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Mission
Webtrekks‘
one single fully integrated platform with solutions
like Analytics, realtimeDMP in combination with
our Cross Device Bridge enables companies
to drive all of their marketing activities, so they can
target Anyone, at Any time on Any device!
Webtrekk by numbers (we data) 83 BillionServer calls Webtrekk
processed last month6of top 10 Banks
in Europe use usCountries with
Webtrekk clients
27
Years since we won our
first client – Esprit
(who are still with us)
11of top 10 E-Commerce
sites use Webtrekk
150+Consultants and
developers dedicated
to client success
€7,8 BillionRevenue our Ecom clients
generate on platforms we manage
723Servers in our
infrastructure
2015Suite recognised as global
‘New Digital Technology of the Year’
6
€
Multi Channel Retail
Webtrekk Customers: 500+ Advertisers and 100+ Publishers
Travel/Service
E-Commerce Financial
Automotive Entertainment
Media & Publishing
Telecommunication
Webtrekk Customers: 500+ Advertisers and 100+ Publishers
Why do these clients trust Webtrekk?
• Client owns the data – You control your profit centre.
• Data not shared/sold to other companies/3rd parties (so no Data Leakage!)
• Data stored Local (Europe or where-ever) (clear Data Privacy Concept)
• Real Time Actions across all channels (since we are at all touchpoints)
• 1 full integrated platform, in one software code i.e. one “End-to-End“ view
• Experience developed by people with more then 10 years of Analytics and Marketing experience
• Fast based on the fastest database in the world, (Exasol)
The Challenge
The challenge for most companies, no matter if
pure player or traditional retail/FMCP, or even B2B
is to target the right customer at the right
moment, preferably on the right device with
the right data, making sure the limited marketing
budget they have is well spend.
How to solve this?, Firstly; Break up silos!
Collect customer identities which lead to integrated and optimised customer experience
1st Party Data:
All devices, Apps, Digital, CRM, Business Intelligence, SCM/ERP, Payment
2nd Party Data:
Your business partners who aregoverned by a shared set of policies
3rd Party Data:
Marketing Campaigns, Nielsen, Nugg.ad, Sociomantic, Agencies, TV
…within your apps …within your mobile website
…within onsite and offsitemarketing activities like
newsletter, RTA, onsite layers
…within offsites, branches, stores
…and many more
Single database Webtrekk realtimeDMP for ownedmedia and marketing
Webtrekks‘ solution to this:
1 single platform,
Digital Intelligence Suite with 6 fully integrated solutions:
Analytics
realtimeDMP
Marketing Automation
Tag Integration
Customer Journey
Testing
The Webtrekk Core Suite
Tag Integration
Analytics
realtimeData
Management
Platform
Marketing
Automation
Customer
JourneyTestingWebtrekk
Core
Tag Integration
Analytics
realtimeData
Management
Platform ©
Marketing
Automation
Customer
JourneyTesting
Get
Data & Insights
Web
Social
Mobile
App
TV
In-Store
Optimize / Aggregate
Advertising & Reach
CLV
Cross-Device &
Behavioural Targeting
Predictive Analytics
Cohorts
Personalise
Content & Offers
RTA
Onsite Banners
Recommendations
Search- Newsletter
Remarketing
Exit Intent
Webtrekk
Core
...and what it does
The Webtrekk Digital Intelligence Suite with all ist components
Tag Integration
Analytics
realtimeData
Management
Platform ©
Marketing
Automation
Customer
JourneyTesting
External
Data Sources
External Data Sources
Marketing Communication
Internal
Data Sources
Retail
Offline
SEO
TV
SCM/ERP
Custom BI
CRM
Payment
SEM
Onsite
Mobile
Social Media
Callcenter
Display
App
Get
Data & Insights
Web
Social
Mobile
App
TV
In-Store
Optimise
Advertising & Reach
CLV
Cross-Device &
Behavioural Targeting
Predictive Analytics
Cohorts
Personalise
Content & Offers
RTA
Onsite Banners
Recommendations
Search- Newsletter
Remarketing
Exit Intent
Control
Campaign Budgets
Campaign Controlling
Keyword Tracking
Attribution Modelling
Cookie Switch
Optimise
Conversion Rates
Comparison
Multivariate Testing
Landing Page & User
Experience Optimisation
Use All Data
Everywhere
Tag Management
Surveys
Customer Care
Trusted Data
1st / 3rd
Webtrekk
Core
Webtrekk realtimeDMP© - What does it do:
Webtrekk realtimeDMP
is a central hub that stores
and unifies your data,
and then sends it exactly
where you need it.
This way, data from all
sources, connected or
disconnected, can
be used to drive your
business goals in real time.
An example of how simple a realtimeDMP can support your marketing activities
If someone wants to abandon your product page,you can retarget them within seconds with a better offer.
Webtrekk Analytics with realtimeDMP, a full integrated solution
Instead of relying on third-party analytics data, Webtrekk realtimeDMP
is already fully integrated with Webtrekk Analytics.
That means your digital data – onsite, mobile, apps, all of it –
is right there, right now.
Turn user-centric data into
powerful marketing.
Automatically.
Interact with your visitors on
different channels –
from on-site suggestions to
emails to
external advertisements –
and make sure they know
what’s happening on
your site.
3. Webtrekk Marketing Automation: Don‘t just manage your data: use it!
Firstly; The competition
Webtrekk vs. : Google devalues all products just to push
Adwords. i.e. the Analytics is for free, Webtrekk makes sure that all data the clients „give“ us is
NOT given to the competition i.e. No Data Leakage, if the product is free; YOU are the product!
Webtrekk vs. : Adobe in general is extremely
„implementation“ heavy, i.e. most products are not build on one stack or same code, lots of
acquisitions and standalone implementations which need to be integrated.
Webtrekk is one of the few Tech companies in the Marketingautomation/DMP/Analytics space
which started developing one single platform, on one code in 2013 and is bringing this already
successful to market, next to this we are agile enough to sell/implement also stand alone products,
making sure we can capture every market segment with its unique facets.
Webtrekk is surrounded by plenty of niche players,
as well as the two big players Adobe and Google Analytics
which determine the market dynamics significantly.
So: Why Webtrekk?
• Data, we at Webtrekk live and breath data! WE do Data!
• Marketing, our solutions drive your marketing
• Simple/easy, we make it easier for you to make desicions
• Customer Journey, we make sure you know what your customer is doing
• Experience, it is all about giving your customer the best experience possible
• Customers, the customer is centric, nothing else!
Thank you for your attention.
Frank Schoutissen
COO
Berlin, Germany
www.webtrekk.com