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HOW DO I ACCESS
GOOGLE MY BUSINESS INSIGHTS?
UNDERSTANDING GOOGLE MY
BUSINESS INSIGHTS SECTIONS
HOW TO DOWNLOAD
BULK INSIGHTS REPORTS?
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Using & Understanding Google
My Business INSIGHTS
Insights is a Google My Business listing analytics tool that gives you a
look at how people find your business listings online. Most customers
will find your business through search and Google maps, so Insights
focuses on how customers use search and what they do once they have
found your business.
HOW DO I ACCESS MY GOOGLE MY BUSINESS INSIGHTS FOR INDIVIDUAL LISTINGS?
- ACCESSING GOOGLE MY BUSINESS INSIGHTS -
Desktop
To access insights for individual listings:
1. Sign in to Google My Business.
2. Make sure you’re using card view, not
as a list. Switch to CARD VIEW by
clicking the cards icon on the right side
above your pages.
3. If you manage more than one location
in your account, click the location whose
insights you want to view.
4. Click "INSIGHTS" from the menu on
the left side of the page.
Mobile
To access insights for
individual listings:
1. Open the Google My
Business app.
2. Tap the menu icon >
INSIGHTS.
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Using Google My Business Insights to understand how people find your
business helps you create more targeted and more effective marketing
campaigns. Knowing the source of your business listing clicks and how
search users found your listing allows you to also improve your search
engine marketing and optimization.
UNDERSTANDING GOOGLE MY BUSINESS INSIGHTS SECTIONS
- UNDERSTANDING GOOGLE MY BUSINESS INSIGHTS SECTIONS -
There are six
sections in Insights
to show you the
different ways
customers interact
with your business
listings:
HOW CUSTOMERS FIND YOUR LISTING
WHERE CUSTOMERS FIND YOU ON
CUSTOMER ACTIONS
DRIVING DIRECTIONS REQUESTS
PHONE CALLS
PHOTOS
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Section: HOW CUSTOMERS FIND YOUR LISTING
- UNDERSTANDING GOOGLE MY BUSINESS INSIGHTS SECTIONS -
This section shows how many customers found your business in a direct
search of your business name or address versus a discovery search where
your business listing appeared as a search result for a category, product,
or service that you offer.
You can click or tap the chart to see the percentage of all customers that
found you through each type of search.
Total Searches
Direct Searches
Discovery Searches
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Labels in this sections of reports include:
Section: WHERE CUSTOMERS FIND YOU ON GOOGLE
- USING & UNDERSTANDING GOOGLE MY BUSINESS INSIGHTS
-
This section shows customers who found you through Google Search or
Google Maps. You will see the number of views your listing received
beside “Listing on Search” and “Listings on Maps” from each product in
the timeframe you select. Unlike other analytic programs, you’ll see
Insights uses the word “views” instead of “impressions.”
You can see how many people found you on a particular product on a
selected day by placing your cursor over the segment of the graph on the
day you are interested in seeing.
To isolate the data points you are interested in you can turn off segments
by clicking the check boxes to the right of the graph to temporarily
remove that segment.
Total Views (aka Impressions)
Search Views
Map Views
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Labels in this sections of reports include:
Section: CUSTOMER ACTIONS
- UNDERSTANDING GOOGLE MY BUSINESS INSIGHTS SECTIONS -
See what customers did once they found your listing on Google in the
Customer Actions section.
“Total Actions” is the total of the following types of actions:
• Visit your website
• Request directions
• Call you
• View photos
Total Actions
Website Actions
Direction Actions
Phone Call Actions
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Labels in this sections of reports include:
Section: DRIVING DIRECTIONS REQUESTS
- UNDERSTANDING GOOGLE MY BUSINESS INSIGHTS SECTIONS -
See your location pinned on the map and where customers are requesting
driving directions to your business on the map.
You can toggle between the Map and Satellite views, and zoom in and out
on the map using the + and - icons on the bottom-right corner.
