376
We Are Social @wearesocialsg 1 DIGITAL , SOCIAL & MOBILE IN 2015 WE ARE SOCIAL’S COMPENDIUM OF GLOBAL DIGITAL STATISTICS we are social SIMON KEMP WE ARE SOCIAL JANUARY 2015

WE ARE SOCIAL GUIDE TO DIGITAL, SOCIAL & MOBILE IN 2015

Embed Size (px)

Citation preview

We Are Social @wearesocialsg • 1

DIGITAL, SOCIAL & MOBILE IN 2015 WE ARE SOCIAL’S COMPENDIUM OF GLOBAL DIGITAL STATISTICS

we are social

SIMON KEMP • WE ARE SOCIAL • JANUARY 2015

We Are Social @wearesocialsg • 2

We Are Social @wearesocialsg • 3

COUNTRIES DETAILED IN THIS REPORT

1  ARGENTINA 2  AUSTRALIA 3  BRAZIL 4  CANADA 5  CHINA 6  EGYPT 7  FRANCE 8  GERMANY 9  HONG KONG 10  INDIA

11  INDONESIA 12  ITALY 13  JAPAN 14  MALAYSIA 15  MEXICO 16  NIGERIA 17  THE PHILIPPINES 18  POLAND 19  RUSSIA 20  SAUDI ARABIA

21  SINGAPORE 22  SOUTH AFRICA 23  SOUTH KOREA 24  SPAIN 25  TURKEY 26  THAILAND 27  UNITED ARAB EMIRATES 28  UNITED KINGDOM 29  UNITED STATES 30  VIETNAM

21!

9!5!

4!

10!

24!

15!

22!

7!

19!

12!

20!

8!

13!

1!

16!

23!

6!

2!

3! 11!

18!

14!17!

25!

26!27!

28!

29!

30!

We Are Social @wearesocialsg • 4

CLICK HERE TO ACCESS OUR REPORTS ON OVER 100 COUNTRIES AROUND THE WORLD

We Are Social @wearesocialsg • 5

GLOBAL & REGIONAL OVERVIEWS

We Are Social @wearesocialsg • 6

GLOBAL DIGITAL SNAPSHOT

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

UNIQUE MOBILE USERS

ACTIVE MOBILE SOCIAL ACCOUNTS

FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

BILLION BILLION BILLION BILLION BILLION

A SNAPSHOT OF THE WORLD’S KEY DIGITAL STATISTICAL INDICATORS

• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

7.210

JAN 2015

URBANISATION: 53%

3.010

PENETRATION: 42%

2.078

PENETRATION: 29%

3.649

PENETRATION: 51%

1.685

PENETRATION: 23%

We Are Social @wearesocialsg • 7

YEAR-ON-YEAR GROWTH

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

UNIQUE MOBILE USERS

ACTIVE MOBILE SOCIAL ACCOUNTS

HOW THE DIGITAL WORLD HAS EVOLVED OVER THE PAST 12 MONTHS

JAN 2015

• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence (all extrapolated)

+1.6% +115 MILLION

+21% +525 MILLION

+12% +222 MILLION

+5% +185 MILLION

+23% +313 MILLION

We Are Social @wearesocialsg • 8

SHARE OF GLOBAL USERS JAN 2015

NORTH AMERICA

5% 10%

10% 5%

CENTRAL AMERICA

3% 4%

3% 3%

SOUTH AMERICA

6% 9%

8% 7%

WEST EUROPE

6% 9%

11% 7% CENTRAL ASIA

1% <1%

1% 1%

EAST ASIA

22% 33%

27% 22%

SOUTH ASIA

23% 8%

11% 18%

MIDDLE EAST

3% 2%

3% 4%

AFRICA

16% 5%

10% 13% OCEANIA

1% 1%

1% 1%

POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

INTERNET USERS

MOBILE CONNECTIONS

SOUTHEAST ASIA

9% 10%

7% 10%

EAST EUROPE

6% 9%

8% 8%

• Sources: Wikipedia, US Census Bureau; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence

We Are Social @wearesocialsg • 9

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL ACCOUNTS

FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

JAN 2015

A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

4,021

URBANISATION: 45%

1,407

PENETRATION: 35%

1,065

PENETRATION: 26%

3,722

vs. POPULATION: 93%

879

PENETRATION: 22%

DIGITAL IN ASIA-PACIFIC

We Are Social @wearesocialsg • 10

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL ACCOUNTS

FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

JAN 2015

A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

1,135

URBANISATION: 40%

298

PENETRATION: 26%

103

PENETRATION: 9%

900

vs. POPULATION: 79%

85

PENETRATION: 7%

DIGITAL IN AFRICA

We Are Social @wearesocialsg • 11

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL ACCOUNTS

FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

JAN 2015

A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

979

URBANISATION: 81%

633

PENETRATION: 65%

482

PENETRATION: 49%

1,068

vs. POPULATION: 109%

399

PENETRATION: 41%

DIGITAL IN THE AMERICAS

We Are Social @wearesocialsg • 12

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL ACCOUNTS

FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

JAN 2015

A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

837

URBANISATION: 72%

584

PENETRATION: 70%

387

PENETRATION: 46%

1,104

vs. POPULATION: 132%

287

PENETRATION: 34%

DIGITAL IN EUROPE

We Are Social @wearesocialsg • 13

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL ACCOUNTS

FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

JAN 2015

A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

238

URBANISATION: 67%

87

PENETRATION: 36%

41

PENETRATION: 17%

294

vs. POPULATION: 124%

35

PENETRATION: 15%

DIGITAL IN THE MIDDLE EAST

We Are Social @wearesocialsg • 14

GLOBAL INTERNET USAGE

We Are Social @wearesocialsg • 15

NORTH AMERICA

CENTRAL AMERICA

SOUTH AMERICA

AFRICA

MIDDLE EAST

WEST EUROPE

EAST EUROPE

EAST ASIA

OCEANIA

CENTRAL ASIA

SOUTH ASIA

SOUTHEAST ASIA

GLOBAL AVERAGE:

INTERNET USE JAN 2015

42%

88%!

56%!26%!

36%!

81%!

58%!

51%!

69%!

43%!

38%!

19%!

33%!

REGIONAL INTERNET PENETRATION FIGURES

• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data.

We Are Social @wearesocialsg • 16

INTERNET REGIONAL OVERVIEW JAN 2015

• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data.

823!

341! 324! 313! 298!244! 231! 208!

90! 87! 27! 26!

EAST

AS

IA

WES

T EU

ROPE

SOUT

H AS

IA

NORT

H AM

ERIC

A

AFRI

CA

EAST

EU

ROPE

SOUT

H AM

ERIC

A

SOUT

HEAS

T AS

IA

CEN

TRAL

AM

ERIC

A

MID

DLE

EA

ST

OC

EANI

A

CEN

TRAL

AS

IA

INTERNET USERS (IN MILLIONS), AND INTERNET PENETRATION, BY REGION

INTERNET USERS, IN MILLIONS

INTERNET PENETRATION

51%! 81%! 19%! 88%! 26%! 58%! 56%! 33%! 43%! 36%! 69%! 38%!

We Are Social @wearesocialsg • 17

INTERNET USE JAN 2015

• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data.

NATIONAL INTERNET PENETRATION FIGURES

93%!

92%!

90%!

89%!

89%!

89%!

87%!

86%!

84%!

81%!

79%!

77%!

75%!

67%!

66%!

60%!

60%!

58%!

54%!

53%!

49%!

49%!

47%!

46%!

44%!

44%!

42%!

38%!

37%!

28%!

19%!

CAN

ADA

UAE

SOUT

H KO

REA

AUST

RALIA

UK

GER

MAN

Y

USA

JAPA

N

FRAN

CE

SING

APO

RE

HONG

KO

NG

SPAI

N

ARG

ENTI

NA

POLA

ND

MAL

AYSI

A

ITALY

RUSS

IA

SAUD

I ARA

BIA

BRAZ

IL

EGYP

T

TURK

EY

MEX

ICO

CHI

NA

SOUT

H AF

RIC

A

PHILI

PPIN

ES

VIET

NAM

GLO

BAL A

VERA

GE

NIG

ERIA

THAI

LAND

IND

ONE

SIA

IND

IA

We Are Social @wearesocialsg • 18

TIME SPENT ON THE INTERNET JAN 2015

AVERAGE NUMBER OF HOURS SPENT USING THE INTERNET PER DAY, SPLIT BY PC USE AND MOBILE PHONE USE

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Note that average figures do not factor non-users.

6.3 !

5.5 !

5.4 !

5.2 !

5.1 !

5.1 !

5.1 !

5.1 !

5.1 !

5.0 !

4.9 !

4.9 !

4.9 !

4.8 !

4.7 !

4.6 !

4.6 !

4.5 !

4.4 !

4.2 !

4.1 !

4.0 !

4.0 !

3.9 !

3.9 !

3.7 !

3.4 !

3.4 !

3.4 !

3.1 ! 3.

3 !

4.1 !

3.8 !

2.7 !

3.1 !

3.8 !

3.2 ! 3.

4 ! 3.7 !

4.0 !

2.5 !

4.2 !

1.8 !

1.7 !

2.3 !

2.9 !

1.9 !

2.2 !

2.7 !

4.2 !

1.5 !

1.9 !

1.9 !

1.3 !

2.6 !

1.9 !

2.3 !

1.7 ! 1.

8 !

1.0 !

PHILI

PPIN

ES

THAI

LAND

BRAZ

IL

VIET

NAM

SOUT

H AF

RIC

A

UAE

IND

ONE

SIA

IND

IA

MAL

AYSI

A

MEX

ICO

USA

ARG

ENTI

NA

POLA

ND

RUSS

IA

SING

APO

RE

TURK

EY

CAN

ADA

ITALY

AVER

AGE

SAUD

I ARA

BIA

AUST

RALIA

UK

SPAI

N

FRAN

CE

CHI

NA

GER

MAN

Y

HONG

KO

NG

NETH

ERLA

NDS

SOUT

H KO

REA

JAPA

N

ACCESS THROUGH LAPTOP / DESKTOP

ACCESS THROUGH MOBILE DEVICE

NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE ACCESSING THE INTERNET VIA EACH SPECIFIC DEVICE, AND DO NOT FACTOR NON-USERS

We Are Social @wearesocialsg • 19

JAN 2015 SHARE OF WEB TRAFFIC BY DEVICE

SHARE OF WEB PAGE VIEWS:

LAPTOPS & DESKTOPS

SHARE OF WEB PAGE VIEWS:

MOBILE PHONES

SHARE OF WEB PAGE VIEWS:

TABLETS

SHARE OF WEB PAGE VIEWS:

OTHER DEVICES

• Source: StatCounter, Q1 2015

BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED

YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

62% 31% 7% 0.1% -13% +39% +17% +18%

We Are Social @wearesocialsg • 20

MOBILE’S SHARE OF WEB TRAFFIC JAN 2015

PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES

• Source: StatCounter, Q1 2015

76%!

72%!

61%!

50%!

50%!

48%!

46%!

36%!

35%!

34%!

33%!

32%!

30%!

29%!

29%!

28%!

27%!

26%!

26%!

25%!

24%!

23%!

21%!

21%!

20%!

20%!

18%!

17%!

17%!

15%!

12%!

NIG

ERIA

IND

IA

SOUT

H AF

RIC

A

IND

ONE

SIA

UAE

SAUD

I ARA

BIA

POLA

ND

THAI

LAND

MAL

AYSI

A

SING

APO

RE

GLO

BAL A

VERA

GE

MEX

ICO

JAPA

N

SOUT

H KO

REA

SPAI

N

TURK

EY

UK

HONG

KO

NG

AUST

RALIA

USA

ARG

ENTI

NA

EGYP

T

CHI

NA

PHILI

PPIN

ES

BRAZ

IL

VIET

NAM

GER

MAN

Y

ITALY

CAN

ADA

FRAN

CE

RUSS

IA

We Are Social @wearesocialsg • 21

AVERAGE NET CONNECTION SPEEDS JAN 2015

AVERAGE INTERNET CONNECTION SPEEDS, IN MBPS

• Source: Akamai State of the Internet Report, Q3 2014

25.3 !

16.3 !

15.0 !

12.2 !

11.5 !

10.7 !

10.3 !

9.1 !

8.7 !

8.6 !

7.8 !

6.9 !

6.9 !

6.6 !

5.5 !

5.5 !

4.7 !

4.5 !

4.2 !

4.1 !

3.8 !

3.7 !

3.6 !

3.6 !

2.9 !

2.5 !

2.5 !

2.0 !

SOUT

H KO

REA

HONG

KO

NG

JAPA

N

SING

APO

RE

USA

UK

CAN

ADA

RUSS

IA

GER

MAN

Y

POLA

ND

SPAI

N

AUST

RALIA

FRAN

CE

THAI

LAND

ITALY

TURK

EY

UAE

GLO

BAL A

VERA

GE

ARG

ENTI

NA

MAL

AYSI

A

CHI

NA

IND

ONE

SIA

EGYP

T

SOUT

H AF

RIC

A

BRAZ

IL

PHILI

PPIN

ES

VIET

NAM

IND

IA

We Are Social @wearesocialsg • 22

E-COMMERCE JAN 2015

PERCENTAGE OF THE NATIONAL POPULATION WHO BOUGHT SOMETHING ONLINE IN THE PAST MONTH [SURVEY-BASED]

• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used e-commerce in the past month.

64%!

63%!

62%!

56%!

51%!

49%!

49%!

46%!

45%!

44%!

44%!

40%!

39%!

39%!

37%!

37%!

37%!

36%!

33%!

30%!

25%!

24%!

24%!

23%!

21%!

18%!

16%!

14%!

UK

GER

MAN

Y

SOUT

H KO

REA

USA

AUST

RALIA

CAN

ADA

FRAN

CE

SING

APO

RE

UAE

SPAI

N

POLA

ND

JAPA

N

HONG

KO

NG

ITALY

CHI

NA

MAL

AYSI

A

ARG

ENTI

NA

BRAZ

IL

TURK

EY

RUSS

IA

SAUD

I ARA

BIA

VIET

NAM

MEX

ICO

SOUT

H AF

RIC

A

PHILI

PPIN

ES

THAI

LAND

IND

ONE

SIA

IND

IA

We Are Social @wearesocialsg • 23

GLOBAL SOCIAL MEDIA USAGE

We Are Social @wearesocialsg • 24

JAN 2015 SOCIAL MEDIA USE

# #

• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF SOCIAL ACCOUNTS

ACCESSING VIA MOBILE

ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

OF THE TOTAL POPULATION

BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRY’S MOST ACTIVE PLATFORM

2.08B 29% 1.69B 23%

We Are Social @wearesocialsg • 25

NORTH AMERICA

CENTRAL AMERICA

SOUTH AMERICA

AFRICA

MIDDLE EAST

WEST EUROPE

EAST EUROPE

EAST ASIA

OCEANIA

CENTRAL ASIA

SOUTH ASIA

SOUTHEAST ASIA

GLOBAL AVERAGE:

SOCIAL MEDIA USE JAN 2015

29%

58%!

48%!9%!

17%!

47%!

45%!

43%!

45%!

37%!

4%!

9%!

32%!

TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION

• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.

We Are Social @wearesocialsg • 26

SOCIAL MEDIA REGIONAL OVERVIEW JAN 2015

• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.

690!

206! 199! 197! 197! 190!157!

103! 79!41! 17! 3!

EAST

AS

IA

NORT

H AM

ERIC

A

SOUT

HEAS

T AS

IA

SOUT

H AM

ERIC

A

WES

T EU

ROPE

EAST

EU

ROPE

SOUT

H AS

IA

AFRI

CA

CEN

TRAL

AM

ERIC

A

MID

DLE

EA

ST

OC

EANI

A

CEN

TRAL

AS

IA

45%! 58%! 32%! 48%! 47%! 45%! 9%! 9%! 37%! 17%! 45%! 4%!

ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, IN MILLIONS AND COMPARED TO POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS, IN MILLIONS

ACTIVE SOCIAL MEDIA ACCOUNTS vs. TOTAL POPULATION

We Are Social @wearesocialsg • 27

SOCIAL MEDIA USE JAN 2015

66%!

64%!

60%!

59%!

58%!

57%!

56%!

56%!

55%!

52%!

49%!

47%!

47%!

46%!

46%!

46%!

46%!

45%!

40%!

35%!

34%!

31%!

30%!

29%!

29%!

28%!

25%!

22%!

19%!

9%!

7%!

SING

APO

RE

HONG

KO

NG

ARG

ENTI

NA

UK

USA

AUST

RALIA

UAE

CAN

ADA

MAL

AYSI

A

TURK

EY

THAI

LAND

SPAI

N

BRAZ

IL

MEX

ICO

ITALY

CHI

NA

RUSS

IA

FRAN

CE

PHILI

PPIN

ES

GER

MAN

Y

POLA

ND

VIET

NAM

SOUT

H KO

REA

SAUD

I ARA

BIA

GLO

BAL A

VERA

GE

IND

ONE

SIA

EGYP

T

SOUT

H AF

RIC

A

JAPA

N

IND

IA

NIG

ERIA

• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.

ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION

We Are Social @wearesocialsg • 28

ACTIVE USERS BY SOCIAL PLATFORM JAN 2015

• Sources: We Are Social analysis of Facebook data, Q1 2015; latest company statements, correct as at 17 January 2015

MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS

SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP

1,366 !

829 !

629 !

600 !

500 !

468 !

343 !

300 !

300 !

284 !

230 !

209 !

200 !

170 !

157 !

100 !

100 !

FACEBOOK

QQ

QZONE

WHATSAPP

FACEBOOK MESSENGER

WECHAT

GOOGLE+

SKYPE

INSTAGRAM

TWITTER

TUMBLR

VIBER

BAIDU TIEBA

LINE

SINA WEIBO

VKONTAKTE

SNAPCHAT

We Are Social @wearesocialsg • 29

TIME SPENT ON SOCIAL MEDIA JAN 2015

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Averages based solely on people who use social media.

AVERAGE NUMBER OF HOURS THAT SOCIAL MEDIA USERS SPEND USING SOCIAL MEDIA EACH DAY

4.3 !

4.3 !

3.9 !

3.8 !

3.8 !

3.6 !

3.5 !

3.2 !

3.1 !

3.0 !

2.9 !

2.9 !

2.7 !

2.6 !

2.5 !

2.5 !

2.5 !

2.4 !

2.2 !

2.1 !

2.1 !

2.1 !

2.1 !

2.0 !

1.9 !

1.9 !

1.8 !

1.7 !

1.3 !

0.7 !

ARG

ENTI

NA

PHILI

PPIN

ES

MEX

ICO

BRAZ

IL

THAI

LAND

UAE

MAL

AYSI

A

SOUT

H AF

RIC

A

VIET

NAM

SAUD

I ARA

BIA

TURK

EY

IND

ONE

SIA

USA

RUSS

IA

IND

IA

ITALY

SING

APO

RE

AVER

AGE

UK

POLA

ND

CAN

ADA

AUST

RALIA

GER

MAN

Y

FRAN

CE

SPAI

N

NETH

ERLA

NDS

HONG

KO

NG

CHI

NA

SOUT

H KO

REA

JAPA

N

NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE SOCIAL MEDIA, AND DO NOT FACTOR NON-USERS

We Are Social @wearesocialsg • 30

NORTH AMERICA

CENTRAL AMERICA

SOUTH AMERICA

AFRICA

MIDDLE EAST

WEST EUROPE

EAST EUROPE

EAST ASIA

OCEANIA

CENTRAL ASIA

SOUTH ASIA

SOUTHEAST ASIA

GLOBAL AVERAGE:

MOBILE SOCIAL JAN 2015

23%

50%!

38%!7%!

15%!

39%!

30%!

35%!

39%!

32%!

2%!

8%!

27%!

ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION

• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.

We Are Social @wearesocialsg • 31

MOBILE SOCIAL REGIONAL OVERVIEW JAN 2015

• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.

561!

176! 170! 161! 156!132! 126!

85! 68!35! 15! 1!

EAST

AS

IA

NORT

H AM

ERIC

A

SOUT

HEAS

T AS

IA

WES

T EU

ROPE

SOUT

H AM

ERIC

A

SOUT

H AS

IA

EAST

EU

ROPE

AFRI

CA

CEN

TRAL

AM

ERIC

A

MID

DLE

EA

ST

OC

EANI

A

CEN

TRAL

AS

IA

35%! 50%! 27%! 39%! 38%! 8%! 30%! 7%! 32%! 15%! 39%! 2%!

ACTIVE MOBILE SOCIAL ACCOUNTS, IN MILLIONS

ACTIVE MOBILE SOCIAL ACCOUNTS vs. TOTAL POPULATION

MOBILE-ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, IN MILLIONS AND COMPARED TO POPULATION

We Are Social @wearesocialsg • 32

MOBILE SOCIAL JAN 2015

• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.

59%!

58%!

51%!

50%!

50%!

49%!

48%!

46%!

45%!

43%!

42%!

40%!

38%!

38%!

37%!

36%!

36%!

32%!

30%!

27%!

26%!

26%!

25%!

24%!

24%!

23%!

20%!

19%!

17%!

8%!

7%!

SING

APO

RE

HONG

KO

NG

AUST

RALIA

USA

UK

MAL

AYSI

A

UAE

ARG

ENTI

NA

CAN

ADA

THAI

LAND

TURK

EY

MEX

ICO

BRAZ

IL

SPAI

N

CHI

NA

FRAN

CE

ITALY

PHILI

PPIN

ES

GER

MAN

Y

SOUT

H KO

REA

VIET

NAM

RUSS

IA

SAUD

I ARA

BIA

IND

ONE

SIA

POLA

ND

GLO

BAL A

VERA

GE

SOUT

H AF

RIC

A

EGYP

T

JAPA

N

IND

IA

NIG

ERIA

ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION

We Are Social @wearesocialsg • 33

GLOBAL MOBILE PHONE USAGE

We Are Social @wearesocialsg • 34

MOBILE USERS vs. CONNECTIONS

# #

TOTAL NUMBER OF MOBILE

USERS (UNIQUE INDIVIDUALS)

MOBILE PENETRATION (UNIQUE USERS AS A PERCENTAGE OF TOTAL POPULATION)

TOTAL NUMBER OF MOBILE

SUBSCRIPTIONS (CONNECTIONS)

AVERAGE NUMBER OF MOBILE

SUBSCRIPTIONS PER UNIQUE USER

JAN 2015

• Sources: GSMA Intelligence, Q4 2014, and extrapolations of GSMA Intelligence data, Q1 2015

3.65B 51% 7.09B 1.94

We Are Social @wearesocialsg • 35

NORTH AMERICA

CENTRAL AMERICA

SOUTH AMERICA

AFRICA

MIDDLE EAST

WEST EUROPE

EAST EUROPE

EAST ASIA

OCEANIA

CENTRAL ASIA

SOUTH ASIA

SOUTHEAST ASIA

GLOBAL AVERAGE:

MOBILE CONNECTIONS JAN 2015

98%

101%!

126%!79%!

124%!

125%!

139%!

98%!

109%!

91%!

112%!

77%!

119%!

MOBILE CONNECTIONS BY REGION, COMPARED TO TOTAL REGIONAL POPULATIONS

• Source: GSMA Intelligence, Q4 2014. Wikipedia for population data.

We Are Social @wearesocialsg • 36

MOBILE REGIONAL OVERVIEW JAN 2015

• Source: GSMA Intelligence, Q4 2014. Wikipedia for population data.

MOBILE CONNECTIONS (IN MILLIONS), AND MOBILE CONNECTIONS AS A PERCENTAGE OF POPULATION, BY REGION

1565!

1296!

900!744!

583! 521! 519!

358!294!

191! 76! 42!

EAST

AS

IA

SOUT

H AS

IA

AFRI

CA

SOUT

HEAS

T AS

IA

EAST

EU

ROPE

WES

T EU

ROPE

SOUT

H AM

ERIC

A

NORT

H AM

ERIC

A

MID

DLE

EA

ST

CEN

TRAL

AM

ERIC

A

CEN

TRAL

AS

IA

OC

EANI

A

98%! 77%! 79%! 119%! 139%! 125%! 126%! 101%! 124%! 91%! 112%! 109%!

MOBILE CONNECTIONS, IN MILLIONS

MOBILE CONNECTIONS vs. TOTAL POPULATION

We Are Social @wearesocialsg • 37

MOBILE CONNECTIONS JAN 2015

• Source: GSMA Intelligence, Q4 2014

176%!

173%!

173%!

168%!

152%!

150%!

147%!

146%!

144%!

141%!

138%!

137%!

135%!

135%!

127%!

122%!

121%!

117%!

114%!

113%!

111%!

108%!

103%!

98%!

97%!

95%!

91%!

84%!

81%!

75%!

75%!

HONG

KO

NG

UAE

SAUD

I ARA

BIA

RUSS

IA

SING

APO

RE

THAI

LAND

POLA

ND

SOUT

H AF

RIC

A

ARG

ENTI

NA

VIET

NAM

GER

MAN

Y

MAL

AYSI

A

ITALY

BRAZ

IL

AUST

RALIA

JAPA

N

IND

ONE

SIA UK

PHILI

PPIN

ES

EGYP

T

SOUT

H KO

REA

SPAI

N

USA

GLO

BAL A

VERA

GE

FRAN

CE

CHI

NA

TURK

EY

MEX

ICO

CAN

ADA

NIG

ERIA

IND

IA

MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS

We Are Social @wearesocialsg • 38

JAN 2015

MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF MOBILE

SUBSCRIPTIONS

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE PRE-PAID

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

MOBILE PHONES

#

BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

98% 39% 77% 23% 7.1B

We Are Social @wearesocialsg • 39

PRE-PAY vs. POST-PAY CONNECTIONS JAN 2015

99%!

97%!

96%!

96%!

95%!

89%!

86%!

86%!

85%!

84%!

83%!

82%!

80%!

79%!

78%!

77%!

77%!

71%!

58%!

49%!

47%!

42%!

42%!

41%!

35%!

31%!

24%!

21%!

15%!

6%!

1%!

1%!

3%!

4%!

4%!

5%!

11%!

14%!

14%!

15%!

16%!

17%!

18%!

20%!

21%!

22%!

23%!

23%! 29

%!

42%!

51%!

53%! 58

%!

58%!

59%! 65

%! 69%! 76

%!

79%! 85

%!

94%! 99

%!

IND

ONE

SIA

NIG

ERIA

EGYP

T

PHILI

PPIN

ES

IND

IA

VIET

NAM

THAI

LAND

UAE

MEX

ICO

ITALY

SOUT

H AF

RIC

A

RUSS

IA

SAUD

I ARA

BIA

CHI

NA

BRAZ

IL

MAL

AYSI

A

GLO

BAL A

VERA

GE

ARG

ENTI

NA

TURK

EY

POLA

ND

GER

MAN

Y

HONG

KO

NG

SING

APO

RE

UK

AUST

RALIA

SPAI

N

USA

FRAN

CE

CAN

ADA

SOUT

H KO

REA

JAPA

N

PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PAID IN ADVANCE vs. PAID AT THE END OF A CONTRACTUAL PERIOD

PRE-PAID CONNECTIONS

POST-PAID CONNECTIONS

• Sources: GSMA Intelligence, Q4 2014.

We Are Social @wearesocialsg • 40

JAN 2015 MOBILE CONNECTIONS BY DEVICE

TOTAL NUMBER OF SMARTPHONE CONNECTIONS

TOTAL NUMBER OF GLOBAL MOBILE

CONNECTIONS

SMARTPHONE CONNECTIONS AS A

PERCENTAGE OF TOTAL CONNECTIONS

TOTAL NUMBER OF FEATURE-PHONE

CONNECTIONS

FEATURE-PHONE CONNECTIONS AS A

PERCENTAGE OF TOTAL CONNECTIONS

BASED ON THE TOTAL NUMBER OF SMARTPHONE CONNECTIONS AROUND THE WORLD

• Source: Ericsson Mobility Report, Q4 2014. Note that other devices such as tablets account for 300 million connections (4% of total)

# # #

2.7B 58% 38% 4.1B 7.1B

We Are Social @wearesocialsg • 41

MOBILE’S SHARE OF WEB TRAFFIC JAN 2015

PERCENTAGE OF ALL GLOBAL WEB PAGES SERVED TO MOBILE PHONES

0.7%! 2.9%!

6.1%!

10.9%!

17.0%!

28.9%!

33.4%!

2009 2010 2011 2012 2013 2014 2015

• Source: StatCounter, Q1 2015

We Are Social @wearesocialsg • 42

JAN 2015 PLATFORMS’ SHARE OF MOBILE WEB

PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS

FROM APPLE SAFARI BROWSERS

PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS FROM

ANDROID WEBKIT BROWSERS

PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS FROM

OTHER PLATFORM BROWSERS

• Source: Akamai State of the Internet Report, Q3 2014

BASED ON EACH PLATFORM’S SHARE OF TOTAL GLOBAL MOBILE WEB PAGE REQUESTS

38.9% 30.9% 30.2%

We Are Social @wearesocialsg • 43

AVERAGE MOBILE NET SPEEDS JAN 2015

• Source: Akamai State of the Internet Report, Q3 2014

AVERAGE MOBILE DATA CONNECTION SPEEDS, IN MBPS

18.2 !

9.1 !

8.1 !

7.9 !

7.1 !

7.0 !

6.7 !

6.2 !

6.0 !

5.8 !

5.4 !

5.2 !

5.0 !

4.8 !

4.2 !

3.9 !

2.8 !

2.8 !

2.5 !

2.5 !

1.7 !

1.5 !

1.3 !

1.1 !

SOUT

H KO

REA

SING

APO

RE

UK

CAN

ADA

FRAN

CE

RUSS

IA

JAPA

N

CHI

NA

HONG

KO

NG

USA

GER

MAN

Y

SPAI

N

POLA

ND

ITALY

TURK

EY

AUST

RALIA

EGYP

T

THAI

LAND

MAL

AYSI

A

SOUT

H AF

RIC

A

IND

IA

BRAZ

IL

ARG

ENTI

NA

VIET

NAM

We Are Social @wearesocialsg • 44

GLOBAL MOBILE DATA GROWTH JAN 2015

TOTAL MONTHLY GLOBAL MOBILE DATA TRAFFIC (UPLOAD & DOWNLOAD), IN PETABYTES (MILLIONS OF GIGABYTES)

Q4 2009!

Q1 2010!

Q2 2010!

Q3 2010!

Q4 2010!

Q1 2011!

Q2 2011!

Q3 2011!

Q4 2011!

Q1 2012!

Q2 2012!

Q3 2012!

Q4 2012!

Q1 2013!

Q2 2013!

Q3 2009!

Q3 2013!

200!

400!

600!

800!

1,000!

1,200!

1,400!

1,600!

1,800!

Q4 2013!

Q1 2014!

Q2 2014!

Q3 2014!

2,000!

2,200!

2,400!

2,600!

2,800!

AVERAGE MONTHLY MOBILE DATA PER USER: 900MB!

• Source: Ericsson Mobility Report, Nov 2014

We Are Social @wearesocialsg • 45

MOBILE COMMERCE JAN 2015

PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PHONE IN THE PAST MONTH [SURVEY-BASED]

• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used m-commerce in the past month.

37%!

27%!

27%!

23%!

23%!

20%!

19%!

19%!

18%!

18%!

17%!

17%!

16%!

15%!

15%!

15%!

15%!

14%!

14%!

13%!

12%!

11%!

11%!

11%!

9%!

9%!

8%!

6%!

SOUT

H KO

REA

CHI

NA

UAE

SING

APO

RE

HONG

KO

NG

GER

MAN

Y

TURK

EY

MAL

AYSI

A UK

USA

SPAI

N

ARG

ENTI

NA

ITALY

VIET

NAM

SAUD

I ARA

BIA

AUST

RALIA

BRAZ

IL

MEX

ICO

POLA

ND

CAN

ADA

FRAN

CE

SOUT

H AF

RIC

A

PHILI

PPIN

ES

THAI

LAND

IND

ONE

SIA

IND

IA

RUSS

IA

JAPA

N

We Are Social @wearesocialsg • 46

NORTH AMERICA

CENTRAL AMERICA

SOUTH AMERICA

AFRICA

MIDDLE EAST

WEST EUROPE

EAST EUROPE

EAST ASIA

OCEANIA

CENTRAL ASIA

SOUTH ASIA

SOUTHEAST ASIA

GLOBAL AVERAGE:

MOBILE BROADBAND JAN 2015

38%

85%!

57%!16%!

34%!

85%!

53%!

53%!

84%!

31%!

21%!

8%!

48%!

ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO TOTAL ACTIVE MOBILE CONNECTIONS

• Source: Based on data from GSMA Intelligence, Q4 2014. Wikipedia for population data.

We Are Social @wearesocialsg • 47

MOBILE BROADBAND JAN 2015

• Source: Based on data from GSMA Intelligence, Q4 2014. Wikipedia for population data.

123%!

118%!

114%!

114%!

112%!

111%!

110%!

106%!

91%!

87%!

87%!

86%!

84%!

78%!

76%!

70%!

67%!

60%!

59%!

55%!

55%!

53%!

48%!

44%!

41%!

38%!

37%!

36%!

35%!

13%! 8%!

