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Germany may have won the game, but Argentina have won hearts all around the world. Get the insights as ThoughtBuzz reveals who the true social media champion is.
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GLORY OF THE GAMESocial Media talks about FIFA’2014
Date Range 1st Jun’2014 to 14th Jul’2014
FIFA India
FIFA Worl
dSOCIAL MEDIA CONVERSATIONS AROUND FIFA ACROSS THE WORLD
SOCIAL MEDIA CONVERSATIONS AROUND FIFA ACROSS INDIA
Our Methodology
STEP 1: SELECT CRITERIA FOR THE STUDY
STEP 2: Discussions SEGMENTATION & CATEGORIZATION, DEMOGRAPHIC,BIFURCATION - AGE, GENDER, Region etc.
STEP 3:
Social Media Buzz For Top Teams, Top Matches, Top Players, Top Brands &
habits
Most Publicized On Social MediaThrough Fifa In India Team Players Brands
FIFA Study 2014GEO – Global Vs. INDIA DURATION - 1stJun -14th Jul, 2014
SOURCES – Twitter, Blogs, Forums, News & other Social Media Channels
FIFA INDIA
2,62,351Total Mentions India
2,37,943 TWEETS
1,582BLOGPOSTS
135Forum POSTS
22,691NEWS COVERAGE
ARGENTINA WON THE HEARTS,GERMANY WON THE GAME!!
Among all the FIFA 2014 match discussed, Argentina vs Germany who was the most anticipated match of 2014 World Cup & Germany did win the World Cup but Argentina was the
2nd most popular team across India discussed on social media till date
Germany 25,7208
Argentina 17,5829
ARGENTINA was “twice” as popular on Social Media than Germany, throughout the world during FIFA’14
Top Discussions across INDIA - FIFA 2014
Indians were more busy sharing match scores and victory goal posts, Most of them were also interested in players performance & personal lifestyle
Gender Talks - INDIA
Males were almost 78% more active than females
89%
11%
Men were predominantly talking about Fifa 2014 matches, players, teams, goals etc
Women were more active in sharing & re-tweeting winning posts and FIFA’2014 celeb’s styles
Both Youth & Adults show keen interest in FIFA’14
Less than 25 Years Intermediates, College going, Fresher's to the Corporates
25-40 YearsManager level, newly married, Young Parents
Greater than 40 YearsSenior Level, Parents of teenagers and adult kids
Top discussions were around Team & players performance, match goals, players lifestyles & Wags, Fifa games etc.
Fifa match highlights, team updates, promos, match fixtures & stats etc.
Majority of people falling under this category were more concern about winners, team goals & match stats & historical
36% of the observed
41% of the observed
23% of the observed
Top 5 players frequently discussed across INDIA
After Messi on top, Suarez was most discussed player followed by Neymar at 3rd position, Rooney was least discussed among the top 5 players in India
Messi – 1,96,829
Ronaldo – 9,872
Luis Suarez- 1,28,076
Rooney – 28,148
Neymar – 58,336
1. 2.
3.
4.5.
Top 5 Teams discussed across INDIA
Brazil Followed by Argentina & Brazil was the most
discussed FIFA 2014 team in INDIA
1.
3,29,770
1,08,660 66,698
2.
5.
4.
3.Argentina 1,75,826
France83,695
INDIA Tweets mostly after the match is over!!
Pre match tweets were basically the team updates, goal forecasts & anticipated performance etc., Post match posts were related to goal updates, winning team
fixtures, match stats, etc.
11%Pre
Match
37%During Match
52%Post
Match
Top Things That concerns INDIANs related to FIFA WORLD CUP ‘2014
• Late night Sleep was the major concern of majority of Indian fans across India• Many Metro cities fans also leave office early to watch Fifa 2014 Live• Dinner, Parties & TV shows were also the major concerns of Fifa Fans across India,
32% Late Night Sleep
28% Office Work
16% Dinner
9% TV soaps & Serials
11% Parties
34%
20%
14%
7%
2%
Top 5 Brands discussed across the INDIA with respect to FIFA’14
Sony, Coke & Adidas are more discussed in India in association with
Fifa 2014
Other than EA sports among the top discussed brands for FIFA’2014, all the brands were discussed more post inaugural of FIFA ‘2014
Sony Coca-cola Adidas Nike Hyundai EA Sports
35%
46%
19%27%
38%
56%65%
54%
81%73%
62%
44%
Before 12th After 12th
Most brands benefitted from FIFA, as they were discussed “more” post the world cup launch
Top discussed sports channels around FIFA’14 in INDIA
Sony Six was most discussed associated channel across India, followed by, ESPN & Star sports, majority of discussion shared, posted & retweeted were related to match fixtures, historical & stats
65%
19%
8%
5%3%
Sony Six Others ESPNStar Sports Neo
FIFA’2014 Discussions
in Indian Metros
FAN Following of Top 4 players across Indian Metros
1. Messi
2. Rooney
Hyderabad
Kolkata
Chennai
Bangalore
Delhi
Mumbai
1154
6324
6891
12368
14025
23693
Hyderabad
Chennai
Kolkata
Bangalore
Delhi
Mumbai
1909
2131
2146
2285
2305
3008
FAN Following of Top 4 players across Indian Metros
3. Luis Suarez
4. Ronaldo
Hyderabad
Kolkata
Chennai
Bangalore
Delhi
Mumbai
999
3658
4624
9226
10482
21943
Hyderabad
Kolkata
Chennai
Bangalore
Delhi
Mumbai
356
1617
1691
2909
3268
7063
FAN Following of Top 4 teams across Indian Metros
1. Brazil
2. France
Hyderabad
Chennai
Kolkata
Bangalore
Mumbai
Delhi
169
915
920
1031
1393
1405
Hyderabad
Chennai
Delhi
Kolkata
Bangalore
Mumbai
167
568
630
656
670
1076
FAN Following of Top 4 teams across Indian Metros
3. Argentina
4. Spain
Hyderabad
Chennai
Kolkata
Bangalore
Mumbai
Delhi
232
1112
1945
2218
2340
2436
Hyderabad
Kolkata
Chennai
Bangalore
Delhi
Mumbai
71
465
1102
1414
1930
2975
Top #HASHTAGS around FIFA’14 used in INDIA
Key Insights INDIA - FIFA 2014
• In India, Fifa 2014 chatters were raised from 12th June, post FIFA inauguration
• In India more than 50% of chatters were related to Players, 26% of the
total Fifa chatters are related with match fixtures & rest are related to promotions
• We also observe a significant rise in discussions around key brands with respect to FIFA’14
• Men were more interested in contending team & team players discussions, women were posting and retweeting players lifestyles
• Adults falling between 25 – 40 years of age were largely participating in
Fifa 2014 related Engagements however Youngsters (below 25yrs) were also talking hugely about the game
• In India Messi & Suarez were most favorable players, followed by Neymar & Ronaldo
• Brazil, Argentina & Spain were India’s most favorite FIFA’14 contenders
Thank You
This report and the information contained there in are based on information from online social media and other publicly available data. ThoughtBuzz does not warrant the accuracy of such information nor is ThoughtBuzz responsible for the content and accuracy of such information. Advisory information may be contained in the report. Any subsequent decisions made based on the data must be made after proper review and assessment of the impact of such information. In no event shall ThoughtBuzz be liable to you or your company for any lost profits, lost revenue, interest, goodwill, lost data, cost of procuring substitute services or for any indirect, incidental, special, or consequential damages of any kind, however arising, that are related to these terms, whether in contract, tort or negligence, or any legal theory.