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| Playable media & games market research
The Evolution of VR Content Drivers and barriers to a new reality
VRX Europe 2016
The Evolution of VR Content, VRX Europe 2016 | Copyright © 2016 SuperData Research. All rights reserved. | www.superdataresearch.com
2
| Playable media & games market research
Report title, Month Year | Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com
| Playable media & games market research
The Evolution of VR Content, VRX Europe 2016 | Copyright © 2016 SuperData Research. All rights reserved. | www.superdataresearch.com
25%
50%
75%
100%
1960 1970 1980 1990 2000 2010 2020E
Color TV
VCRPC
Internet
Cell phone
MAJOR U.S. TECHNOLOGY ADOPTION RATES BY HOUSEHOLD
| Playable media & games market research
The Evolution of VR Content, VRX Europe 2016 | Copyright © 2016 SuperData Research. All rights reserved. | www.superdataresearch.com
25%
50%
75%
100%
1960 1970 1980 1990 2000 2010 2020E
MAJOR U.S. TECHNOLOGY ADOPTION RATES BY HOUSEHOLD
VR
| Playable media & games market research
The Evolution of VR Content, VRX Europe 2016 | Copyright © 2016 SuperData Research. All rights reserved. | www.superdataresearch.com
25%
50%
75%
100%
1960 1970 1980 1990 2000 2010 2020E
VR
VR U.S. ADOPTION RATES BY HOUSEHOLD
5%
10%
15%
20%
2010
2011
2012
2013
2014
2015
2016E
2017E
2018E
2019E
2020E
| Playable media & games market research
The Evolution of VR Content, VRX Europe 2016 | Copyright © 2016 SuperData Research. All rights reserved. | www.superdataresearch.com
7
| Playable media & games market research
VR and the Next Killer App, April 2016 | Copyright © 2016 SuperData Research. All rights reserved. | www.superdataresearch.com
EXPERIENCE IT
| Playable media & games market research
The Evolution of VR Content, VRX Europe 2016 | Copyright © 2016 SuperData Research. All rights reserved. | www.superdataresearch.com
8
| Playable media & games market research
VR and the Next Killer App, April 2016 | Copyright © 2016 SuperData Research. All rights reserved. | www.superdataresearch.com
WATCH IT
| Playable media & games market research
The Evolution of VR Content, VRX Europe 2016 | Copyright © 2016 SuperData Research. All rights reserved. | www.superdataresearch.com
9
| Playable media & games market research
VR and the Next Killer App, April 2016 | Copyright © 2016 SuperData Research. All rights reserved. | www.superdataresearch.com
ADOPT IT
| Playable media & games market research
The Evolution of VR Content, VRX Europe 2016 | Copyright © 2016 SuperData Research. All rights reserved. | www.superdataresearch.com
10
| Playable media & games market research
VR and the Next Killer App, April 2016 | Copyright © 2016 SuperData Research. All rights reserved. | www.superdataresearch.com
52%AMERICANS
WITH NO INTEREST IN OR KNOWLEDGE OF
VR
11
| Playable media & games market research
VR and the Next Killer App, April 2016 | Copyright © 2016 SuperData Research. All rights reserved. | www.superdataresearch.com
52%AMERICANS
WITH NO INTEREST IN OR KNOWLEDGE OF
VR
35-44
45-54
55-64
64+ 62%
60%
58%
55%
| Playable media & games market research
The Evolution of VR Content, VRX Europe 2016 | Copyright © 2016 SuperData Research. All rights reserved. | www.superdataresearch.com
$5B
$10B
$15B
$20B
$25B
2016E 2017E 2018E 2019E 2020E
WORLDWIDE VIRTUAL REALITY REVENUE BY PRODUCT SUM TOTALS OF PC, CONSOLE AND MOBILE
12
| Playable media & games market research
SOFTWARE HARDWARE
The Evolution of VR Content, VRX Europe 2016 | Copyright © 2016 SuperData Research. All rights reserved. | www.superdataresearch.com
$5B
$10B
$15B
$20B
$25B
2016E 2017E 2018E 2019E 2020E
13
| Playable media & games market research
WORLDWIDE VIRTUAL REALITY REVENUE BY PRODUCT SUM TOTALS OF PC, CONSOLE AND MOBILE
SOFTWARE HARDWARE
$12B
The Evolution of VR Content, VRX Europe 2016 | Copyright © 2016 SuperData Research. All rights reserved. | www.superdataresearch.com
22%
78%
Other
2016E
Worldwide VR software revenue
$0.5B
Games
| Playable media & games market research
14
SOFTWARE CATEGORIES: • PLAY • MEDIA • SOCIAL • COMMERCE • INNOVATION • EXPLORATION
The Evolution of VR Content, VRX Europe 2016 | Copyright © 2016 SuperData Research. All rights reserved. | www.superdataresearch.com
Other
Social
Entertainment & Media
Games
11%
14%28%
2020E
WORLDWIDE VR SOFTWARE REVENUE
$24.2B22%
78%
Other
2016E
Worldwide VR software revenue
$0.5B
Games
| Playable media & games market research
15
45%
The Evolution of VR Content, VRX Europe 2016 | Copyright © 2016 SuperData Research. All rights reserved. | www.superdataresearch.com
16
GREAT SOFTWARE FOR VR MEANS…
| Playable media & games market research
The Evolution of VR Content, VRX Europe 2016 | Copyright © 2016 SuperData Research. All rights reserved. | www.superdataresearch.com
17
IMMERSION
VR and the Next Killer App, April 2016 | Copyright © 2016 SuperData Research. All rights reserved. | www.superdataresearch.com
| Playable media & games market research
The Evolution of VR Content, VRX Europe 2016 | Copyright © 2016 SuperData Research. All rights reserved. | www.superdataresearch.com
18
CONNECTION
VR and the Next Killer App, April 2016 | Copyright © 2016 SuperData Research. All rights reserved. | www.superdataresearch.com
| Playable media & games market research
The Evolution of VR Content, VRX Europe 2016 | Copyright © 2016 SuperData Research. All rights reserved. | www.superdataresearch.com
19
PRESENCE
VR and the Next Killer App, April 2016 | Copyright © 2016 SuperData Research. All rights reserved. | www.superdataresearch.com
| Playable media & games market research
The Evolution of VR Content, VRX Europe 2016 | Copyright © 2016 SuperData Research. All rights reserved. | www.superdataresearch.com
20
| Playable media & games market research
Report title, Month Year | Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com
| Playable media & games market research
21The Evolution of VR Content, VRX Europe 2016 | Copyright © 2016 SuperData Research. All rights reserved. | www.superdataresearch.com
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