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Top TenBig Data - ECommerce
Use CasesPowered by SpotDy
Arvind RapakaCEO, SpotDy Inc.
Why Big Data and Predictive Analytics for ECommerce
Fact 1 : Companies that use Predictive Analytics achieve 73% higher sales than those who have never done it.
Fact 2: 65% of customers feel completely frustrated with the bad customer experience, targeting?
Fact 3: Real time personalization helps upsell and cross sell by 68%.
Top 10 Use Case
Personalization & Recommendation
Real time personalization based on○ Recent views○ Most Recent buys○ Gender and Demo ○ Location
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Upsell or Cross selling
● Real time upselling and cross selling while user browsing ○ Item based filtering○ User based filtering
Frequently bought together Customers Who Bought This Item Also Bought
Optimal Pricing
● Price is the most effective way to convert ● Finding Optimal Price is always a challenge
Data Sources:● Competitor Pricing● Current Pricing ● Product Meta Info● Inventory & Demand● Merchant Discounts● Shipping costs
SpotDy BigAITM
SEO
SEO is big. If the user can’t discover your content, you can’t sell.○ Site In-linking○ Taxonomy○ Demand Insights
Site In Linking
Demand Insights
Taxonomy
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CRM
Customer Retention○ Email personalized content○ Price notification○ Product notifications ○ Notify personalized coupons and discount offers
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Cross Device Correlation
● User are browsing on various devices ○ Building continuity helps user experience
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Traffic Acquisition/Advertising
Advertising is the important but understanding the following are the key:○ ROI. Advertising is expensive.○ What/Why/How are Channels the working○ Which Campaigns are the most efficient
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Data Sources:● Campaign Data● Campaign Pricing● Sales related to
Campaign ● CTR
Campaign Performance
Optimal bidding Pricing
Customer Analysis
Understanding your customer is a must. Following are the key metrics:
● customer lifetime value (CLV) ● customer future value (CFV) ● customer churn
Data Sources:● Customer Sales Data● Customer browsing history ● Customer Click Data● Customer Demo/Geo Data
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Dynamic Promotion
Promotions are powerful tools to help increase revenue, but they are costly and important to manage closely.
● Build data-modeled approach that ensures each promotion is presented to just the customer who needs it to drive a purchase.
Data Sources:● Customer profile data● Product Inventory
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Limited Time Offer30% Off just for you.
Personal Shopping Assistant
Tools such Personal Shopping Assistant help better user experience to drive conversions.
The Process involves: ● building Knowledge database● product Image Repository● building Q&A Engine
About SpotDy BigAITM
BigAI™ for enterprises introduces a completely new model of operational
intelligence using deep data science, giving companies a competitive edge by
uncovering new insights in real time. BigAI™ solutions gives you the power to
truly understand what your customer want to drive product discovery,
marketing etc.
Each step unlocks the next, creating a unique customer experiences that drive
incremental revenue and customer satisfaction. As a complete, integrated and
dynamic platform, it reduces time to results and eliminates costly stovepipe
architectures, reducing complexity and delivering at a fraction of the cost.
Want to see how we can help you:
Please contact arvind.rapaka@spotdy.
com