Tracxn Research — Local Services India Landscape, December 2016

Local Services - India – December 2016

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2


Contents

Topic Page No.

Scope of Report 04

Entrepreneur Activity 06

Investment Trend 10

Who is Investing 21

Exit Outlook - IPO, Acquisitions 25

Sub Sector Analysis 29

Interesting Companies 46

Useful Links 56

Company List 59

Team 283


Sector Overview

Scope of report

This report covers Indian companies that provide an online platform for discovery & booking of local businesses and serviceproviders. Services include home services, auto services, electronics & mobile repair, personal services (beauty, laundry,tailoring), waste collection and others. Companies acting as runners/errands with online platform to book the services are alsoincluded. This report does not cover companies with complete offline operations (through mobile phone) such as water canretailers.

Brief Summary

• Over 1,656+ companies were incorporated from 2010 with over 908+ companies founded in 2015 itself. Of the total 1,685+companies around 496+ companies belong to the horizontal sub-sector with Marketplace, Listing platform, Aggregator andOwn fleet type of business models. Horizontal segment covers both home service & local service providers.

• In recent times, Horizontal – Listing platforms business model has become matured with companies such as Sulekha, JustDialreaching late & IPO stages respectively. However, Horizontal – Marketplaces segment is showing some good entrepreneuractivity and traction. Companies like Urban Clap, House Joy, Task Bob fall into this segment.

• Personal Services is the next sub-sector with high entrepreneur activity & funding after Horizontal sub-sector and around458+ companies fall into it. It covers Beauty, Laundry, Tailoring, Fitness centers and Personal Trainers. Personal Services -Beauty is the upcoming segment in the sub-sector, where the companies offer discovery, appointment booking and at-homebeauty services through their platforms. Companies such as Fabago, MyGlamm, BeStylish & Ziffi operate in this segment.

*Marketplace is a business model where the transaction between vendor & seller happens through the online platform.

The scope of this report includes equity as well as debt funding received by the companies.


Scope of Report

Entrepreneur Activity

Investment Trend

Who is Investing

Exit Outlook - IPO, Acquisitions

Sub Sector Analysis

Interesting Companies

Useful Links

Company List

Team

5


20 2647

110

308

908

237

0

200

400

600

800

1000

2010 2011 2012 2013 2014 2015 2016

Nu

mb

er o

f C

om

pan

ies

6

YoY – Number of companies founded

Tapzo Wassup Ondemand GadgetWood UrbanClap MyGlamm Fabogo

StoreMore UrbanPro Timesaverz LocalOye Housejoy BigStylist PaperToStone

Flatpebble.com


Large Upcoming Sectors

No. of Companies Founded

Average Age

No. of Companies Funded

Business ModelTotal

FundingExample

195 Sep-2013 9 Horizontal > Listing Platform $189M nearpage.in

JustDial(1996, Mumbai)

275 Aug-2014 26 Horizontal > Marketplaces $88M oats.fi

UrbanClap(2014, Delhi)

78 Aug-2014 11 Personal Services > Beauty > At-Home $12.3M styleburg.com

MyGlamm(2015, Pune)

76 Jan-2014 8 Repair > Electronics $9.9MGadgetwood(2013, Delhi)

189 Oct-2015 14 Automobile Services $8M regalpetals.com

Carz(2008, Hyderabad)

116 Jun-2014 11 Personal Services > Laundry $6.6M renowala.com

WassupOndemand(2011, Chennai)

58 Sep-2014 5Personal Services > Beauty > Appointment Booking

$4.6M superdhobi.in

Ziffi(2009, Mumbai)

78 Sep-2013 8 Event Vendors > Wedding $2.4M decoramaworld.com

Weddingz(2014, Mumbai)


Niche Upcoming Sectors

No. of Companies Founded

Average Age

No. of Companies Funded

Business ModelTotal

FundingExample

6 Apr-2014 2 Horizontal > Aggregator $26.4M urbantailor.in

Tapzo(2010, Bangalore)

34 Sep-2013 4 Event Vendors > Photography $23.5M zodang.com

Canvera(2007, Bangalore)

26 Sep-2013 5 Personal Services > Personal Trainer $6.5M extracarbon.com

Fitso(2015, Gurgaon)

46 May-2014 4Waste Collection

$5.4M vely.co

Lets Recycle(2006, Ahmedabad)

26 May-2014 4Chauffeur

$1.6M picsdream.com

DriveU(2015, Bangalore)

13 Feb-2014 2Storage Services

$0.3MBookmySpace

(2014, Mumbai)

26 Feb-2014 3Domestic Help

$0.15MDidi

(2015, Mumbai)


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

9


YoY – Number of Rounds and Total Funding

Note: The funding includes debt rounds also.

