Vietnam User Behaviour of Social

Key Findings More than 90% Vietnamese internet users spend their free time

on social network

1/4 spend 1-2 hours/day on social network

Facebook, Youtube and Zalo are 3 most-used social network in Vietnam

Most use social network to chat with their friends and relatives

Majority use social network to share their family’s pictures

Majority will visit a product’s fan page before deciding to buy

Indonesia User Behaviour of Social

Key Findings 104.2 million people were accessing the internet in Indonesia.

Facebook, Instagram and Twitter are 3 most-used social network in Indonesia.

Indonesia is home to the third-largest Facebook mobile phone audience.

Three in four Indonesians using the Internet are also using Facebook. That number is even higher as a percentage of total social media users in Indonesia – 94%

Instagram is growing in popularity in Indonesia and currently ranks second most popular social network behind Facebook for young people.

Twitter comes in third as most popular social media platform in Indonesia, with close to 29 million users.

BBM, Facebook, Instagram, Line & WhatsApp are top 5 installed social apps