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Viator Leverages ObservePoint Tag Auditing to Increase Data Quality
ObservePoint ObservePoint DataAssurance Tag AuditingData Quality
Viator Leverages ObservePoint Tag Auditing to Increase Data Quality
ObservePoint ObservePoint DataAssurance Tag AuditingData Quality
Like all ecommerce companies, optimization of the online experience is vital to maintaining a competitive edge. With online sales growing fast year over year clean data is vital to make the best data-driven decisions.
Like all ecommerce companies, optimization of the online experience is vital to maintaining a competitive edge. With online sales growing fast year over year clean data is vital to make the best data-driven decisions. After the company rolled out a web site redesign, Viator discovered discrepancies between analytics pre- and post-redesign.
Because their digital marketing data collection schema had never undergone a technical audit, Brion Hickey, Director of Ecommerce involved ObservePoint to audit Viator’s web properties.
Viator Gets a Lift
