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Lessons:- You must be solving a problem.
- Being “right” is less than half the battle.
- There has to be a market for your data.
- It’s insanely hard / costly to get users.
- The most important work occurs before you begin.
Lessons:- You must be solving a problem.
- Being “right” is less than half the battle.
- There has to be a market for your data.
- It’s insanely hard / costly to get users.
- The most important work occurs before you begin.
- I have no interest in chicken farming.
Lessons:- Being “right” is less than one third of the battle.
- Disrupting huge markets with powerful gate-
keepers who fundamentally resist change, is hard.
Lessons:- Being “right” is less than one third of the battle.
- Disrupting huge markets with powerful gate-
keepers who fundamentally resist change, is hard.
- Find a market desperate for a solution. Build one.
“I know half the money I
spend on advertising is
wasted, the trouble is I
don’t know which half.”
- John Wanamaker
Iteration:- App! Yes! Yes! Yes! Yes? No…. Not yet.
- Deals. Check in. Loyalty. Gift Cards.
- Validation behind the counter is a requirement.
Iteration:- App! Yes! Yes! Yes! Yes? No…. Not yet.
- Deals. Check in. Loyalty. Gift Cards.
- Validation behind the counter is a requirement.
- I had to integrate with existing systems.
193,640 swipes earned
34,680 deals redeemed
20k cardholders
180 businesses
$2.5M in transactions
$250k gift card sales
Thank [email protected]