ZIndex Report for March 2014

March 2014 © Cloud90/Amárach Research 2014

An Amárach Research Report In partnership with Cloud90

ZIndex the emotional conversation

March 2014 Report

© Cloud90/Amárach Research 2014


ZIndex is the result of a unique research collaboration between Amárach & Cloud90

ZIndex equips Irish marketers and planners with real time insights into Irish consumers

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Z = P - N Zeitgeist Consumer Index (ZIndex) =

balance of positive and negative sentiment about products, services, brands, sectors, categories & competitors


ZIndex


food

beverages

insurance

fuel

clothing energy

property

telecoms

transport

ZIndex Sectors


Welcome to the March 2014 edition of ZIndex – our monthly look at the social conversation about brands and sectors

The month started better than it ended for some sectors, Food, Energy and Telecoms saw big drops in ZIndex scores

The ZIndex for Clothing actually turned positive for the first time, while Fuel and Insurance both recovered slightly

What’s the Buzz?

We are seeing price increases across sectors having a serious impact on ZIndex scores in March


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Weekly ZIndex Sept-Mar 2014


Share of Buzz Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Beverages 26% 6% 11% 8% 11% 6% Clothing 5% 8% 13% 7% 6% 5% Energy 7% 7% 4% 8% 13% 7% Food 15% 23% 18% 20% 12% 14% Fuel 12% 8% 11% 10% 8% 13% Insurance 6% 10% 9% 15% 9% 7% Property 5% 6% 4% 9% 6% 9% Telecoms 14% 20% 17% 22% 19% 14% Transport 14% 11% 11% 19% 16% 13%


ZIndex: Food

-46

-26

-43

-48

4

-46

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10

October November December January February March

“@jonathanrea this is true !!! It is as of they want the nation FAT ” “RT @GuyCodes: Due to the economic crisis and ever increasing price of food, the 5 second drop rule has now been increased to 10” “RT @UB_Economics: The cost of an Ulster fry has soared since Aug 2007 due to significant food price inflation”


ZIndex: Beverages

-68

-52

-32

-82

-74

-60

-100

-90

-80

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0


“Thank you St. Patrick for driving the snakes out of Ireland but also for driving down the price of alcohol around your holiday.”

“Never price drink somewhere else after you already bought it. 80% of the time you will be heartbroken”

“Price matters: RT @guardian: Chief medical officer criticises #alcohol offers in supermarkets, shops and bars http://t.co/bXmAPCnglz”


ZIndex: Clothing

-41 -43

-21

-38

-48

4

October November December January February March-60

-50

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10

“Lovely children's clothes to a affordable price over at Dollies and Dinosaurs kids clothing” “gorgeous skirt is half price on an expensive clothing site and i can't buy it because there's something terribly wrong with my bank card???” “Promotional shopping bags: Are a creative and cost-effective marketing strategy http://t.co/W1bGqZnNtJ #business #marketing #tips”


ZIndex: Energy

-76

-49

-68

-50

-19

-74

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0

October November December January Febraury March

“Ireland could meet it's renewable energy target at 10% of the cost of grid upgrade says BW Energy report.” “RT @LockTheGate: How rising gas price is driven by the EXPORT PRICE. Soon we will be hitched to the global price market” “RT @EmergentCulture: Pro-Russia Troops Install Minefields, Border Markers in Crimea; Gazprom Ups Price of Natural Gas 37%”


ZIndex: Fuel

-45

-36

-55

0

-72

-61

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0


“Must keep an eye on the petrol pump to see how quickly petrol goes up in price. #crimea #ukraine” “RT @NatUnionWorkers: Have you noticed the price of petrol rising in the past three years? And food, and rent and bills and all the... http…” “RT @FactsProfessor: Just so you Know, The price of gas in Venezuela is only 6 cents per gallon, that's cheaper than water.”


ZIndex: Transport

-40

-31

-64

-46

-7

-41

-70

-60

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0

October NovemberDecember January February March

“@killian694 Flights aren't fully booked so they decrease the price to fill spaces.....” “RT @eoinmurphy22: Aerlingus are taking the piss with the cost of flights to Paris this weekend!!!! “ “It appears that Irish Rail no longer put the tea-bag in the hot water for you. Really feeling the whole 'economy class' thing right now.”


ZIndex: Telecoms -33

-25 -23

-3

3

-24

-35

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5

10


“Sore to know that between myself and mam that our phone bills for the month of January cost almost the same as my flight to lanzarote #joke” “Internet on my phone is suppost to cost 99cent a day but yesterday somehow it cost me 10euro for about an hours use of internet??” “Price for @virginmedia super fast Broadband increased last month and the internet has been slower than ever. Useless.”


ZIndex: Insurance

-35

-79

8 2

-57

-36

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20


“Only in govt wd u have plan without cost!Universal health insurance cost will not be known for a year http://t.co/WphOKFu79g via @IrishTimes” “PRESS RELEASE: @MultitripCover Announce New Low Cost Annual Travel Insurance Price”


ZIndex: Property

-17 -24

-13

18 25

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“Look at all the down arrows on @PriceChanges - Property price drops. Not in Dublin how ever .. tale of 2 economies #vinb” “UK house price growth 'approaching madness' | via @Telegraph” “Property price reductions at lowest level for four years”


Talk to Cloud90 about your social media monitoring needs in 2014

Talk to Amárach about your social media strategy and research in 2014

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Data & Analytics

ZIndex Report for March 2014