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We are Entering a Golden Agefor Event Data
Event person for 8+ years.
@JoeColangelo
Hi, I’m Joe.Chief Bear
Data + Events = ♡
Proof
Data Availability
Smarter Tools
Talent Pool
1
2
3
Transactional Data Dirty Data Better Tools
There ARETools…
Now What…..
That’s great…but where’s the ROI?
Loyalty Spend
RetentionConsumption
Time on the tradeshow floor?
Programming & sessions
Galas and Receptions
How many events have they attended?
Which education tracks are their favorite?
How do their transactions & behaviors differ the next year?o First-timerso New companieso New exhibitors
Which education tracks are their favorite?
How much marginal revenue do we make on students?
How are first-timers performing year 2?
Targeted marketing & messaging
Tailored offerings
Smarter allocation of resources
Faster team learning
Suppliers - Are you the creator of data? If so, are you opening it up to your clients?
Exhibitors - Ask for the data!
Organizers – make your data available; in aggregate.
Suppliers
Event Organizer
Attendee/Exhibitor
The FutureData collection: beacons, smart floors, drones, IOT
Machine Learning: customized experiences on demand
Tips & Tricks
DO Measure Yourself
Don’t let anyone hold YOUR data hostage
Be Aggressive with Goals
www.BearAnalytics.com@[email protected]