$12M

$26M $25M

$64M

$5M

$13M

$143M

$63M

23

6 68

14

88

64

0

20

40

60

80

100

0

32

64

96

128

160

2009 2010 2011 2012 2013 2014 2015 2016

Nu

mb

er of R

ou

nd

sFu

nd

ing

Am

ou

nt

(in

Mill

ion

s)

Funding Amount Number of Rounds


YoY – Number of Rounds by Stage

2 4 6 9

72

56

31

2

5

14

5

1 1

1

2

0

20

40

60

80

100

2011 2012 2013 2014 2015 2016

Nu

mb

er o

f R

ou

nd

s

Seed Early Late


YoY – Funding by Stage

$0.4M $4.1M $1.7M

$19.9M$9.6M$15.0M

$6.5M $1.2M $11.4M

$95.4M

$27.5M$10.0M

$57.0M

$28.0M

$8.0M

0.0

32.0

64.0

96.0

128.0

160.0

2011 2012 2013 2014 2015 2016

Tota

l Fu

nd

ing

Am

ou

nt

(in

Mill

ion

s)

Seed Early Late


Average Ticket Size – Early Stage

$0.2M

$1.6M

$0.6M$0.8M

$0.5M

$3.5M

$0.5M

$3.8M$4.0M

$5.5M

$8.0M

$6.5M

$0.7M

$1.9M

$13.5M

0.0

3.2

6.4

9.6

12.8

16.0

2011 2012 2013 2014 2015 2016

Fun

din

g A

mo

un

t (i

n M

illio

ns)

Seed Series A Series B


Top investments in last one year

CompanyFunding Amount

Round Name

Date Investors

urbanclap.comUrbanClap

(Delhi, 2014)$25M Series B Nov-2015 SAIF Partners, Accel Partners, Bessemer Venture Partners

housejoy.inHousejoy

(Bangalore, 2014)$22M Series B Dec-2015

Amazon India, Vertex Ventures Israel, Qualcomm Ventures, RTP Ventures, Matrix Partners India

gadgetwood.comGadgetWood(Delhi, 2013)

$6M Series A Sep-2016 Carpediem Capital Partners

mygm.comMyGlamm

(Pune, 2015)$6M Series A Apr-2016 Tano Capital, Brand Capital

helpchat.inTapzo

(Bangalore, 2010)$5M Series C Oct-2016 American Express, Sequoia Capital, East Ventures

zimmber.comZimmber

(Mumbai, 2014)$5M Series A Jul-2016 Omidyar Network, Sherpalo Ventures, Aarin Capital, IDG Ventures India

taskbob.comTaskbob

(Mumbai, 2014)$5M Series A Feb-2016 IvyCap Ventures Advisors, Orios Venture Partners, Mayfield




