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Target Audience

By Bethany Bouchareb

+Intended Audience

My target audience for my advert is women ages 16-25. I made the age range from teenager to young woman so I can include the student discount scheme which is introduced from college/sixth form years throughout to university. I have also made my company female based and not unisex because it becomes easier to market as a girl myself and I know what I would like to see in a sponsorship sequence and pop up to persuade me to shop at this certain online store.

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Online stores like Missguided influenced me with the idea of a student discount and this also allows me to achieve the intended audience as it attracts people of the student age.

+Appealing to the intended audience

To appeal to my intended audience and to achieve their interest in my clothing line, within my ancillary tasks I will use models of the same age and I will use women. Also for the ancillary task of my sponsorship sequence I will use the beat or the song of a popular song which young people listen to, and one that may be heard within a club, this will allow my ancillary task to appeal to them as they will recognize it and like it and therefore there is a chance they will be interested in my clothing line.

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This is from Missguided, they have used a young model who seems like they are 18- their young 20’ s. Many adverts use this like Boohoo and Asos, I will also do this.