Fueling the next generation of live event fan experiences

Founders: Scott Larson & Tim Brennan VENYOO © 2014 Confidential. All rights reserved.

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OUR VISION To Enhance the fan experience by providing

venues with a robust data analytics platform,

launching a new era of contextual mobile

mapping technologies

Hyper-Local Maps and Navigation

Custom Experience

Anonymous attendee analytics Real-Time Info and Data

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THE PROBLEMS •  Venues lack the real-time, quality data they need to truly realize

revenue potential of $10 Billion (FCI) at live sporting events

•  Fan identification is the #1 problem for stadiums and venues in that fans are mostly anonymous

•  Losing regular attendees can cut profits ranging from 25% to 125%

•  People wait in Long lines/congestion on average for over 2 years in their lifetime

•  Engagement and fan experience needs to improve to compete with the couch as witnessed by the 3% decline in overall attendance figures at MLB games in 2013

•  Branding and sponsorship is still not being personalized

Stadiums, arenas, theme parks, malls, convention centers, resorts, airports,

casinos and other pedestrian friendly locales all encounter the same pain points. *Fan Cost Index, 2013

*Destinationcrm.com, Attendees

*Sports Business Journal, Research and Ratings NL

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VENYOO’s SOLUTION

•  Cloud-based repository of hyper-local, dynamic mobile maps for iOS and Android

•  Location based analytic dashboard of relevant and actionable metrics surrounding fan experience

•  Functionality

−  Fan ID and demographic profile

−  User location & bread crumbs

−  Promotion-based geo triggers

−  Heat maps of foot traffic and dwell time (e.g. line wait times)

−  Graph of searched amenities

−  Social analysis (check-ins, tweet maps)

The VENYOO platform will provide venue stakeholders access to

insightful real-time data, enabling action.

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COMPELLING MARKET OPPORTUNITY

T E C H N O L O G Y

Big Data

•  By 2018 Big Data spending will reach $114 Billion

Mobile APPS

•  Over 268B downloads and $77B in revenue by 2017

Indoor Location-Based Mapping (iBeacon/sensor technology)

•  Wireless location-based applications to reach

$14.5B in 2014

•  Indoor location-based services to reach $4B by 2018

“GARTNER: Mobile Apps Will Have Generated $77 Billion In Revenue By 2017.” Business Insider. Web, April 2014. The Amusement Park Guide. Tim O’Brien. 5th Edition, 2003. “ABIresearch, Technology Market Intelligence, https://www.abiresearch.com/press/big-data-spending-to-reach-114-billion-in-2018-loo Plunket research, http://www.plunkettresearch.com/sports-recreation-leisure-market-research/industry-statistics Americangaming.org, Casino Markets Annual revenue Reionline.org, Top Shopping Centers www.Aramark.com, Revenues Music Picture association of America, www.mpaa.org Denver Airport Numbers, “http://business.flydenver.com/stats/financials/reports/revenue/2013_DEC.pdf” Gartner, Key Findings From U.S. Digital Marketing Spending Survey, 2013 “Indoor Location & Mapping Services Report.” IndoorLBS.com. 2014. Web, April 2014. “Indoor Location Market to Reach $4 billion in 2018, Predicts ABI.” Fierce Mobile IT. 2013. Web, April 2014. “Beacons: What They Are, How They Work, And Why Apple’s iBeacon Technology is Ahead of the Pack. 2014. Web, April 2014.

M a r k e t p l a c e

•  According to Gartner’s 2013 Digital marketing spending survey 2.5%

of revenues by corporations will be spent on digital marketing

•  Venyoo will capitalize on 5% of the digital marketing expenditures of

the following verticals

•  Over $25 Billion in revenues are generated in professional and

collegiate sports each year

•  Over $30 Billion in revenues are generated from US based casinos

per year

•  8 of the top 10 mall owners and operators generate in excess of $18

Billion in revenues

•  The concessionaire industry generates north of $20 Billion with

Aramark taking in $14 Billion in revenues

•  Approximately $14 Billion in aggregated revenue between 43 airport

hubs in the US

•  Movie theaters generated $11 Billion in revenues in 2013

THE BUSINESS MODEL Subscription based recurring revenue model

•  Annual subscription for data analytics platform

•  Professional services fee

Tiered pricing based on volume of data, frequency and breadth of analytics

•  Data tiers driven by business need and unique attributes of each venue

VENYOO allows for multiple revenue streams including a recurring revenue model,

data analytics subscription, advertising and partnership opportunities

Revenue Share Agreements

•  Partnerships with other industry players such as ticketing, merchandise, or concessionaire companies

Future Product Roadmap

•  Platform for Brands/Sponsors/Marketing teams to buy location aware demographic data

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COMPETITIVE OPPORTUNITIES VENYOO is uniquely positioned to develop a location-aware digital

dashboard that will allow the venue stakeholders to enhance the

fan experience. VENYOO also provides the highest quality native

mobile mapping experiences, specifically tailored to usher in a

new era of unprecedented fan convenience.