Round Name

Date Investors

stayglad.comCanvera

(Bangalore, 2007)$3M Series C Aug-2016 Info Edge India

bigstylist.comCanvera

(Bangalore, 2007)$2M Series B Dec-2015 Info Edge India

driveu.inStayGlad

(Bangalore, 2015)$2M Series A Nov-2015 Bessemer Venture Partners

fabogo.comBigStylist

(Mumbai, 2015)$1M Seed Nov-2015 Info Edge India

weddingz.inDriveU

(Bangalore, 2015)$1M Seed Feb-2016 Unitus Seed Fund

bigstylist.comFabogo

(Dubai, 2016)$1M Seed Feb-2016 Dunamis Ventures

banyannation.comWeddingZ

(Mumbai, 2014)$1M Angel Dec-2015 Rajan Anandan & Others

drivojoy.comBigStylist

(Mumbai, 2015)$900k Seed Sep-2016 Info Edge India




Round Name

Date Investors

theweddingbrigade.comBanyan Nation

(Hyderabad, 2013)$800K Seed Mar-2016 Nengah Artha

bumper.comDrivoJoy

(Bangalore, 2015)$603K Seed Mar-2016 TracxnLabs, Indian Angel Network

gear6.inThe Wedding Brigade

(Mumbai, 2014)$600K Seed Apr-2016 Blume Ventures

justlikenew.inBumper

(Bangalore, 2015)$500K Seed Dec-2015 SAIF Partners

driverskart.comGear6

(Bangalore, 2015)$500K Seed Apr-2016 Ninestarter Services

appilyever.comJustLikeNew

(Hyderabad, 2014)$500K Angel Sep-2016 Krishna Kumar Natarajan, Sandeep Mathur, Vikas Tandon, Aneesh Reddy

zonnett.comDriverskart

(Chennai, 2015)$450K Seed Apr-2016 ah! Ventures

glamstudios.inAppilyEver

(Hyderabad, 2015)$400K Angel Feb-2016 Varun Agarwal




Round Name

Date Investors

repaireasy.inZonnett

(Mumbai, 2015)$377K Seed Mar-2016 Atul Phadnis & Chandresh Ruparel

stylofie.comGlam Studios(Noida, 2015)

$299K Seed Sep-2016 Pradeep Mirani and existing investors Aqeel Ahmed, Anand Ladsariya, Nitin Agarwal

vanitycube.inRepaireasy.in(Pune, 2013)

$250K Seed Jul-2016Morris Street Advisors (MSA) &P. Krishnamurthy

getfitso.comStylofie

(Gurgaon, 2015)$250K Seed Nov-2015 Swastika

pickmylaundry.inVanityCube

(Gurgaon, 2014)$250K Angel Mar-2016 Unicorn India Ventures

zuver.inFitso

(Gurgaon, 2015)$200K Angel Jan-2016 Varun, Samar Singla, Vinay Bansal

gapoon.comPickMyLaundry

(Delhi, 2015)$200K Seed Nov-2016 GHV Accelerator

sayfix.comZuver

(Mumbai, 2015)$180K Seed May-2016 Shruth & Smith Group & Hermes Group




Round Name

Date Investors

bookmybai.comGapoon

(Bangalore, 2015)$178K Angel Mar-2016 Chandrasekhar Tallapragada

mydidi.inSayfix

(Bangalore, 2015)$160K Angel Feb-2016 Yajnanarayana Kammaje

flochat.inBookMyBai

(Mumbai, 2015)$152K Angel Nov-2015 50k Ventures

laundryanna.comDidi

(Mumbai, 2015)$150K Angel Nov-2015 Jozef Bardik, Leo Wang and Sangeeth Ram.

kabadiexpress.comFlo

(Mumbai, 2015)$150K Angel Nov-2015 Undisclosed

ulukgud.comLaundryAnna

(Bangalore, 2014)$150K Seed Nov-2016 Undisclosed

tooler.inKabadiExpress(Delhi, 2016)

$148K Seed Jun-2016 Undisclosed


Funnel view of Sector

Percent of Previous

9%

15%

26%

38

3

6

23

153

1685

0 360 720 1080 1440 1800

M&A & IPO

Late

Series B

Series A

Funded

Founded

Number of Companies


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

20


Most Active Investors in Sector

5 5 5 5

4

3 3 3 3 3

0

1

2

4

5

6

Indian AngelNetwork

MorpheusGang

Seedx TracxnLabs UnitusSeed Fund

AxilorVentures

BessemerVenture Partners

BlumeVentures

BrandCapital

SAIFPartners

Tota

l Nu

mb

er o

f R

ou

nd

s

GadgetWood Tapzo Gocarwash StayGlad DriveU Wagr UrbanClap Servify MyGlamm JustDial

Flatpebble.com Tapprs Buildinn PaperToStone UrbanTailor EasyFix StayGlad The Wedding Brigade Infoline UrbanClap


