1. Volkswagen

Franz Reimspiess created the

original design, which clever

combined the VW initials with the

Hitler regime swastika.

The swastika was eventually

removed from the design, but the

VW lettering pattern has become

a timeless classic for the auto

manufacturer.

2. Starbucks Coffee

The two-tailed siren found in the

iconic Starbucks logo was first

discovered by the company’s

founders in 1971 when they

stumbled across a Norse

woodcut from the 16th century

with the same mermaid.

3. Adidas

Adidas founder, Adi Dassler,

was the one that created the

iconic logo for the company.

It was his idea to use the three

stripes on the footwear, which

became iconic in themselves.

In 1997, the striped design was

changed slightly in the shape

of a mountain to symbolize

mountain-like challenges.

4. United Parcel Service (UPS)

The shield logo used by the

United Parcel Service (UPS) was

first created in 1916. Although

the logo went through a host of

changes and modifications over

the years, the basic concept

remained the same.

It was enhanced into a glossy

brown version in 2003, but the

shield stayed in place.

5. MTV

Manhattan Design was the

company that designed the

original MTV logo in 1981 using

the collaboration of Patty Rogoff

and Frank Olinsky.

Colours, images and patterns

have continuously changed over

the years within the MTV logo

until the early 2000s.

6. 7-Eleven

John Jefferson Green, the

founder of 7-Eleven, continued

operations after the war in 1946

and changed the name of the

company to 7-Elevn.

The logo consisted of the

company name being written

inside of a cup that is located

inside of a circle. However, the

design was modernized to its

current look in 1970.

7. IBM

Paul Rand was the graphic

designer chosen to revamp the

logo twice – once in 1956 and

again in 1972.

The 1972 design consisted of the

striped logo which was used to

represent the speed and

dynamism of the company and

has remained in place for more

than four decades.

8. Warner Brothers

The Warner Brothers shield logo

was introduced in 1923 along

with a picture of the studio.

Even though the studio picture

was eventually removed, the

curved lettering of “WB” has

remained even today – nearly a

century later. It has gone through

numerous changes during that

time, but the overall concept has

remained in place.

9. Microsoft

The first Microsoft logo was

introduced back in 1975. One of

the most popular designs was

known as the “Pacman logo” in

1987 which was designed by

Scott Baker.

However, the basic logotype of

the company name has achieved

its own iconic status in recent

years.

10. Coca-Cola

The original Coca-Cola logo was

designed by the bookkeeper of

the company’s founder, Frank

Mason Robinson.

In 1890, the principal style of

handwriting was replaced with a

design consisting of complex

swirls. That change did not last

long and the Frank Mason

Robinson design has remained in

place.

11. Google

The original Google logo was

designed in 1988 by co-founder

Sergey Brin. A polished design

was introduced by Ruth Kedar in

1999 without the exclamation

mark.

The latest, updated version of the

logo was released in May of

2010 and has remained in place

since that time. The Google logo

is a prime example of the

benefits of collaboration when it

comes to creating and modifying

a design.

12. McDonald’s

Stanley Meston is the man

credited with the original design

of the “Golden Arches” which

have stood the test of time and

still remain today.

13. Mercedes-Benz

The three-pointed star, which is

the iconic core of the Mercedes-

Benz logo, was developed and

registered by Daimler in 1909.

It was created a symbolic

representation of the company’s

ambitions to create motorized

vehicles for water, air and land

transportation.

14. Ford

The logo was a mere

embellished circle with the

company name and location.

It was forever changed in 1927 to

the iconic blue oval that is still in

place today.

15. Apple

Co-founder Ronald Wayne is

credited with designing the first

logo for Apple, which was

inspired by Newton’s discovery

of gravity.

The iconic bite out of the apple

was added to the design in 1977

to distinguish the apple from

looking like a cherry.

16. Nike

The swoosh logo, which has

become an iconic symbol for

Nike over the years, was first

selected as an acceptable choice

by Nike co-founder Philip Knight

Even though he did not love it

initially, he admittedly stated that

it would grow on him.

17. Pepsi

Company founder Caleb

Bradham originally scribbled the

design which would become the

first Pepsi logo.

It endured numerous changes –

including five different changes

between 1971 and 2008 – in

order to become even more

sleek and well-defined.

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