental health problems can lead to school failure, alcohol or other drug abuse, family discord, violence, or even suicide.
Help is available. Effective interventions and drug treatments exist. And with help, a child can learn to cope with his or her illness —and feel productive, worthwhile and happy.
If you’re concerned about the life and health of a child, seek help immediately. Talk to your doctor, school counselor, or other mental health professional who is trained to assess whether or not your child has a mental health problem.
Don’t let anything stand in the way of your child’s healthy future.
Important words about kids and mental health . . .
Acute Care: 24-hour, intensive inpatient hospital-ization for children and adolescents with severe psychiatric disorders designed to stabilize a crisis situation.
Residential Inpatient Care:A highly structured environment for patients with chronic or treatment-resistant disorders.
Outpatient Services:Individual and family psychotherapy, medi-cation management and comprehensive psychological assessment services to help diagnose and evaluate a child’s need for treatment.
Partial Hospital: A less restrictive day treatment alternative to inpatient care for patients with severe behavioral disorders requiring more struc-ture and intervention than outpatient care.
Southwest Mental Health Center offers a wide range of specialized mental health care services to improve the health of children and adolescents, support the family through their child’s recovery and work with the community to refer patients and their families to additional resources. Our confidential,
comprehensive treatment is tailored to meet each patient and family’s needs. Psychiatric physicians direct interdisciplinary treatment teams. Family involvement in treatment planning is an important part of overall care.
THERE IS HOPE FORCHILDREN ANDYOUTH
Mechanical and organic The variety of column widths and type sizes keep the page engaging and the eye moving. Note above the page is first divided top to bottom, then each section is divided again; note especially the unusually narrow columns at the bottom. Left, overlaying the rectangular format are three butterflies from large to small and the chil-dren’s photos, which follow sweeping S curves and provide a softening counterpoint to the layout.
Inside
Wide/ light Narrow/dark
Before&After ®
12 of 13
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Take your child’s
mental health seriously.
We do.
SOUTHWEST MENTAL HEALTH CENTER
A LEGACY OF SERVICEOver our many years of community service, Southwest Mental Health Center has grown from a downtown orphanage into a regional provider of specialized mental health services for children and adolescents. Our name and work have changed over the years, but our emphasis has always remained the well-being of children.
Today, Southwest Mental Health Center is the only nonprofit specialty hospital of its kind in South Texas—and the last hope for many children and families struggling with mental illness.
Southwest Mental Health Center is dedicated to providing effective mental health services to children, adolescents and their families to help them over-come the disabling effects of mental ill-ness, and improve their ability to func-tion successfully at home, at school, and in the community.
Through our dedicated staff and individualized treatment programs, we are giving troubled children a better chance in life to develop to their full potential. Ultimately, we are making our communities safer and more live-able, as fewer children will experience the downward spiral of serious mental disturbance in their adolescent and adult years. Together with a caring com-munity, we can ensure that every child who needs help gets it.
southwest mental health center8535 Tom Slick Drive, San Antonio, TX 78229
210-616-0300 • www.smhc.org
SMHC at a glanceEstablished: 1886Location: South Texas Medical CenterChild & Adolescent Programs:• Acute Care• Residential Inpatient Care• Partial (Day) Hospital• Outpatient Treatment Services• Psychological Evaluation Services
Facilities: Secure, family-friendly campus includes a 40-bed Hospital, Outpatient Clinic, Activity and Education Building, Dining Hall, Swimming Pool & Recreational Areas
Licenses: Texas Department of Health, Texas Department of Mental Health and Mental Retardation
Accreditation: Joint Commission on Accreditation of Healthcare Organizations
Affiliations: University of Texas Health Science Center at San Antonio, Trinity University, St. Mary’s University, Our Lady of the Lake University, Northside I.S.D.
Funding: Medicaid, Commercial Insurance, Mental Health Authorities, United Way and Private Contributions
southwest mental health center
Mental health is how we feel about ourselves and the world around us. While nearly every-body feels it’s easy for parents to recognize when a child has a high fever, a child’s mental health may be more difficult to identify. Mental health problems can’t always be seen. But many symptoms can be recognized.
Mental health problems affect one in every five young people at any given time. Some mental health problems are severe enough to disrupt daily life and a child’s ability to function. Such serious disturbances affect one in every 20 young people.
Tragically, an estimated two-thirds of all children with mental health problems are not getting the help they need.
Without help, serious mental health problems can lead to school failure, alcohol or other drug abuse, family discord, violence, or even suicide.
Help is available. Effective interventions and drug treatments exist. And with help, a child can learn to cope with his or her illness —and feel productive, worthwhile and happy.
If you’re concerned about the life and health of a child, seek help immediately. Talk to your doctor, school counselor, or other mental health professional who is trained to assess whether or not your child has a mental health problem.
Don’t let anything stand in the way of your child’s healthy future.
Important words about kids and mental health . . .
Acute Care: 24-hour, intensive inpatient hospital-ization for children and adolescents with severe psychiatric disorders designed to stabilize a crisis situation.
Residential Inpatient Care:A highly structured environment for patients with chronic or treatment-resistant disorders.
Outpatient Services:Individual and family psychotherapy, medi-cation management and comprehensive psychological assessment services to help diagnose and evaluate a child’s need for treatment.
Partial Hospital: A less restrictive day treatment alternative to inpatient care for patients with severe behavioral disorders requiring more struc-ture and intervention than outpatient care.
Southwest Mental Health Center offers a wide range of specialized mental health care services to improve the health of children and adolescents, support the family through their child’s recovery and work with the community to refer patients and their families to additional resources. Our confidential,
comprehensive treatment is tailored to meet each patient and family’s needs. Psychiatric physicians direct interdisciplinary treatment teams. Family involvement in treatment planning is an important part of overall care.
THERE IS HOPE FORCHILDREN ANDYOUTH
Article resources
Typefaces
1 (a–c) ITC Goudy Sans Book a) 9/14 pt, b) 9/11 pt, c) 12/14 pt
2 (a–h) ITC Goudy Sans Bold a) 18/14 pt, b) 9/11 pt, c) 36/30 pt –25 letterspacing, d) 54/39 pt –50 letterspacing, e) 12/14 pt, f) 20/14 pt, g) 11/14 pt, h) 12/12.5 pt
3 (a–c) ITC Stone Serif Medium a) 10/14 pt, b) 8/10 pt, c) 8.5/11.5 pt
4 Trajan Regular | 8/9.5 pt
Southwest Mental Health Center 8535 Tom Slick Drive San Antonio, Texas 78229 www.smhc.org
Colors
C10 M9 Y12 K4
C0 M60 Y80 K0
C27 M0 Y72 K18
C0 M0 Y0 K40
C0 M0 Y0 K60
C0 M0 Y0 K70
5
6
7
8
9
9
10
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2a
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10
10
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2b 2a 1b
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4
Before&After
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Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990. Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understand-able, useful and even fun for everyone.
John McWade Publisher and creative directorGaye McWade Associate publisherVincent Pascual Staff designerDexter Mark Abellera Staff designer Before & After magazine323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995E-mail [email protected] www http://www.bamagazine.com
Copyright ©2006 Before & After magazine, ISSN 1049-0035. All rights reserved
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Back | Paper-saver format
XiBAmagazine.com UBefore&After ®
For paper-saver format Print: (Specify pages 15–21)
Before & After is made to fit your binder
Before & After articles are intended for permanent reference. All are titled and numbered.
For the current table of contents, click here. To save time and paper, a paper-saver format of this article,
suitable for one- or two-sided printing, is provided on the following pages.
Print Format: Landscape
Page Size: Fit to Page
SavePresentation format or
Paper-saver format
For presentation format Print: (Specify pages 1–13)
Make
a theme
Bu
tterfly grap
hic b
righten
s a gray broch
ure
Be
fore
&A
fter | w
ww
.bamagazine.com
1 of 7
Ma
ke
a th
em
e 0635
0635 M
ak
e a
the
me
Men
tal illness is n
ot th
e top
ic that
sprin
gs brigh
tly to m
ind
wh
en w
e th
ink o
f child
ren. G
iggles, love an
d h
app
y play are m
ore like
wh
at we im
agine. T
he go
al o
f men
tal health
care is to
make th
ose im
ages com
e tru
e even fo
r the ill ch
ild.