Where are Top Investors investing


Top Investor by Stage of Entry


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

24


IPOs in Sector

IPO Date Company OverviewFunding Amount

20-05-2013 justdial.comJustdial

(Mumbai, 1996)

Online search engine for local services along with phonecall, and SMS enquiriesSAIF Partners, Sequoia Capital, SAIF Partners China, Westbridge Capital, Tiger Global Management, Nalanda Capital, Sapphire Ventures

$102.2M


Major Acquisitions in last one year


Major Acquisitions in last one year


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

28


December 2016Tracxn BlueBox : Local Services - India1685+ companies in the sector, 153 funded, $206M invested in 2015/16 out of total $408M


Top Business Models by Funding

$322M

$34M $26M$10M $8M $5M $2M $1M

0

50

100

150

200

250

300

350

Horizontal Personal Services Event Vendors Repair Automobile Services Waste Collection Chauffeur Home ImprovementServices

Tota

l Fu

nd

ing

Am

ou

nt

(in

Mill

ion

s)

Avg. Age Apr-14 Aug-14 Jan-14 Feb-14 Jan-15 May-14 May-14 Apr-14

# Cos. 496 458 153 85 189 46 26 84

Justdial

Sulekha

PaperToStone

Rathi Decor

Canvera

Weddingz

CarZ

DrivoJoy

Let's Recycle

Banyan Nation

GadgetWood

HandyHomeMyGlamm

WassupOndemand DriveU

Driverskart


Horizontal – Business Model Description


Horizontal – Entrepreneur Activity and Investment Trend


Horizontal – Most Funded Companies


Personal Services – Business Model Description


Personal Services – Entrepreneur Activity and Investment Trend


Personal Services – Most Funded Companies


Event Vendors – Business Model Description & Entrepreneur Activity and Investment Trend


Event Vendors – Most Funded Companies


Repair – Business Model Description & Entrepreneur Activity and Investment Trend


Repair – Most Funded Companies

Deadpooled


Automobile Services – Business Model Description & Entrepreneur Activity and Investment Trend


Automobile Services – Most Funded Companies


Waste Collection – Business Model Description & Entrepreneur Activity and Investment Trend


Waste Collection – Most Funded Companies


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

45


Interesting Unfunded Companies

Company Overview Business Model

mavenapp.inMaven app

(2016, Bangalore)

Chat-based platform for product recommendation from expertsExpert Advice

yoaccess.comYoAccess

(2015, Hyderabad)

WiFi service provider to SMB'sPublic WiFi

zapwheels.comZapWheels

(2016, Gurgaon)

Online marketplace for automobile serviceAutomobile Services

oneserve.inOneServe

(2015, Bangalore)

Upcoming online portal for booking electronics repair servicesRepair > Electronics

homeinspektor.comHomeInspeKtor

(2015, Bangalore)

Online platform to book house quality inspection servicesHorizontal

carzippi.comCarzippi

(2015, Bangalore)

Mobile app to book doorstep automobile care servicesAutomobile Services

goaktive.comgoAktive

(2015, Bangalore)

Membership based fitness classes/activities at venues across the cityPersonal Services > Fitness Centers

eazer.inEazer

(2015, Bangalore)

Online closed marketplace of automobile service centersAutomobile Services

Curated list of companies by the sector analyst are defined as Interesting






Interesting Seed Companies


Interesting Seed Companies


Interesting Series A Companies


Interesting Series B Companies


Top Funded Deadpooled Companies


Top Funded Deadpooled Companies


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

55


Useful Links

Slide Title Content Platform Link

Horizontal – Most Funded Companies Sub Sector Understand Link

Personal Services – Most Funded companies Sub Sector Understand Link

Event Vendors – Most Funded Companies Sub Sector Understand Link

Repair – Most Funded Companies Sub Sector Understand Link

Automobile Servicing – Most Funded Companies Sub Sector Understand Link

Waste Collection – Most Funded Companies Sub Sector Understand Link

https://tracxn.com/theme/compactview/5302f679e4b0f55f260a63ee#%7Csort%3DtotalMoneyRaised%7CbusinessModel%3D571863ade4b0bcee1a4f5fa6%3AHorizontal%7Corder%3DDEFAULT

