Survey responses:

Pop

Age

Participant A - 18Participant B - 17Participant C - 19Participant D - 17

As I know a majority of the respondents, it’s likely they’ll be from the same age group.

This is fine because any older wouldn’t be the main target audience for pop music, thus

results being less relevant.

Gender

• 3 female (participants A,B,D)• 1 male (participant C)

Gender isn’t overly important, but its good to know so you have further knowledge into who’s buying your product, so you can tailor

it better for their needs. As a variety of males and females listen to pop music, my results have concluded that, and that the

majority are female.

Physical or downloading music

• 3 both (participants A,B,D)• 1 download (participant C)

Downloading and physically buying music is important to research, in order for you to know how your audience is buying

your music, thus you can advertise and sell your music appropriately. The fact that three people prefer to buy physically

and download shows that there is still the market option for both means of selling your music, thus making you more money

to sell across more than one platform, e.g. YouTube, Spotify, iTunes, in stores and online copies too like Amazon.

Most common means of listening to music

• Phone 3 (participants A,C,D)• TV 1 (participant B)

This is also important to know, as you are able to see where your music is most likely to be

heard/seen, thus you know where to spend more money on improvements and accessibility to music. As the most common means is phone, that shows that it may be from YouTube or iTunes, therefore

music is getting to the audience that way. Whereas with TV, they aren’t buying the music as much they

are just using the TV.

Online platforms to listen to music

• YouTube (participants A,B,C,D)

All participants have said that they use YouTube to listen to their music online, which would state that it’s important

to be active online, through social media and having a YouTube account

in which you upload your music to and other videos showing your work.

Music channels and radio stations

• Majority of stations play pop (participant A)• 3 – 4 channels which is enough (participant B)• 1 – 2 enough (participant C)• At least 5 enough (participant D)

All participants varied with the amount they knew but they all said it was enough showing

that they feel there is enough coverage for the music they like and they feel they are able to

hear it when they want.

Does a music video make you watch/listen more?

• Yes (participants A,D)• No (participants B,C)

It is interesting to know whether a music video makes the audience watch and listen more to the song and artist. As the response was half

and half it shows that for some pop listeners its important but others it’s not so they’d listen anyway. However it is still important that the video is of high standard so the audience will

keep engaged with the artist.

What makes you watch a music video?

• If it has a good story line and good editing I prefer the video (participant A)• To see the artists take on the lyrics of the song (participant B)• Music videos with a story line running through them don't like random music

videos where it doesn't make sense (participant C)• Visual appeal, artist involvement narrative (participant D)

Knowing what is important in a music video is

important so you know how to better target your audience, and how to keep them interested. These results show that narrative is important and visual appeal which are conventions of pop videos. Thus in my video I know it’s important to adhere to the

comments from my target audience.