With
that in
min
d, San
An
ton
io’s So
uth
west M
ental H
eath C
enter gave u
s a low
-bu
dget req
uest—
lift the d
epressin
g grayn
ess from
its bro
chu
re, and
give its d
ifficu
lt sub
ject a sense o
f lightn
ess and
h
op
e alon
g with
real clarity.K
ey to th
e makeover w
as a little bu
tter-fl
y that gave u
s the fo
cal po
int, co
lor an
d
con
tinu
ity we n
eeded
. Have a lo
ok.
About kids and
mental health
Mental health is how
we feel about
ourselves and the world around us.
While nearly everybody feels dow
n occasionally, a persistant “blue” m
ood might be
the warning sign of diagnosable m
ental health problem
. It’s not just adults w
ho are affected by mental
health problems. C
hildren suffer too. That
is especially tragic, because every young person deserves the right to feel good about them
selves. To be happy. To feel a sense of self-w
o rth. To be productive. M
ental illness is a disease that can prevent this. M
ental, emotional or behavioral problem
s that affect kids and their fam
ilies include depression, anxiety, and disorders such as bipolar, conduct, eating, attention defi cit-hyperactivity, obsessive com
pulsive, and substance use disorders. N
o one is imm
une. Mental illness affects children
of all backgrounds. How
ev er, high risk factors include: physical problem
s, in tel lec tu al dis abil i ties, low
birth weight, fam
ily history of mental and
ad dic tive dis or ders, pov er ty, sep a ra tion, and caregiver abuse and neglect.
The need for services is grow
ing
One in fi ve children is affected by a diagnosable m
ental health problem
every year. Nearly ten percent
of young people have a serious emotional
disturbance that severely disrupts their daily life. Tw
o-thirds of the children who need help
won’t get it.
Without appropriate treatm
ent, mental health
problems can lead to school failure, fam
ily discord, alcohol and drug abuse, violence, jail and even suicide . H
elp is available. Effective interventions and drug treatm
ents exist. And w
ith help, a child can learn to cope w
ith his or her illness – and live a happy, productive life. Treatm
ent is cost effective, too. One study
sho wed that $1 invested in prevention and
inter vention saves $7 in juvenile justice and w
elfare costs. We know
it is more diffi cult and
more costly to resolve problem
s later. The
early years represent our best chance to avert serious m
ental health and social problems
down the road.
We can help. If you’re concerned about a
child’s behavior or mood, please call us at
(21
0) 6
16
-03
00
. Don’t let anything stand in
the way of your child’s healthy future .
You can help, too. Your support of Southwest
Mental H
ealth Center can help a child reco ver
and succeed in life.
There is hope for chil dren and youth
Southw
est Mental H
ealth Center offers a
wide range of specialized m
ental health care services to im
prove the health of chil dren and adolescents, support the fam
ily through the patient’s recovery and w
ork w
ith the comm
unity to refer patients and their fam
i lies to additional resources. Our
confi dential and comprehensive treatm
ent is tailored to m
eet each patient and family’s needs.
Interdisci plinary treatment team
s are directed by psychiatr ic physicians. Fam
ily involvement
in treatment plan ning is an im
portant part of overall care .A
cute Care: 24-Hour, intensive inpatient
hos pi tal iza tion for children and adolescents with
se vere psychiatric disorders designed to stabilize a crisis situation.R
esidential Inpatient Care: A highly
str uc tured environment for patients w
ith chronic or treatm
ent-resistant disorders.Partial H
ospital: A less restrictive day
treat ment alternative to inpatient care for
patients with severe behavioral disorders
requiring more structure and inter vention than
outpatient care .O
utpatient Services: Individual and family
psy cho ther a py, medication m
anagement and
com pre hen sive psychological assessm
ent ser vic es to help diagnose and evaluate a child’s need for treatm
ent.
No
t qu
ite d
esig
ne
d
Three-panel brochure is the office w
orkhorse, but the problem w
ith panels is that w
e tend to “design” sim
ply by filling them up (right)!
One . . . tw
o . . . done!
Be
fore
Be
fore
&A
fter | w
ww
.bamagazine.com
2 of 7
Ma
ke
a th
em
e 0635
0635 M
ak
e a
the
me
Pro
ble
m: It all lo
ok
s alike
Th
e befo
re is a letterfold
bro
chu
re that w
as design
ed b
y fillin
g pan
els with
text. Alth
ou
gh
every pan
el tells a differen
t piece o
f the SM
HC
story, to
the read
er it all loo
ks alike.
Insid
e
Co
lore
d su
bh
ea
ds punctuate the gray. A
lthough they’re bigger, bolder and even a different style from
the text, the differences are not great enough; the page still looks gray. To punctuate effectively, differences m
ust be very different.
He
ad
line
s an
d d
rop
cap
s stand atop the panels like tom
bstones, clinically identifying each section but offering neither cheer nor w
elcome.
Be careful w
hen using more than
one drop cap; readers are extremely
good pattern seekers and will “con-
nect” the caps instantly—w
hich m
eans they’ll want to know
what
they spell!
About kids and
mental health
Mental health is how
we feel about
ourselves and the world around us.
While nearly everybody feels dow
n occasionally, a persistant “blue” m
ood might be
the warning sign of diagnosable m
ental health problem
. It’s not just adults w
ho are affected by mental
health problems. C
hildren suffer too. That
is especially tragic, because every young person deserves the right to feel good about them
selves. To be happy. To feel a sense of self-w
orth. To be productive. M
ental illness is a disease that can prevent this. M
ental, emotional or behavioral problem
s that affect kids and their fam
ilies include depression, anxiety, and disorders such as bipolar, conduct, eating, attention defi cit-hyperactivity, obsessive com
pulsive, and substance use disorders. N
o one is imm
une. Mental illness affects children
of all backgrounds. How
ev er, high risk factors include: physical problem
s, in tel lec tu al dis abil i ties, low
birth weight, fam
ily history of mental and
ad dic tive dis or ders, pov er ty, sep a ra tion, and caregiver abuse and neglect.
The need for services is grow
ing
One in fi ve children is affected by a diagnosable m
ental health problem
every year. Nearly ten percent
of young people have a serious emotional
disturbance that severely disrupts their daily life. Tw
o-thirds of the children who need help
won’t get it.
Without appropriate treatm
ent, mental health
problems can lead to school failure, fam
ily discord, alcohol and drug abuse, violence, jail and even suicide. H
elp is available. Effective interventions and drug treatm
ents exist. And w
ith help, a child can learn to cope w
ith his or her illness – and live a happy, productive life. Treatm
ent is cost effective, too. One study
showed that $1 invested in prevention and
intervention saves $7 in juvenile justice and w
elfare costs. We know
it is more diffi cult and
more costly to resolve problem
s later. The
early years represent our best chance to avert serious m
ental health and social problems
down the road.
We can help. If you’re concerned about a
child’s behavior or mood, please call us at
(210) 6
16-0
300. D
on’t let anything stand in the w
ay of your child’s healthy future . You can help, too. Your support of Southw
est M
ental Health C
enter can help a child reco ver and succeed in life.
There is hope for chil dren and youth
Southw
est Mental H
ealth Center offers a
wide range of specialized m
ental health care services to im
prove the health of chil dren and adolescents, support the fam
ily through the patient’s recovery and w
ork w
ith the comm
unity to refer patients and their fam
i lies to additional resources. Our
confi dential and comprehensive treatm
ent is tailored to m
eet each patient and family’s needs.