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https://tracxn.com/theme/compactview/5302f679e4b0f55f260a63ee#%7Csort%3DtotalMoneyRaised%7CbusinessModel%3D56308896e4b0a21c87b2c88f%3AEvents%20-%20Listings%20-%20Vendors%2C54d1e5eae4b07cd1426a0b95%3AEvents%20-%20Marketplace%20-%20Vendors%2C53579738e4b0d530ce95109c%3AMatrimony%20-%20Vendor%20Listings%2C57a08850e4b0301192517034%3ALocal%20Services%20-%20Photography%20-%20Marketplace%7Corder%3DDEFAULT

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https://tracxn.com/theme/compactview/5302f679e4b0f55f260a63ee#%7Csort%3DfoundedYear%7CbusinessModel%3D56557880e4b0fb7621055c60%3AAutomobile%20-%20Automobile%20Servicing%7Corder%3DDEFAULT

https://tracxn.com/theme/compactview/5302f679e4b0f55f260a63ee#businessModel%3D549156f7e4b03ea0b378f994%3AWaste%20Collection%7Csort%3DfoundedYear%7Corder%3DDEFAULT


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Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

58


Local Services - India – Company List

HorizontalPersonal Services

Event Vendors RepairAutomobile

ServicesWaste

CollectionChauffeur

Home Improvement Services

Storage Services

Domestic Help Animal Rescue Astrology Caregivers Devotion

Driving School Expert AdviceLead

GenerationPublic WiFi

Security Guards

153 FUNDED COMPANIES AND 1532 UNFUNDED COMPANIES

COVERS THE FOLLOWING SECTORS


Horizontal (1/62)Company Overview Business Model Total Funding

Frilp(2012, Chennai)

Web based search and recommendation platform for local servicesHorizontal $500k

Motsee(2014, Bangalore)

Mobile based technology startup for booking local services on the move. Horizontal

LinkLadder(2014, Delhi)

Mobile app based search engine for local service providerHorizontal

Fixu(2016, Hyderabad)

Marketplace of professionals for home services.Horizontal

One Whistle(2014, Coimbatore)

Mobile-based app to discover local businesses and service providersHorizontal

HomeInspeKtor(2015, Bangalore)

Online platform to book house quality inspection servicesHorizontal

Findon.biz(2016, Delhi)

Local service listing platformHorizontal

QuickPebbles(2015, Visakhapatnam)

Online platform for home servicesHorizontal

Go to BM List >> Personal Services



Facilitydoor(2016, Delhi)

Web portal for on-demand home services.Horizontal

Serv'd(2016, Pune)

Mobile app to manage, organize and book domestic workforce & other services Horizontal

Just clap(2016, Noida)

Online local services providerHorizontal

Helpchat(2010, Bangalore)

AI powered content and commerce platformAmerican Express, Sequoia Capital, East Ventures, Morpheus Gang, Trifecta Capital

Aggregator $26.2M

Flo(2015, Mumbai)

Mobile-based chat messaging concierge appAggregator $150k

GoChoosy(2016, Bangalore)

Mobile app to book local servicesAggregator

Vely(2015, Pune)

Mobile app for personalized local discoveryAggregator

Service Tree(2016, Chennai)

Local services aggregator appAggregator




Easeyourlife(2014, Mumbai)

Online platform to book local servicesAggregator

Justdial(1996, Mumbai)

Online search engine for local services along with phonecall, and SMS enquiriesSAIF Partners, Sequoia Capital, SAIF Partners China, Westbridge Capital, Tiger Global Management, Nalanda Capital, Sapphire Ventures

Listing Platform $102.2M

Sulekha(2000, Chennai)

Online listings website for local businesses and servicesNorwest Venture Partners, Mitsui, GIC Listing Platform $50M

GETIT(2005, Delhi)

Online search engine platform for local searches, classifieds, micro communities and dealsHelion Venture Partners, Astro

Listing Platform $25.39M

asklaila(2006, Bangalore)

Online listings platform for local businessesLightspeed Venture Partners, Matrix Partners India, Saama Capital, Silicon Valley Bank

