AttunityBetter Data Management For Faster Innovation

Wall Street Technology Association

March 19, 2015

Kevin Petrie

Senior Director and Technology Evangelist

The Big Data Mandate For Financial Services

“Operations for profit should be based not on optimism but on arithmetic.”

- Benjamin Graham, Value Investor

State Of The Big Data Business In Finance

Adoption DriversProliferating Data

Mobile Apps

IT Cost Declines

Disruptive Competition

Customer Churn

UpsideCustomer Retention

Improved Risk Analysis

New Customers & Products

Stronger Governance

Better Trades

Key Use Cases For Financial Services

Smart Payments | Smart Cards | ATM Monitoring

Digital Signage | Data Lineage & Governance | Compliance

Algorithmic Trading | Risk Management | Fraud Protection

Big Data Best Practices For Financial Services

• Derive Big Data Strategy From Corporate Strategy, Not Vice Versa

• Educate Workforces

• Fail And Iterate Fast

• Invest In Flexible Platforms

• Automate Data Management Tasks

Your Competitors Are Taking The Plunge

Unclear

Reduce Cost

Increase Revenue

Both

2%

20%

23%55%

Big Data Project Drivers31%

28%

41%

ProductionEvaluation

Pilot/POC

Status

Source: Wikibon 2014

Infrastructure And Process Must Change

• Costly storage for cold data

• Manual coding for data moves

• Duplicate data copies

• Disruptive app/platform rollouts

• BU initiatives tied down by IT

Average Big Data ROI: 55 cents on the $*

Source: Wikibon 2014

Choke Points

How Do We Scale?

It Is Time To Retool

And Accelerate Innovation

Shorten Analytics Preparation, Cycle Time

Iterate and Learn Faster

Efficiently Evaluate HANA

Enable Real-Time Analytics

Understand and Tune Your Environment

Automate Data Moves and Data Warehousing

Improve Big Data Economics

Best Practice: Automate Key Data Management Tasks

Data Warehouse Hadoop

Identify Cold EDW Data Sets For Offloading to Hadoop

Automate Data Integration Across EDW, RDBMS, Hadoop, MF

Orchestrate Workflows

Dynamically Manage Your Data With Attunity

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• Manage iterative cycle over time

• Adapt data placement as you

learn

• Respond to changing business

requirements

• Exploit new platforms and

capabilities

Move Right Data

Analyze Business Impact

Evaluate Data

12

NEW: Appfluent – Your Data Dashboard

Completely Analyze Workloads And Data Usage

Reduce Cost | Optimize Performance | Justify Investments

24

Typical Enterprise Data Warehouse

Appfluent Visibility – Case Studies

30 Day History

Unused Tables Loaded Daily

CPU Cycles UsedBy ETL/ELT

Large Telecom Carrier 37 TB 60%

National Retail Chain 45 TB 55%

ExtractTransform

Load

ColdTables

13

Automate Your Data Moves With Attunity Replicate

More Data Less Time

Advanced Monitoring & Control | Click-2-Replicate Design

Fast Loading & Real-time CDC | Broadest Platform Support

Non-intrusive Architecture

Lower Cost

14

Case Study: Equifax Protects Customers By Continuously Scanning…

Your Social Security number

(if you choose)

Alerts:• Unusual transactions• Usage of personal data on Internet• Auto fraud alerts to lenders to double-check your

identity before authorizing new credit

Up to 5 bank accounts Up to 6 credit/debit cards

Thousands of web sites where personal data

might be sold

Equifax Now Uses Attunity Replicate

• We automate and accelerate batch loading to DW

• Equifax correlates data faster and more accurately

• Customers receive real-time fraud notifications

Earning Your Trust

We Serve Half Of The Fortune 100 And Many Financial Services Leaders

THANK YOU

Recent Awards

February 2014 CRN Names Attunity One of itsTop 100 Coolest Vendors of 2014

December 2014Attunity Maestro Named in DBTA Magazine’s List of Trendsetting Products in Data for 2015

June 2014 Attunity Selected as a CRN 2014‘Big Data 100’ Company

December 2013 Attunity Replicate Named a Trendsetter in DBTA Magazine's List of the Trendsetting Products in Data for 2014

January 2015 CRN Names Attunity One of its Top 100 Coolest Vendors of 2015

June 2014Attunity Selected as a CIO Review 2014 ‘Big Data 100’ Company

January 2015 Business Intelligence Group Names Attunity a Top 16 Innovator in 2015

June 2014 Attunity Named ‘One of the Most Important Companies in Data Today’ by Database Trends and Applications (DBTA) Magazine