Interdisci plinary treatment team
s are directed by psychiatric physicians. Fam
ily involvement
in treatment plan ning is an im
portant part of overall care.A
cute Care: 24-Hour, intensive inpatient
hos pi tal iza tion for children and adolescents with
se vere psychiatric disorders designed to stabilize a crisis situation.Residential Inpatient Care: A
highly str uc tured environm
ent for patients with chronic
or treatment-resistant disorders.
Partial Hospital: A
less restrictive day treat m
ent alternative to inpatient care for patients w
ith severe behavioral disorders requiring m
ore structure and intervention than outpatient care.O
utpatient Services: Individual and family
psy cho ther a py, medication m
anagement and
com pre hen sive psychological assessm
ent ser vic es to help diagnose and evaluate a child’s need for treatm
ent.
Partial Hospital: A
less restrictive day treatm
ent alternative to inpatient care for patients w
ith severe behavioral disorders requiring m
ore structure and intervention than outpatient care.O
utpatient Services: Individual and family
psychotherapy, medication m
anagement and
comprehensive psychological assessm
ent services to help diagnose and evaluate a child’s need for treatm
ent.
Ho
rizon
tal b
ar
creates panel-to-panel continuity but adds noth-ing to the design or the stories. A
nd while blue is
everyone’s favor-ite color, it’s chilly and therefore inappropriate for this project, w
hich requires w
armth,
humanity and
touchability.
Pro
ble
m: It’s all re
ctang
les
Th
e colo
r cover is a po
int o
f interest, b
ut th
e boy is th
e on
ly child
in th
e bro
chu
re, an
d th
e hard
-edged
, rectangu
lar layou
t tend
s to iso
late him
furth
er.
It’s a re
ctan
gu
lar w
orld
Generally
speaking, when a subject needs softening
you want to avoid rectangular elem
ents. (A
) Although he’s in a m
eadow, the rectan-
gular frame acts as a corral, isolating and
confining the boy inappropriately. (B) N
ote the photo, text blocks, blue bar, headlines and logo are all rectangles.
A legacy of service
Over our 115 years of com
munity
service, Southwest M
ental Health
Center has grow
n from a dow
ntown
orphanage into a regional provider of specialized m
ental health services for children and adolescents. O
ur name and w
ork have changed over the years, but our em
phasis has always
remained the w
ell-being of children.Today, Southw
est Mental H
ealth Center is
the only nonprofit specialty hospital of its kind in South Texas—
and the last hope for many
children and families struggling w
ith mental
illness.Southw
est Mental H
ealth Center is
dedicated to providing effective mental health
services to children, adolescents and their fam
ilies to help them overcom
e the disabling effects of m
ental illness, and improve their ability
to function successfully at home, at school, and
in the comm
unity.T
hrough our dedicated staff and individualized treatm
ent programs, w
e are giving troubled children a better chance in life to develop to their full potential. U
ltimately, w
e are m
aking our comm
unities safer and more
liveable, as fewer children w
ill experience the dow
nward spiral of serious m
ental disturbance in their adolescent and adult years. Together w
ith a caring comm
unity, we can ensure that
every child who needs help gets it.
SOU
TH
WEST
MEN
TAL H
EALT
H C
ENT
ER Serving children, adolescents &
families since 1
886.
SMH
C at a glanceEstablished: 1886Location: South Texas M
edical Center
Child & A
dolescent Programs:
• Inpatient A
cute Care
• Sub-acute C
are•
Outpatient Services
• Partial H
ospital Program•
Assessm
ent and Evaluation ServicesFacilities: C
ampus includes a 40-bed H
ospital, Partial program
, Outpatient C
linic, Activity and
Education Building, Dining H
all, Swim
ming Pool &
R
ecreational Areas
Licenses: Texas Departm
ent of Health,
Texas Departm
ent of Mental H
ealth and Mental
Retardation
Accreditation: Joint C
omm
ission on A
ccreditation of Healthcare O
rganizationsA
ffiliations: U
niversity of Texas Health
Science Center at San A
ntonio, Trinity University,
St. Mary’s U
niversity, Our Lady of the Lake
University, N
orthside I.S.D.
Funding: Medicaid, C
omm
ercial Insurance, M
ental Health A
uthorities, United W
ay and Private C
ontributionsIR
S Status: Not-for-profit 501(c)(3)
Take your child’s m
ental health seriously. W
e do.
SOU
TH
WEST
MEN
TAL H
EALT
H C
ENT
ER8535 Tom
Slick Dr., San A
ntonio, TX
78229210-616-0300
ww
w.sm
hc.org
B
Ou
tside
A legacy of service
Over our 115 years of com
munity
service, Southwest M
ental Health
Center has grow
n from a dow
ntown
orphanage into a regional provider of specialized m
ental health services for children and adolescents. O
ur name and w
ork have changed over the years, but our em
phasis has always
remained the w
ell-being of children.Today, Southw
est Mental H
ealth Center is
the only nonprofit specialty hospital of its kind in South Texas—
and the last hope for many
children and families struggling w
ith mental
illness.Southw
est Mental H
ealth Center is
dedicated to providing effective mental health
services to children, adolescents and their fam
ilies to help them overcom
e the disabling effects of m
ental illness, and improve their ability
to function successfully at home, at school, and
in the comm
unity.T
hrough our dedicated staff and individualized treatm
ent programs, w
e are giving troubled children a better chance in life to develop to their full potential. U
ltimately, w
e are m
aking our comm
unities safer and more
liveable, as fewer children w
ill experience the dow
nward spiral of serious m
ental disturbance in their adolescent and adult years. Together w
ith a caring comm
unity, we can ensure that
every child who needs help gets it.
SOU
TH
WEST
MEN
TAL H
EALT
H C
ENT
ER Serving children, adolescents &
families since 1
88
6.
SMH
C at a glanceEstablished: 1886Location: South Texas M
edical Center
Child & A
dolescent Programs:
• Inpatient A
cute Care
• Sub-acute C
are•
Outpatient Services
• Partial H
ospital Program•
Assessm
ent and Evaluation ServicesFacilities: C
ampus includes a 40-bed H
ospital, Partial program
, Outpatient C
linic, Activity and
Education Building, Dining H
all, Swim
ming Pool &
R
ecreational Areas
Licenses: Texas Departm
ent of Health,
Texas Departm
ent of Mental H
ealth and Mental
Retardation
Accreditation: Joint C
omm
ission on A
ccreditation of Healthcare O
rganizationsA
ffiliations: U
niversity of Texas Health
Science Center at San A
ntonio, Trinity University,
St. Mary’s U
niversity, Our Lady of the Lake
University, N
orthside I.S.D.
Funding: Medicaid, C
omm
ercial Insurance, M
ental Health A
uthorities, United W
ay and Private C
ontributionsIR
S Status: Not-for-profit 501(c)(3)
Take your child’s m
ental health seriously. W
e do.
SOU
TH
WEST
MEN
TAL H
EALT
H C
ENT
ER8535 Tom
Slick Dr., San A
ntonio, TX
78229210-616-0300
ww
w.sm
hc.org
A
Be
fore
&A
fter | w
ww
.bamagazine.com
3 of 7
Ma
ke
a th
em
e 0635
0635 M
ak
e a
the
me
The
re’s th
e sto
ry!Sam
e info
rmatio
n, sam
e space, b
ut th
e makeover b
rings th
e bro
chu
re new
life. It now
h
as a com
mu
nity o
f child
ren, an
d sto
ries that w
ere invisib
le are clear and
invitin
g.
Wh
at a
cha
ng
e!
A hierarchy of elem
ents from big
to small share space com
fortably in this m
ulti-faceted layout. Differ-
ent column w
idths tell the South-w
est story with pace and inflec-
tion, tying the elements together
while keeping them
apart. Butter-
fly provides a point of focus as w
ell as color and shape, which
softens the natural rectangles of the page. O
ranges and yellows are
warm
, happy colors, and green is the color of hope and new
life. O
n the cover (far left), our young patient is not alone but getting the care she needs.