HONG

KO

NG

JAPA

N

SAUD

I ARA

BIA

AUST

RALIA

THAI

LAND

UAE

SOUT

H KO

REA

SING

APO

RE

ITALY

USA

GER

MAN

Y

UK

POLA

ND

MAL

AYSI

A

BRAZ

IL

SPAI

N

FRAN

CE

TURK

EY

CAN

ADA

RUSS

IA

ARG

ENTI

NA

SOUT

H AF

RIC

A

PHILI

PPIN

ES

CHI

NA

IND

ONE

SIA

GLO

BAL A

VERA

GE

VIET

NAM

EGYP

T

MEX

ICO

NIG

ERIA

IND

IA

ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO THE TOTAL POPULATION

We Are Social @wearesocialsg • 48

COUNTRY SNAPSHOTS

We Are Social @wearesocialsg • 49

ARGENTINA

We Are Social @wearesocialsg • 50

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL ACCOUNTS

FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

JAN 2015

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

43.1

URBANISATION: 93%

32.3

PENETRATION: 75%

26.0

PENETRATION: 60%

62.0

vs. POPULATION: 144%

20.0

PENETRATION: 46%

DIGITAL IN ARGENTINA

We Are Social @wearesocialsg • 51

JAN 2015 ANNUAL GROWTH

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA ACCOUNTS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

+37% +8% +6% +9% * SINCE JUN 2014

We Are Social @wearesocialsg • 52

JAN 2015 TIME SPENT WITH MEDIA

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

AVERAGE DAILY USE OF THE INTERNET

VIA A PC OR TABLET (INTERNET USERS)

AVERAGE DAILY USE OF THE INTERNET VIA A

MOBILE PHONE (MOBILE INTERNET USERS)

AVERAGE DAILY USE OF SOCIAL MEDIA

VIA ANY DEVICE (SOCIAL MEDIA USERS)

AVERAGE DAILY TELEVISION VIEWING

TIME (INTERNET USERS WHO WATCH TV)

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

4H 53M 4H 11M 4H 20M 2H 47M

We Are Social @wearesocialsg • 53

JAN 2015 INTERNET USE

BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

TOTAL NUMBER OF ACTIVE MOBILE

INTERNET USERS

MOBILE INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

# #

• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

32.3M 75% 25.4M 59%

We Are Social @wearesocialsg • 54

JAN 2015 SHARE OF WEB TRAFFIC

SHARE OF WEB PAGE VIEWS:

LAPTOPS & DESKTOPS

SHARE OF WEB PAGE VIEWS:

MOBILE PHONES

SHARE OF WEB PAGE VIEWS:

TABLETS

SHARE OF WEB PAGE VIEWS:

OTHER DEVICES

• Source: StatCounter, Q1 2015

BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

73% 24% 3% ~0% -13% +79% +27% 0%

We Are Social @wearesocialsg • 55

JAN 2015 SOCIAL MEDIA USE

# #

• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF SOCIAL ACCOUNTS

ACCESSING VIA MOBILE

ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

OF THE TOTAL POPULATION

BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

26.0M 60% 20M 46%

We Are Social @wearesocialsg • 56

JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP

44%!

35%!

32%!

21%!

16%!

15%!

9%!

9%!

7%!

7%!

WHATSAPP

FACEBOOK

FACEBOOK MESSENGER

GOOGLE+

SKYPE

TWITTER

LINKEDIN

INSTAGRAM

PINTEREST

BADOO

We Are Social @wearesocialsg • 57

JAN 2015

MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF MOBILE

SUBSCRIPTIONS

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE PRE-PAID

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

MOBILE PHONES

#

BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

144% 38% 71% 29% 62.0M

We Are Social @wearesocialsg • 58

JAN 2015 MOBILE ACTIVITIES

$

PERCENTAGE OF THE POPULATION WATCHING

VIDEOS ON MOBILE

PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE POPULATION PLAYING

GAMES ON MOBILE

PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

PERCENTAGE OF THE POPULATION

USING MOBILE BANKING

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

34% 19% 25% 23% 40%

We Are Social @wearesocialsg • 59

JAN 2015 E-COMMERCE BY DEVICE

PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT

SOMETHING ONLINE VIA A PC LAST MONTH

PERCENTAGE OF THE POPULATION WHO USED A

MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

MOBILE PHONE LAST MONTH

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

47% 37% 24% 17%

We Are Social @wearesocialsg • 60

AUSTRALIA

We Are Social @wearesocialsg • 61

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL ACCOUNTS

FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

JAN 2015

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

23.7

URBANISATION: 89%

21.2

PENETRATION: 89%

13.6

PENETRATION: 57%

30.0

vs. POPULATION: 127%

12.0

PENETRATION: 51%

DIGITAL IN AUSTRALIA

We Are Social @wearesocialsg • 62

JAN 2015 ANNUAL GROWTH

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA ACCOUNTS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

+17% +6% +23% +11% SINCE JAN 2014

We Are Social @wearesocialsg • 63

JAN 2015 TIME SPENT WITH MEDIA

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

AVERAGE DAILY USE OF THE INTERNET

VIA A PC OR TABLET (INTERNET USERS)

AVERAGE DAILY USE OF THE INTERNET VIA A

MOBILE PHONE (MOBILE INTERNET USERS)

AVERAGE DAILY USE OF SOCIAL MEDIA

VIA ANY DEVICE (SOCIAL MEDIA USERS)

AVERAGE DAILY TELEVISION VIEWING

TIME (INTERNET USERS WHO WATCH TV)

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

4H 03M 1H 32M 2H 04M 2H 47M

We Are Social @wearesocialsg • 64

JAN 2015 INTERNET USE

BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

TOTAL NUMBER OF ACTIVE MOBILE

INTERNET USERS

MOBILE INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

# #

• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

21.2M 89% 12.9M 54%

We Are Social @wearesocialsg • 65

JAN 2015 SHARE OF WEB TRAFFIC

SHARE OF WEB PAGE VIEWS:

LAPTOPS & DESKTOPS

SHARE OF WEB PAGE VIEWS:

MOBILE PHONES

SHARE OF WEB PAGE VIEWS:

TABLETS

SHARE OF WEB PAGE VIEWS:

OTHER DEVICES

• Source: StatCounter, Q1 2015

BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

61% 26% 13% 0.1% -14% +51% +11% +43%

We Are Social @wearesocialsg • 66

JAN 2015 SOCIAL MEDIA USE

# #

• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF SOCIAL ACCOUNTS

ACCESSING VIA MOBILE

ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

OF THE TOTAL POPULATION

BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

13.6M 57% 12.0M 51%

We Are Social @wearesocialsg • 67

JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP

40%!

18%!

14%!

13%!

13%!

10%!

10%!

9%!

8%!

6%!

FACEBOOK

FACEBOOK MESSENGER

TWITTER

GOOGLE+

SKYPE

INSTAGRAM

PINTEREST

LINKEDIN

WHATSAPP

TUMBLR

We Are Social @wearesocialsg • 68

JAN 2015

MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF MOBILE

SUBSCRIPTIONS

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE PRE-PAID

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

MOBILE PHONES

#

BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

127% 90% 35% 65% 30.0M

We Are Social @wearesocialsg • 69

JAN 2015 MOBILE ACTIVITIES

$

PERCENTAGE OF THE POPULATION WATCHING

VIDEOS ON MOBILE

PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE POPULATION PLAYING

GAMES ON MOBILE

PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

PERCENTAGE OF THE POPULATION

USING MOBILE BANKING

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

23% 28% 16% 16% 27%

We Are Social @wearesocialsg • 70

JAN 2015 E-COMMERCE BY DEVICE

PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT

SOMETHING ONLINE VIA A PC LAST MONTH

PERCENTAGE OF THE POPULATION WHO USED A

MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

MOBILE PHONE LAST MONTH

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

51% 51% 20% 15%

We Are Social @wearesocialsg • 71

BRAZIL

We Are Social @wearesocialsg • 72

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL ACCOUNTS

FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

JAN 2015

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

204M

URBANISATION: 91%

110M

PENETRATION: 54%

96M

PENETRATION: 47%

276M

vs. POPULATION: 135%

78M

PENETRATION: 38%

DIGITAL IN BRAZIL

We Are Social @wearesocialsg • 73

JAN 2015 ANNUAL GROWTH

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA ACCOUNTS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

+10% +12% +3% +15% * SINCE JUN 2014

We Are Social @wearesocialsg • 74

JAN 2015 TIME SPENT WITH MEDIA

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

AVERAGE DAILY USE OF THE INTERNET

VIA A PC OR TABLET (INTERNET USERS)

AVERAGE DAILY USE OF THE INTERNET VIA A

MOBILE PHONE (MOBILE INTERNET USERS)

AVERAGE DAILY USE OF SOCIAL MEDIA

VIA ANY DEVICE (SOCIAL MEDIA USERS)

AVERAGE DAILY TELEVISION VIEWING

TIME (INTERNET USERS WHO WATCH TV)

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

5H 26M 3H 47M 3H 47M 2H 49M

We Are Social @wearesocialsg • 75

JAN 2015 INTERNET USE

BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

TOTAL NUMBER OF ACTIVE MOBILE

INTERNET USERS

MOBILE INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

# #

• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

110M 54% 79M 39%

We Are Social @wearesocialsg • 76

JAN 2015 SHARE OF WEB TRAFFIC

SHARE OF WEB PAGE VIEWS:

LAPTOPS & DESKTOPS

SHARE OF WEB PAGE VIEWS:

MOBILE PHONES

SHARE OF WEB PAGE VIEWS:

TABLETS

SHARE OF WEB PAGE VIEWS:

OTHER DEVICES

• Source: StatCounter, Q1 2015

BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

77% 20% 3% 0.1% -12% +109% +1% +20%

We Are Social @wearesocialsg • 77

JAN 2015 SOCIAL MEDIA USE

# #

• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF SOCIAL ACCOUNTS

ACCESSING VIA MOBILE

ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

OF THE TOTAL POPULATION

BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

96M 47% 78M 38%

We Are Social @wearesocialsg • 78

JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP

25%!

24%!

22%!

14%!

13%!

11%!

10%!

9%!

6%!

6%!

FACEBOOK

WHATSAPP

FACEBOOK MESSENGER

SKYPE

GOOGLE+

TWITTER

INSTAGRAM

LINKEDIN

PINTEREST

BADOO

We Are Social @wearesocialsg • 79

JAN 2015

MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF MOBILE

SUBSCRIPTIONS

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE PRE-PAID

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

MOBILE PHONES

#

BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

135% 56% 78% 22% 276M

We Are Social @wearesocialsg • 80

JAN 2015 MOBILE ACTIVITIES

$

PERCENTAGE OF THE POPULATION WATCHING

VIDEOS ON MOBILE

PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE POPULATION PLAYING

GAMES ON MOBILE

PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

PERCENTAGE OF THE POPULATION

USING MOBILE BANKING

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

23% 18% 17% 18% 23%

We Are Social @wearesocialsg • 81

JAN 2015 E-COMMERCE BY DEVICE

PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT

SOMETHING ONLINE VIA A PC LAST MONTH

PERCENTAGE OF THE POPULATION WHO USED A

MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

MOBILE PHONE LAST MONTH

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

37% 36% 22% 15%

We Are Social @wearesocialsg • 82

CANADA

We Are Social @wearesocialsg • 83

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL ACCOUNTS

FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

JAN 2015

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

35.7M

URBANISATION: 81%

33.0M

PENETRATION: 93%

20.0M

PENETRATION: 56%

29.0M

vs. POPULATION: 81%

16.2M

PENETRATION: 45%

DIGITAL IN CANADA

We Are Social @wearesocialsg • 84

JAN 2015 ANNUAL GROWTH

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA ACCOUNTS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

+11% +5% +10% +5% * SINCE JUN 2014

We Are Social @wearesocialsg • 85

JAN 2015 TIME SPENT WITH MEDIA

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

AVERAGE DAILY USE OF THE INTERNET

VIA A PC OR TABLET (INTERNET USERS)

AVERAGE DAILY USE OF THE INTERNET VIA A

MOBILE PHONE (MOBILE INTERNET USERS)

AVERAGE DAILY USE OF SOCIAL MEDIA

VIA ANY DEVICE (SOCIAL MEDIA USERS)

AVERAGE DAILY TELEVISION VIEWING

TIME (INTERNET USERS WHO WATCH TV)

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

4H 37M 1H 52M 2H 04M 2H 38M

We Are Social @wearesocialsg • 86

JAN 2015 INTERNET USE

BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

TOTAL NUMBER OF ACTIVE MOBILE

INTERNET USERS

MOBILE INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

# #

• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

33.0M 93% 19.4M 54%

We Are Social @wearesocialsg • 87

JAN 2015 SHARE OF WEB TRAFFIC

SHARE OF WEB PAGE VIEWS:

LAPTOPS & DESKTOPS

SHARE OF WEB PAGE VIEWS:

MOBILE PHONES

SHARE OF WEB PAGE VIEWS:

TABLETS

SHARE OF WEB PAGE VIEWS:

OTHER DEVICES

• Source: StatCounter, Q1 2015

BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

70% 17% 12% 0.3% -10% +41% +33% +18%

We Are Social @wearesocialsg • 88

JAN 2015 SOCIAL MEDIA USE

# #

• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF SOCIAL ACCOUNTS

ACCESSING VIA MOBILE

ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

OF THE TOTAL POPULATION

BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

20.0M 56% 16.2M 45%

We Are Social @wearesocialsg • 89

JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP

47%!

23%!

19%!

16%!

15%!

13%!

12%!

12%!

8%!

7%!

FACEBOOK

TWITTER

FACEBOOK MESSENGER

PINTEREST

GOOGLE+

SKYPE

INSTAGRAM

LINKEDIN

TUMBLR

SNAPCHAT

We Are Social @wearesocialsg • 90

JAN 2015

MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF MOBILE

SUBSCRIPTIONS

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE PRE-PAID

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

MOBILE PHONES

#

BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

81% 73% 15% 85% 29.0M

We Are Social @wearesocialsg • 91

JAN 2015 MOBILE ACTIVITIES

$

PERCENTAGE OF THE POPULATION WATCHING

VIDEOS ON MOBILE

PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE POPULATION PLAYING

GAMES ON MOBILE

PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

PERCENTAGE OF THE POPULATION

USING MOBILE BANKING

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

27% 24% 21% 17% 24%

We Are Social @wearesocialsg • 92

JAN 2015 E-COMMERCE BY DEVICE

PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT

SOMETHING ONLINE VIA A PC LAST MONTH

PERCENTAGE OF THE POPULATION WHO USED A

MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

MOBILE PHONE LAST MONTH

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

54% 49% 20% 13%

We Are Social @wearesocialsg • 93

CHINA

We Are Social @wearesocialsg • 94

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL ACCOUNTS

FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

JAN 2015

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

1,367

URBANISATION: 54%

642

PENETRATION: 47%

629

PENETRATION: 46%

1,300

vs. POPULATION: 95%

506

PENETRATION: 37%

DIGITAL IN CHINA

We Are Social @wearesocialsg • 95

JAN 2015 ANNUAL GROWTH

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA ACCOUNTS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

+9% +1% +8% +26% SINCE JAN 2014

We Are Social @wearesocialsg • 96

JAN 2015 TIME SPENT WITH MEDIA

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

AVERAGE DAILY USE OF THE INTERNET

VIA A PC OR TABLET (INTERNET USERS)

AVERAGE DAILY USE OF THE INTERNET VIA A

MOBILE PHONE (MOBILE INTERNET USERS)

AVERAGE DAILY USE OF SOCIAL MEDIA

VIA ANY DEVICE (SOCIAL MEDIA USERS)

AVERAGE DAILY TELEVISION VIEWING

TIME (INTERNET USERS WHO WATCH TV)

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

3H 52M 2H 35M 1H 42M 1H 27M

We Are Social @wearesocialsg • 97

JAN 2015 INTERNET USE

BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

TOTAL NUMBER OF ACTIVE MOBILE

INTERNET USERS

MOBILE INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

# #

• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

642M 47% 565M 41%

We Are Social @wearesocialsg • 98

JAN 2015 SHARE OF WEB TRAFFIC

SHARE OF WEB PAGE VIEWS:

LAPTOPS & DESKTOPS

SHARE OF WEB PAGE VIEWS:

MOBILE PHONES

SHARE OF WEB PAGE VIEWS:

TABLETS

SHARE OF WEB PAGE VIEWS:

OTHER DEVICES

• Source: StatCounter, Q1 2015

BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

76% 21% 3% 0% -13% +121% +12% -

We Are Social @wearesocialsg • 99

JAN 2015 SOCIAL MEDIA USE

# #

• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF SOCIAL ACCOUNTS

ACCESSING VIA MOBILE

ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

OF THE TOTAL POPULATION

BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

629M 46% 506M 37%

We Are Social @wearesocialsg • 100

JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP

30%!

25%!

25%!

21%!

19%!

15%!

12%!

10%!

9%!

9%!