Listing Platform $10M

Infoline(2012, Ahmedabad)

B2B and B2C business listing platfomBrand Capital Listing Platform $1.15M

Etown India Services(2011, Kovilpatti)

Listing Platform for local businessesListing Platform $110k

HomeTriangle(2013, Bangalore)

Online marketplace for home improvement and maintenance servicesTLabs Listing Platform $50k



Horizontal (4/62)



Horizontal (5/62)



Horizontal (6/62)



Horizontal (7/62)



Horizontal (8/62)



Horizontal (9/62)



Horizontal (10/62)



Horizontal (11/62)



Horizontal (12/62)



Horizontal (13/62)



Horizontal (14/62)



Horizontal (15/62)



Horizontal (16/62)



Horizontal (17/62)



Horizontal (18/62)



Horizontal (19/62)



Horizontal (20/62)



Horizontal (21/62)



Horizontal (22/62)



Horizontal (23/62)



Horizontal (24/62)



Horizontal (25/62)



Horizontal (26/62)



Horizontal (27/62)



Horizontal (28/62)



Horizontal (29/62)



Horizontal (30/62)



Horizontal (31/62)



Horizontal (32/62)



Horizontal (33/62)



Horizontal (34/62)



Horizontal (35/62)



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Horizontal (62/62)



Personal Services (1/58)

Horizontal << Go to BM List >> Event Vendors













































































































































































Event Vendors (1/20)

Personal

Services << Go to BM List >> Repair



Personal




Personal




Personal




Personal




Personal




Personal




Personal




Personal




Personal




Personal




Personal




Personal




Personal




Personal




Personal




Personal




Personal




Personal




Personal



Repair (1/11)

Event Vendors << Go to BM List >>Automobile

Services


Repair (2/11)


Services


Repair (3/11)


Services


Repair (4/11)


Services


Repair (5/11)


Services


Repair (6/11)


Services


Repair (7/11)


Services


Repair (8/11)


Services


Repair (9/11)


Services


Repair (10/11)


Services


Repair (11/11)


Services


Automobile Services (1/24)

Repair << Go to BM List >> Waste Collection







































































Waste Collection (1/6)

Automobile

Services<< Go to BM List >> Chauffeur



Automobile




Automobile




Automobile




Automobile




Automobile



Chauffeur (1/4)

Waste Collection << Go to BM List >>

Home

Improvement

Services


Chauffeur (2/4)


Home

Improvement

Services


Chauffeur (3/4)


Home

Improvement

Services


Chauffeur (4/4)


Home

Improvement

Services


Home Improvement Services (1/11)

Chauffeur << Go to BM List >> Storage Services
































Storage Services (1/2)

Home

Improvement

Services

<< Go to BM List >> Domestic Help


Storage Services (2/2)

Home

Improvement

Services

<< Go to BM List >> Domestic Help


Domestic Help (1/4)

Storage Services << Go to BM List >> Animal Rescue


Domestic Help (2/4)



Domestic Help (3/4)



Domestic Help (4/4)



Animal Rescue

Domestic Help << Go to BM List >> Astrology


Astrology (1/3)

Animal Rescue << Go to BM List >> Caregivers


Astrology (2/3)



Astrology (3/3)



Caregivers (1/4)

Astrology << Go to BM List >> Devotion


Caregivers (2/4)



Caregivers (3/4)



Caregivers (4/4)



Devotion (1/4)

Caregivers << Go to BM List >> Driving School


Devotion (2/4)



Devotion (3/4)



Devotion (4/4)



Driving School

Devotion << Go to BM List >> Expert Advice


Expert Advice (1/4)

Driving School << Go to BM List >> Lead Generation


Expert Advice (2/4)



Expert Advice (3/4)



Expert Advice (4/4)



Lead Generation

Expert Advice << Go to BM List >> Public WiFi


Public WiFi

Lead Generation << Go to BM List >> Security Guards


Security Guards

Public WiFi << Go to BM List


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

282


Team

Naga Chaitanya

Analyst, Consumer India

Bindu Reddy

Lead Analyst, Consumer India


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Data & Analytics

Tracxn Research — Local Services India Landscape, December 2016