Men
tal health
is how w
e feel about ourselves an
d the w
orld aroun
d us. W
hile n
early every-body feels it’s easy for p
arents to recogn
ize w
hen
a child h
as a high
fever, a child’s m
ental
health
may be m
ore difficu
lt to identify.
Men
tal health
problem
s can’t alw
ays be seen.
Bu
t man
y symp
toms can
be recognized.
Men
tal health
problem
s affect one in every fi
ve youn
g peop
le at any given
time.
Some m
ental h
ealth p
roblems are severe
enou
gh to disru
pt daily life an
d a child’s
ability to fun
ction. Su
ch seriou
s disturban
ces affect on
e in every 20 you
ng p
eople.
Tragically, an estim
ated two-th
irds of all ch
ildren w
ith m
ental h
ealth p
roblems are n
ot gettin
g the h
elp th
ey need.
With
out h
elp, seriou
s men
tal health
p
roblems can
lead to school failu
re, alcohol
or other dru
g abuse, fam
ily discord, violence,
or even su
icide.H
elp is available. Effective interven
tions
and dru
g treatmen
ts exist. An
d with
help
, a ch
ild can learn to cope w
ith h
is or her illn
ess —
and feel p
roductive, w
orthw
hile an
d hap
py.
If you’re con
cerned abou
t the life an
d h
ealth of a ch
ild, seek help
imm
ediately. Talk to you
r doctor, school cou
nselor, or oth
er m
ental h
ealth p
rofessional w
ho is train
ed to assess w
heth
er or not you
r child h
as a men
tal h
ealth p
roblem.
Don’t let anything stan
d in th
e way of
your ch
ild’s health
y futu
re.
Important w
ords about kids and mental health . . .
Acute C
are: 24-h
our, in
tensive
inp
atient h
ospital-
ization for ch
ildren
and adolescen
ts with
severe p
sychiatric
disorders designed
to stabilize a crisis situ
ation.
Residential
Inpatient Care:
A h
ighly stru
ctured
environ
men
t for pa-
tients w
ith ch
ronic or
treatmen
t-resistant
disorders.Partial H
ospi-tal: A
less restrictive
Southwest M
ental Health C
enter offers a wide range of
specialized mental health care services to im
prove the health of children and adolescents, support the fam
ily through their child’s recovery and w
ork with the com
munity to refer patients
and their families to additional resources. O
ur confidential, com
prehensive treatment is tailored to
meet each patient and fam
ily’s needs. Psychiatric physicians direct inter-disciplinary treatm
ent teams. Fam
ily involvem
ent in treatment planning is an
important part of overall care.
THERE
IS
H
OPE
FO
RCH
ILDREN
A
ND
YOU
TH
Take your child’s
mental health seriously.
We do.
sou
th
west
men
ta
l hea
lth
cen
ter
Afte
r
Co
ver im
age
is ke
y T
he cover im
age is the key m
essage-maker; it sets th
e ton
e and
establish
es the read
er’s fram
e of referen
ce. Image an
d h
eadlin
e are seen to
gether an
d m
ust w
ork as o
ne.
Take your child’s
mental health seriously.
We do.
SOU
THW
EST MEN
TAL H
EALTH
CEN
TER
A LEG
ACY O
F SERVIC
EO
ver our m
any years of com
mu
nity
service, South
west M
ental H
ealth C
enter
has grow
n from
a down
town
orph
anage
into a region
al provider of sp
ecialized m
ental h
ealth services for ch
ildren
and adolescen
ts. Ou
r nam
e and w
ork h
ave chan
ged over the years, bu
t our
emp
hasis h
as always rem
ained th
e well-
being of ch
ildren.
Today, South
west M
ental H
ealth
Cen
ter is the on
ly non
profi
t specialty
hosp
ital of its kind in
South
Texas—an
d th
e last hop
e for man
y children
and
families stru
ggling w
ith m
ental illn
ess.Sou
thw
est Men
tal Health
Cen
ter is dedicated to p
roviding effective m
ental
health
services to children
, adolescents
and th
eir families to h
elp th
em over-
come th
e disabling effects of m
ental ill -
ness, an
d imp
rove their ability to fu
nc-
tion su
ccessfully at h
ome, at sch
ool, an
d in th
e comm
un
ity.T
hrou
gh ou
r dedicated staff and
individu
alized treatmen
t program
s, we
are giving trou
bled children
a better ch
ance in
life to develop to th
eir full
poten
tial. Ultim
ately, we are m
aking
our com
mu
nities safer an
d more live-
able, as fewer ch
ildren w
ill experien
ce th
e down
ward sp
iral of serious m
ental
disturban
ce in th
eir adolescent an
d adu
lt years. Together w
ith a carin
g com-
mu
nity, w
e can en
sure th
at every child
wh
o needs h
elp gets it.
sou
th
west
men
ta
l hea
lth
cen
ter
8535 Tom Slick D
rive, San A
nton
io, TX
78229210
-616-0300 • w
ww
.smh
c.org
SMH
C at a glance
Established: 1886Location: South Texas M
edical Center
Child &
Adolescent Program
s:•
Acute C
are•
Residential Inpatient Care
• Partial (D
ay) Hospital
• O
utpatient Treatment Services
• Psychological Evaluation Services
Facilities: Secure, family-friendly cam
pus includes a 40-bed H
ospital, Outpatient C
linic, Activity and
Education Building, Dining H
all, Swim
ming Pool &
Recreational A
reas
Licenses: Texas Departm
ent of Health, Texas
Departm
ent of Mental H
ealth and Mental Retardation
Accreditation: Joint C
omm
ission on Accreditation of
Healthcare O
rganizations
Affi
liations: University of Texas H
ealth Science Center
at San Antonio, Trinity U
niversity, St. Mary’s U
niversity, O
ur Lady of the Lake University, N
orthside I.S.D.
Funding: Medicaid, C
omm
ercial Insurance, Mental
Health A
uthorities, United W
ay and Private Contributions
sou
th
west
men
ta
l hea
lth
cen
ter
Sim
ple
ima
ge
s are
mo
re p
ow
erfu
l (A
bove) The self-absorbed boy in the meadow
is not only alone—
a problem of m
ental illness—but the photo is
complex, w
ith many com
peting lines and surfaces, and the point of the m
essage is lost. In contrast is the clarity of the after. The girl is at peace in the nearness of a care-giver, a key concept in the brochure. N
ote the simplic-
ity of the image; despite radical cropping, a few
strong lines tell us everything w
e need to know—
and provide a sm
ooth backdrop for the headline.
Ou
tside
Be
fore
Afte
r
Be
fore
&A
fter | w
ww
.bamagazine.com
4 of 7
Ma
ke
a th
em
e 0635
0635 M
ak
e a
the
me
Pan
els h
and
le se
parate
job
sT
he th
ree ou
tside p
anels are seen
ind
epen
den
tly, and
each h
as a differen
t job. T
he
cover pan
el draw
s the read
er in; th
e back p
anel p
rovides key d
ata at a glance.
Fo
llow
the
pa
ne
ls, bu
t diffe
ren
tiate
To visually differentiate the outside panels, each has been given a unique value: m
edium, w
hite, dark. B
ecause bullet points and choppy para-graphs (center panel) can be m
essy, they should be cushioned by w
ide, empty m
argins. Com
mon
typography (note the headline style) is a point of unity am
ong the differences.
Take your child’s
mental health seriously.
We do.
SOU
THW
EST MEN
TAL H
EALTH
CEN
TER
A LEG
ACY O
F SERVIC
EO
ver our m
any years of com
mu
nity
service, South
west M
ental H
ealth C
enter
has grow
n from
a down
town
orph
anage
into a region
al provider of sp
ecialized m
ental h
ealth services for ch
ildren
and adolescen
ts. Ou
r nam
e and w
ork h
ave chan
ged over the years, bu
t our
emp
hasis h
as always rem
ained th
e well-
being of ch
ildren.