A heat map shows the most popular places from which searchers ask
Google Maps for driving directions to your address.
If there is enough data you might also see the total number of requests
broken down by city or neighborhood.
Driving direction insights are not currently available with bulk insights
reports.
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Section: PHONE CALLS
- UNDERSTANDING GOOGLE MY BUSINESS INSIGHTS SECTIONS -
Find out when and how often customers called your business from your
Google listing in the Phone Calls section.
At the top “Total Calls” shows the total number of phone calls in your
selected timeframe. You can view trends in customer phone calls by “day of
week” or “time of day” on the graph.
Here you can see when customers are most likely to call your business after
viewing your listing.
Adjust the timeframe for the data in any of the sections. In the top right
corner of each section, you’ll see “Last 30 days” if you haven’t selected a
different option. To change the timeframe, click or tap “Last 30 days”, then
select from the other two options: “Last 7 days” and “Last 90 days”.
Phone call insights are not currently included in bulk insight reports.
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Section: PHOTOS
- UNDERSTANDING GOOGLE MY BUSINESS INSIGHTS SECTIONS -
You’ll see the number of photos associated with your listing and how often
people view them compared to photos of businesses similar to yours.
A “Photo Views” graph shows how many times your photos have been
viewed by Google users. “Photo Quantity” shows the number of photos
uploaded by you. Adjust the timeframe in the drop-down menu in the top
left corner.
Lines on the graph compare your photo data to businesses similar to yours,
but you may not see any data if there are not enough businesses like yours
nearby.
Photo insights are not currently included in bulk insight reports.
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Images Source: Google
DOWNLOAD BULK INSIGHTS REPORTS
- DOWNLOADING GOOGLE MY BUSINESS BULK INSIGHTS REPORTS -
1. Select the listings for which you’d like to download a bulk insights report.
Make sure that they’re all verified, as insights are only available for verified
listings.
2. To download insights for all of your listings, click "Download Insights" above
the list of your locations. (To download a report for a subset of your listings,
either select the listings you want to include in the report or filter your list
view. Then, click "Download Insights".)
3. In the screen that appears, click "Get Report", beside “Discovery insights”.
4. Select the timeframe for your insights data, then click "Download" in the
bottom right corner of the screen.
5. Your report will begin downloading automatically in a new tab. The
download may take a moment. Once it’s finished downloading, you can close
the screen.
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HOW DO I DOWNLOAD BULK INSIGHTS REPORTS?Google My Business enterprise users can now download Insights data
in bulk directly from the dashboard without accessing the Google My
Business API.
Access Insights in bulk to download analytics for multiple listings in a
bulk spreadsheet to see how each of your locations is performing on
Google Search and Maps.
ENABLING LISTING FOR BULK INSIGHTS DOWNLOADS
- DOWNLOADING GOOGLE MY BUSINESS BULK INSIGHTS REPORTS -
1. In your dashboard list view, click Enable Download (to the right of the
“Download not enabled” status) for the listing you want to review.
2. Review your business information and fix any incorrect or missing
information.
3. Click Submit.
Your listing will be enabled for download.
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NOTE: Repeat the process for any remaining listings that aren’t enabled for
download. You can quickly find all such listings by clicking the "All Locations" drop-
down menu at the top of your list view, and selecting the "Download Not Enabled"
filter.
If you get an “Unable to Load” status, then the report could not be loaded due to an
error. Wait a few minutes and refresh the page before trying to download the listings
again. That usually works but if you continue to see an “Unable to Load” message you
should contact GMB support.
NOTE: If you see “***” in the “Name” or “Address” column of your bulk Insights
spreadsheet, it means the listing is not yet enabled for download. Account errors can
also prevent you from being able to download a report. These listings need action
from you before they can be downloaded. A possible problem could be that the listing
is not verified, has pending Google updates, or the listing has not been enabled for
download.
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