2012 Decora Product Launch

2012 NEW PRODUCTSApril 30, 2012

Modification Nomenclature ChangeOnly the names have changed! The same Decoraare still available, but our new naming convention makes it easier for cross-branded dealers to design and order correctly.

ERP driven for ease of use

146 modification nomenclature will convert

58 changes to occur now, the remainder to follow--concluding in 2013 when Oracle goes live

Short term pain long term gain!

Sample of Changes:

OLD NEWID=Insert Door CG= Cut for Glass

Updated Decora Price Book

Tab Reorganization, with some split into multiple sections allowing quicker location of product.

-consistent description and note updates.

Enhanced artwork to better visualize product, with line art displayed next to product codes. Additional information added under each cabinet section with Special Height, Width and Depth availability.

Kits and Hardware now have their own section featuring detailed charts and newly designed line art.

Thisburst will be searchable in the PDF version of the price book!

Navigating the Decora Price Book is easier than ever!

Opaque Glaze Expansion

As requested, Decora will now offer select glazes on White, all Custom Color applications, and the 6 Complimentary Colors.

Glazes include:

Coffee

Espresso

Twilight

Finish Discontinuations

Several underperforming finishes will be deleted April 30.

Brandywine CoffeeOak and Hickory

Turquoise Turquoise RustCorianderthis does NOT include Coriander Coffee or

Coriander Espresso glazes

Roasted Pepper

Why Now?

Consumer Driven Inset is the #1 dealer request

Continue to position Decora as A Premium Brand within the Dealer Channel

Provide differentiation from our Home Center offering

Increase Decora sales volume

The confidence to execute this project

Product Positioning

Inset Door Pricing is set at 15% over the standard door construction of the same name

Standard lead times for Inset Door construction will apply to delivery

Inset Door pricing will be positioned competitively within the DecoraDoor Style Categories

Inset Door Styles-Beaded Frame

Harmony Rivington Hawthorne Hutchenson

Plaza Prescott Prescott Slab

Treyburn

Beaded Inset Details

Door and drawer fronts are flush with the

the frame and door/drawer front

Hinge style must be specified

doors with matching edge profile

No door edge profiles available

Bread boards will be installed behind the drawer front

Inset Door Styles- Non Beaded Frame

Harmony Rivington Hawthorne Hutchenson

Plaza Prescott Prescott Slab

Treyburn

Non-Beaded Inset Details

Door and drawer fronts are flush with the non-

the frame and door/drawer front

Hinge style must be specified

doors with matching edge profile

Edge profile selection available for doors

Bread boards will be installed behind the drawer front

Roll Trays for Inset Door CabinetryRoll tray units will be built and installed just as they are with standard cabinet construction, with the exception of a wider cross-member that allows the tray to clear the hinges specific to Inset Doors, resulting in a smaller roll tray box.

Photos are a representation and may not be exact product

Finial Hinging

Four color selections

4-way adjustability

Soft close not available

BrushedNickel

Antique Brass

RubbedBronze

Matte Black

This functional and decorative hinge that often defines inset door styling.


Finial Hinging

Door swings freely, Soft Close not available.

4-way hinge adjustment:

Left and Right

Up and Down

NO In and Out adjustment


Concealed Hinging

A Premium Hinge offering ease of use.

Soft close is standard

6 way adjustable

Clip Hinge for easy removal of doors


Spacer Blocks

Spacer Blocks are made to simplify assembly and improve inset door appearance.


Magnetic Catches

Ensuring that Doors and Drawer Fronts STAY in position..

Changes in temperature and humidity can affect inset door styles

Ease of adjustability on the catch allows it to position in or out as needed for correct door alignment


https://hachol02.hafeleonline.com/OA_HTML/ibeCCtpItmDspRte.jsp?item=93176&oracledb_prod=2pPJEY4V7tkvOiQyb6zigGpV:S&oracledb_prod_pses=ZGD8E7A17278B1F56B62D5CA7C6CED08DBE1485AADB547D3425FB83EEFCEA6A7E34643F488FA6DF16AB0320B28B76A16DD710AD95D7F5D95C3F2F5E24EEBE5A38C

Mounting Brackets

Used when attaching a magnetic catch to a cross rail, Decora is using a premium plastic bracket, rather than a wood block favored by many competitors.


Mounting Brackets

Mounting Brackets aid in positioning catches and other hardware in hard to locate areas, as seen from the back side of the bracket.


Drawer Front Adjustment

Drawer adjustment is a snap!

Blum drawer glides feature a mechanism that adjusts In or Out allowing the drawer face to line up with the cabinet frame.


Drawer PositioningDrawer glides locate in place with a mounting block.

The drawer glide allows both In and Out adjustment of the drawer as well as Side to Side fine tuning to assure drawer face alignment within the cabinet frame.


Appliance Panel Construction

Appliance Panels feature improved door and drawer front attachment using pocket drill, and screw technique.


Shelf Storage for Shipping

Shelf storage is on the INSIDE of the cabinet for shipping, rather than on the bottom of the cabinet box.

Will be STANDARD on Inset styles.

Allows for door thickness

Keeps cabinet depth suitable for large serving and dinnerware pieces

NO modification required for wall

deep tall cabinetry.

ModificationsMost Existing Modifications are available with Inset Door styling.Unavailable modifications include:

ALF Aluminum Frame DoorsDFF Drawer Front FlatDFR Drawer Front RaisedDFS Drawer Front Slab-will be a style selection for PrescottMFO Modified Full OverlayELO/ERO Extended Style with OverlayWOODTOP for Angled Cabinets only, as Angled Cabinets are also unavailable

Modifications not available on beaded frame construction ONLY:

VTR-ARCH Valance Top Rail ArchVTR-EC Valance Top Rail English Country

ModificationsEnd Treatments differ with Inset Door styling.

A NEW modification, Inset Panel End will be the modification of choice for a decorative end treatment on Inset Door Cabinetry.

The following end modifications are NOT available with Inset Door Construction:

AUTHF Authentic Flush Left and RightINTG Integral Ends Left and RightFFD on End Face Frame and Door on End

Unavailable Product with Inset Constructioncorrespond with Inset Door cabinet assembly.

Those SKUs include:

Tall Pullout PantryUtility Can Storage Blind Corner Cabinet with PulloutBase Super CabinetsSpice pullouts, Base and WallBase Can StorageAny SSS cabinet with chrome rail

Any cabinet that utlilizes the Blum Aventos System including:Stacked Wall Appliance GarageAll models of Wall Top Hinge cabinetry

Wall Spice Rack and Wall Easy AccessWall Message CenterAll Wall Top Hinge cabinetryALL angled cabinetsHamper UnitsTri-View Mirrors

PRIVILEGED AND CONFIDENTIAL29

Marketing Support

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Designer Spiff

Showroom Signage

-the-

Master Planner Templates

Updated Decora Website

Facebook Splash Pages

We are here to help you!

PRIVILEGED AND CONFIDENTIAL30

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Getting the Word OutEducating Designers is our #1 priority.

Readytalk Training Sessions

Adding a Decora profile on Pinterest

Spreading the News!

Media Outreach Includes:

Traditional and Inline

March Trends -2 page advertorial