Today, South
west M
ental H
ealth
Cen
ter is the on
ly non
profi
t specialty
hosp
ital of its kind in
South
Texas—an
d th
e last hop
e for man
y children
and
families stru
ggling w
ith m
ental illn
ess.Sou
thw
est Men
tal Health
Cen
ter is dedicated to p
roviding effective m
ental
health
services to children
, adolescents
and th
eir families to h
elp th
em over-
come th
e disabling effects of m
ental ill-
ness, an
d imp
rove their ability to fu
nc-
tion su
ccessfully at h
ome, at sch
ool, an
d in th
e comm
un
ity.T
hrou
gh ou
r dedicated staff and
individu
alized treatmen
t program
s, we
are giving trou
bled children
a better ch
ance in
life to develop to th
eir full
poten
tial. Ultim
ately, we are m
aking
our com
mu
nities safer an
d more live-
able, as fewer ch
ildren w
ill experien
ce th
e down
ward sp
iral of serious m
ental
disturban
ce in th
eir adolescent an
d adu
lt years. Together w
ith a carin
g com-
mu
nity, w
e can en
sure th
at every child
wh
o needs h
elp gets it.
sou
th
west
men
ta
l hea
lth
cen
ter
8535 Tom Slick D
rive, San A
nton
io, TX
7822921 0
-616-0300 • w
ww
.smh
c.org
SMH
C at a glance
Established: 1886Location: South Texas M
edical Center
Child &
Adolescent Program
s:•
Acute C
are•
Residential Inpatient Care
• Partial (D
ay) Hospital
• O
utpatient Treatment Services
• Psychological Evaluation Services
Facilities: Secure, family-friendly cam
pus includes a 40-bed H
ospital, Outpatient C
linic, Activity and
Education Building, Dining H
all, Swim
ming Pool &
Recreational A
reas
Licenses: Texas Departm
ent of Health, Texas
Departm
ent of Mental H
ealth and Mental Retardation
Accreditation: Joint C
omm
ission on Accreditation of
Healthcare O
rganizations
Affi
liations: University of Texas H
ealth Science Center
at San Antonio, Trinity U
niversity, St. Mary’s U
niversity, O
ur Lady of the Lake University, N
orthside I.S.D.
Funding: Medicaid, C
omm
ercial Insurance, Mental
Health A
uthorities, United W
ay and Private Contributions
sou
th
west
men
ta
l hea
lth
cen
ter
Ou
tside
Ba
ck p
an
el
Co
ver p
an
el
THERE
IS
H
OPE
FO
RCH
ILDREN
A
ND
YOU
TH
A m
ulti-face
ted
pre
sen
tation
V
arying co
lum
n w
idth
s, type sizes, valu
es and
colo
rs express levels o
f con
versation
an
d give th
e reader m
any p
oin
ts of en
try. No
te the fo
lds are d
isregarded
.
A p
ag
e a
nch
ore
d b
y ho
pe
The most im
portant statement in the brochure anchors
the design. Set in all caps on extremely tight leading
(54/39) and carefully wrapped around three photos, the
headline is an umbrella to w
hich everything else will
relate and leaves no doubt what the hospital stands for.
THERE
IS
H
OPE
FO
RCH
ILDREN
A
ND
YOU
TH
Insid
eN
ote the flat edges
The layout starts at the headline . . .
. . . and everything relates back to it.
Men
tal health
is how w
e feel about ourselves an
d the w
orld aroun
d us. W
hile n
early every-body feels it’s easy for p
arents to recogn
ize w
hen
a child h
as a high
fever, a child’s m
ental
health
may be m
ore difficu
lt to identify.
Men
tal health
problem
s can’t alw
ays be seen.
Bu
t man
y symp
toms can
be recognized.
Men
tal health
problem
s affect one in every fi
ve youn
g peop
le at any given
time.
Some m
ental h
ealth p
roblems are severe
enou
gh to disru
pt daily life an
d a child’s
ability to fun
ction. Su
ch seriou
s disturban
ces affect on
e in every 20 you
ng p
eople.
Tragically, an estim
ated two-th
irds of all ch
ildren w
ith m
ental h
ealth p
roblems are n
ot gettin
g the h
elp th
ey need.
With
out h
elp, seriou
s men
tal health
p
roblems can
lead to school failu
re, alcohol
or other dru
g abuse, fam
ily discord, violence,
or even su
icide.H
elp is available. Effective interven
tions
and dru
g treatmen
ts exist. An
d with
help
, a ch
ild can learn to cope w
ith h
is or her illn
ess —
and feel p
roductive, w
orthw
hile an
d hap
py.
If you’re con
cerned abou
t the life an
d h
ealth of a ch
ild, seek help
imm
ediately. Talk to you
r doctor, school cou
nselor, or oth
er m
ental h
ealth p
rofessional w
ho is train
ed to assess w
heth
er or not you
r child h
as a men
tal h
ealth p
roblem.
Don’t let anything stan
d in th
e way of
your ch
ild’s health
y futu
re.
Important w
ords about kids and mental health . . .
Acute C
are: 24-h
our, in
tensive
inp
atient h
ospital-
ization for ch
ildren
and adolescen
ts with
severe p
sychiatric
disorders designed
to stabilize a crisis situ
ation.
Residential
Inpatient Care:
A h
ighly stru
ctured
environ
men
t for pa-
tients w
ith ch
ronic or
treatmen
t-resistant
disorders.Partial H
ospi-tal: A
less restrictive
Southwest M
ental Health C
enter offers a wide range of
specialized mental health care services to im
prove the health of children and adolescents, support the fam
ily through their child’s recovery and w
ork with the com
munity to refer patients
and their families to additional resources. O
ur confidential, com
prehensive treatment is tailored to
meet each patient and fam
ily’s needs. Psychiatric physicians direct inter-disciplinary treatm
ent teams. Fam
ily involvem
ent in treatment planning is an
important part of overall care.
THERE
IS
H
OPE
FO
RCH
ILDREN
A
ND
YOU
TH
Be
fore
&A
fter | w
ww
.bamagazine.com
5 of 7
Ma
ke
a th
em
e 0635
0635 M
ak
e a
the
me
Men
tal health
is how w
e feel about ourselves an
d the w
orld aroun
d us. W
hile n
early every-body feels it’s easy for p
arents to recogn
ize w
hen
a child h
as a high
fever, a child’s m
ental
health
may be m
ore difficu
lt to identify.
Men
tal health
problem
s can’t alw
ays be seen.
Bu
t man
y symp
toms can
be recognized.
Men
tal health
problem
s affect one in every fi
ve youn
g peop
le at any given
time.
Some m
ental h
ealth p
roblems are severe
enou
gh to disru
pt daily life an
d a child’s
ability to fun
ction. Su
ch seriou
s disturban
ces affect on
e in every 20 you
ng p
eople.
Tragically, an estim
ated two-th
irds of all ch
ildren w
ith m
ental h
ealth p
roblems are n
ot gettin
g the h
elp th
ey need.
With
out h
elp, seriou
s men
tal health
p
roblems can
lead to school failu
re, alcohol
or other dru
g abuse, fam
ily discord, violence,
or even su
icide.H
elp is available. Effective interven
tions
and dru
g treatmen
ts exist. An
d with
help
, a ch
ild can learn to cope w
ith h
is or her illn
ess —
and feel p
roductive, w
orthw
hile an
d hap
py.
If you’re con
cerned abou
t the life an
d h
ealth of a ch
ild, seek help
imm
ediately. Talk to you
r doctor, school cou
nselor, or oth
er m
ental h
ealth p
rofessional w
ho is train
ed to assess w
heth
er or not you
r child h
as a men
tal h
ealth p
roblem.
Don’t let anything stan
d in th
e way of
your ch
ild’s health
y futu
re.
Important w
ords about kids and mental health . . .
Acute C
are: 24-h
our, in
tensive
inp
atient h
ospital-
ization for ch
ildren
and adolescen
ts with
severe p
sychiatric
disorders designed
to stabilize a crisis situ
ation.