WECHAT

SINA WEIBO

QZONE

TENCENT WEIBO

YOUKU

TUDOU

RENREN

GOOGLE+

FACEBOOK

KAIXIN

We Are Social @wearesocialsg • 101

JAN 2015

MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF MOBILE

SUBSCRIPTIONS

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE PRE-PAID

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

MOBILE PHONES

#

BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

95% 46% 79% 21% 1.3B

We Are Social @wearesocialsg • 102

JAN 2015 MOBILE ACTIVITIES

$

PERCENTAGE OF THE POPULATION WATCHING

VIDEOS ON MOBILE

PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE POPULATION PLAYING

GAMES ON MOBILE

PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

PERCENTAGE OF THE POPULATION

USING MOBILE BANKING

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

22% 26% 25% 19% 21%

We Are Social @wearesocialsg • 103

JAN 2015 E-COMMERCE BY DEVICE

PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT

SOMETHING ONLINE VIA A PC LAST MONTH

PERCENTAGE OF THE POPULATION WHO USED A

MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

MOBILE PHONE LAST MONTH

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

30% 37% 25% 27%

We Are Social @wearesocialsg • 104

EGYPT

We Are Social @wearesocialsg • 105

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL ACCOUNTS

FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

JAN 2015

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

87.8

URBANISATION: 44%

46.2

PENETRATION: 53%

22.0

PENETRATION: 25%

98.8

vs. POPULATION: 113%

16.6

PENETRATION: 19%

DIGITAL IN EGYPT

We Are Social @wearesocialsg • 106

JAN 2015 ANNUAL GROWTH

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA ACCOUNTS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

+25% +33% +2% +32% * SINCE JUL 2014

We Are Social @wearesocialsg • 107

JAN 2015 SHARE OF WEB TRAFFIC

SHARE OF WEB PAGE VIEWS:

LAPTOPS & DESKTOPS

SHARE OF WEB PAGE VIEWS:

MOBILE PHONES

SHARE OF WEB PAGE VIEWS:

TABLETS

SHARE OF WEB PAGE VIEWS:

OTHER DEVICES

• Source: StatCounter, Q1 2015

BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

74% 23% 3% 0% -13% +78% +25% -

We Are Social @wearesocialsg • 108

JAN 2015 SOCIAL MEDIA USE

# #

• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF SOCIAL ACCOUNTS

ACCESSING VIA MOBILE

ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

OF THE TOTAL POPULATION

BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

22.0M 25% 16.6M 19%

We Are Social @wearesocialsg • 109

JAN 2015

MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF MOBILE

SUBSCRIPTIONS

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE PRE-PAID

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

MOBILE PHONES

#

BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

113% 32% 96% 4% 98.8M

We Are Social @wearesocialsg • 110

FRANCE

We Are Social @wearesocialsg • 111

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL ACCOUNTS

FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

JAN 2015

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

66.1

URBANISATION: 86%

55.4

PENETRATION: 84%

30.0

PENETRATION: 45%

64.2

vs. POPULATION: 97%

24.0

PENETRATION: 36%

DIGITAL IN FRANCE

We Are Social @wearesocialsg • 112

JAN 2015 ANNUAL GROWTH

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA ACCOUNTS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

+2% +7% -11% +20% * SINCE FEB 2014

We Are Social @wearesocialsg • 113

JAN 2015 TIME SPENT WITH MEDIA

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

AVERAGE DAILY USE OF THE INTERNET

VIA A PC OR TABLET (INTERNET USERS)

AVERAGE DAILY USE OF THE INTERNET VIA A

MOBILE PHONE (MOBILE INTERNET USERS)

AVERAGE DAILY USE OF SOCIAL MEDIA

VIA ANY DEVICE (SOCIAL MEDIA USERS)

AVERAGE DAILY TELEVISION VIEWING

TIME (INTERNET USERS WHO WATCH TV)

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

3H 53M 1H 17M 2H 00M 3H 10M

We Are Social @wearesocialsg • 114

JAN 2015 INTERNET USE

BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

TOTAL NUMBER OF ACTIVE MOBILE

INTERNET USERS

MOBILE INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

# #

• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

55.4M 84% 29.4M 45%

We Are Social @wearesocialsg • 115

JAN 2015 SHARE OF WEB TRAFFIC

SHARE OF WEB PAGE VIEWS:

LAPTOPS & DESKTOPS

SHARE OF WEB PAGE VIEWS:

MOBILE PHONES

SHARE OF WEB PAGE VIEWS:

TABLETS

SHARE OF WEB PAGE VIEWS:

OTHER DEVICES

• Source: StatCounter, Q1 2015

BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

77% 15% 8% 0.3% -8% +66% +17% +45%

We Are Social @wearesocialsg • 116

JAN 2015 SOCIAL MEDIA USE

# #

• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF SOCIAL ACCOUNTS

ACCESSING VIA MOBILE

ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

OF THE TOTAL POPULATION

BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

30.0M 45% 24.0M 36%

We Are Social @wearesocialsg • 117

JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP

32%!

10%!

9%!

7%!

5%!

4%!

4%!

4%!

3%!

3%!

FACEBOOK

GOOGLE+

TWITTER

FACEBOOK MESSENGER

LINKEDIN

COPAINS D'AVANT

INSTAGRAM

SKYPE

BADOO

VIADEO

We Are Social @wearesocialsg • 118

JAN 2015

MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF MOBILE

SUBSCRIPTIONS

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE PRE-PAID

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

MOBILE PHONES

#

BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

97% 69% 21% 79% 64.2M

We Are Social @wearesocialsg • 119

JAN 2015 MOBILE ACTIVITIES

$

PERCENTAGE OF THE POPULATION WATCHING

VIDEOS ON MOBILE

PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE POPULATION PLAYING

GAMES ON MOBILE

PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

PERCENTAGE OF THE POPULATION

USING MOBILE BANKING

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

16% 18% 15% 15% 20%

We Are Social @wearesocialsg • 120

JAN 2015 E-COMMERCE BY DEVICE

PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT

SOMETHING ONLINE VIA A PC LAST MONTH

PERCENTAGE OF THE POPULATION WHO USED A

MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

MOBILE PHONE LAST MONTH

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

44% 49% 14% 12%

We Are Social @wearesocialsg • 121

GERMANY

We Are Social @wearesocialsg • 122

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL ACCOUNTS

FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

JAN 2015

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

80.8

URBANISATION: 74%

71.7

PENETRATION: 89%

28.0

PENETRATION: 35%

111.6

vs. POPULATION: 138%

24.0

PENETRATION: 30%

DIGITAL IN GERMANY

We Are Social @wearesocialsg • 123

JAN 2015 ANNUAL GROWTH

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA ACCOUNTS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

+5% 0% +4% +9% * SINCE FEB 2014

We Are Social @wearesocialsg • 124

JAN 2015 TIME SPENT WITH MEDIA

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

AVERAGE DAILY USE OF THE INTERNET

VIA A PC OR TABLET (INTERNET USERS)

AVERAGE DAILY USE OF THE INTERNET VIA A

MOBILE PHONE (MOBILE INTERNET USERS)

AVERAGE DAILY USE OF SOCIAL MEDIA

VIA ANY DEVICE (SOCIAL MEDIA USERS)

AVERAGE DAILY TELEVISION VIEWING

TIME (INTERNET USERS WHO WATCH TV)

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

3H 41M 1H 52M 2H 03M 2H 56M

We Are Social @wearesocialsg • 125

JAN 2015 INTERNET USE

BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

TOTAL NUMBER OF ACTIVE MOBILE

INTERNET USERS

MOBILE INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

# #

• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

71.7M 89% 39.2M 48%

We Are Social @wearesocialsg • 126

JAN 2015 SHARE OF WEB TRAFFIC

SHARE OF WEB PAGE VIEWS:

LAPTOPS & DESKTOPS

SHARE OF WEB PAGE VIEWS:

MOBILE PHONES

SHARE OF WEB PAGE VIEWS:

TABLETS

SHARE OF WEB PAGE VIEWS:

OTHER DEVICES

• Source: StatCounter, Q1 2015

BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

75% 18% 7% 0.4% -10% +60% +30% +36%

We Are Social @wearesocialsg • 127

JAN 2015 SOCIAL MEDIA USE

# #

• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF SOCIAL ACCOUNTS

ACCESSING VIA MOBILE

ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

OF THE TOTAL POPULATION

BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

28.0M 35% 24.0M 30%

We Are Social @wearesocialsg • 128

JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP

28%!

26%!

15%!

9%!

7%!

7%!

4%!

4%!

4%!

4%!

FACEBOOK

WHATSAPP

FACEBOOK MESSENGER

SKYPE

TWITTER

GOOGLE+

SHAZAM

INSTAGRAM

LINKEDIN

TUMBLR

We Are Social @wearesocialsg • 129

JAN 2015

MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF MOBILE

SUBSCRIPTIONS

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE PRE-PAID

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

MOBILE PHONES

#

BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

138% 63% 47% 53% 111.6M

We Are Social @wearesocialsg • 130

JAN 2015 MOBILE ACTIVITIES

$

PERCENTAGE OF THE POPULATION WATCHING

VIDEOS ON MOBILE

PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE POPULATION PLAYING

GAMES ON MOBILE

PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

PERCENTAGE OF THE POPULATION

USING MOBILE BANKING

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

21% 20% 18% 9% 22%

We Are Social @wearesocialsg • 131

JAN 2015 E-COMMERCE BY DEVICE

PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT

SOMETHING ONLINE VIA A PC LAST MONTH

PERCENTAGE OF THE POPULATION WHO USED A

MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

MOBILE PHONE LAST MONTH

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

47% 63% 18% 20%

We Are Social @wearesocialsg • 132

HONG KONG

We Are Social @wearesocialsg • 133

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL ACCOUNTS

FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

JAN 2015

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

7.23

URBANISATION: 100%

5.75

PENETRATION: 79%

4.60

PENETRATION: 64%

12.70

vs. POPULATION: 176%

4.20

PENETRATION: 58%

DIGITAL IN HONG KONG

We Are Social @wearesocialsg • 134

JAN 2015 ANNUAL GROWTH

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA ACCOUNTS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

+10% +5% -23% +11% SINCE JAN 2014

We Are Social @wearesocialsg • 135

JAN 2015 TIME SPENT WITH MEDIA

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

AVERAGE DAILY USE OF THE INTERNET

VIA A PC OR TABLET (INTERNET USERS)

AVERAGE DAILY USE OF THE INTERNET VIA A

MOBILE PHONE (MOBILE INTERNET USERS)

AVERAGE DAILY USE OF SOCIAL MEDIA

VIA ANY DEVICE (SOCIAL MEDIA USERS)

AVERAGE DAILY TELEVISION VIEWING

TIME (INTERNET USERS WHO WATCH TV)

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

3H 25M 2H 18M 1H 50M 1H 49M

We Are Social @wearesocialsg • 136

JAN 2015 INTERNET USE

BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

TOTAL NUMBER OF ACTIVE MOBILE

INTERNET USERS

MOBILE INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

# #

• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

5.75M 79% 4.65M 64%

We Are Social @wearesocialsg • 137

JAN 2015 SHARE OF WEB TRAFFIC

SHARE OF WEB PAGE VIEWS:

LAPTOPS & DESKTOPS

SHARE OF WEB PAGE VIEWS:

MOBILE PHONES

SHARE OF WEB PAGE VIEWS:

TABLETS

SHARE OF WEB PAGE VIEWS:

OTHER DEVICES

• Source: StatCounter, Q1 2015

BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

67% 26% 7% 0% -10% +45% -13% -

We Are Social @wearesocialsg • 138

JAN 2015 SOCIAL MEDIA USE

# #

• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF SOCIAL ACCOUNTS

ACCESSING VIA MOBILE

ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

OF THE TOTAL POPULATION

BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

4.60M 64% 4.20M 58%

We Are Social @wearesocialsg • 139

JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP

41%!

33%!

23%!

23%!

14%!

13%!

12%!

11%!

10%!

6%!

WHATSAPP

FACEBOOK

FACEBOOK MESSENGER

WECHAT

LINE

SKYPE

GOOGLE+

INSTAGRAM

TWITTER

SINA WEIBO

We Are Social @wearesocialsg • 140

JAN 2015

MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF MOBILE

SUBSCRIPTIONS

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE PRE-PAID

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

MOBILE PHONES

#

BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

176% 70% 42% 58% 12.7M

We Are Social @wearesocialsg • 141

JAN 2015 MOBILE ACTIVITIES

$

PERCENTAGE OF THE POPULATION WATCHING

VIDEOS ON MOBILE

PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE POPULATION PLAYING

GAMES ON MOBILE

PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

PERCENTAGE OF THE POPULATION

USING MOBILE BANKING

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

36% 29% 32% 26% 35%

We Are Social @wearesocialsg • 142

JAN 2015 E-COMMERCE BY DEVICE

PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT

SOMETHING ONLINE VIA A PC LAST MONTH

PERCENTAGE OF THE POPULATION WHO USED A

MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

MOBILE PHONE LAST MONTH

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

38% 39% 26% 23%

We Are Social @wearesocialsg • 143

INDIA

We Are Social @wearesocialsg • 144

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL ACCOUNTS

FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

JAN 2015

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

1,265

URBANISATION: 31%

243

PENETRATION: 19%

118

PENETRATION: 9%

946

vs. POPULATION: 75%

100

PENETRATION: 8%

DIGITAL IN INDIA

We Are Social @wearesocialsg • 145

JAN 2015 ANNUAL GROWTH

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA ACCOUNTS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

+14% +31% +6% +39% SINCE JAN 2014

We Are Social @wearesocialsg • 146

JAN 2015 TIME SPENT WITH MEDIA

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

AVERAGE DAILY USE OF THE INTERNET

VIA A PC OR TABLET (INTERNET USERS)

AVERAGE DAILY USE OF THE INTERNET VIA A

MOBILE PHONE (MOBILE INTERNET USERS)

AVERAGE DAILY USE OF SOCIAL MEDIA

VIA ANY DEVICE (SOCIAL MEDIA USERS)

AVERAGE DAILY TELEVISION VIEWING

TIME (INTERNET USERS WHO WATCH TV)

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

5H 04M 3H 24M 2H 31M 1H 58M

We Are Social @wearesocialsg • 147

JAN 2015 INTERNET USE

BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

TOTAL NUMBER OF ACTIVE MOBILE

INTERNET USERS

MOBILE INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

# #

• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

243M 19% 200M 16%

We Are Social @wearesocialsg • 148

JAN 2015 SHARE OF WEB TRAFFIC

SHARE OF WEB PAGE VIEWS:

LAPTOPS & DESKTOPS

SHARE OF WEB PAGE VIEWS:

MOBILE PHONES

SHARE OF WEB PAGE VIEWS:

TABLETS

SHARE OF WEB PAGE VIEWS:

OTHER DEVICES

• Source: StatCounter, Q1 2015

BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

27% 72% 1% 0% -19% +9% +19% -

We Are Social @wearesocialsg • 149

JAN 2015 SOCIAL MEDIA USE

# #

• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF SOCIAL ACCOUNTS

ACCESSING VIA MOBILE

ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

OF THE TOTAL POPULATION

BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

118M 9% 100M 8%

We Are Social @wearesocialsg • 150

JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP

11%!

9%!

8%!

8%!

7%!

6%!

5%!

5%!

4%!

4%!

WHATSAPP

FACEBOOK MESSENGER

FACEBOOK

SKYPE

GOOGLE+

TWITTER

WECHAT

LINKEDIN

PINTEREST

VIBER

We Are Social @wearesocialsg • 151

JAN 2015

MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF MOBILE

SUBSCRIPTIONS

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE PRE-PAID

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

MOBILE PHONES

#

BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

75% 11% 95% 5% 946M

We Are Social @wearesocialsg • 152

JAN 2015 MOBILE ACTIVITIES

$

PERCENTAGE OF THE POPULATION WATCHING

VIDEOS ON MOBILE

PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE POPULATION PLAYING

GAMES ON MOBILE

PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

PERCENTAGE OF THE POPULATION

USING MOBILE BANKING

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

10% 9% 8% 8% 10%

We Are Social @wearesocialsg • 153

JAN 2015 E-COMMERCE BY DEVICE

PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT

SOMETHING ONLINE VIA A PC LAST MONTH

PERCENTAGE OF THE POPULATION WHO USED A

MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

MOBILE PHONE LAST MONTH

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

13% 14% 9% 9%

We Are Social @wearesocialsg • 154

INDONESIA

We Are Social @wearesocialsg • 155

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL ACCOUNTS

FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

JAN 2015

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

255.5

URBANISATION: 51%

72.7

PENETRATION: 28%

72.0

PENETRATION: 28%

308.2

vs. POPULATION: 121%

62.0

PENETRATION: 24%

DIGITAL IN INDONESIA

We Are Social @wearesocialsg • 156

JAN 2015 ANNUAL GROWTH

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA ACCOUNTS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

0% +16% +9% +19% SINCE JAN 2014

We Are Social @wearesocialsg • 157

JAN 2015 TIME SPENT WITH MEDIA

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

AVERAGE DAILY USE OF THE INTERNET

VIA A PC OR TABLET (INTERNET USERS)

AVERAGE DAILY USE OF THE INTERNET VIA A

MOBILE PHONE (MOBILE INTERNET USERS)

AVERAGE DAILY USE OF SOCIAL MEDIA

VIA ANY DEVICE (SOCIAL MEDIA USERS)

AVERAGE DAILY TELEVISION VIEWING

TIME (INTERNET USERS WHO WATCH TV)

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

5H 06M 3H 10M 2H 52M 2H 29M

We Are Social @wearesocialsg • 158

JAN 2015 INTERNET USE

BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

TOTAL NUMBER OF ACTIVE MOBILE

INTERNET USERS

MOBILE INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

# #

• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

72.7M 28% 54.0M 21%

We Are Social @wearesocialsg • 159

JAN 2015 SHARE OF WEB TRAFFIC

SHARE OF WEB PAGE VIEWS:

LAPTOPS & DESKTOPS

SHARE OF WEB PAGE VIEWS:

MOBILE PHONES

SHARE OF WEB PAGE VIEWS:

TABLETS

SHARE OF WEB PAGE VIEWS:

OTHER DEVICES

• Source: StatCounter, Q1 2015

BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

45% 50% 4% 0% -25% +39% +14% -

We Are Social @wearesocialsg • 160

JAN 2015 SOCIAL MEDIA USE

# #

• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF SOCIAL ACCOUNTS

ACCESSING VIA MOBILE

ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

OF THE TOTAL POPULATION

BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

72.0M 28% 62.0M 24%

We Are Social @wearesocialsg • 161

JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP

14%!

