ow do you design experiences that transcend a single device, or even a family of devices? How do you create experiences that exist simultaneously in your hand and in the cloud?Using plentiful examples drawn from cutting edge products and the history of technology, this workshop describes underlying trends, shows the latest developments and asks some broader questions.
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1. SERVICE AVATARS
2. EXAMPLE: WITHINGS 3. EXAMPLE: NEST 4. MORE HEALTH EXAMPLES:
ZEO, FITBIT, BODYMEDIA 5. MORE HOME EXAMPLES 6. INFORMATION SHADOWS
7. BREAK! 8. IKEA PRODUCTSFROM THE FUTURE! 9. INSTRUCTIONS: IKEA
PRODUCTS OF THE FUTURE Mike will tell you what group youre in Say
hello to your group mates Get a copy of the IKEA catalog PDF from
Mikes shared folder Pick an area of the house (kitchen, bathroom,
kids room, patio, office etc) Using catalog pictures as a basis,
brainstorm as many different ideas for serviceavatars and systems
as possible. You can use the images as direct references foryour
ideas, or you can feel free to use them simply for inspiration.
Each idea must have A title (extra credit for fake IKEA names) A
brief description. An explanatory image, whether a freehand sketch,
annotated catalogue page, or collage of images. It doesnt have to
be pretty. Stuck? Ask yourself What happens if I connect this to a
net service? To Facebook? To LinkedIn? What happens if I put a
sensor in this? What kind of sensor? What happens if I embed 10
tiny computers in this? What if it knows what other devices are
nearby? What if it knows what people are nearby? Pick two random
things. What is the service that ties these together? Remember:
quantity, not quality. You have 15 minutes. 10. DESCRIBE YOUR
PRODUCTSYOU HAVE 90 SECONDS 11. RELAX 12. INSTUCTIONS: IKEA
SERVICES OF THE FUTURE Your mission: Design an interesting service
with at least 3 avatars at atleast 3 scales. Pick one of your ideas
that has good service potential. Only totallyawesome smart fridge
ideas allowed. Expand or refine your idea so that it has three or
more avatars atthree or more scales. Example: Zipcars a car sharing
service has keychain identification, a customer-facing reservation
website, and an in-automobile control system. Not to mention the
administrative backend. Example: Banks have plastic card avatars,
ATMs, web sites, and walk-in branches. Document your idea using
simple sketches and diagrams. You have 15 minutes. Spend the first
5 talking about the service anddraw and write for the last 10. Pick
someone to do a ONE minute VC pitch. Key points: who is
youraudience? What problem does your service solve? What is the
magictechnology youre going to use? 13. Who is your audience?What
problem does your service solve?What is the magic technology youre
going to use?What are your 3 avatars?PITCH THE VC 14. Mike
[email protected]