Resi-
dential Southw
est Mental H
ealth Center offers a w
ide range of specialized m
ental health care services to improve the health
of children and adolescents, support the family through their
child’s recovery and work w
ith the comm
unity to refer patients and their fam
ilies to additional resources. Our confidential,
comprehensive treatm
ent is tailored to m
eet each patient and family’s
needs. Psychiatric physicians direct interdisciplinary treatm
ent teams.
Family involvem
ent in treatment
planning is an important part of
THERE
IS
H
OPE
FO
RCH
ILDREN
A
ND
YOU
TH
Bi-le
vel typ
og
raph
y C
areful typ
ograp
hy creates sto
ries with
in sto
ries. Pu
ll ou
t key tho
ugh
ts in a co
ntrastin
g typ
eface and
darker valu
e; the read
er can th
en b
rowse ligh
tly or read
deep
er.
Men
tal health
is how w
e feel about ourselves an
d the w
orld aroun
d us. W
hile n
early every-body feels it’s easy for p
arents to recogn
ize w
hen
a child h
as a high
fever, a child’s m
ental
health
may be m
ore difficu
lt to identify.
Men
tal health
problem
s can’t alw
ays be seen.
Bu
t man
y symp
toms can
be recognized.
Men
tal health
problem
s affect one in every fi
ve youn
g peop
le at any given
time.
Some m
ental h
ealth p
roblems are severe
enou
gh to disru
pt daily life an
d a child’s
ability to fun
ction. Su
ch seriou
s disturban
ces affect on
e in every 20 you
ng p
eople.
Tragically, an estim
ated two-th
irds of all ch
ildren w
ith m
ental h
ealth p
roblems are n
ot gettin
g the h
elp th
ey need.
With
out h
elp, seriou
s men
tal health
p
roblems can
lead to school failu
re, alcohol
or other dru
g abuse, fam
ily discord, violence,
or even su
icide.H
elp is available. Effective interven
tions
and dru
g treatmen
ts exist. An
d with
help
, a ch
ild can learn to cope w
ith h
is or her illn
ess —
and feel p
roductive, w
orthw
hile an
d hap
py.
If you’re con
cerned abou
t the life an
d h
ealth of a ch
ild, seek help
imm
ediately. Talk to you
r doctor, school cou
nselor, or oth
er m
ental h
ealth p
rofessional w
ho is train
ed to assess w
heth
er or not you
r child h
as a men
tal h
ealth p
roblem.
Don’t let anything stan
d in th
e way of
your ch
ild’s health
y futu
re.
Important w
ords about kids and mental health . . .
A co
mp
lex
story h
as m
an
y face
ts The designer can m
ake reading easier and more interesting by
breaking a story into visual parts. Left, with no editorial input at
all, a “browser level” w
as created for the reader simply by high
-lighting key w
ords in an ordinary galley of type. Note below
the num
ber of key thoughts that have been highlighted on the page;
each labels and clarifies a different facet of its story.
Men
tal health
is how w
e feel about ourselves an
d the w
orld aroun
d us. W
hile n
early every-body feels it’s easy for p
arents to recogn
ize w
hen
a child h
as a high
fever, a child’s m
ental
health
may be m
ore difficu
lt to identify.
Men
tal health
problem
s can’t alw
ays be seen.
Bu
t man
y symp
toms can
be recognized.
Men
tal health
problem
s affect one in every fi
ve youn
g peop
le at any given
time.
Some m
ental h
ealth p
roblems are severe
enou
gh to disru
pt daily life an
d a child’s
ability to fun
ction. Su
ch seriou
s disturban
ces affect on
e in every 20 you
ng p
eople.
Tragically, an estim
ated two-th
irds of all ch
ildren w
ith m
ental h
ealth p
roblems are n
ot gettin
g the h
elp th
ey need.
With
out h
elp, seriou
s men
tal health
p
roblems can
lead to school failu
re, alcohol
or other dru
g abuse, fam
ily discord, violence,
or even su
icide.H
elp is available. Effective interven
tions
and dru
g treatmen
ts exist. An
d with
help
, a ch
ild can learn to cope w
ith h
is or her illn
ess —
and feel p
roductive, w
orthw
hile an
d hap
py.
If you’re con
cerned abou
t the life an
d h
ealth of a ch
ild, seek help
imm
ediately. Talk to you
r doctor, school cou
nselor, or oth
er m
ental h
ealth p
rofessional w
ho is train
ed to assess w
heth
er or not you
r child h
as a men
tal h
ealth p
roblem.
Don’t let anything stan
d in th
e way of
your ch
ild’s health
y futu
re.
Important w
ords about kids and mental health . . .
Acute C
are: 24-h
our, in
tensive
inp
atient h
ospital-
ization for ch
ildren
and adolescen
ts with
severe p
sychiatric
disorders designed
to stabilize a crisis situ
ation.
Resi-
dential Southw
est Mental H
ealth Center offers a w
ide range of specialized m
ental health care services to improve the health
of children and adolescents, support the family through their
child’s recovery and work w
ith the comm
unity to refer patients and their fam
ilies to additional resources. Our confidential,
comprehensive treatm
ent is tailored to m
eet each patient and family’s
needs. Psychiatric physicians direct interdisciplinary treatm
ent teams.
Family involvem
ent in treatment
planning is an important part of
THERE
IS
H
OPE
FO
RCH
ILDREN
A
ND
YOU
TH
Bu
tterfl
y mak
es a th
em
e
Flutterin
g across th
e heavy to
pic is a h
op
eful little b
utterfl
y. Th
is was key to
the m
akeover. T
he b
utterfl
y provid
ed th
e colo
r palette an
d visu
al con
tinu
ity from
section
to sectio
n.
Co
lor, co
ntin
uity—
an
d to
uch
ab
ility A
theme is a color or shape or im
age that ties the ele-m
ents of the brochure together by giving them a consis-
tent—or repetitive—
look and feel. In this case, the butter-fly w
as duplicated and placed intermittently throughout
the brochure, and its simple color palette w
as picked up in the headlines. Just as im
portant as its visual properties are its m
essage-making qualities; the butterfly is light,
non-threatening and touchable, and its presence repre-sents hope to those in the dungeons of m
ental illness.
Insid
e
Butterfly connects front to back.
Men
tal health
is how w
e feel about ourselves an
d the w
orld aroun
d us. W
hile n
early every-body feels it’s easy for p
arents to recogn
ize w
hen
a child h
as a high
fever, a child’s m
ental
health
may be m
ore difficu
lt to identify.
Men
tal health
problem
s can’t alw
ays be seen.
Bu
t man
y symp
toms can
be recognized.
Men
tal health
problem
s affect one in every fi
ve youn
g peop
le at any given
time.
Some m
ental h
ealth p
roblems are severe
enou
gh to disru
pt daily life an
d a child’s
ability to fun
ction. Su
ch seriou
s disturban
ces affect on
e in every 20 you
ng p
eople.
Tragically, an estim
ated two-th
irds of all ch
ildren w
ith m
ental h
ealth p
roblems are n
ot gettin
g the h
elp th
ey need.
With
out h
elp, seriou
s men
tal health
p
roblems can
lead to school failu
re, alcohol
or other dru
g abuse, fam
ily discord, violence,
or even su
icide.H
elp is available. Effective interven
tions
and dru
g treatmen
ts exist. An
d with
help
, a ch
ild can learn to cope w
ith h
is or her illn
ess —
and feel p
roductive, w
orthw
hile an
d hap
py.
If you’re con
cerned abou
t the life an
d h
ealth of a ch
ild, seek help
imm
ediately. Talk to you
r doctor, school cou
nselor, or oth
er m
ental h
ealth p
rofessional w
ho is train
ed to assess w
heth
er or not you
r child h
as a men
tal h
ealth p
roblem.
Don’t let anything stan
d in th
e way of
your ch
ild’s health
y futu
re.
Important w
ords about kids and mental health . . .