Competitive Advantages

•  Location-aware data metrics

•  Engineered for the mobile platform and user experience

•  Sensor technology integration

•  Search-ability

•  Completely accurate maps with no reliance on GPS

•  Customized for each venue

Venyoo Timeline Last Quarter 2014

•  Raise seed funding

•  Complete Market Requirements Document (MRD) with key stakeholders in the industry

•  On-board key development resources

First Quarter 2015

•  Build Data Dashbaord: Product development

•  Ramp up sales strategy

•  Hire sales team

•  Attend to marketing needs

Second and Third Quarter 2015

•  Go live with strategic customers

•  Actively sell product into targeted verticals

•  On-going marketing and branding activities

Fourth Quarter 2015 and beyond

•  On-board new customers

•  Asses product, team, and continue to enhance product offerings

VENYOO’s strategic plan will allow the company to grow into a profitable

large scale company. Slide 8

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SALES Traction and PIPELINE

T E A M S

L E A G U E S

J V s

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VENYOO is LIVE with the New England Patriots on both iOS and Android! https://itunes.apple.com/us/app/patriots-gameday-live/id386241868?mt=8

https://play.google.com/store/apps/details?id=com.yinzcam.nfl.patriots&hl=en

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THE FOUNDING TEAM

Bios of VENYOO’s advisory board can be found in the appendix

Over 12 years of corporate experience across

multiple disciplines. BS Finance Boston

College. Tim has spent time in various roles in

Finance, Real Estate, CRM Consulting, and

most recently technology sales and business

development. Main responsibilities include

strategy, raising capital, sales, driving

revenues, new business development, &

management responsibilities.

VENYOO’s management team brings the experience, expertise, and connections

required to exponentially build on the company’s potential

15 years of software experience. BS

Finance U of MN, MS Computer Science

Depaul. Hand-built a web-services based

CRM system from the ground up. PMI

certified and has managed multi-million

software project implementations for the

entertainment industry. Main responsibilities

include product roadmap & team

management.

Scott Larson,

CEO DREAMER, HUSTLER, MAKER

Tim Brennan,

CMO STRATEGIST, BIZ DEV,

SALES

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Aris Blevins,

Lead UI/UX Designer

10 years in interactive design and

development. BA USC. Hands-on

experience designing and developing

clients projects for the web and mobile

space. Broad experience across the digital

landscape from home entertainment

products to high traffic web sites. Main

responsibilities include: UX, UI, technical

roadmap and integrations..

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Revenue Model

V E N Y O O ’ s

p r o j e c t i o n s i n

t h e S p o r t s &

E n t e r t a i n m e n t

V e r t i c a l :

-  10 subscriptions in year 1

-  29 in year 2

-  74 in year 3

-  118 in year 4

-  and 182 in year 5

Year 1 Year 2 Year 3 Year 4 Year 5

Total Revenue $593,978 $3,305,289 $8,706,035 $15,288,006 $23,750,510

COGS $725,497 $2,027,040 $4,554,437 $7,226,326 $10,814,066

Operating Expenses $573,027 $1,308,621 $2,197,004 $3,139,022 $4,400,652

Gross Profit -$704,546 -$30,373 $1,954,595 $4,922,658 $8,535,793

-$5,000,000

$0

$5,000,000

$10,000,000

$15,000,000

$20,000,000

$25,000,000

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FUNDING REQUEST & USE OF FUNDS •  Requesting seed funding of $750K

•  Use of Funds

−  $500K in software and product development

−  $200K in sales, marketing and operating expenses

−  $50K in startup costs

•  Invested $120K in personal startup capital to date

−  Built and delivered an SDK for the NE Patriots

−  Closed first customer, collected valuable market data and

built customer pipeline

−  Finalist in L.A. startup weekend pitch contest presented by

the Kauffman Foundation

VENYOO is seeking $750K in convertible notes to accomplish the

company’s growth goals

M I L E S T O N E S

•  In 6 months complete build out of data dashboard

•  Onboard 3-4 beta strategic beta customers

•  Secure all IP and legal liabilities

•  Continue to build pipeline

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APPENDIX: BOARD OF ADVISORS

Jody Mulkey, CTO of Ticketmaster

•  Technology executive in the Ecommerce/Internet space with successful start-up experience.

•  Specialties: Building high performance teams, systems and technology powered businesses

Nate Williams, CMO of GreenWave

•  Technology Executive & Entrepreneur & Internet of Things Consortium advisor.

•  Successful exits: 4Home (to Motorola '10), Motorola Mobility (to Google '12), and Motorola Home (to ARRIS '13).

Ben Grossman, Principal at Selhurst Media Ventures

•  Former Twitter Executive, Current Strategic Media and Production Consultant.

•  Former Professional sports league, team and media executive

Matt Rowe, General Counsel at Shoobx

•  Represented public and private growth technology companies in a variety of industries. Previous company Endeca acquired by Oracle ’11.

•  Regularly advised clients on general corporate, SEC compliance, corporate governance and corporate

finance matters.