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From Ideas to Action

Мальченко Александр: "От идей к действию"

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From Ideas to Action

Trends

A lot of Designers focused on:Aesthetics Appearance Fashion

Design Thinking

*-Great Products*

Insight

Penetrating mental vision or discernment. Faculty of seeing into inner character or underlying truth.

Gathering Insights

Practicing observingLearn from extremesConducting a great interviewImmersing in empathySharing Insights

Ideas generation methods

BrainstormMash-UpEmpathy GameE-Storming

Brainstorm rulesQuantity over QualityBuild on the ideas of othersOne conversation at a timeBe visualBe a team player

Prototyping

“A prototype is just your idea of what the future might look like.” – David Kelley, founder of IDEO and d.school

How to prototype

1. Build2. Share3. Reflect

Prototyping toolsPOP - Prototyping on paper

Prototyping toolsPrinciple

Prototyping toolsFramer Studio

Prototyping toolsFramer Studio

Prototyping toolsFramer Studio

Iterative approach

1. List your questions2. Prioritize3. Ideate more4. Prototype more

Product presentation

1. Problem2. Solving3. Resources

thnx

Alex Malchenko @a_malchenko [email protected]