12%!

11%!

9%!

9%!

7%!

7%!

6%!

6%!

6%!

FACEBOOK

WHATSAPP

TWITTER

FACEBOOK MESSENGER

GOOGLE+

LINKEDIN

INSTAGRAM

SKYPE

PINTEREST

LINE

We Are Social @wearesocialsg • 162

JAN 2015

MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF MOBILE

SUBSCRIPTIONS

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE PRE-PAID

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

MOBILE PHONES

#

BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

121% 34% 99% 1% 308.2M

We Are Social @wearesocialsg • 163

JAN 2015 MOBILE ACTIVITIES

$

PERCENTAGE OF THE POPULATION WATCHING

VIDEOS ON MOBILE

PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE POPULATION PLAYING

GAMES ON MOBILE

PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

PERCENTAGE OF THE POPULATION

USING MOBILE BANKING

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

11% 11% 10% 9% 14%

We Are Social @wearesocialsg • 164

JAN 2015 E-COMMERCE BY DEVICE

PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT

SOMETHING ONLINE VIA A PC LAST MONTH

PERCENTAGE OF THE POPULATION WHO USED A

MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

MOBILE PHONE LAST MONTH

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

18% 16% 11% 9%

We Are Social @wearesocialsg • 165

ITALY

We Are Social @wearesocialsg • 166

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL ACCOUNTS

FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

JAN 2015

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

60.8

URBANISATION: 68%

36.6

PENETRATION: 60%

28.0

PENETRATION: 46%

82.3

vs. POPULATION: 135%

22.0

PENETRATION: 36%

DIGITAL IN ITALY

We Are Social @wearesocialsg • 167

JAN 2015 ANNUAL GROWTH

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA ACCOUNTS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

+3% +8% -15% +11% * SINCE FEB 2014

We Are Social @wearesocialsg • 168

JAN 2015 TIME SPENT WITH MEDIA

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

AVERAGE DAILY USE OF THE INTERNET

VIA A PC OR TABLET (INTERNET USERS)

AVERAGE DAILY USE OF THE INTERNET VIA A

MOBILE PHONE (MOBILE INTERNET USERS)

AVERAGE DAILY USE OF SOCIAL MEDIA

VIA ANY DEVICE (SOCIAL MEDIA USERS)

AVERAGE DAILY TELEVISION VIEWING

TIME (INTERNET USERS WHO WATCH TV)

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

4H 28M 2H 12M 2H 30M 2H 39M

We Are Social @wearesocialsg • 169

JAN 2015 INTERNET USE

BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

TOTAL NUMBER OF ACTIVE MOBILE

INTERNET USERS

MOBILE INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

# #

• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

36.6M 60% 25.8M 43%

We Are Social @wearesocialsg • 170

JAN 2015 SHARE OF WEB TRAFFIC

SHARE OF WEB PAGE VIEWS:

LAPTOPS & DESKTOPS

SHARE OF WEB PAGE VIEWS:

MOBILE PHONES

SHARE OF WEB PAGE VIEWS:

TABLETS

SHARE OF WEB PAGE VIEWS:

OTHER DEVICES

• Source: StatCounter, Q1 2015

BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

74% 17% 8% 0.4% -7% +16% +42% +529%

We Are Social @wearesocialsg • 171

JAN 2015 SOCIAL MEDIA USE

# #

• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF SOCIAL ACCOUNTS

ACCESSING VIA MOBILE

ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

OF THE TOTAL POPULATION

BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

28.0M 46% 22.0M 36%

We Are Social @wearesocialsg • 172

JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP

25%!

24%!

17%!

14%!

11%!

10%!

10%!

6%!

5%!

5%!

WHATSAPP

FACEBOOK

FACEBOOK MESSENGER

SKYPE

SHAZAM

TWITTER

GOOGLE+

INSTAGRAM

LINKEDIN

PINTEREST

We Are Social @wearesocialsg • 173

JAN 2015

MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF MOBILE

SUBSCRIPTIONS

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE PRE-PAID

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

MOBILE PHONES

#

BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

135% 67% 84% 16% 82.3M

We Are Social @wearesocialsg • 174

JAN 2015 MOBILE ACTIVITIES

$

PERCENTAGE OF THE POPULATION WATCHING

VIDEOS ON MOBILE

PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE POPULATION PLAYING

GAMES ON MOBILE

PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

PERCENTAGE OF THE POPULATION

USING MOBILE BANKING

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

26% 16% 16% 16% 23%

We Are Social @wearesocialsg • 175

JAN 2015 E-COMMERCE BY DEVICE

PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT

SOMETHING ONLINE VIA A PC LAST MONTH

PERCENTAGE OF THE POPULATION WHO USED A

MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

MOBILE PHONE LAST MONTH

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

39% 39% 20% 16%

We Are Social @wearesocialsg • 176

JAPAN

We Are Social @wearesocialsg • 177

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL ACCOUNTS

FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

JAN 2015

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

127.1

URBANISATION: 91%

109.6

PENETRATION: 86%

24.0

PENETRATION: 19%

155.6

vs. POPULATION: 122%

22.0

PENETRATION: 17%

DIGITAL IN JAPAN

We Are Social @wearesocialsg • 178

JAN 2015 ANNUAL GROWTH

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA ACCOUNTS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

+9% +9% +12% +15% SINCE JAN 2014

We Are Social @wearesocialsg • 179

JAN 2015 TIME SPENT WITH MEDIA

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

AVERAGE DAILY USE OF THE INTERNET

VIA A PC OR TABLET (INTERNET USERS)

AVERAGE DAILY USE OF THE INTERNET VIA A

MOBILE PHONE (MOBILE INTERNET USERS)

AVERAGE DAILY USE OF SOCIAL MEDIA

VIA ANY DEVICE (SOCIAL MEDIA USERS)

AVERAGE DAILY TELEVISION VIEWING

TIME (INTERNET USERS WHO WATCH TV)

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

3H 07M 0H 59M 0H 40M 2H 17M

We Are Social @wearesocialsg • 180

JAN 2015 INTERNET USE

BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

TOTAL NUMBER OF ACTIVE MOBILE

INTERNET USERS

MOBILE INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

# #

• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

109.6M 86% 43.6M 34%

We Are Social @wearesocialsg • 181

JAN 2015 SHARE OF WEB TRAFFIC

SHARE OF WEB PAGE VIEWS:

LAPTOPS & DESKTOPS

SHARE OF WEB PAGE VIEWS:

MOBILE PHONES

SHARE OF WEB PAGE VIEWS:

TABLETS

SHARE OF WEB PAGE VIEWS:

OTHER DEVICES

• Source: StatCounter, Q1 2015

BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

65% 30% 5% 0.2% -12% +36% +22% -18%

We Are Social @wearesocialsg • 182

JAN 2015 SOCIAL MEDIA USE

# #

• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF SOCIAL ACCOUNTS

ACCESSING VIA MOBILE

ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

OF THE TOTAL POPULATION

BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

24.0M 19% 22.0M 17%

We Are Social @wearesocialsg • 183

JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP

16%!

13%!

4%!

3%!

2%!

2%!

1%!

1%!

1%!

<1% !

TWITTER

FACEBOOK

MIXI

LINE

GOOGLE+

SKYPE

MOBAGE

GREE

INSTAGRAM

PINTEREST

We Are Social @wearesocialsg • 184

JAN 2015

MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF MOBILE

SUBSCRIPTIONS

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE PRE-PAID

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

MOBILE PHONES

#

BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

122% 96% 1% 99% 155.6M

We Are Social @wearesocialsg • 185

JAN 2015 MOBILE ACTIVITIES

$

PERCENTAGE OF THE POPULATION WATCHING

VIDEOS ON MOBILE

PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE POPULATION PLAYING

GAMES ON MOBILE

PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

PERCENTAGE OF THE POPULATION

USING MOBILE BANKING

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

5% 8% 7% 10% 7%

We Are Social @wearesocialsg • 186

JAN 2015 E-COMMERCE BY DEVICE

PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT

SOMETHING ONLINE VIA A PC LAST MONTH

PERCENTAGE OF THE POPULATION WHO USED A

MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

MOBILE PHONE LAST MONTH

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

43% 40% 11% 6%

We Are Social @wearesocialsg • 187

MALAYSIA

We Are Social @wearesocialsg • 188

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL ACCOUNTS

FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

JAN 2015

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

30.5

URBANISATION: 73%

20.1

PENETRATION: 66%

16.8

PENETRATION: 55%

41.8

vs. POPULATION: 137%

15.0

PENETRATION: 49%

DIGITAL IN MALAYSIA

We Are Social @wearesocialsg • 189

JAN 2015 ANNUAL GROWTH

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA ACCOUNTS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

+5% +8% +1% +15% SINCE JAN 2014

We Are Social @wearesocialsg • 190

JAN 2015 TIME SPENT WITH MEDIA

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

AVERAGE DAILY USE OF THE INTERNET

VIA A PC OR TABLET (INTERNET USERS)

AVERAGE DAILY USE OF THE INTERNET VIA A

MOBILE PHONE (MOBILE INTERNET USERS)

AVERAGE DAILY USE OF SOCIAL MEDIA

VIA ANY DEVICE (SOCIAL MEDIA USERS)

AVERAGE DAILY TELEVISION VIEWING

TIME (INTERNET USERS WHO WATCH TV)

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

5H 04M 3H 39M 3H 27M 2H 24M

We Are Social @wearesocialsg • 191

JAN 2015 INTERNET USE

BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

TOTAL NUMBER OF ACTIVE MOBILE

INTERNET USERS

MOBILE INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

# #

• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

20.1M 66% 16.5M 54%

We Are Social @wearesocialsg • 192

JAN 2015 SHARE OF WEB TRAFFIC

SHARE OF WEB PAGE VIEWS:

LAPTOPS & DESKTOPS

SHARE OF WEB PAGE VIEWS:

MOBILE PHONES

SHARE OF WEB PAGE VIEWS:

TABLETS

SHARE OF WEB PAGE VIEWS:

OTHER DEVICES

• Source: StatCounter, Q1 2015

BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

57% 35% 8% 0% -17% +45% +5% -

We Are Social @wearesocialsg • 193

JAN 2015 SOCIAL MEDIA USE

# #

• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF SOCIAL ACCOUNTS

ACCESSING VIA MOBILE

ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

OF THE TOTAL POPULATION

BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

16.8M 55% 15.0M 49%

We Are Social @wearesocialsg • 194

JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP

38%!

32%!

29%!

21%!

19%!

18%!

15%!

13%!

11%!

10%!

WHATSAPP

FACEBOOK

FACEBOOK MESSENGER

GOOGLE+

WECHAT

TWITTER

INSTAGRAM

SKYPE

LINKEDIN

PINTEREST

We Are Social @wearesocialsg • 195

JAN 2015

MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF MOBILE

SUBSCRIPTIONS

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE PRE-PAID

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

MOBILE PHONES

#

BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

137% 57% 77% 23% 41.8M

We Are Social @wearesocialsg • 196

JAN 2015 MOBILE ACTIVITIES

$

PERCENTAGE OF THE POPULATION WATCHING

VIDEOS ON MOBILE

PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE POPULATION PLAYING

GAMES ON MOBILE

PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

PERCENTAGE OF THE POPULATION

USING MOBILE BANKING

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

28% 27% 24% 22% 33%

We Are Social @wearesocialsg • 197

JAN 2015 E-COMMERCE BY DEVICE

PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT

SOMETHING ONLINE VIA A PC LAST MONTH

PERCENTAGE OF THE POPULATION WHO USED A

MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

MOBILE PHONE LAST MONTH

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

40% 37% 24% 19%

We Are Social @wearesocialsg • 198

MEXICO

We Are Social @wearesocialsg • 199

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL ACCOUNTS

FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

JAN 2015

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

121.0

URBANISATION: 78%

59.2

PENETRATION: 49%

56.0

PENETRATION: 46%

102.0

vs. POPULATION: 84%

48.0

PENETRATION: 40%

DIGITAL IN MEXICO

We Are Social @wearesocialsg • 200

JAN 2015 ANNUAL GROWTH

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA ACCOUNTS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

+34% +12% +1% +4% * SINCE JUN 2014

We Are Social @wearesocialsg • 201

JAN 2015 TIME SPENT WITH MEDIA

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

AVERAGE DAILY USE OF THE INTERNET

VIA A PC OR TABLET (INTERNET USERS)

AVERAGE DAILY USE OF THE INTERNET VIA A

MOBILE PHONE (MOBILE INTERNET USERS)

AVERAGE DAILY USE OF SOCIAL MEDIA

VIA ANY DEVICE (SOCIAL MEDIA USERS)

AVERAGE DAILY TELEVISION VIEWING

TIME (INTERNET USERS WHO WATCH TV)

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

5H 02M 3H 58M 3H 52M 2H 22M

We Are Social @wearesocialsg • 202

JAN 2015 INTERNET USE

BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

TOTAL NUMBER OF ACTIVE MOBILE

INTERNET USERS

MOBILE INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

# #

• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

59.2M 49% 48.7M 40%

We Are Social @wearesocialsg • 203

JAN 2015 SHARE OF WEB TRAFFIC

SHARE OF WEB PAGE VIEWS:

LAPTOPS & DESKTOPS

SHARE OF WEB PAGE VIEWS:

MOBILE PHONES

SHARE OF WEB PAGE VIEWS:

TABLETS

SHARE OF WEB PAGE VIEWS:

OTHER DEVICES

• Source: StatCounter, Q1 2015

BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

61% 32% 7% 0.2% -23% +103% +26% +42%

We Are Social @wearesocialsg • 204

JAN 2015 SOCIAL MEDIA USE

# #

• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF SOCIAL ACCOUNTS

ACCESSING VIA MOBILE

ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

OF THE TOTAL POPULATION

BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

56.0M 46% 48.0M 40%

We Are Social @wearesocialsg • 205

JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP

28%!

26%!

24%!

17%!

15%!

14%!

9%!

8%!

8%!

6%!

WHATSAPP

FACEBOOK

FACEBOOK MESSENGER

GOOGLE+

TWITTER

SKYPE

INSTAGRAM

PINTEREST

LINKEDIN

LINE

We Are Social @wearesocialsg • 206

JAN 2015

MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF MOBILE

SUBSCRIPTIONS

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE PRE-PAID

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

MOBILE PHONES

#

BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

84% 42% 85% 15% 102.0M

We Are Social @wearesocialsg • 207

JAN 2015 MOBILE ACTIVITIES

$

PERCENTAGE OF THE POPULATION WATCHING

VIDEOS ON MOBILE

PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE POPULATION PLAYING

GAMES ON MOBILE

PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

PERCENTAGE OF THE POPULATION

USING MOBILE BANKING

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

25% 16% 19% 17% 28%

We Are Social @wearesocialsg • 208

JAN 2015 E-COMMERCE BY DEVICE

PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT

SOMETHING ONLINE VIA A PC LAST MONTH

PERCENTAGE OF THE POPULATION WHO USED A

MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

MOBILE PHONE LAST MONTH

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

27% 24% 18% 14%

We Are Social @wearesocialsg • 209

NIGERIA

We Are Social @wearesocialsg • 210

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL ACCOUNTS

FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

JAN 2015

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

183.5

URBANISATION: 50%

70.3

PENETRATION: 38%

13.6

PENETRATION: 7%

138.0

vs. POPULATION: 75%

12.4

PENETRATION: 7%

DIGITAL IN NIGERIA

We Are Social @wearesocialsg • 211

JAN 2015 ANNUAL GROWTH

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA ACCOUNTS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

+26% +21% +21% [N/A]

We Are Social @wearesocialsg • 212

JAN 2015 SHARE OF WEB TRAFFIC

SHARE OF WEB PAGE VIEWS:

LAPTOPS & DESKTOPS

SHARE OF WEB PAGE VIEWS:

MOBILE PHONES

SHARE OF WEB PAGE VIEWS:

TABLETS

SHARE OF WEB PAGE VIEWS:

OTHER DEVICES

• Source: StatCounter, Q1 2015

BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

20% 76% 5% 0% -5% - +28% -

We Are Social @wearesocialsg • 213

JAN 2015 SOCIAL MEDIA USE

# #

• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF SOCIAL ACCOUNTS

ACCESSING VIA MOBILE

ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

OF THE TOTAL POPULATION

BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

13.6M 7% 12.4M 7%

We Are Social @wearesocialsg • 214

JAN 2015

MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF MOBILE

SUBSCRIPTIONS

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE PRE-PAID

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

MOBILE PHONES

#

BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

75% 17% 97% 3% 138.0M

We Are Social @wearesocialsg • 215

THE PHILIPPINES

We Are Social @wearesocialsg • 216

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL ACCOUNTS

FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

JAN 2015

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

100.8

URBANISATION: 49%

44.2

PENETRATION: 44%

40.0

PENETRATION: 40%

114.6

vs. POPULATION: 114%

32.0

PENETRATION: 32%

DIGITAL IN THE PHILIPPINES

We Are Social @wearesocialsg • 217

JAN 2015 ANNUAL GROWTH

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA ACCOUNTS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

+18% +18% +7% +33% SINCE JAN 2014

We Are Social @wearesocialsg • 218

JAN 2015 TIME SPENT WITH MEDIA

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

AVERAGE DAILY USE OF THE INTERNET

VIA A PC OR TABLET (INTERNET USERS)

AVERAGE DAILY USE OF THE INTERNET VIA A

MOBILE PHONE (MOBILE INTERNET USERS)

AVERAGE DAILY USE OF SOCIAL MEDIA

VIA ANY DEVICE (SOCIAL MEDIA USERS)

AVERAGE DAILY TELEVISION VIEWING

TIME (INTERNET USERS WHO WATCH TV)

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

6H 17M 3H 19M 4H 15M 2H 47M

We Are Social @wearesocialsg • 219

JAN 2015 INTERNET USE

BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

TOTAL NUMBER OF ACTIVE MOBILE

INTERNET USERS

MOBILE INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

# #

• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

44.2M 44% 32.0M 32%

We Are Social @wearesocialsg • 220

JAN 2015 SHARE OF WEB TRAFFIC

SHARE OF WEB PAGE VIEWS:

LAPTOPS & DESKTOPS

SHARE OF WEB PAGE VIEWS:

MOBILE PHONES

SHARE OF WEB PAGE VIEWS:

TABLETS

SHARE OF WEB PAGE VIEWS:

OTHER DEVICES

• Source: StatCounter, Q1 2015

BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

71% 21% 9% 0% -13% +70% +38% -

We Are Social @wearesocialsg • 221

JAN 2015 SOCIAL MEDIA USE

# #

• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF SOCIAL ACCOUNTS

ACCESSING VIA MOBILE

ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

OF THE TOTAL POPULATION

BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

40.0M 40% 32.0M 32%

We Are Social @wearesocialsg • 222

JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP

21%!

