Julia Vytopil, Ruurd Blom - FIAT IFTA conference

Warsaw, 13 october 2016

Taking Open Accessibility

to the next level

Open collections for professional reuse

Introduction

• The origin of the Institute for Sound and Vision

• Images for the future

• Collection Access department

• Background slides: stills from Open Images collection

• User groups: education, professional, general public

• 2007-2014 Images for the Future: commercial

exploitation versus open access

• Broadcast archive sales for professional reuse

• Current: increase relevancy to create (re)use

Sound and Vision: accessibility policies

“…to spread knowledge and

allow that knowledge to be built upon…”

Open access

• Participation & engagement

• Releasing social & commercial value

• Transparency

• Visibility

Open Images

www.openimages.eu

“... an open media platform that offers

online access to audiovisual archive

material to stimulate creative reuse…”

CC BY-SA: creative commons - by - share alike

Free to:

• Share — copy and redistribute the material in any medium or format

• Adapt — remix, transform, and build upon the material for any purpose,

even commercially

Under the following terms:

• Attribution

• ShareAlike

Creative Commons: CC-BY-SA

Still:Stadsgezichten Haarlem (1913)

Nederlands Instituut voor

Beeld en Geluid

Source: Open Images

• Many views on Wikipedia

• Example snowball effect: Lepelaar (spoonbill bird)

• Track & trace

Snowball effect

• Public domain

• Creative Commons (cc-by-sa)

• general public, education & pro’s!

Next level

“...When we share, everyone wins…”

Copyright limitations

• Copyright is a bundle of rights

• One product can include large number of copyright relevant works

• Each copyright has its own (set of) right holders

.

Flowchart

• Awareness

• Structure

• Report, capture and retrieval

• Choices, risk analysis

• Experiment, test cases

• Fine-tuning

• Capture outcomes in rights metadata

Beta: flowchart

• From Creative industries and new media to professionals

• Availability through separate platform Open Images

• Step by step implementation to improve knowledge and workflows

• Eventually: integrated in catalogue

New user groups

• What does it mean? Attribution – Share alike

• Purposes: online productions, physical

exhibtions, cinema, commercials,

broadcast productions…

Constraints: “share alike”

• Case law not available yet

• Creating precedents and exploring boundaries

• Documenting examples

Consequences

• Small producers and directors: online content production

• Non-profit organisations: embedding content on demand

• Cultural institutions? Broadcast?

For whom?

• What to do with other licensed fragments in the edited result?

• Where to share alike? When? How? In what quality?

• What if the result is a physical product?

• What do we do with material that could be cc-by-sa but isn’t uploaded yet?

• Where do we report the license status and due diligence?

Questions...

• Financial impact analysis

• Policy for licence enforcement

• Tracking via video fingerprinting

Consequences

• Communication

• Licence fee structure

• Marketing to user groups

• Uploading more material

Next steps

Conclusion

The end - contact

Julia Vytopil: jvytopil@beeldengeluid.nl

Ruurd Blom: rblom@beeldengeluid.nl

Twitter: @vytopil @RuurdBlom