Acute C
are: 24-h
our, in
tensive
inp
atient h
ospital-
ization for ch
ildren
and adolescen
ts with
severe p
sychiatric
disorders designed
to stabilize a crisis situ
ation.
Residential
Inpatient Care:
A h
ighly stru
ctured
environ
men
t for pa-
tients w
ith ch
ronic or
treatmen
t-resistant
disorders.Partial H
ospi-tal: A
less restrictive
Southwest M
ental Health C
enter offers a wide range of
specialized mental health care services to im
prove the health of children and adolescents, support the fam
ily through their child’s recovery and w
ork with the com
munity to refer patients
and their families to additional resources. O
ur confidential, com
prehensive treatment is tailored to
meet each patient and fam
ily’s needs. Psychiatric physicians direct inter-disciplinary treatm
ent teams. Fam
ily involvem
ent in treatment planning is an
important part of overall care.
THERE
IS
H
OPE
FO
RCH
ILDREN
A
ND
YOU
TH
Take your child’s
mental health seriously.
We do.
SOU
THW
EST MEN
TAL H
EALTH
CEN
TER
A LEG
ACY O
F SERVIC
EO
ver our m
any years of com
mu
nity service, Sou
th-
west M
ental H
ealth C
enter h
as grown
from a
down
town
orph
anage in
to a regional p
rovider of sp
ecialized men
tal health
services for children
and
adolescents. O
ur n
ame an
d work h
ave chan
ged over th
e years, but ou
r emp
hasis h
as always re-
main
ed the w
ell-being of ch
ildren.
Today, South
west M
ental H
ealth C
enter is
the on
ly non
profi
t specialty h
ospital of its kin
d in
South
Texas—an
d the last h
ope for m
any ch
ildren
and fam
ilies strugglin
g with
men
tal illness.
South
west M
ental H
ealth C
enter is dedicated
to providin
g effective men
tal health
services to ch
ildren, adolescen
ts and th
eir families to h
elp
them
overcome th
e disabling effects of m
ental
illness, an
d imp
rove their ability to fu
nction
su
ccessfully at h
ome, at sch
ool, and in
the com
-m
un
ity.T
hrou
gh ou
r dedicated staff and in
dividu-
alized treatmen
t program
s, we are givin
g troubled
children
a better chan
ce in life to develop
to their
full p
otential. U
ltimately, w
e are makin
g our
comm
un
ities safer and m
ore liveable, as fewer
children
will exp
erience th
e down
ward sp
iral of seriou
s men
tal disturban
ce in th
eir adolescent an
d adu
lt years. Together w
ith a carin
g comm
un
ity, w
e can en
sure th
at every child w
ho n
eeds help
gets it.
sou
th
west
men
ta
l hea
lth
cen
ter
8535 Tom Slick D
rive, San A
nton
io, TX
78229210
-616-0300 • w
ww
.smh
c.org
SMH
C at a glance
Established: 1886Location: South Texas M
edical Center
Child &
Adolescent Program
s:•
Acute C
are•
Residential Inpatient Care
• Partial (D
ay) Hospital
• O
utpatient Treatment Services
• Psychological Evaluation Services
Facilities: Secure, family-friendly cam
pus includes a 40-bed H
ospital, Outpatient C
linic, Activity and Education Building,
Dining H
all, Swim
ming Pool &
Recreational Areas
Licenses: Texas Departm
ent of Health, Texas D
epartment of M
ental H
ealth and Mental Retardation
Accreditation: Joint C
omm
ission on Accreditation of H
ealthcare O
rganizations
Affi
liations: University of Texas H
ealth Science Center at San A
ntonio, Trinity U
niversity, St. Mary’s U
niversity, Our Lady of the Lake U
niversity, N
orthside I.S.D.
Funding: Medicaid, C
omm
ercial Insurance, M
ental Health A
uthorities, United W
ay and Private C
ontributions
sou
th
west
men
ta
l hea
lth
cen
ter
Be
fore
&A
fter | w
ww
.bamagazine.com
6 of 7
Ma
ke
a th
em
e 0635
0635 M
ak
e a
the
me
Men
tal health
is how w
e feel about ourselves an
d the w
orld aroun
d us. W
hile n
early every-body feels it’s easy for p
arents to recogn
ize w
hen
a child h
as a high
fever, a child’s m
ental
health
may be m
ore difficu
lt to identify.
Men
tal health
problem
s can’t alw
ays be seen.
Bu
t man
y symp
toms can
be recognized.
Men
tal health
problem
s affect one in every fi
ve youn
g peop
le at any given
time.
Some m
ental h
ealth p
roblems are severe
enou
gh to disru
pt daily life an
d a child’s
ability to fun
ction. Su
ch seriou
s disturban
ces affect on
e in every 20 you
ng p
eople.
Tragically, an estim
ated two-th
irds of all ch
ildren w
ith m
ental h
ealth p
roblems are n
ot gettin
g the h
elp th
ey need.
With
out h
elp, seriou
s men
tal health
p
roblems can
lead to school failu
re, alcohol
or other dru
g abuse, fam
ily discord, violence,
or even su
icide.H
elp is available. Effective interven
tions
and dru
g treatmen
ts exist. An
d with
help
, a ch
ild can learn to cope w
ith h
is or her illn
ess —
and feel p
roductive, w
orthw
hile an
d hap
py.
If you’re con
cerned abou
t the life an
d h
ealth of a ch
ild, seek help
imm
ediately. Talk to you
r doctor, school cou
nselor, or oth
er m
ental h
ealth p
rofessional w
ho is train
ed to assess w
heth
er or not you
r child h
as a men
tal h
ealth p
roblem.
Don’t let anything stan
d in th
e way of
your ch
ild’s health
y futu
re.
Important w
ords about kids and mental health . . .
Acute C
are: 24-h
our, in
tensive
inp
atient h
ospital -
ization for ch
ildren
and adolescen
ts with
severe p
sychiatric
disorders designed
to stabilize a crisis situ
ation.
Res-
Inpatient Care:
A h
ighly stru
ctured
environ
men
t for p
atients w
ith ch
ronic
or treatmen
t-resistant
disorders.Partial H
ospi-tal:
A less restrictive
day treat-m
ent altern
ative to
idential
Southwest M
ental Health C
enter offers a wide range of
specialized mental health care services to im
prove the health of children and adolescents, support the fam
ily through their child’s recovery and w
ork with the com
munity to refer patients
and their families to additional resources. O
ur confidential, com
prehensive treatment is tailored to
meet each patient and fam
ily’s needs. Psychiatric physicians direct inter-disciplinary treatm
ent teams. Fam
ily involvem
ent in treatment planning is an
important part of overall care.
THERE
IS
H
OPE
FO
RCH
ILDREN
A
ND
YOU
TH
On
a pag
e o
f rectan
gle
s, a curvy co
un
terp
oin
t F
inally, grap
hics carve esses ato
p th
e rectangu
lar page, gracefu
lly con
nectin
g top
to
bo
ttom
. Similar sizes m
ake all seven o
bjects w
ork in
un
ison
.
Men
tal health
is how w
e feel about ourselves an
d the w
orld aroun
d us. W
hile n
early every-body feels it’s easy for p
arents to recogn
ize w
hen
a child h
as a high
fever, a child’s m
ental
health
may be m
ore difficu
lt to identify.
Men
tal health
problem
s can’t alw
ays be seen.
Bu
t man
y symp
toms can
be recognized.
Men
tal health
problem
s affect one in every fi
ve youn
g peop
le at any given
time.
Some m
ental h
ealth p
roblems are severe
enou
gh to disru
pt daily life an
d a child’s
ability to fun
ction. Su
ch seriou
s disturban
ces affect on
e in every 20 you
ng p
eople.
Tragically, an estim
ated two-th
irds of all ch
ildren w
ith m
ental h
ealth p
roblems are n
ot gettin
g the h
elp th
ey need.
