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THE WHAT, WHY & HOW OF (WEB) ANALYTICS TESTING
Anand BagmarSoftware Quality Evangelist
ABOUT ME
@BagmarAnand
about.me/anand.bagmar
Web Analytics
WHAT IS WEB ANALYTICS?
WHY DO WE NEED WEB ANALYTICS?
WEB ANALYTICS SOLUTIONS
Google Analytics
SiteCatalyst
AWStats
WebTrends
….
Testing Web Analytics
TESTING AT THE REPORT LEVEL
Pros
¨ Ensure report is setup correctly
Cons
¨Licensing
¨Reports not yet setup
¨Validate all requests are sent / captured
Biggest Problem
It is TOO LATE!
The Solution
Web Analytics Testing Challenges
MANUAL
REPEATING OVER-AND-OVER AGAIN
The Automation Solution
WAAT - Web Analytics Automation Testing
WHAT DOES WAAT DO FOR ME?
q Plugs into existing Test Automation Frameworkq With minimal changes
q Web Analytic tool independentq UI Driver framework independentq Browser independent
FLAVORS
WAAT-JAVA
q Original flavorq Supports 2 plugins
q Omniture Debuggerq Proxy q HttpSnifferq JsSniffer
q Available on github
Will be eventually available as a Maven Dependency!
WAAT-RUBY
q Ruby gem implemented over WAAT-Javaq Uses RJB – Ruby-Java-Bridgeq Supports 2 plugins
q HttpSnifferq JsSniffer
q Available on github and rubygems.org
Will be changing soon!
WAAT-JAVA
q Original flavorq Supports 3 plugins
q Omniture Debuggerq HttpSnifferq JsSniffer
q Available on github
WAAT-RUBY
q Ruby gem implemented over WAAT-Javaq Uses RJB – Ruby-Java-Bridgeq Supports 2 plugins
q HttpSnifferq JsSniffer
q Available on github and rubygems.org
OMNITURE DEBUGGER
OMNITURE DEBUGGER
Prosq OS independentq Run using the regular test-user
Consq Browser dependent – need to implement ScriptRunner
for the UI-driver in useq Web-Analytic solution dependent – Adobe Marketing
Cloud / Omniture SiteCatalyst
HTTPSNIFFER
Prosq Web-analytic solution independentq Browser independentq UI-driver independent
Consq 3
rdparty libraries are OS Dependent
q HTTPs not supported out-of-the-boxq Run tests as ‘root’
JSSNIFFER
Prosq Web-analytic solution independentq Browser independentq HTTPs supported out-of-the-boxq No dependency on any 3
rdparty library
Consq Need to write JavaScript to get the URL from the browserq UI-driver dependent
@BagmarAnand #waat how can I contribute?
PROXY DEBUGGER
Prosq Web-analytic solution independentq Browser independentq UI-driver dependentq HTTPs supported out-of-the-boxq No dependency on any 3
rdparty library
Consq Making it work for Mobile needs manual setup
ARCHITECTURE
Is that all to
Web Analytics?
The new “kids” in town
IoT & Big Data
Some popular use cases
https://www.kaaproject.org/iot-use-cases/
IOT – INTERNET OF THINGS
Opportunity to
¨ Create new value propositions
¨ Be Innovative & Creative
IOT – HOW TO DELIVER VALUE?
¨ Automate the manual processes
¨ Integrate data capabilities
¨ Collect – integrate from various sources
¨ Repeat collection – automate the collection
¨ Analyze – manual & machine learning
¨ Optimize / Pivot
¨ Repeat
IOT – CHALLENGES
¨ Federated devices,
¨ Different types of networks
¨ Different communication channels
¨ Physical (hardware) & Virtual (software)
IOT – BIGGER CHALLENGES
¨ Too many devices
¨ Lots of data
BIG DATA …. IS GETTING BIGGER
¨ Volumes of data generated¨ A jet engine generates 1TB of data per flight.
¨ A large refinery generates 1TB of raw data per day.
¨ As cars get smarter, the number of sensors is projected to reach as many as 200 per car.
¨ Sensors of all types will generate immense amounts of data. In fact, analysts estimate that by 2020, 40 percent of all data will come from sensors.
¨ IoT leads to massive volumes of data
http://www.cisco.com/web/solutions/trends/iot/docs/iot-data-analytics-white-paper
What does this mean for Testing?
TESTING OPPORTUNITIES
¨ “Testing” of these new integrations & its value propositions
¨ Performance
¨ Reliability
¨ Security
https://www.wired.com/2017/03/medical-devices-next-security-nightmare/?mbid=social_twitter_onsiteshare
TESTING OPPORTUNITIES ...
¨ Build capabilities (and tools) to validate –
¨ Data collection is working well
¨ From all sources
¨ Analyzing data, capturing patterns and trends
¨ Optimize business value
¨ Create new opportunities and value propositions
@BagmarAnand
about.me/anand.bagmar
THANK YOU
RESOURCES
¨ https://github.com/anandbagmar/waat
¨ https://github.com/anandbagmar/waat-ruby
¨ http://essenceoftesting.blogspot.in/search/label/waat
¨ http://www.cisco.com/web/solutions/trends/iot/docs/iot-data-analytics-white-paper
¨ http://www.dezyre.com/article/how-big-data-analysis-helped-increase-walmart-s-sales-turnover/109