#DataTalk Why Does Big Data Matter

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What is big data?

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“Big data is simply data that breakstraditional architectures due to its sheer

volume, speed and variety.”

Jorge A. Lopez, Head of Big Data Product Marketing @zanilli

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Mobile devices, social media, the #IoT, smart devices the digitalization of the world are all fueling big data.

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Tweet by Jorge Lopez @Zanilli

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We all leave footprints when we interact onlineand leveraging these insights is what big data is all about.

Tweet by Kevin Busby @Experian_DA

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Big data is also about making better connectionsand improving not only relations, but every aspect of life.

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Tweet by Jorge Lopez @Zanilli

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95% of companies feel driven to turn data into insights.

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Why does big data matter?

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“Big data matters because it’s animperative not only to succeed, but

even just to compete.”Jorge A. Lopez, Head of Big Data Product Marketing @zanilli

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“Big data transforms howpeople and businesses interact.”

Kevin Busby, Vice President of Analytics & Product Management @Experian_DA

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Data alone is not enough. You need analytics, you need algorithms and processing frameworks.

Tweet by Jorge Lopez @Zanilli

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Information is the oil of the 21st centuryand analytics is the combustion engine.

Peter Sondergaard, SVP, Gartner Research

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It’s not really about big data. It’s about relevant data.There are new tools & technology, but it’s still about problem solving.

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What do you wish more peopleknew about big data?

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“Big data isn’t just for nerdsIt’s about solving real problems using

data to guide objective decision-making.”

Mike Gross @MyGrossLife

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Not all big data is Hadoop. There are also NoSQL, streaming, and

large MPP appliances.Jorge A. Lopez, Head of Big Data Product Marketing @zanilli

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How can companies do a betterjob of analyzing data faster?

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“Don’t let Hadoop become anotherdata silo within your organization.”

Kevin Busby, Vice President of Analytics & Product Management @Experian_DA

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“Speed is important - but so is accuracy. In other words, make sure you know what

problem you’re trying to solve with big data.”

Kevin Busby, Vice President of Analytics & Product Management @Experian_DA

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After companies have madeinvestments to analyze data,

what are next steps?

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“Analyzing data is one thing - leveraging it to drive transformational changes to your business is really what’s critical.”

Kevin Busby, Vice President of Analytics & Product Management @Experian_DA

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