20%!

17%!

13%!

13%!

12%!

9%!

9%!

7%!

6%!

FACEBOOK

FACEBOOK MESSENGER

SKYPE

GOOGLE+

TWITTER

VIBER

PINTEREST

INSTAGRAM

LINKEDIN

KAKAO TALK

We Are Social @wearesocialsg • 223

JAN 2015

MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF MOBILE

SUBSCRIPTIONS

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE PRE-PAID

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

MOBILE PHONES

#

BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

114% 42% 96% 4% 114.6M

We Are Social @wearesocialsg • 224

JAN 2015 MOBILE ACTIVITIES

$

PERCENTAGE OF THE POPULATION WATCHING

VIDEOS ON MOBILE

PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE POPULATION PLAYING

GAMES ON MOBILE

PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

PERCENTAGE OF THE POPULATION

USING MOBILE BANKING

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

19% 14% 15% 13% 19%

We Are Social @wearesocialsg • 225

JAN 2015 E-COMMERCE BY DEVICE

PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT

SOMETHING ONLINE VIA A PC LAST MONTH

PERCENTAGE OF THE POPULATION WHO USED A

MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

MOBILE PHONE LAST MONTH

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

24% 21% 15% 11%

We Are Social @wearesocialsg • 226

POLAND

We Are Social @wearesocialsg • 227

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL ACCOUNTS

FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

JAN 2015

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

38.5

URBANISATION: 61%

25.7

PENETRATION: 67%

13.0

PENETRATION: 34%

56.5

vs. POPULATION: 147%

9.2

PENETRATION: 24%

DIGITAL IN POLAND

We Are Social @wearesocialsg • 228

JAN 2015 ANNUAL GROWTH

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA ACCOUNTS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

+3% +8% +11% +28% * SINCE FEB 2014

We Are Social @wearesocialsg • 229

JAN 2015 TIME SPENT WITH MEDIA

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

AVERAGE DAILY USE OF THE INTERNET

VIA A PC OR TABLET (INTERNET USERS)

AVERAGE DAILY USE OF THE INTERNET VIA A

MOBILE PHONE (MOBILE INTERNET USERS)

AVERAGE DAILY USE OF SOCIAL MEDIA

VIA ANY DEVICE (SOCIAL MEDIA USERS)

AVERAGE DAILY TELEVISION VIEWING

TIME (INTERNET USERS WHO WATCH TV)

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

4H 51M 1H 49M 2H 05M 2H 44M

We Are Social @wearesocialsg • 230

JAN 2015 INTERNET USE

BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

TOTAL NUMBER OF ACTIVE MOBILE

INTERNET USERS

MOBILE INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

# #

• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

25.7M 67% 15.9M 41%

We Are Social @wearesocialsg • 231

JAN 2015 SHARE OF WEB TRAFFIC

SHARE OF WEB PAGE VIEWS:

LAPTOPS & DESKTOPS

SHARE OF WEB PAGE VIEWS:

MOBILE PHONES

SHARE OF WEB PAGE VIEWS:

TABLETS

SHARE OF WEB PAGE VIEWS:

OTHER DEVICES

• Source: StatCounter, Q1 2015

BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

52% 46% 3% ~0% -39% +277% +13% -40%

We Are Social @wearesocialsg • 232

JAN 2015 SOCIAL MEDIA USE

# #

• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF SOCIAL ACCOUNTS

ACCESSING VIA MOBILE

ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

OF THE TOTAL POPULATION

BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

13.0M 34% 9.2M 24%

We Are Social @wearesocialsg • 233

JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP

35%!

19%!

10%!

10%!

7%!

6%!

5%!

5%!

5%!

5%!

FACEBOOK

GOOGLE+

NK.PL

TWITTER

SKYPE

FACEBOOK MESSENGER

LINKEDIN

BADOO

INSTAGRAM

PINTEREST

We Are Social @wearesocialsg • 234

JAN 2015

MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF MOBILE

SUBSCRIPTIONS

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE PRE-PAID

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

MOBILE PHONES

#

BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

147% 57% 49% 51% 56.5M

We Are Social @wearesocialsg • 235

JAN 2015 MOBILE ACTIVITIES

$

PERCENTAGE OF THE POPULATION WATCHING

VIDEOS ON MOBILE

PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE POPULATION PLAYING

GAMES ON MOBILE

PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

PERCENTAGE OF THE POPULATION

USING MOBILE BANKING

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

14% 20% 12% 13% 16%

We Are Social @wearesocialsg • 236

JAN 2015 E-COMMERCE BY DEVICE

PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT

SOMETHING ONLINE VIA A PC LAST MONTH

PERCENTAGE OF THE POPULATION WHO USED A

MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

MOBILE PHONE LAST MONTH

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

37% 44% 16% 14%

We Are Social @wearesocialsg • 237

RUSSIA

We Are Social @wearesocialsg • 238

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL ACCOUNTS

FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

JAN 2015

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

146.3

URBANISATION: 74%

87.5

PENETRATION: 60%

67.0

PENETRATION: 46%

245.2

vs. POPULATION: 168%

38.2

PENETRATION: 26%

DIGITAL IN RUSSIA

We Are Social @wearesocialsg • 239

JAN 2015 ANNUAL GROWTH

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA ACCOUNTS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

+15% +10% -6% [N/A]

We Are Social @wearesocialsg • 240

JAN 2015 TIME SPENT WITH MEDIA

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

AVERAGE DAILY USE OF THE INTERNET

VIA A PC OR TABLET (INTERNET USERS)

AVERAGE DAILY USE OF THE INTERNET VIA A

MOBILE PHONE (MOBILE INTERNET USERS)

AVERAGE DAILY USE OF SOCIAL MEDIA

VIA ANY DEVICE (SOCIAL MEDIA USERS)

AVERAGE DAILY TELEVISION VIEWING

TIME (INTERNET USERS WHO WATCH TV)

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

4H 47M 1H 42M 2H 38M 2H 29M

We Are Social @wearesocialsg • 241

JAN 2015 INTERNET USE

BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

TOTAL NUMBER OF ACTIVE MOBILE

INTERNET USERS

MOBILE INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

# #

• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

87.5M 60% 47.7M 33%

We Are Social @wearesocialsg • 242

JAN 2015 SHARE OF WEB TRAFFIC

SHARE OF WEB PAGE VIEWS:

LAPTOPS & DESKTOPS

SHARE OF WEB PAGE VIEWS:

MOBILE PHONES

SHARE OF WEB PAGE VIEWS:

TABLETS

SHARE OF WEB PAGE VIEWS:

OTHER DEVICES

• Source: StatCounter, Q1 2015

BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

82% 12% 6% 0% -5% +41% +17% -

We Are Social @wearesocialsg • 243

JAN 2015 SOCIAL MEDIA USE

# #

• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF SOCIAL ACCOUNTS

ACCESSING VIA MOBILE

ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

OF THE TOTAL POPULATION

BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

67.0M 46% 38.2M 26%

We Are Social @wearesocialsg • 244

JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP

28%!

24%!

18%!

15%!

12%!

10%!

7%!

5%!

5%!

4%!

VK

ODNOKLASSNIKI

FACEBOOK

GOOGLE+

SKYPE

TWITTER

INSTAGRAM

VIBER

WHATSAPP

LINKEDIN

We Are Social @wearesocialsg • 245

JAN 2015

MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF MOBILE

SUBSCRIPTIONS

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE PRE-PAID

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

MOBILE PHONES

#

BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

168% 33% 82% 18% 245.2M

We Are Social @wearesocialsg • 246

JAN 2015 MOBILE ACTIVITIES

$

PERCENTAGE OF THE POPULATION WATCHING

VIDEOS ON MOBILE

PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE POPULATION PLAYING

GAMES ON MOBILE

PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

PERCENTAGE OF THE POPULATION

USING MOBILE BANKING

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

14% 10% 8% 11% 13%

We Are Social @wearesocialsg • 247

JAN 2015 E-COMMERCE BY DEVICE

PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT

SOMETHING ONLINE VIA A PC LAST MONTH

PERCENTAGE OF THE POPULATION WHO USED A

MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

MOBILE PHONE LAST MONTH

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

38% 30% 13% 8%

We Are Social @wearesocialsg • 248

SAUDI ARABIA

We Are Social @wearesocialsg • 249

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL ACCOUNTS

FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

JAN 2015

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

31.5

URBANISATION: 82%

18.3

PENETRATION: 58%

9.2

PENETRATION: 29%

54.5

vs. POPULATION: 173%

8.0

PENETRATION: 25%

DIGITAL IN SAUDI ARABIA

We Are Social @wearesocialsg • 250

JAN 2015 ANNUAL GROWTH

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA ACCOUNTS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

+28% +21% +3% +14% * SINCE JUL 2014

We Are Social @wearesocialsg • 251

JAN 2015 TIME SPENT WITH MEDIA

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

AVERAGE DAILY USE OF THE INTERNET

VIA A PC OR TABLET (INTERNET USERS)

AVERAGE DAILY USE OF THE INTERNET VIA A

MOBILE PHONE (MOBILE INTERNET USERS)

AVERAGE DAILY USE OF SOCIAL MEDIA

VIA ANY DEVICE (SOCIAL MEDIA USERS)

AVERAGE DAILY TELEVISION VIEWING

TIME (INTERNET USERS WHO WATCH TV)

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

4H 14M 4H 13M 3H 02M 2H 15M

We Are Social @wearesocialsg • 252

JAN 2015 INTERNET USE

BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

TOTAL NUMBER OF ACTIVE MOBILE

INTERNET USERS

MOBILE INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

# #

• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

18.3M 58% 14.7M 47%

We Are Social @wearesocialsg • 253

JAN 2015 SHARE OF WEB TRAFFIC

SHARE OF WEB PAGE VIEWS:

LAPTOPS & DESKTOPS

SHARE OF WEB PAGE VIEWS:

MOBILE PHONES

SHARE OF WEB PAGE VIEWS:

TABLETS

SHARE OF WEB PAGE VIEWS:

OTHER DEVICES

• Source: StatCounter, Q1 2015

BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

46% 48% 6% 0.1% -16% +31% -29% +200%

We Are Social @wearesocialsg • 254

JAN 2015 SOCIAL MEDIA USE

# #

• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF SOCIAL ACCOUNTS

ACCESSING VIA MOBILE

ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

OF THE TOTAL POPULATION

BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

9.2M 29% 8.0M 25%

We Are Social @wearesocialsg • 255

JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP

22%!

21%!

19%!

15%!

13%!

13%!

13%!

10%!

10%!

8%!

WHATSAPP

FACEBOOK

TWITTER

GOOGLE+

FACEBOOK MESSENGER

SKYPE

INSTAGRAM

PINTEREST

LINKEDIN

BADOO

We Are Social @wearesocialsg • 256

JAN 2015

MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF MOBILE

SUBSCRIPTIONS

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE PRE-PAID

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

MOBILE PHONES

#

BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

173% 66% 80% 20% 54.5M

We Are Social @wearesocialsg • 257

JAN 2015 MOBILE ACTIVITIES

$

PERCENTAGE OF THE POPULATION WATCHING

VIDEOS ON MOBILE

PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE POPULATION PLAYING

GAMES ON MOBILE

PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

PERCENTAGE OF THE POPULATION

USING MOBILE BANKING

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

27% 18% 17% 17% 29%

We Are Social @wearesocialsg • 258

JAN 2015 E-COMMERCE BY DEVICE

PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT

SOMETHING ONLINE VIA A PC LAST MONTH

PERCENTAGE OF THE POPULATION WHO USED A

MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

MOBILE PHONE LAST MONTH

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

28% 25% 19% 15%

We Are Social @wearesocialsg • 259

SINGAPORE

We Are Social @wearesocialsg • 260

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL ACCOUNTS

FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

JAN 2015

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

5.47

URBANISATION: 100%

4.45

PENETRATION: 81%

3.60

PENETRATION: 66%

8.30

vs. POPULATION: 152%

3.20

PENETRATION: 59%

DIGITAL IN SINGAPORE

We Are Social @wearesocialsg • 261

JAN 2015 ANNUAL GROWTH

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA ACCOUNTS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

+12% +13% +3% +14% SINCE JAN 2014

We Are Social @wearesocialsg • 262

JAN 2015 TIME SPENT WITH MEDIA

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

AVERAGE DAILY USE OF THE INTERNET

VIA A PC OR TABLET (INTERNET USERS)

AVERAGE DAILY USE OF THE INTERNET VIA A

MOBILE PHONE (MOBILE INTERNET USERS)

AVERAGE DAILY USE OF SOCIAL MEDIA

VIA ANY DEVICE (SOCIAL MEDIA USERS)

AVERAGE DAILY TELEVISION VIEWING

TIME (INTERNET USERS WHO WATCH TV)

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

4H 41M 2H 18M 2H 27M 1H 53M

We Are Social @wearesocialsg • 263

JAN 2015 INTERNET USE

BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

TOTAL NUMBER OF ACTIVE MOBILE

INTERNET USERS

MOBILE INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

# #

• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

4.45M 81% 3.54M 65%

We Are Social @wearesocialsg • 264

JAN 2015 SHARE OF WEB TRAFFIC

SHARE OF WEB PAGE VIEWS:

LAPTOPS & DESKTOPS

SHARE OF WEB PAGE VIEWS:

MOBILE PHONES

SHARE OF WEB PAGE VIEWS:

TABLETS

SHARE OF WEB PAGE VIEWS:

OTHER DEVICES

• Source: StatCounter, Q1 2015

BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

56% 34% 9% 0% -14% +34% +8% -

We Are Social @wearesocialsg • 265

JAN 2015 SOCIAL MEDIA USE

# #

• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF SOCIAL ACCOUNTS

ACCESSING VIA MOBILE

ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

OF THE TOTAL POPULATION

BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

3.60M 66% 3.20M 59%

We Are Social @wearesocialsg • 266

JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP

46%!

39%!

24%!

15%!

15%!

14%!

14%!

14%!

13%!

11%!

WHATSAPP

FACEBOOK

FACEBOOK MESSENGER

TWITTER

SKYPE

GOOGLE+

INSTAGRAM

LINKEDIN

WECHAT

LINE

We Are Social @wearesocialsg • 267

JAN 2015

MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF MOBILE

SUBSCRIPTIONS

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE PRE-PAID

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

MOBILE PHONES

#

BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

152% 70% 42% 58% 8.30M

We Are Social @wearesocialsg • 268

JAN 2015 MOBILE ACTIVITIES

$

PERCENTAGE OF THE POPULATION WATCHING

VIDEOS ON MOBILE

PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE POPULATION PLAYING

GAMES ON MOBILE

PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

PERCENTAGE OF THE POPULATION

USING MOBILE BANKING

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

34% 33% 26% 26% 38%

We Are Social @wearesocialsg • 269

JAN 2015 E-COMMERCE BY DEVICE

PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT

SOMETHING ONLINE VIA A PC LAST MONTH

PERCENTAGE OF THE POPULATION WHO USED A

MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

MOBILE PHONE LAST MONTH

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

47% 46% 28% 23%

We Are Social @wearesocialsg • 270

SOUTH AFRICA

We Are Social @wearesocialsg • 271

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL ACCOUNTS

FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

JAN 2015

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

54.0

URBANISATION: 62%

24.9

PENETRATION: 46%

11.8

PENETRATION: 22%

79.1

vs. POPULATION: 146%

10.6

PENETRATION: 20%

DIGITAL IN SOUTH AFRICA

We Are Social @wearesocialsg • 272

JAN 2015 ANNUAL GROWTH

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA ACCOUNTS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

+24% +20% +16% [N/A]

We Are Social @wearesocialsg • 273

JAN 2015 TIME SPENT WITH MEDIA

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

AVERAGE DAILY USE OF THE INTERNET

VIA A PC OR TABLET (INTERNET USERS)

AVERAGE DAILY USE OF THE INTERNET VIA A

MOBILE PHONE (MOBILE INTERNET USERS)

AVERAGE DAILY USE OF SOCIAL MEDIA

VIA ANY DEVICE (SOCIAL MEDIA USERS)

AVERAGE DAILY TELEVISION VIEWING

TIME (INTERNET USERS WHO WATCH TV)

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

5H 06M 3H 04M 3H 10M 2H 39M

We Are Social @wearesocialsg • 274

JAN 2015 INTERNET USE

BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

TOTAL NUMBER OF ACTIVE MOBILE

INTERNET USERS

MOBILE INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

# #

• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

24.9M 46% 20.9M 39%

We Are Social @wearesocialsg • 275

JAN 2015 SHARE OF WEB TRAFFIC

SHARE OF WEB PAGE VIEWS:

LAPTOPS & DESKTOPS

SHARE OF WEB PAGE VIEWS:

MOBILE PHONES

SHARE OF WEB PAGE VIEWS:

TABLETS

SHARE OF WEB PAGE VIEWS:

OTHER DEVICES

• Source: StatCounter, Q1 2015

BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

32% 61% 7% ~0% -11% +4% +33% +200%

We Are Social @wearesocialsg • 276

JAN 2015 SOCIAL MEDIA USE

# #

• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF SOCIAL ACCOUNTS

ACCESSING VIA MOBILE

ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

OF THE TOTAL POPULATION

BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

11.8M 22% 10.6M 20%

We Are Social @wearesocialsg • 277

JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP

31%!

