Unleash your company's

cognitive potential at IBM

World of Watson 2016,

where we'll equip you with

the capacity to extract

knowledge from data,

enhance personal expertise,

and outthink the needs of

the market at amazing

speeds.

Register now

World of Watson

at a Glance

World of Watson offers inspiring talks from the world’s leading minds, countless

immersive cognitive experiences, and a personalized journey built just for you. To

make your unique experience, Watson will learn about you and your interests and

deliver a tailored agenda using these facets of the curriculum:

120 IBM Business

Partners showcasing

their cognitive solutions

1 cognitive mobile

experience built

with Watson

500+ IBM clients sharing

their real-world experiences

with cognitive solutions

4 exploratory

cognitive keynotes &

12 revolutionary

Innovation Talks

1 can’t-miss spotlight event

featuring Ginni Rometty

20,000 attendees

= 20,000 unique networking opportunities

200+ hands-on labs

and game-changing

certifications

1,500+ sessions exploring

cognitive analytics, IoT,

commerce, and much

more

$8,000 worth of

training and education

for each attendee

Mandalay Bay, Las Vegas | October 24–27World of Watson 2016 ibm.com/wow

World of Watson curriculum

Transforming IndustriesBusiness leaders will learn how to move beyond simply being a digital

business to one that infuses digital intelligence into their organizations,

enabling them to experience what it takes to become a cognitive

business.

• 1,500 business and technical leadership sessions

• Hundreds of immersive cognitive experiences

• 200+ hands-on labs and certifications

• Speeches from the world’s sharpest minds

• One massive Chairman’s Keynote event with Ginni Rometty

Monetizing DataBusiness, IT, and data and analytics experts will ignite their curiosity by

discovering new ways to realize the value hidden in all data more easily,

and reveal unexpected insights through the power of data science and

cognitive technologies.

• Data and analytics success stories from industry leaders

• Workshops on exploring new and exciting data sources

• 1:1 guidance to help you derive value from unstructured data

• One Analytics Keynote that brings it all together

Reimagining ProfessionsProfessions are changing dramatically due to this new cognitive era of

computing. Operations, Finance, IT, and C-Suite attendees will all see

how data, analytics, and cognitive systems are being deployed to

enhance their expertise.

• Cognitive demos of AI in commerce, IoT, and so much more

• Dozens of inspiring talks on the potential impact of AI

• Hundreds of activations showcasing the latest advances in AI

• Workshops showing you how to adopt these technologies

Redefining DevelopmentDevelopers will elevate their skills and build solutions in hands-on labs,

exploratory demos, and intensive educational sessions focused on data

and analytics, intelligent APIs and services, the Internet of Things, and

agile development methodologies.

• Fully immersive cognitive experiences from beginning to end

• In-depth demos for developing with AI

• Intensive education sessions

• Activations showing how to build your own cognitive solutions

Mandalay Bay, Las Vegas | October 24–27World of Watson 2016 ibm.com/wow

Who is speaking at

World of Watson?

Ginni Rometty

Chairman, President

& CEO, IBM

Peter Diamandis

Co-Founder

& Chairman, XPRIZE

Foundation

Prof. Joichi Ito

Director

MIT Media Labs

Stewart Butterfield

CEO & Co-Founder,

SLACK

Shannon Vallor

Professor of

Philosophy, Santa

Clara University

Mandalay Bay, Las Vegas | October 24–27World of Watson 2016

The most influential thinkers, leaders, and innovators will join Ginni

Rometty and IBM’s greatest minds to show you how data, analytics, and

Watson will propel you into the cognitive era.

David Brin

Scientist &

Best-Selling Author

Tom Friedman

Journalist, Author, &

3-time Pulitzer Prize

winner

Sebastian Thrun

Founder & President,

Udacity

Prashant Bhuyan

Co-Found, CEO, &

Chairman, Alpha

Modus Research

ibm.com/wow

Why can’t you afford to

miss World of Watson?

Craft your

conference

From helping with

registration to guiding

you onsite, Watson will

be with you every step

of the way to deliver a

tailored, unique

experience based on

you and your behavior.

Enhance your

expertise

Through hundreds of

demos, 1,500+

sessions, and 200+

hands-on labs and

certifications, you’ll

learn what the latest in

data, analytics, and

Watson can do for your

company.

Expand your

mind

Explore the future of

artificial intelligence

and cognitive systems

through talks and face-

to-face meetings with

IBM leaders, top

researchers, industry

luminaries, and

distinguished futurists.

Featuring a personalized journey built just for you, inspiring talks with the

world’s leading minds, and countless immersive cognitive experiences,

World of Watson will give you the education and training you need to build

the foundation for a successful cognitive business.

Build your social

network

Meet with 20,000

fellow enthusiasts and

experts to discuss the

hottest trends at a

week’s worth of

sessions, receptions,

luncheons, and

celebrations.

Experience

cognitive

innovations

Discover the

technologies that will

propel your company

into the future, and see

firsthand why your

company needs its

own cognitive strategy.

Mandalay Bay, Las Vegas | October 24–27World of Watson 2016 ibm.com/wow

Presentation Title

8/11/16

Grammy award-

winning rockers and

Las Vegas

hometown heroes

Imagine Dragons will

perform exclusively

for World of Watson

attendees.

Mandalay Bay, Las Vegas | October 24–27World of Watson 2016 ibm.com/wow

Thank You