Understanding Your Users Needs: One Size Does Not Fit AllMary
Mahling
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#Logi16EVERYONE WANTS USER-FRIENDLYPRODUCTSWhat one thing can
you do to create more successful products?
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MARY MAHLINGUX DesignerLogi
[email protected]
I was a certified Pilates instructor. ABOUT ME
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How to create personas as a proxy for users on your team.
How to use your personas as a treasure map for your user testing
plans.WHAT WE ARE GOING TO LEARN TODAY
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FOMOFear Of Missing Out(of a sales opportunity)
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IBM:
Source:
https://www.interaction-design.org/literature/article/the-business-case-for-user-experience-investmentreturns
$100$1 invested in usability testing
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There is someone missing from your team: your users.
Personas help bring your users in the room and help you make
design decisions.
User testing, using personas to find testersHow to REACH
users?
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If youve ever created a game avatar, youve already created a
persona!Character sketches, roots in advertisingWhat are
personas?
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NO SINGLE STYLE FOR PERSONAS
Disney: persona summaryMailChimp: persona postersRich in
detailRich in emotion
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SOME COMMONLY USED
ELEMENTSPERSONALIZATIONDESIRESSTRENGTHS/WEAKNESSES
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WHAT DO YOU WANT TO DISCOVER?
What do you want?Dont Ask:Better:
What do you do every day?
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Current customers or email database - surveyStart with wide net
first, then filter based on their answers (include a written
question)Compensate for interview time!WHO TO ASK?
Survey
Analysis
Interviews
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In person 1-to-1 is always preferableSkype/Google Hangout
works1-1 highly preferable to small groupsAlways ask them if they
mind being recordedHow to ask them?
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HOW TO INTERPRET WHAT THEY TELL YOU?Hand-drawn spectrums can
help you spot trendsMake subjective conclusionsLook for trends and
patterns, or lack thereof
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Better focus on finding testersCan test same tests on different
audiencesIf a feature is controversial, testing can settle
disputesPERSONAS HELP WITH USER TESTING
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Different kinds of user testsCard sortingCompetitor testingA/B
TestingTask-based: timeTask based: accuracy
Planning
Ideation
Design
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CAN DO ON YOUR OWN OR WITH SERVICEUSE A SERVICEInitial cash
outlayThey handle tester recruitmentThey provide recordingsNeed to
give them a link to your testsON YOUR OWNCheaperMore organizing
neededNeed to find a way to record testersCan use paper
prototypes
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Prototype to testThe right, and the right amount of, testersThe
right test questionsA reasonable regular testing scheduleUSER TEST
PLAN CHECKLIST:
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What is a prototype?Prototypes dont need to be perfect, or
real!
Prototype template example(source: PSDmockups.com)Can also use
Keynote or Powerpoint (source: Apple)
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Are you good at Excel?FINDING THE RIGHT TESTERS: SCREENERSDont
Ask:Better:
How comfortable are you at creating graphs using Excel?
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TASK HERE: FILTER DATA BY GENDER
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BE MINDFUL OF LEADING, BIASED TESTS
Go to the add new button on the topDont Ask:Better:
To make a new file, where would you want to go first and
why?
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+HOW MANY TESTERS?
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Maximum benefit with five users: can catch 85% of usability
problemsWHY FIVE TESTERS?
Source:
https://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users/
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Source:
http://uxmag.com/articles/calculating-the-roi-of-digital-prototyping#
of attemptsCHANCE OF SUCCESS64%
92%
5%
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Independent feedback is gold, not something to dread.User
research costs less time and money than you think, especially when
factoring in time spent not building something thats untested.
Thorough preparation and repetition to get the biggest benefit.
Conclusion
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Learn more with the Business Intelligence Buyers GuideLEARN
MORE
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