26%!

19%!

15%!

13%!

12%!

11%!

9%!

8%!

7%!

WHATSAPP

FACEBOOK

FACEBOOK MESSENGER

GOOGLE+

TWITTER

LINKEDIN

SKYPE

PINTEREST

INSTAGRAM

WECHAT

We Are Social @wearesocialsg • 278

JAN 2015

MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF MOBILE

SUBSCRIPTIONS

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE PRE-PAID

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

MOBILE PHONES

#

BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

146% 36% 83% 17% 79.1M

We Are Social @wearesocialsg • 279

JAN 2015 MOBILE ACTIVITIES

$

PERCENTAGE OF THE POPULATION WATCHING

VIDEOS ON MOBILE

PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE POPULATION PLAYING

GAMES ON MOBILE

PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

PERCENTAGE OF THE POPULATION

USING MOBILE BANKING

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

23% 21% 14% 16% 29%

We Are Social @wearesocialsg • 280

JAN 2015 E-COMMERCE BY DEVICE

PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT

SOMETHING ONLINE VIA A PC LAST MONTH

PERCENTAGE OF THE POPULATION WHO USED A

MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

MOBILE PHONE LAST MONTH

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

31% 23% 17% 11%

We Are Social @wearesocialsg • 281

SOUTH KOREA

We Are Social @wearesocialsg • 282

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL ACCOUNTS

FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

JAN 2015

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

50.4

URBANISATION: 91%

45.3

PENETRATION: 90%

15.0

PENETRATION: 30%

56.0

vs. POPULATION: 111%

13.4

PENETRATION: 27%

DIGITAL IN SOUTH KOREA

We Are Social @wearesocialsg • 283

JAN 2015 ANNUAL GROWTH

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA ACCOUNTS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

+10% +15% +4% +18% SINCE JAN 2014

We Are Social @wearesocialsg • 284

JAN 2015 TIME SPENT WITH MEDIA

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

AVERAGE DAILY USE OF THE INTERNET

VIA A PC OR TABLET (INTERNET USERS)

AVERAGE DAILY USE OF THE INTERNET VIA A

MOBILE PHONE (MOBILE INTERNET USERS)

AVERAGE DAILY USE OF SOCIAL MEDIA

VIA ANY DEVICE (SOCIAL MEDIA USERS)

AVERAGE DAILY TELEVISION VIEWING

TIME (INTERNET USERS WHO WATCH TV)

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

3H 22M 1H 47M 1H 16M 2H 13M

We Are Social @wearesocialsg • 285

JAN 2015 INTERNET USE

BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

TOTAL NUMBER OF ACTIVE MOBILE

INTERNET USERS

MOBILE INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

# #

• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

45.3M 90% 32.4M 64%

We Are Social @wearesocialsg • 286

JAN 2015 SHARE OF WEB TRAFFIC

SHARE OF WEB PAGE VIEWS:

LAPTOPS & DESKTOPS

SHARE OF WEB PAGE VIEWS:

MOBILE PHONES

SHARE OF WEB PAGE VIEWS:

TABLETS

SHARE OF WEB PAGE VIEWS:

OTHER DEVICES

• Source: StatCounter, Q1 2015

BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

70% 29% 1% 0% -3% +5% +56% -

We Are Social @wearesocialsg • 287

JAN 2015 SOCIAL MEDIA USE

# #

• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF SOCIAL ACCOUNTS

ACCESSING VIA MOBILE

ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

OF THE TOTAL POPULATION

BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

15.0M 30% 13.4M 27%

We Are Social @wearesocialsg • 288

JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP

39%!

26%!

17%!

13%!

9%!

8%!

7%!

6%!

6%!

5%!

KAKAO TALK

FACEBOOK

FACEBOOK MESSENGER

TWITTER

LINE

GOOGLE+

PINTEREST

INSTAGRAM

LINKEDIN

TUMBLR

We Are Social @wearesocialsg • 289

JAN 2015

MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF MOBILE

SUBSCRIPTIONS

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE PRE-PAID

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

MOBILE PHONES

#

BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

111% 99% 6% 94% 56.0M

We Are Social @wearesocialsg • 290

JAN 2015 MOBILE ACTIVITIES

$

PERCENTAGE OF THE POPULATION WATCHING

VIDEOS ON MOBILE

PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE POPULATION PLAYING

GAMES ON MOBILE

PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

PERCENTAGE OF THE POPULATION

USING MOBILE BANKING

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

27% 38% 29% 30% 32%

We Are Social @wearesocialsg • 291

JAN 2015 E-COMMERCE BY DEVICE

PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT

SOMETHING ONLINE VIA A PC LAST MONTH

PERCENTAGE OF THE POPULATION WHO USED A

MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

MOBILE PHONE LAST MONTH

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

59% 62% 41% 37%

We Are Social @wearesocialsg • 292

SPAIN

We Are Social @wearesocialsg • 293

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL ACCOUNTS

FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

JAN 2015

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

46.5

URBANISATION: 77%

35.7

PENETRATION: 77%

22.0

PENETRATION: 47%

50.3

vs. POPULATION: 108%

17.8

PENETRATION: 38%

DIGITAL IN SPAIN

We Are Social @wearesocialsg • 294

JAN 2015 ANNUAL GROWTH

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA ACCOUNTS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

+5% +12% -10% +16% * SINCE FEB 2014

We Are Social @wearesocialsg • 295

JAN 2015 TIME SPENT WITH MEDIA

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

AVERAGE DAILY USE OF THE INTERNET

VIA A PC OR TABLET (INTERNET USERS)

AVERAGE DAILY USE OF THE INTERNET VIA A

MOBILE PHONE (MOBILE INTERNET USERS)

AVERAGE DAILY USE OF SOCIAL MEDIA

VIA ANY DEVICE (SOCIAL MEDIA USERS)

AVERAGE DAILY TELEVISION VIEWING

TIME (INTERNET USERS WHO WATCH TV)

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

3H 58M 1H 51M 1H 54M 2H 31M

We Are Social @wearesocialsg • 296

JAN 2015 INTERNET USE

BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

TOTAL NUMBER OF ACTIVE MOBILE

INTERNET USERS

MOBILE INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

# #

• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

35.7M 77% 29.0M 62%

We Are Social @wearesocialsg • 297

JAN 2015 SHARE OF WEB TRAFFIC

SHARE OF WEB PAGE VIEWS:

LAPTOPS & DESKTOPS

SHARE OF WEB PAGE VIEWS:

MOBILE PHONES

SHARE OF WEB PAGE VIEWS:

TABLETS

SHARE OF WEB PAGE VIEWS:

OTHER DEVICES

• Source: StatCounter, Q1 2015

BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

63% 29% 8% 0.1% -19% +89% +13% +38%

We Are Social @wearesocialsg • 298

JAN 2015 SOCIAL MEDIA USE

# #

• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF SOCIAL ACCOUNTS

ACCESSING VIA MOBILE

ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

OF THE TOTAL POPULATION

BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

22.0M 47% 17.8M 38%

We Are Social @wearesocialsg • 299

JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP

42%!

33%!

20%!

17%!

12%!

11%!

10%!

9%!

9%!

7%!

WHATSAPP

FACEBOOK

FACEBOOK MESSENGER

TWITTER

SKYPE

GOOGLE+

INSTAGRAM

SHAZAM

LINKEDIN

PINTEREST

We Are Social @wearesocialsg • 300

JAN 2015

MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF MOBILE

SUBSCRIPTIONS

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE PRE-PAID

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

MOBILE PHONES

#

BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

108% 65% 31% 69% 50.3M

We Are Social @wearesocialsg • 301

JAN 2015 MOBILE ACTIVITIES

$

PERCENTAGE OF THE POPULATION WATCHING

VIDEOS ON MOBILE

PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE POPULATION PLAYING

GAMES ON MOBILE

PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

PERCENTAGE OF THE POPULATION

USING MOBILE BANKING

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

29% 28% 22% 18% 35%

We Are Social @wearesocialsg • 302

JAN 2015 E-COMMERCE BY DEVICE

PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT

SOMETHING ONLINE VIA A PC LAST MONTH

PERCENTAGE OF THE POPULATION WHO USED A

MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

MOBILE PHONE LAST MONTH

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

42% 44% 24% 17%

We Are Social @wearesocialsg • 303

THAILAND

We Are Social @wearesocialsg • 304

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL ACCOUNTS

FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

JAN 2015

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

64.9

URBANISATION: 34%

23.9

PENETRATION: 37%

32.0

PENETRATION: 49%

97.0

vs. POPULATION: 150%

28.0

PENETRATION: 43%

DIGITAL IN THAILAND

We Are Social @wearesocialsg • 305

JAN 2015 ANNUAL GROWTH

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA ACCOUNTS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

0% +33% +15% +27% SINCE JAN 2014

We Are Social @wearesocialsg • 306

JAN 2015 TIME SPENT WITH MEDIA

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

AVERAGE DAILY USE OF THE INTERNET

VIA A PC OR TABLET (INTERNET USERS)

AVERAGE DAILY USE OF THE INTERNET VIA A

MOBILE PHONE (MOBILE INTERNET USERS)

AVERAGE DAILY USE OF SOCIAL MEDIA

VIA ANY DEVICE (SOCIAL MEDIA USERS)

AVERAGE DAILY TELEVISION VIEWING

TIME (INTERNET USERS WHO WATCH TV)

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

5H 27M 4H 06M 3H 46M 2H 46M

We Are Social @wearesocialsg • 307

JAN 2015 INTERNET USE

BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

TOTAL NUMBER OF ACTIVE MOBILE

INTERNET USERS

MOBILE INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

# #

• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

23.9M 37% 17.7M 27%

We Are Social @wearesocialsg • 308

JAN 2015 SHARE OF WEB TRAFFIC

SHARE OF WEB PAGE VIEWS:

LAPTOPS & DESKTOPS

SHARE OF WEB PAGE VIEWS:

MOBILE PHONES

SHARE OF WEB PAGE VIEWS:

TABLETS

SHARE OF WEB PAGE VIEWS:

OTHER DEVICES

• Source: StatCounter, Q1 2015

BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

56% 36% 8% 0% -19% +59% -3% -

We Are Social @wearesocialsg • 309

JAN 2015 SOCIAL MEDIA USE

# #

• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF SOCIAL ACCOUNTS

ACCESSING VIA MOBILE

ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

OF THE TOTAL POPULATION

BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

32.0M 49% 28.0M 43%

We Are Social @wearesocialsg • 310

JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP

19%!

13%!

10%!

10%!

8%!

7%!

6%!

5%!

5%!

5%!

FACEBOOK

GOOGLE+

TWITTER

INSTAGRAM

FACEBOOK MESSENGER

LINE

PINTEREST

LINKEDIN

BADOO

MYSPACE

We Are Social @wearesocialsg • 311

JAN 2015

MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF MOBILE

SUBSCRIPTIONS

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE PRE-PAID

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

MOBILE PHONES

#

BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

150% 75% 86% 14% 97.0M

We Are Social @wearesocialsg • 312

JAN 2015 MOBILE ACTIVITIES

$

PERCENTAGE OF THE POPULATION WATCHING

VIDEOS ON MOBILE

PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE POPULATION PLAYING

GAMES ON MOBILE

PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

PERCENTAGE OF THE POPULATION

USING MOBILE BANKING

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

16% 11% 12% 11% 12%

We Are Social @wearesocialsg • 313

JAN 2015 E-COMMERCE BY DEVICE

PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT

SOMETHING ONLINE VIA A PC LAST MONTH

PERCENTAGE OF THE POPULATION WHO USED A

MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

MOBILE PHONE LAST MONTH

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

19% 18% 12% 11%

We Are Social @wearesocialsg • 314

TURKEY

We Are Social @wearesocialsg • 315

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL ACCOUNTS

FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

JAN 2015

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

76.7

URBANISATION: 72%

37.7

PENETRATION: 49%

40.0

PENETRATION: 52%

69.6

vs. POPULATION: 91%

32.0

PENETRATION: 42%

DIGITAL IN TURKEY

We Are Social @wearesocialsg • 316

JAN 2015 ANNUAL GROWTH

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA ACCOUNTS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

+5% +11% +2% +14% * SINCE JUL 2014

We Are Social @wearesocialsg • 317

JAN 2015 TIME SPENT WITH MEDIA

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

AVERAGE DAILY USE OF THE INTERNET

VIA A PC OR TABLET (INTERNET USERS)

AVERAGE DAILY USE OF THE INTERNET VIA A

MOBILE PHONE (MOBILE INTERNET USERS)

AVERAGE DAILY USE OF SOCIAL MEDIA

VIA ANY DEVICE (SOCIAL MEDIA USERS)

AVERAGE DAILY TELEVISION VIEWING

TIME (INTERNET USERS WHO WATCH TV)

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

4H 37M 2H 51M 2H 56M 2H 17M

We Are Social @wearesocialsg • 318

JAN 2015 INTERNET USE

BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

TOTAL NUMBER OF ACTIVE MOBILE

INTERNET USERS

MOBILE INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

# #

• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

37.7M 49% 31.7M 41%

We Are Social @wearesocialsg • 319

JAN 2015 SHARE OF WEB TRAFFIC

SHARE OF WEB PAGE VIEWS:

LAPTOPS & DESKTOPS

SHARE OF WEB PAGE VIEWS:

MOBILE PHONES

SHARE OF WEB PAGE VIEWS:

TABLETS

SHARE OF WEB PAGE VIEWS:

OTHER DEVICES

• Source: StatCounter, Q1 2015

BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

68% 28% 4% ~0% -15% +62% +37% +100%

We Are Social @wearesocialsg • 320

JAN 2015 SOCIAL MEDIA USE

# #

• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF SOCIAL ACCOUNTS

ACCESSING VIA MOBILE

ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

OF THE TOTAL POPULATION

BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

40.0M 52% 32.0M 42%

We Are Social @wearesocialsg • 321

JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP

26%!

23%!

21%!

17%!

14%!

13%!

12%!

8%!

7%!

6%!

FACEBOOK

WHATSAPP

FACEBOOK MESSENGER

TWITTER

GOOGLE+

SKYPE

INSTAGRAM

LINKEDIN

PINTEREST

VIBER

We Are Social @wearesocialsg • 322

JAN 2015

MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF MOBILE

SUBSCRIPTIONS

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE PRE-PAID

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

MOBILE PHONES

#

BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

91% 66% 58% 42% 69.6M

We Are Social @wearesocialsg • 323

JAN 2015 MOBILE ACTIVITIES

$

PERCENTAGE OF THE POPULATION WATCHING

VIDEOS ON MOBILE

PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE POPULATION PLAYING

GAMES ON MOBILE

PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

PERCENTAGE OF THE POPULATION

USING MOBILE BANKING

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

28% 25% 22% 22% 24%

We Are Social @wearesocialsg • 324

JAN 2015 E-COMMERCE BY DEVICE

PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT

SOMETHING ONLINE VIA A PC LAST MONTH

PERCENTAGE OF THE POPULATION WHO USED A

MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

MOBILE PHONE LAST MONTH

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

35% 33% 24% 19%

We Are Social @wearesocialsg • 325

UNITED ARAB EMIRATES

We Are Social @wearesocialsg • 326

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL ACCOUNTS

FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

JAN 2015

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

9.58

URBANISATION: 84%

8.81

PENETRATION: 92%

5.40

PENETRATION: 56%

16.60

vs. POPULATION: 173%

4.60

PENETRATION: 48%

DIGITAL IN THE UAE

We Are Social @wearesocialsg • 327

JAN 2015 ANNUAL GROWTH

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA ACCOUNTS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

+95% +23% +21% +21% * SINCE JUL 2014

We Are Social @wearesocialsg • 328

JAN 2015 TIME SPENT WITH MEDIA

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

AVERAGE DAILY USE OF THE INTERNET

VIA A PC OR TABLET (INTERNET USERS)

AVERAGE DAILY USE OF THE INTERNET VIA A

MOBILE PHONE (MOBILE INTERNET USERS)

AVERAGE DAILY USE OF SOCIAL MEDIA

VIA ANY DEVICE (SOCIAL MEDIA USERS)

AVERAGE DAILY TELEVISION VIEWING

TIME (INTERNET USERS WHO WATCH TV)

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

5H 06M 3H 45M 3H 35M 2H 04M

We Are Social @wearesocialsg • 329

JAN 2015 INTERNET USE

BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

TOTAL NUMBER OF ACTIVE MOBILE

INTERNET USERS

MOBILE INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

# #

• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

8.81M 92% 7.27M 76%

We Are Social @wearesocialsg • 330

JAN 2015 SHARE OF WEB TRAFFIC

SHARE OF WEB PAGE VIEWS:

LAPTOPS & DESKTOPS

SHARE OF WEB PAGE VIEWS:

MOBILE PHONES

SHARE OF WEB PAGE VIEWS:

TABLETS

SHARE OF WEB PAGE VIEWS:

OTHER DEVICES

• Source: StatCounter, Q1 2015

BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

44% 50% 6% ~0% -33% +84% -21% +100%

We Are Social @wearesocialsg • 331

JAN 2015 SOCIAL MEDIA USE

# #

• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF SOCIAL ACCOUNTS

ACCESSING VIA MOBILE

ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

OF THE TOTAL POPULATION

BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

5.40M 56% 4.60M 48%

We Are Social @wearesocialsg • 332

JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP

51%!

