Watson join the cognitive era

Watson – Join the Cognitive Era Anders Quitzau Contact: About.me/andersquitzau

Watson: a new partnership between human and computers

© 2014 International Business Machines Corporation

Scale expertise by elevating the

consistency and objectivity of decision making across an

organization.

Enhance the cognitive process of

professionals to strengthen decision making in the

moment

Accelerate development of expertise in

others by capturing the expertise of top performers


Watson's intelligence and capabilities today – in a nutshell

Adapts and learns

Explores

Reasons

Visualizes

Understands natural language

Generates and evaluates hypotheses

Watson understands me.

Watson engages me.

Watson learns and improves over time.

Watson helps me discover.

Watson establishes trust.

Watson has endless capacity for insight.

Watson operates in a timely fashion.

Reusable services form the basis for all Watson cognitive solutions

Services

The same services are used by business partners, customers, and IBM Developers.


Fluid, Inc.

Challenge •  Drive conversion, customer satisfaction, and

brand loyalty for mass marketers and luxury goods merchants such as The NorthFace, Reebok, Google, Sears, and Clorox

Solution •  Fluid’s cognitive, expert personal shopper app

powered by IBM Watson transforms consumer dialogue to make the best possible purchases

Benefits •  Empowers consumers to shop as they

choose while helping retailers foster a consumer led experience that turns shoppers into buyers

•  Replicates the best of the in-store experience online which is like putting an expert sales associate in the hands of every consumer

•  Expected to help consumers make the same query online in plain English to find the perfect items

7"7"

Home


DEMONSTRATION


LifeLearn and Watson Transform Veterinary Care

SparkCognition and Watson Implement Next-Gen Security Analytics

Red Ant and Watson Train Retail Sales Employees

WayBlazer and Watson Redefine the Travel Experience Bumrungrad Hospital and

Watson Improve Cancer Care

Johnson & Johnson and Watson Give R&D Discoveries a Makeover

Mayo Clinic and Watson Tackle Clinical Trial Research

MD Anderson and Watson Undertake "Moon Shots" to End Cancer

ANZ Global Wealth and Watson Help Financial Planners Improve Their Advice

USAA and Watson Help Military Members Transition to Civilian Life

This will be Watson

Sees Hears

Experiences

Understands natural language

Generates and evaluates hypotheses

Adapts and learns

Reasons

Explores

Visualizes

Cognea will add ‘human’ interface to Watson – where needed

If we really want to augment and scale human recognition, we need to re-invent how we compute: IBM TrueNorth ‘brain-chip’ may be the answer….


© 2014 International Business Machines Corporation 13

The Watson Ecosystem is composed of mutually benefiting, interconnected partners

Talent Partners

Content Partners

App Partners Develop cognitive powered applications powered by IBM Watson

Fuel the ecosystem with content to drive cognitive applications

Support application partners with developing and designing their solutions

Watson Developer

Cloud

Watson Content

Store

Watson Talent Hub


Delivering the cognitive experience to the masses

million equity investments

subject matter experts

14

Watson Developer

Cloud

Watson Content

Store

Watson Talent Hub

+ + Tools and APIs enabling

ISVs with self-service training, development, and

testing of their cognitive application.

Brings together sources of free and for-fee data, including general knowledge, industry-specific content, and subject

matter expertise to help power Powered by Watson apps.

Helps to bridge ISVs� resource gaps by providing a marketplace for skills like linguistics, natural language processing, machine

learning, user experience design, and analytics.

engaged innovators

2500 +

Get hands on fast!

•  Get a Bluemix account •  Try the Watson services

free of charge •  Take the next step toward

further development or production deployment



Now go and be cool….

http://www.ibm.com/smarterplanet/us/en/

ibmwatson/ecosystem.html

Take the next step and submit your request to work with Watson http://www-03.ibm.com/innovation/us/watson/getting_started.shtml

https://www.ibmdw.net/watson/


ibmwatson.com facebook.com/ibmwatson @ibmwatson

Data & Analytics

Watson join the cognitive era