With
out h
elp, seriou
s men
tal health
p
roblems can
lead to school failu
re, alcohol
or other dru
g abuse, fam
ily discord, violence,
or even su
icide.H
elp is available. Effective interven
tions
and dru
g treatmen
ts exist. An
d with
help
, a ch
ild can learn to cope w
ith h
is or her illn
ess —
and feel p
roductive, w
orthw
hile an
d hap
py.
If you’re con
cerned abou
t the life an
d h
ealth of a ch
ild, seek help
imm
ediately. Talk to you
r doctor, school cou
nselor, or oth
er m
ental h
ealth p
rofessional w
ho is train
ed to assess w
heth
er or not you
r child h
as a men
tal h
ealth p
roblem.
Don’t let anything stan
d in th
e way of
your ch
ild’s health
y futu
re.
Important w
ords about kids and mental health . . .
Acute C
are: 24-h
our, in
tensive
inp
atient h
ospital -
ization for ch
ildren
and adolescen
ts with
severe p
sychiatric
disorders designed
to stabilize a crisis situ
ation.
Res-
idential Inpatient C
are:A
high
ly structu
red en
vironm
ent for
patien
ts with
chron
ic or treatm
ent-resis -
tant disorders.
Partial Hospi-
tal: A
less restrictive
Southwest M
ental Health C
enter offers a wide range of
specialized mental health care services to im
prove the health of children and adolescents, support the fam
ily through their child’s recovery and w
ork with the com
munity to refer patients
and their families to additional resources. O
ur confidential, com
prehensive treatment is tailored to
meet each patient and fam
ily’s needs. Psychiatric physicians direct inter-disciplinary treatm
ent teams. Fam
ily involvem
ent in treatment planning is an
important part of overall care.
THERE
IS
H
OPE
FO
RCH
ILDREN
A
ND
YOU
TH
Me
cha
nica
l an
d o
rga
nic The variety of colum
n w
idths and type sizes keep the page engaging and the eye m
oving. Note above the page is first divided
top to bottom, then each section is divided again
; note especially the unusually narrow
columns at the
bottom. Left, overlaying the rectangular form
at are three butterflies from
large to small and the chil-
dren’s photos, which follow
sweeping S
curves and provide a softening counterpoint to the layout.
Insid
e
Wide
/lightN
arrow/dark
Take your child’s
mental health seriously.
We do.
SOU
THW
EST MEN
TAL H
EALTH
CEN
TER
A LEG
ACY O
F SERVIC
EO
ver our m
any years of com
mu
nity
service, South
west M
ental H
ealth C
enter
has grow
n from
a down
town
orph
anage
into a region
al provider of sp
ecialized m
ental h
ealth services for ch
ildren
and adolescen
ts. Ou
r nam
e and w
ork h
ave chan
ged over the years, bu
t our
emp
hasis h
as always rem
ained th
e well-
being of ch
ildren.
Today, South
west M
ental H
ealth
Cen
ter is the on
ly non
profi
t specialty
hosp
ital of its kind in
South
Texas—an
d th
e last hop
e for man
y children
and
families stru
ggling w
ith m
ental illn
ess.Sou
thw
est Men
tal Health
Cen
ter is dedicated to p
roviding effective m
ental
health
services to children
, adolescents
and th
eir families to h
elp th
em over -
come th
e disabling effects of m
ental ill -
ness, an
d imp
rove their ability to fu
nc-
tion su
ccessfully at h
ome, at sch
ool, an
d in th
e comm
un
ity.T
hrou
gh ou
r dedicated staff and
individu
alized treatmen
t program
s, we
are giving trou
bled children
a better ch
ance in
life to develop to th
eir full
poten
tial. Ultim
ately, we are m
aking
our com
mu
nities safer an
d more live -
able, as fewer ch
ildren w
ill experien
ce th
e down
ward sp
iral of serious m
ental
disturban
ce in th
eir adolescent an
d adu
lt years. Together w
ith a carin
g com-
mu
nity, w
e can en
sure th
at every child
wh
o needs h
elp gets it.
sou
th
west
men
ta
l hea
lth
cen
ter
8535 Tom Slick D
rive, San A
nton
io, TX
7822921 0
-616-0300 • w
ww
.smh
c.org
SMH
C at a glance
Established: 1886Location: South Texas M
edical Center
Child &
Adolescent Program
s:•
Acute C
are•
Residential Inpatient Care
• Partial (D
ay) Hospital
• O
utpatient Treatment Services
• Psychological Evaluation Services
Facilities: Secure, family-friendly cam
pus includes a 40-bed H
ospital, Outpatient C
linic, Activity and
Education Building, Dining H
all, Swim
ming Pool &
Recreational A
reas
Licenses: Texas Departm
ent of Health, Texas
Departm
ent of Mental H
ealth and Mental Retardation
Accreditation: Joint C
omm
ission on Accreditation of
Healthcare O
rganizations
Affi
liations: University of Texas H
ealth Science Center
at San Antonio, Trinity U
niversity, St. Mary’s U
niversity, O
ur Lady of the Lake University, N
orthside I.S.D.
Funding: Medicaid, C
omm
ercial Insurance, Mental
Health A
uthorities, United W
ay and Private Contributions
sou
th
west
men
ta
l hea
lth
cen
ter
Men
tal health
is how w
e feel about ourselves an
d the w
orld aroun
d us. W
hile n
early every-body feels it’s easy for p
arents to recogn
ize w
hen
a child h
as a high
fever, a child’s m
ental
health
may be m
ore difficu
lt to identify.
Men
tal health
problem
s can’t alw
ays be seen.
Bu
t man
y symp
toms can
be recognized.
Men
tal health
problem
s affect one in every fi
ve youn
g peop
le at any given
time.
Some m
ental h
ealth p
roblems are severe
enou
gh to disru
pt daily life an
d a child’s
ability to fun
ction. Su
ch seriou
s disturban
ces affect on
e in every 20 you
ng p
eople.
Tragically, an estim
ated two-th
irds of all ch
ildren w
ith m
ental h
ealth p
roblems are n
ot gettin
g the h
elp th
ey need.
With
out h
elp, seriou
s men
tal health
p
roblems can
lead to school failu
re, alcohol
or other dru
g abuse, fam
ily discord, violence,
or even su
icide.H
elp is available. Effective interven
tions
and dru
g treatmen
ts exist. An
d with
help
, a ch
ild can learn to cope w
ith h
is or her illn
ess —
and feel p
roductive, w
orthw
hile an
d hap
py.
If you’re con
cerned abou
t the life an
d h
ealth of a ch
ild, seek help
imm
ediately. Talk to you
r doctor, school cou
nselor, or oth
er m
ental h
ealth p
rofessional w
ho is train
ed to assess w
heth
er or not you
r child h
as a men
tal h
ealth p
roblem.
Don’t let anything stan
d in th
e way of
your ch
ild’s
Important w
ords about kids and mental health . . .
Acute C
are: 24-h
our, in
tensive
inp
atient h
ospital -
ization for ch
ildren
and adolescen
ts with
severe p
sychiatric
disorders designed
to stabilize a crisis situ
ation.
Resi-
den-tial
Inpatient C
are:A
high
ly stru
ctured
envi -
ronm
ent
for pa-
tients
with
Southwest M
ental Health C
enter offers a wide range of
specialized mental health care services to im
prove the health of children and adolescents, support the fam
ily through their child’s recovery and w
ork with the com
munity to refer patients
and their families to additional resources. O
ur confidential, com
prehensive treatment is tailored to
meet each patient and fam
ily’s needs. Psychiatric physicians direct inter-disciplinary treatm
ent teams. Fam
ily involvem
ent in treatment planning is an
important part of overall care.
THERE
IS
H
OPE
FO
RCH
ILDREN
A
ND
YOU
TH
Article
reso
urce
s
Type
face
s
1 (a–c) ITC
Goudy Sans B
ook a) 9/14 pt, b) 9/11 pt, c) 12/14 pt
2 (a–h
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