OPTIMISE YOUR TV CAMPAIGNS IN REAL TIME

TV TRACKING

PROGRAMME

Introduction to AT Internet

Multiscreen: challenges

TV Tracking: detection principle

Measuring the "drive-to-web" effect

Optimising your media plan

TV Tracking is working for them

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APRIL 16, 2015

OUR COMPANY

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AN INTERNATIONAL PRESENCE

OUR COMPANY

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OUR CLIENTS ARE MARKET LEADERS

TRAVELE-COMMERCEFINANCE GOVERNMENTINDUSTRYMEDIA

OUR DIGITAL ANALYTICS SOLUTION

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A POWERFUL, REAL-TIME PLATFORM

Adapts to specific needs of each sector and each

company

Puts powerful data in the hands of all decision-

makers in a company

360° analysis of digital presence & performance

across channels & devices

TV TRACKINGWHY?

online Media TV Media

ROI

RetargetingConversions

Sources

Visits

MEASURING THE MULTISCREENINGCHALLENGES

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THE SECOND SCREENUNDISPUTED USE

* Source: Deloitte

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THE MULTISCREENHOW CAN IT BE MEASURED?

How many

peoplecheck

the advertiser’s site?

?

OUR SOLUTION

TV TRACKINGHOW DOES IT WORK?

1. Measure the impact of TV ads on online KPIs

2. Enrich your media planning data

Cookie TVTWithin 5min

TV TRACKINGWHAT CAN I DO WITH THIS SOLUTION?

Collect data

Analyze conversions

Follow returnings

Segmentation

Synchronize campaigns

Localize my visitorsImport & cross

Media Plan data

Optimize ROI of my TV campaigns

A DECISION-MAKING TOOL

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MEASURE THE

“DRIVE-TO-WEB” EFFECT

TRAFFIC

CONVERSIONS

CUSTOM KPIs

ON

OUR OFFER

Incrementaltraffic

Visitorsbehaviour

ROI KPI

Media plan

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GLOBAL VISION

INCREMENTAL TRAFFIC:1ST STEP

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GO FURTHER WITH ANALYTICS DATA

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18Kexposed visits

12Kincrease

100Kunexposed visits

Bounce rate

Page views per visit

Time spent per visit

Conversion rate

EXPOSED VISITS UNEXPOSED VISITS

12.2% 20.6%

8.3 PV 8.6 PV

13 MIN 15 MIN

4.45% 3.08%

GO FURTHER

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MULTI-DEVICE VISION

Share of visits

Bounce rate

Conversion rate

EXPOSED VISITS UNEXPOSED VISITS EXPOSED VISITS UNEXPOSED VISITS EXPOSED VISITS UNEXPOSED VISITS

82% 14% 11%75% 11% 8%

10% 20%

4.3% 2.9% 8.8% 4.2% 3.6% 3.1%

MEDIA PLANNING & GRP DATAENRICHMENT

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MEDIA PLANNING & GRP DATAENRICHMENT

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MEDIA PLANNING & GRP DATAENRICHMENT

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MEDIA PLANNING & GRP DATAENRICHMENT

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MEDIA PLANNING & GRP DATAENRICHMENT

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TV TRACKING2ND AND 3RD PARTY DATA

TV AD DETECTION

AT INTERNET

SOLUTION

SOCIODEMO-

GRAPHIC DATA

GRP & COSTS

OTHER SOURCES

3rd PARTY DATA

TV TRACKING

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IS WORKING FOR THEM

RECAP

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AT INTERNET’S TV TRACKING SOLUTION

FOLLOW US

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www.atinternet.com

WWW.ATINTERNET.COM

LET’S TALK DATA!

Veronique.Combaud@atinternet.com

Véronique COMBAUD

Product Manager