The future of retail experiences

and environments

March 24-27 2014, Ecole des Mines de Saint-Etienne,

FRANCE

P O P O T E

Remi Le Blanc Claire-lise Fogeron Akshara Manohar Jaeyong Nam Camille Poix

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contents

b a c k g r o u n d i n s p i r a t i o n

c o n c e p t

s c e n a r i o

r e a l i t y i s dead.

Research online and buy products online

44%

51%

17%

32% Research online, visit store to view, then return online to purchase

Research online, and visit store to purchase

Visit a store first, and then purchase online

No consumer preference

Lack of affordable market testing opportunities

No equal opportunity for entrepreneurs

Lack of new experiences Downfall of

local economy

MARKET GAPS  

How we will engage with retail?

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Global brands are less prominent in people’s lives today “

People are more likely to take notice of friend’s comments on recommendations than those in mainstream media. “

Brands and businesses need to adapt and evolve based on local needs to add value for the retail experiences. “

IDEAL RETAIL

PROSPERITY

CONSUMER-LED BRAND-LED

LESS PROSPERITY

CURRENT RETAIL

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Pop up stores selected by consumers for revitalizing shopping streets

POP OTE

CONSUMER

Offering a place Entrée fee

BRAND TOWN

B U S I N E S S M O D E L

  Improving local economy   Improving quality of life

  Brand recognition   Market testing   Profits

  Decision maker   Co-creating the market

B U S I N E S S M O D E L

CONSUMER

BRAND TOWN

B U S I N E S S M O D E L

BENEFICIERIES USER DEFINITION

Local people Tourists

Brand owners Entrepreneurs

Local town

Inhabitants

CONSUMER

BRAND

TOWN

[ ] [ ] [ ]

Young/Adults

20-40’s

Shoperholic

Family

Tourists

] Primary target

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Collaboration

Featuring brands

Vote Installation

Launch Popup

Passive feedback

TOWN

CONSUMER BRAND

CONSUMER

1

2 BRAND

3 4

5

6

E X P E R I E N C E P R O C E S S

1

The town sets up a pop-vote store.

2Collaboration between town and companies

3 Proposition

Vote 4

5Advertising

6 Opening

7Like System

People can vote by NFC/QR code installed at public places such as bus stop, billboard in the squares.

Independent website or SNS for voting that can check real time status.

H O W T O V O T E ?

W H A T P O P U P S T O R E S L O O K L I K E ?

Conceptual spaces not only for selling, but mainly for offering brand identity.

Online shopping mall can be tangible.

W H A T P O P U P S T O R E S L O O K L I K E ?

Small local entrepreneurs have equal chance to have their stores  Chance for presenting regional specialties  Bringing tourists from outside.

L I K I N G S Y S T E M

T h a n k y o u .