49%!

43%!

39%!

27%!

27%!

24%!

22%!

21%!

18%!

SKYPE

WHATSAPP

FACEBOOK MESSENGER

FACEBOOK

GOOGLE+

TWITTER

LINKEDIN

VIBER

PINTEREST

INSTAGRAM

We Are Social @wearesocialsg • 333

JAN 2015

MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF MOBILE

SUBSCRIPTIONS

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE PRE-PAID

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

MOBILE PHONES

#

BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

173% 64% 86% 14% 16.6M

We Are Social @wearesocialsg • 334

JAN 2015 MOBILE ACTIVITIES

$

PERCENTAGE OF THE POPULATION WATCHING

VIDEOS ON MOBILE

PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE POPULATION PLAYING

GAMES ON MOBILE

PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

PERCENTAGE OF THE POPULATION

USING MOBILE BANKING

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

45% 31% 33% 31% 52%

We Are Social @wearesocialsg • 335

JAN 2015 E-COMMERCE BY DEVICE

PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT

SOMETHING ONLINE VIA A PC LAST MONTH

PERCENTAGE OF THE POPULATION WHO USED A

MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

MOBILE PHONE LAST MONTH

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

50% 45% 33% 27%

We Are Social @wearesocialsg • 336

UNITED KINGDOM

We Are Social @wearesocialsg • 337

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL ACCOUNTS

FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

JAN 2015

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

64.1

URBANISATION: 80%

57.3

PENETRATION: 89%

38.0

PENETRATION: 59%

74.8

vs. POPULATION: 117%

32.0

PENETRATION: 50%

DIGITAL IN THE UK

We Are Social @wearesocialsg • 338

JAN 2015 ANNUAL GROWTH

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA ACCOUNTS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

+4% +6% -9% +7% * SINCE FEB 2014

We Are Social @wearesocialsg • 339

JAN 2015 TIME SPENT WITH MEDIA

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

AVERAGE DAILY USE OF THE INTERNET

VIA A PC OR TABLET (INTERNET USERS)

AVERAGE DAILY USE OF THE INTERNET VIA A

MOBILE PHONE (MOBILE INTERNET USERS)

AVERAGE DAILY USE OF SOCIAL MEDIA

VIA ANY DEVICE (SOCIAL MEDIA USERS)

AVERAGE DAILY TELEVISION VIEWING

TIME (INTERNET USERS WHO WATCH TV)

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

3H 59M 1H 52M 2H 13M 3H 05M

We Are Social @wearesocialsg • 340

JAN 2015 INTERNET USE

BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

TOTAL NUMBER OF ACTIVE MOBILE

INTERNET USERS

MOBILE INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

# #

• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

57.3M 89% 36.9M 58%

We Are Social @wearesocialsg • 341

JAN 2015 SHARE OF WEB TRAFFIC

SHARE OF WEB PAGE VIEWS:

LAPTOPS & DESKTOPS

SHARE OF WEB PAGE VIEWS:

MOBILE PHONES

SHARE OF WEB PAGE VIEWS:

TABLETS

SHARE OF WEB PAGE VIEWS:

OTHER DEVICES

• Source: StatCounter, Q1 2015

BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

58% 27% 15% 0.4% -12% +18% +31% +32%

We Are Social @wearesocialsg • 342

JAN 2015 SOCIAL MEDIA USE

# #

• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF SOCIAL ACCOUNTS

ACCESSING VIA MOBILE

ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

OF THE TOTAL POPULATION

BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

38.0M 59% 32.0M 50%

We Are Social @wearesocialsg • 343

JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP

43%!

23%!

19%!

18%!

13%!

12%!

9%!

9%!

8%!

6%!

FACEBOOK

FACEBOOK MESSENGER

TWITTER

WHATSAPP

SKYPE

GOOGLE+

LINKEDIN

PINTEREST

INSTAGRAM

SNAPCHAT

We Are Social @wearesocialsg • 344

JAN 2015

MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF MOBILE

SUBSCRIPTIONS

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE PRE-PAID

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

MOBILE PHONES

#

BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

117% 74% 41% 59% 74.8M

We Are Social @wearesocialsg • 345

JAN 2015 MOBILE ACTIVITIES

$

PERCENTAGE OF THE POPULATION WATCHING

VIDEOS ON MOBILE

PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE POPULATION PLAYING

GAMES ON MOBILE

PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

PERCENTAGE OF THE POPULATION

USING MOBILE BANKING

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

24% 24% 17% 15% 30%

We Are Social @wearesocialsg • 346

JAN 2015 E-COMMERCE BY DEVICE

PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT

SOMETHING ONLINE VIA A PC LAST MONTH

PERCENTAGE OF THE POPULATION WHO USED A

MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

MOBILE PHONE LAST MONTH

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

58% 64% 22% 18%

We Are Social @wearesocialsg • 347

UNITED STATES OF AMERICA

We Are Social @wearesocialsg • 348

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL ACCOUNTS

FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

JAN 2015

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

320

URBANISATION: 82%

280

PENETRATION: 87%

186

PENETRATION: 58%

329

vs. POPULATION: 103%

160

PENETRATION: 50%

DIGITAL IN THE USA

We Are Social @wearesocialsg • 349

JAN 2015 ANNUAL GROWTH

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA ACCOUNTS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

+10% +4% 0.4% +4% * SINCE JUN 2014

We Are Social @wearesocialsg • 350

JAN 2015 TIME SPENT WITH MEDIA

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

AVERAGE DAILY USE OF THE INTERNET

VIA A PC OR TABLET (INTERNET USERS)

AVERAGE DAILY USE OF THE INTERNET VIA A

MOBILE PHONE (MOBILE INTERNET USERS)

AVERAGE DAILY USE OF SOCIAL MEDIA

VIA ANY DEVICE (SOCIAL MEDIA USERS)

AVERAGE DAILY TELEVISION VIEWING

TIME (INTERNET USERS WHO WATCH TV)

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

4H 55M 2H 27M 2H 43M 3H 40M

We Are Social @wearesocialsg • 351

JAN 2015 INTERNET USE

BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

TOTAL NUMBER OF ACTIVE MOBILE

INTERNET USERS

MOBILE INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

# #

• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

280M 87% 170M 53%

We Are Social @wearesocialsg • 352

JAN 2015 SHARE OF WEB TRAFFIC

SHARE OF WEB PAGE VIEWS:

LAPTOPS & DESKTOPS

SHARE OF WEB PAGE VIEWS:

MOBILE PHONES

SHARE OF WEB PAGE VIEWS:

TABLETS

SHARE OF WEB PAGE VIEWS:

OTHER DEVICES

• Source: StatCounter, Q1 2015

BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

65% 25% 10% 0.3% -8% +24% +7% +9%

We Are Social @wearesocialsg • 353

JAN 2015 SOCIAL MEDIA USE

# #

• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF SOCIAL ACCOUNTS

ACCESSING VIA MOBILE

ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

OF THE TOTAL POPULATION

BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

186M 58% 160M 50%

We Are Social @wearesocialsg • 354

JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP

42%!

20%!

19%!

17%!

14%!

13%!

11%!

10%!

8%!

7%!

FACEBOOK

FACEBOOK MESSENGER

TWITTER

PINTEREST

GOOGLE+

INSTAGRAM

LINKEDIN

SKYPE

TUMBLR

SNAPCHAT

We Are Social @wearesocialsg • 355

JAN 2015

MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF MOBILE

SUBSCRIPTIONS

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE PRE-PAID

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

MOBILE PHONES

#

BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

103% 85% 24% 76% 329M

We Are Social @wearesocialsg • 356

JAN 2015 MOBILE ACTIVITIES

$

PERCENTAGE OF THE POPULATION WATCHING

VIDEOS ON MOBILE

PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE POPULATION PLAYING

GAMES ON MOBILE

PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

PERCENTAGE OF THE POPULATION

USING MOBILE BANKING

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

29% 24% 22% 20% 27%

We Are Social @wearesocialsg • 357

JAN 2015 E-COMMERCE BY DEVICE

PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT

SOMETHING ONLINE VIA A PC LAST MONTH

PERCENTAGE OF THE POPULATION WHO USED A

MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

MOBILE PHONE LAST MONTH

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

55% 56% 24% 18%

We Are Social @wearesocialsg • 358

VIETNAM

We Are Social @wearesocialsg • 359

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL ACCOUNTS

FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

JAN 2015

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

90.7

URBANISATION: 31%

39.8

PENETRATION: 44%

28.0

PENETRATION: 31%

128.3

vs. POPULATION: 141%

24.0

PENETRATION: 26%

DIGITAL IN VIETNAM

We Are Social @wearesocialsg • 360

JAN 2015 ANNUAL GROWTH

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA ACCOUNTS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

+10% +40% -4% +41% SINCE JAN 2014

We Are Social @wearesocialsg • 361

JAN 2015 TIME SPENT WITH MEDIA

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

AVERAGE DAILY USE OF THE INTERNET

VIA A PC OR TABLET (INTERNET USERS)

AVERAGE DAILY USE OF THE INTERNET VIA A

MOBILE PHONE (MOBILE INTERNET USERS)

AVERAGE DAILY USE OF SOCIAL MEDIA

VIA ANY DEVICE (SOCIAL MEDIA USERS)

AVERAGE DAILY TELEVISION VIEWING

TIME (INTERNET USERS WHO WATCH TV)

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

5H 10M 2H 41M 3H 04M 1H 48M

We Are Social @wearesocialsg • 362

JAN 2015 INTERNET USE

BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

TOTAL NUMBER OF ACTIVE MOBILE

INTERNET USERS

MOBILE INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

# #

• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

39.8M 44% 32.4M 36%

We Are Social @wearesocialsg • 363

JAN 2015 SHARE OF WEB TRAFFIC

SHARE OF WEB PAGE VIEWS:

LAPTOPS & DESKTOPS

SHARE OF WEB PAGE VIEWS:

MOBILE PHONES

SHARE OF WEB PAGE VIEWS:

TABLETS

SHARE OF WEB PAGE VIEWS:

OTHER DEVICES

• Source: StatCounter, Q1 2015

BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

76% 20% 4% 0% +1% -3% -4% -

We Are Social @wearesocialsg • 364

JAN 2015 SOCIAL MEDIA USE

# #

• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF SOCIAL ACCOUNTS

ACCESSING VIA MOBILE

ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

OF THE TOTAL POPULATION

BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

28.0M 31% 24.0M 26%

We Are Social @wearesocialsg • 365

JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP

21%!

14%!

13%!

12%!

9%!

8%!

5%!

5%!

5%!

4%!

FACEBOOK

FACEBOOK MESSENGER

GOOGLE+

SKYPE

VIBER

TWITTER

PINTEREST

LINKEDIN

INSTAGRAM

BADOO

We Are Social @wearesocialsg • 366

JAN 2015

MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF MOBILE

SUBSCRIPTIONS

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE PRE-PAID

PERCENTAGE OF MOBILE CONNECTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

MOBILE PHONES

#

BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

141% 26% 89% 11% 128.3M

We Are Social @wearesocialsg • 367

JAN 2015 MOBILE ACTIVITIES

$

PERCENTAGE OF THE POPULATION WATCHING

VIDEOS ON MOBILE

PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE POPULATION PLAYING

GAMES ON MOBILE

PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

PERCENTAGE OF THE POPULATION

USING MOBILE BANKING

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

22% 14% 18% 16% 24%

We Are Social @wearesocialsg • 368

JAN 2015 E-COMMERCE BY DEVICE

PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT

SOMETHING ONLINE VIA A PC LAST MONTH

PERCENTAGE OF THE POPULATION WHO USED A

MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

MOBILE PHONE LAST MONTH

SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

27% 24% 18% 15%

We Are Social @wearesocialsg • 369

CLICK HERE TO READ OUR DETAILED ANALYSIS OF ALL THESE NUMBERS: BIT.LY/SDMW2015

We Are Social @wearesocialsg • 370

SPECIAL THANKS We’d like to offer our thanks to GlobalWebIndex for providing their valuable data and support in the development of this report. GlobalWebIndex is the world’s largest market research study on the digital consumer, spanning 37

countries, 4,500 data points, and conducting fieldwork 4 times a year:

90% GLOBAL COVERAGE

37 MARKETS & 200,000 INTERVIEWS PER YEAR

QUARTERLY DATA COLLECTION

TOTAL DEVICE COVERAGE

Find out more: http://www.globalwebindex.net/

We Are Social @wearesocialsg • 371

SPECIAL THANKS We’d also like to offer our thanks to the following data partners for providing much of the valuable data included in this year’s report:

STAT COUNTER!

GSMA INTELLIGENCE!

ERICSSON MOBILITY!

AKAMAI TECHNOLOGIES!

We Are Social @wearesocialsg • 372

SOURCES USED IN THIS REPORT

Population data Latest reported country populations, as cited by Wikipedia, correct as at January 2015.

Internet user data Latest available data from InternetLiveStats.com and InternetWorldStats.com, correct as at January 2015; usage data extrapolated from GlobalWebIndex Q4 2014; StatCounter.com (Jan 2015), and Akamai’s State of the Internet report (Q3 2014).

Social media active account data Latest reported monthly active user data as reported by Facebook, Tencent, VKontakte, Google, Sina, Twitter, Skype, Yahoo!, Viber, Baidu, Line and Snapchat, all correct as at January 2015; usage data extrapolated from GlobalWebIndex, Q4 2014.

Mobile phone connections and user data Latest reported national data from GSMA Intelligence (Q4 2014); extrapolated global data from GSMA Intelligence (Jan 2015); Ericsson Mobility Report (Nov 2014); usage data extrapolated from GlobalWebIndex Q4 2014; Akamai’s State of the Internet report (Q3 2014).

Icons and graphics Special thanks to TheNounProject.com for inspiring many of the graphics in this report.

We Are Social @wearesocialsg • 372

@WEARESOCIAL

[email protected]

+1 646 661 2128

HTTP://WEARESOCIAL.COM

UNITED STATES

@WEARESOCIALBR

[email protected]

+55 11 3032 7086

HTTP://WEARESOCIAL.COM.BR

BRASIL

@WEARESOCIAL

[email protected]

+44 (0)20 3195 1700

HTTP://WEARESOCIAL.NET

UNITED KINGDOM

@WEARESOCIALSG

[email protected]

+65 6423 1051

HTTP://WEARESOCIAL.SG

SINGAPORE

GET IN TOUCH WITH OUR TEAMS

We Are Social @wearesocialsg • 373

@WEARESOCIALIT

[email protected]

+39 (0)2 3655 1868

HTTP://WEARESOCIAL.IT

ITALIA

@WEARESOCIALAU

[email protected]

+61 (02) 9046 3700

HTTP://WEARESOCIAL.COM.AU

AUSTRALIA

@WEARESOCIALFR

[email protected]

+33 (0)1 73 00 32 70

HTTP://WEARESOCIAL.FR

FRANCE

@WEARESOCIALDE

[email protected]

+49 (0)89 8099 110 20

HTTP://WEARESOCIAL.DE

DEUTSCHLAND

GET IN TOUCH WITH OUR TEAMS

We Are Social @wearesocialsg • 374

WE ARE SOCIAL IS A GLOBAL SOCIAL MARKETING AGENCY.

WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER,

DIAGEO, NESTLÉ, HEINZ, AND LVMH.

IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL

US AT [email protected].

FIND OUT MORE AT WEARESOCIAL.SG.

We Are Social @wearesocialsg • 375

WE ARE SOCIAL

SIMON KEMP, REGIONAL MANAGING PARTNER

@WEARESOCIALSG

[email protected]

+65 6423 1051

HTTP://WEARESOCIAL.SG