Few of us really like uncertainty. It fills us with dread. It frustrates our planning efforts. It makes analyzing its effects complex. After all, where in a spreadsheet do you put uncertain values for revenue or costs? Admittedly, accounting for uncertainty can be difficult, but doing so can add a lot of value to your business decisions.
Text of The Value of Knowing What You Don’t Know
Copyright 2014 by Incite! Decision Technologies, LLC The Value of Knowing What You Don't Know Or, for the real punk rockers out there, the value of including uncertainty in business case analysis Robert D. Brown III Incite! Decision Technologies, LLC The Problem How Do We Communicate the Value? Few of us really like uncertainty. It fills us with dread. It frustrates our planning efforts. It makes analyzing its effects complex. After all, where in a spreadsheet do you put uncertain values for revenue or costs? Admittedly, accounting for uncertainty can be difficult, but doing so can add a lot of value to your business decisions. Let me explain A colleague recently took on the opportunity to broker the sale of a resort hotel. The hotel was recently refurbished and now operates profitably at an approximate 69% occupancy rate for an average nightly room rate of $219. It also gathers a healthy food & beverage income as well as rental income from stores that operate on the promenade level. The sellers offered the hotel at a premium price, arguing that the refurbishments and marketing/operating strategy that they will pursue (part of the deal is that they will continue to operate the property) will continue to grow the occupancy rate to a target 72% and the room rate to $275/night. Unfortunately, the hotel has been slow to close a deal, so now the sellers want to add a sweetener to their offer: for the next five years, the hotel EBITDA (earnings before interest, taxes, depreciation, and amortization) will return 4% on the sale price of the hotel; if it doesnt, the sellers will make up the shortfall. Rob, how do we communicate the value of the guarantee? The Solution Account for Uncertainty Notionally, the answer to my colleagues question would be that the value of the guarantee is the sum of the present value of the shortfalls from the guaranteed annual return. In fact, the current forecast pro forma of the hotel includes the EBITDA with the anticipated rates of growth in the occupancy and room rates. If the hotel sold on January 1, 2014, the EBITDA compared to the guaranteed return would look like the following:
Copyright 2014 by Incite! Decision Technologies, LLC 2 At first, the EBITDA falls below the Guaranteed Annual Return, but it catches up with it after the second year...or does it? (Figures in millions) The value of the shortfall (where the red curve falls below the blue) in this best guess scenario is $1.5 million. But theres a problem with this analysis. Can you guess what it is? Youre right. The analysis does not include the likelihood that the hotel seller/operators will achieve the desired, targeted rates of growth. Maybe the market wont absorb the additional $56/night. Or maybe another recession will wreck the resort industry again. Or maybe the occupancy rates are nearing their natural absorption for the value the hotel offers so that the additional 3% lift on the current rate is a long shot. Some, all, or more of these caveats could come to bear on the owners and operators over the next five years. By carefully calibrating the range of uncertainties for the key business model parameters and by using Monte Carlo simulation, we discovered that the likely range of outcome around the average EBITDA (indicated by the error bars around the Annual EBITDA) probably looks more like this: The potential range in the EBITDA may still overlap the Guarantee in later years. The Guarantee continues to provide value. (Figures in millions) What is Monte Carlo simulation? Its a way to represent uncertainty about what can happen or what we know is the case by randomly selecting a large number of values according to a defined pattern and combining those values mathematically with other values that also may be randomly drawn.
Copyright 2014 by Incite! Decision Technologies, LLC 3 The result is that the average of the potential annual shortfall is much greater than originally anticipated: The average shortfall exists because there are some futures in which it's possible that the EBITDA fails to overcome the return guarantee. This information is lost by using single point analysis. (Figures in millions) When we perform our original value calculation on the large number of possible futures with their probability weighted prevalence in our simulation, we now find that the value of the guarantee is most likely between $1.1 million and $7.2 million (the 80th percentile interval), with an expected value of $3.4 million! The Conclusion There is Value in Uncertainty What did we learn from this analysis? o The value of the guarantee is actually 2.2 times more valuable than the original analysis implied by not including uncertainty. o The value of including the uncertainty in the analysis is the difference between the value with uncertainty less the value without uncertainty. In this case, the value of including uncertainty in the business case analysis is $1.9 million (i.e., $3.4 million - $1.5 million). o The sellers possess both the reasonable and ethical capability to communicate a much better value of their guarantee to a potential buyer. o The sellers recognize that they likely face more exposure with their guarantee than they originally assumed, and they know the quantity and likelihood of different levels of exposure. Now they can adjust the terms of their guarantee or plan how they can hedge against the exposure. None of us possess perfect knowledge about the future, but masking that shortcoming with single point analyses introduces another source of risk by inattention. By explicitly addressing and categorizing what we do not know, we can actually discover more sources of value and risk that we previously overlooked. The result? We pick up found money, reduce the anxiety associated with lingering doubts about what may come, and make better plans to hedge the risks that threaten our wealth.
Copyright 2014 by Incite! Decision Technologies, LLC 4 Mmmmm. Smell that? Thats the warm, inviting aroma of coffee. Let me buy you a cup, or two, and lets discuss how you can o Improve the value of your decision making o Reduce the risk of important planning activities by including uncertainty in your business case analysis. Click here to contact me to find out more. (If the click link above doesnt work, copy/paste http://www.incitedecisiontech.com/contact.shtml into your browser) Robert D. Brown III is the President of Incite! Decision Technologies, LLC. Robert has devoted his twenty-year career to providing solutions to his clients complex problems by employing creative thinking and advanced quantitative business, engineering, and systems analysis. His experience spans diverse industrial and commercial fields including petroleum and chemicals, energy, utilities, logistics and transportation, pharmaceuticals, electronics manufacturing, telecommunications, IT, commercial real estate, and education. He may be contacted at email@example.com .
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